Founders of Lifelong Online Retail Acquire Majority Ownership and Control, Expanding Focus on Indian Market

The founders of Lifelong Online Retail Private Limited, a prominent consumer goods company in India, have successfully acquired majority ownership and control in Lifelong Online. Additionally, existing investors, Tanglin Venture Partners, and Hero Enterprise Partner Ventures, have increased their ownership in Lifelong Online as well. Notably, Thrasio will remain an active investor and strategic partner of Lifelong Online.

Anticipating robust growth and increased demand in the Indian market, Lifelong Online has made a strategic decision to maintain its focus on domestic markets. The company remains steadfast in its commitment to delivering high-quality products across multiple categories, aiming to enhance the everyday lives of modern Indian consumers.

Throughout the past year, Lifelong Online and Thrasio have utilized their expertise to tap into India's unique market opportunity, simultaneously strengthening the country's e-commerce ecosystem. Looking ahead, Lifelong Online plans to expand its product portfolio by venturing into new and diverse categories in the upcoming year.

Lifelong’s spokesperson said, "We are thrilled to embark on this new chapter and continue our journey with the support of our stakeholders. India presents an incredible opportunity for us, and we believe that with our combined expertise, we can make a significant impact in the market. One thing that will remain unchanged is the strong commercial and strategic partnership between Lifelong and Thrasio."

The company remains bullish on the growth potential of the Indian market and is committed to building a strong and sustainable e-commerce ecosystem in the country.

“Customer obsession, nimbleness and adaptability form the foundation on which Lifelong Online is built. We will channel this into strengthening our presence in existing categories and creating inroads into new ones,” said Lifelong Online’s spokesperson.