In a significant stride for Davangere, Karnataka, Phases, a natural skincare startup, secured angel funding of Rs 30 Lakhs, representing a 20 percent equity dilution, from Aparna Thyagarajan, Co-Founder of Shobitam, Inc. The funding materialized through the startup's participation in the groundbreaking 'Indian Angels' show, currently available on the OTT platform JioCinema. Before this, Phases had sustained itself through bootstrapping by its co-founders.
Spearheaded by mompreneur Sannjana Raghu Amberkar, Phases plans to allocate the freshly acquired angel funds strategically. The focus areas include product development, optimizing customer experience, enhancing marketing and brand visibility, and overall growth and expansion. This financial boost aligns with Phases' vision to become a key player in India's teens-and-tweens skincare market.
During the 'Indian Angels' pitch, Sannjana shared a compelling narrative, emphasizing Phases' mission to provide safe and non-toxic skincare for teens and tweens. The uniqueness of Phases' positioning, commitment to sustainability, and meticulous product formulation resonated with the angel investors. Sannjana received two investment offers, ultimately choosing Aparna Thyagarajan's offer, citing a more favorable deal.
Sannjana Raghu Amberkar, Co-Founder, Phases said, “We are thrilled to announce our first angel funding raised from ‘Angel’ Aparna Thyagrajan via the Indian Angels show, marking a pivotal moment in Phases’ journey. In Angel Aparna, we have found a mentor and partner-in-growth who truly believes in our vision. The capital infusion will not just help us in meeting our immediate business needs and expansion goals, but additionally over the long-term, it shall open many doors for strategic partnerships and enhance Phases’ market positioning. Apart from financial support, Aparna’s backing brings to us strategic guidance and industry insights as well, and her mentorship will certainly prove invaluable for us in navigating challenges, making informed decisions, and fostering sustainable growth for Phases. At Phases, our mission is to empower tweens and teens to embrace their unique journeys throughout their adolescence with confidence, authenticity, and healthy, glowing skin. Looking ahead, we at Phases are super-excited about our journey in the upcoming years, as we aim to achieve robust revenue growth and profitability, and simultaneously initiate strategic product launches and expansion into new categories. In doing all of that, we will remain fully committed towards providing safe and effective skincare solutions for teens and tweens, and continue to relentlessly strive to make a positive impact in terms of adolescent and teenage skincare practices.”
Phases, in its mission to empower teens and tweens, sells its products through its website and platforms like Amazon, Flipkart, and Suspire. The product range addresses skincare needs, emphasizing plant-based ingredients, and adhering to high standards of safety and sustainability. Notably, bestsellers like Splash and Poise exemplify Phases' commitment to quality, paving the way for future product launches catering to additional skincare needs of teens and tweens.
Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.
Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.
"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.
With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.
"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.
Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.
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