[Funding Alert] Manetain Secures 75 lakhs Funding from Shark Tank

On episode 24 of the second season of Shark Tank India, Aman Gupta, the founder of BOAT, invested Rs 75 lakhs for a 10 percent equity in Manetain, India's leading brand for curly hair care and accessories. 

Manetain was founded in 2018 by Yuba and Hinshara, who first launched a line of hair accessories to gain recognition in the curly hair community after meeting in a WhatsApp group for people with curly hair. As a result of their success, they then expanded their product line to include two shampoos, a multipurpose conditioner, and India's first co-wash. The brand currently has over 1,500 SKUs available, and it has plans to expand the range.

Manetain's co-founders submitted a request to Shark Tank in an effort to raise funds for increased production and marketing through a wide range of channels, including social media, online marketplaces, and direct website traffic.

Yuba Aga, a certified curly hair stylist and Co-founder, Manetain said, "We are thrilled to have been a part of the second season of Shark Tank. This opportunity will not only help us expand our business but also bring attention to the struggles and concerns that most curly-haired individuals face. This recognition is a big win for the curly hair community as a whole."

Hinshara Habeeb, Co-founder, Manetain said, "Shark Tank has given us a platform to share our brand, vision, and mission to raise awareness about curly hair care. Nearly 60 percent of Indians have curly to wavy hair, but lack information and product knowledge. Our goal is to reach out to the global curly hair community and offer a complete range of products to support their daily hair care regime."

Curly hair accessories were valued at $ 2.24 billion in 2022 and are expected to reach $31.6 billion by 2028, growing at a CAGR of 7.7 percent from 2022 to 2028. The global market for curly hair care products was valued at $2.87 billion in 2022 and is anticipated to reach $3.37 billion by 2026, increasing at a CAGR of 4.04 percent from 2022 to 2026.