[Funding Alert] Mother Sparsh Set to Raise 100 cr in Series B Round 
[Funding Alert] Mother Sparsh Set to Raise 100 cr in Series B Round 

Premium baby and mother care brand Mother Sparsh has declared that it is in advanced discussions of securing Series B funding between Rs 90-100 crore shortly, with diversified FMCG conglomerate ITC Limited infusing Rs 13.5 crore. While announcing the Series B funding round with multiple investors partaking, the leading D2C homegrown baby care brand said that it intends to enhance its portfolio significantly, especially across baby skin care and mother-oriented segments. 

Notably, the funding announcement comes close on the heels of the brand’s foray into the diaper segment, which constitutes a major chunk of the baby care market, with the launch of Plant-Powered cloth diapers.

Mother Sparsh is amongst the leading players in the baby care market, having introduced in the past a slew of innovative offerings, such as India’s first 99 percent Pure Water unscented and biodegradable wipes as well as a Plant-Powered range of personal care products for babies. In fact, it is by virtue of its unique portfolio that the brand boasts of a high customer retention rate, as much as approximately 50 percent on its website. Mother Sparsh’s objective behind the Series B funding round is to enhance R&D and foster innovation in the critical baby and mom care segment alongside sustained product portfolio diversification.

Himanshu, Co-founder, and CEO, Mother Sparsh, said, “An intrinsic innovative streak as a brand and the ethos of crafting products on need-based propositions by the virtue of nature-oriented solutions is at the heart of Mother Sparsh. Our recurrent funding aims to strengthen this mission through R&D in space and offering one-of-its-kind solutions for the needs of mothers and their little ones.” 

As a formidable D2C brand, Mother Sparsh does the majority of its sales through online channels, including its own website, and offers a range of targeted personal care solutions for moms, infants, and kids. Less than a year ago, the premium baby and mother care brand had raised Series A funding from ITC Limited in November last year.

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