Sanfe, one India's leading women's grooming brands, has raised another round of funding of $1.5 million from existing investors like S.Chand Family office, Seeders, Lets Venture, and angel investors, including Abhay Tandon, and Yash Kotak. Last year, Sanfe raised $1 million in a Series A funding round which makes the total funding $2.5 million.
Sanfe's online business has grown by 100 percent in the current quarter, and the brand has achieved over 240 percent growth annually. Sanfe is a digital-first brand with impressive growth over the past two years. The company's online business is already profitable, and it is poised to gain further momentum in the coming years thanks to the market's enthusiastic reception of all of its product categories. Younger appeal and well-researched products provide women solutions for the underserved market that fit well with their lifestyles and have experienced phenomenal adoption among women from a wide variety of demographics.
Sanfe intends to use the additional funding raised to enter the offline market and control the femcare market. Sanfe's product line spans various areas, such as body grooming, shaving and hair removal, and body care products. The business is also pursuing celebrity partnerships to strengthen its presence and brand recognition within the target market. With women grooming solutions, the company focuses on entering the 'daily format usage' category that solves body concerns. Also, Sanfe has signed Radhika Apte as a brand ambassador to be the face and voice of the brand.
Archit Aggarwal, Co-Founder, Sanfe said, "Sanfe has been able to identify underserved markets under femcare industry. Our mission of creating femcare brand has been supported by our investors with the additional funding round. We now find it simpler to uphold our commitment to giving women a voice and choices for their wellness. With the additional funding, we will be entering the salons and parlors to create a new category in the body care, shaving, and hair removal market in response to rising demand. The purpose is to strengthen the brand positioning and develop trust among women for the brand. Sanfe has collaborated with well-known brands like Looks, Affinity, Urban Company, Yes Madam, etc., and we will be able to serve women through beauty salons in their vicinity. Also, we are looking to tap 500+ salons in the upcoming year across metro cities."
Harry Sehrawat, Co-Founder, Sanfe said, “As customer requirements change, catering to unseen and ignored women's needs is essential. Our brand has been able to identify customer requirements and cater to ignored women's wants which will become needs of the future. This year, we aim to grow the company and develop a robust product portfolio within the same categories of shaving, hair removal, and body care category to emphasize customer problem-solving.”
Starting their initial journey in 2019 from IIT Delhi as two young boys, Archit Aggarwal and Harry Sehrawat launched Sanfe as a brand to solve women's everyday problems, which still need to be addressed. They began the business with Rs 2.5 lakh each as their initial investment. From here, the growth journey of Sanfe has been impressive. Over the last two years, the company has raised two funding rounds. At the back of a significant growth story so far, Sanfe is now poised to become a household brand across India with its extensive range of products. The brand will focus on customer-centric, from product development to building a community of loyal customers.