What’s Up Wellness has secured Rs 60 lakh of funding in the latest episode of Shark Tank India Season 2. The startup was featured on the episode which aired on 27 February 2023 and won investments from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com.
“We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction,” said Vaibhav Makhija and Sayantani Mandal, Co-founders, What’s Up Wellness.
“After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business,” said Peyush Bansal, CEO and Founder of Lenskart.
In December, last year, it secured significant investment from D2C disruptors, including Puneet Sehgal, Ex-COO, Hopscotch, Soumya Kant, Co-founder, Clovia; Deep Bajaj and Mohit Bajaj, Co-founders of Sirona Hygiene; among other prominent investors.
What’s Up Wellness offers three kinds of gummy supplements including What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle and nerve relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. The brand plans to launch innovative products across multiple wellness categories in the near future. What’s Up Wellness currently has an Annual Recurring Revenue of Rs 5 crore and aims to clock around Rs 2 crore of revenue per month by the end of this year.
Zoya introduced the "A Love Affair with Yourself" collection, offering rare symbols of self-love that transcend time and embody the spirit of the Zoya woman. With a focus on meaningful connections between jewellery and the wearer, Zoya's latest campaign elevates the enduring love affair a woman has with herself.
According to Amanpreet Ahluwalia, Brand Head of Zoya, each jewellery piece narrates a powerful story of awakening feminine elements, serving as a talisman of self-acceptance and a gesture of self-love. The campaign acknowledges the woman's celebration of her journey, embracing strength, individuality, and fostering a deep connection with herself.
The collection reflects the Zoya woman's infinite femininity through exquisite creations, with the highest standards of craftsmanship at the core of each piece. Notable among them is the "Aeterna" collection, featuring a pink amethyst inspired by platonic solids atop a diamond-studded ring, symbolizing an ocean of feminine energy drawing inspiration from the 'Flower of Life.'
The "Eternal Secret of Life" piece converges sacred symbols of creation, where a custom-cut pink amethyst holds the eternal bloom of the flower of life in rose gold, surrounded by clear baguette diamonds forming the ancient Vesica Piscis.
In the "Refractions of the Infinite" necklace, design and craftsmanship unite to present a golden symbol of the flower of life, intricately crafted behind a custom-cut pink amethyst in rose gold. The vesica piscis on the precipice of a fractal is adorned with brilliant cut diamonds, creating everlasting symmetry.
"My Embrace Bangle" stands as an iconic symbol of self-acceptance, celebrating the entirety of an individual. The seamless union of two precious metals translates the joy of embracing oneself just as they are.
The "Scarlet Macaw Necklace" captures the vibrancy of the scarlet macaw's plumes, featuring a turquoise stone with rows of sapphires, rubies, and diamonds in shifting hues, symbolizing the strength and brilliance akin to the Scarlet Macaw's feathers. The collection reflects Zoya's commitment to providing timeless jewellery pieces that resonate with self-expression and individuality.
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