Winston, the emerging personal care brand that brings optimum salon care at home while integrating technology into the personal care routine raised Rs 1 crore of funding at the Shark Tank season 2. The beauty startup is funded by renowned investors Anupam Mittal and Vineeta Singh for equity of 10 percent on a valuation of Rs 10 crores.
Himanshu Adlakha, Founder Winston, said, “It’s a great start of the year where the funding update aided us in driving the traffic for our website leading to a 300 percent increase in the sales. It is the maximum we have achieved since we launched our brand in 2021. The daily traffic has jumped to 114 percent, which is the highest for our brand. Our revenue and turnover for last month were 62.5L and post Shark Tank, it has increased to 1.5 crore in January 2023.”
Furthermore, talking about the allocation of funding received, he added, “The funding raised will be allocated towards the strategy and the growth of the brand, catering to digital marketing, e-commerce marketplace, talent acquisition, celebrity endorsement, ERP and logistics solution and miscellaneous.”
Nikita Malhotra, Co-Founder, Winston said, “We are a brand that proposes technology-driven beauty results that comes with a promise of comfort and convenience. Our ethos defines exceptional quality and high-end technology-embedded products with which individuals can access professional beauty results at home. We have developed a strong customer portfolio for our brand in the last two years, but with our presence on Shark Tank, this increased immensely, helping us onboard new customers for our brand. We are looking forward to this period as the year for our brand, and hoping to target revenue and turnover of 18 crore next year.”
Winston India began in 2021 when everybody was fighting the impact of COVID, and sacrificing personal care routine. The brand set forth its personal care journey, crafted especially for women, and offers a comfortable personal-care regime at home. With an ethos to provide exceptionally high-quality products and modify the way women perceive personal care, the brand introduced easy-to-use high-end technology-embedded products with which individuals could access professional beauty results at home. Winston offers technology-driven beauty solutions, right from optimum facial care, superlative body care to all top appliances, including epilators, eyebrow trimmers, blackhead removers, hair stylers, and much more, to revitalize beauty. The main objective is to let women flaunt their real beauty without visiting a salon.