Furniture Startup WoodenStreet Raises $30 mn in Funding
Furniture Startup WoodenStreet Raises $30 mn in Funding

Jaipur-based online furniture and home decor platform Woodenstreet.com has raised around $30 million in the series-B round of funding led by WestBridge Capital at Rs 1,200 crore valuation, in a mix of primary and secondary investment. 

So far, it is the largest funding raised by any vertical furniture player for the year 2022 in India. Previously, WoodenStreet had closed series-A funding of $3 million in 2020 from IAN and RVCF (Rajasthan Venture Capital Funds). 

Founded in 2015 by Lokendra Singh Ranawat, Virendra Ranawat, Dinesh Singh Rathore and Vikas Baheti, WoodenStreet has 50-plus experience stores in all major cities and claims to serve more than 15 lakh customers in 300 plus cities in India.

The startup offers complete home solutions including solid wood and modular furniture, kitchen and wardrobe, home décor, lighting, and furnishings, and recently also launched office furniture solutions making it an emerging leader in the online furniture and decor market. 

WoodenStreet also operates 6 state-of-the-art manufacturing, and R&D facilities spread across the country to meet their growing needs. 

On being asked about the vision with this round of funding, Lokendra Ranawat, Co-Founder and CEO of WoodenStreet said, “Our aim has always been to offer products that improve the aesthetics and comfort of Indian homes. We focus on design and innovation, enabling functional and designer items at affordable prices. We are happy to welcome WestBridge Capital, who shares our common vision of creating better products and awesome shopping experiences for Indian customers”

“WoodenStreet has grown 100 percent YoY from past three years while maintaining profitability at a net level, and we plan to achieve a turnover of Rs 600 crore in next two years with this fundraise,” Dinesh Singh Rathore, Co-Founder and CFO, WoodenStreet added. 

Co-Founders Virendra Ranawat and Vikas Baheti said that Woodenstreet has established itself as a preferred brand for Indian furniture consumers, and the focus will be on expansion into new categories like office and modular furniture. WoodenStreet plans to open a total of 200 stores over the next 2 years and plans to onboard close to 3,000 home décor brands under its platform. 

The latest capital infusion will be utilized to fund new market expansion, further development of the technology platform, expansion of the supply chain, and creation of new category offerings

"We are impressed by WoodenStreet’s ability to scale capital efficiently in a strategic consumer category. The founders' focus on customer delight is what excites us and we look forward to a very long partnership with them,” Sandeep Singhal, Co-Founder of WestBridge Capital asserted.

 
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Retail India News: L'Oréal's Absolut Repair Molecular Range Redefines Hair Repair Dynamics
Retail India News: L'Oréal's Absolut Repair Molecular Range Redefines Hair Repair Dynamics
 

In a notable stride towards advanced hair technology, L'Oréal Professionnel, the foremost professional hair tech brand, has introduced the revolutionary Absolut Repair Molecular range. This cutting-edge product line is designed to address hair damage at the molecular level, redefining conventional repair methods prevalent in the industry. Comprising four key products – Pre-treatment (exclusive to salons), Sulfate-free shampoo, Rinse-off serum, and Leave-in mask – the range emerges as a transformative solution that actively repairs inner damage with formidable strength. Impressively, it claims to repair up to 2 years of damage in just one use.

As the landscape of consumer concerns shifts, the focus on inner hair damage takes center stage. A survey reveals that hair damage ranks among the top two concerns for 50 percent of 18–24-year-olds in India. Repairing hair, thus, remains a substantial need in the industry.

L'Oréal Advanced Research, for the first time, achieves the decomposition of peptides to reintroduce amino acids and peptide bonds into the hair, actively reforming and rebuilding the hair’s molecular structure. The Absolut Repair Molecular Range distinguishes itself by going beyond conventional bond repair methods, emphasizing peptide repair to deliver unmatched strength, elasticity, and movement.

Co-developed with three leading repair professionals globally, the range boasts the highest-performing protocol for effective hair repair. Supported by six patents and sulfate-free formulations, it marks a significant leap in the industry's approach to haircare.

Mathilde Barthélemy-Vigier, General Manager – L’Oréal Professionnel India said, "We are thrilled to introduce the Absolut Repair Molecular range, a groundbreaking innovation that goes beyond conventional hair repair methods. This range leverages cutting-edge technology to rebuild the hair's molecular structure and repair up to 2 years of damage in one use. With the Absolut Repair Molecular Range, we aim to redefine the standards of haircare and empower individuals to restore their hair to its optimal strength and health. With this launch, we are all set to disrupt the hair repair market in India."

Available at L'Oréal Professionnel partner salons nationwide and major online platforms such as Nykaa, Amazon, and Myntra, the Absolut Repair Molecular range signals a transformative shift in the Indian hair repair market. The launch signifies a commitment to innovation and sets new benchmarks in the pursuit of healthy and resilient hair.
 

 

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[Funding Alert] Indic Wisdom Bags Rs 4 cr Investment Led by Inflection Point Ventures
[Funding Alert] Indic Wisdom Bags Rs 4 cr Investment Led by Inflection Point Ventures
 

Indic Wisdom has successfully secured Rs 4 crore in a Pre-Series A Round led by Inflection Point Ventures, with participation from Mahendra Sankhe, Launch Capital, Bifco Finance, and other High Net Worth Individuals (HNIs). The infusion of funds is earmarked to bolster the brand’s visibility, expand its distribution network, and augment production capacity, fortifying its market presence and operational efficiency.

Founded by Kaustubh Khare and Prajakta Khare, Indic Wisdom draws inspiration from India’s egalitarian culinary traditions. The duo, with a combined experience of nearly 30 years in SAP ERP, embarked on a mission to contemporize ancient wisdom and produce goodness at scale, emphasizing wood-pressed oils as a focal point.

Rahul Wagh, MD, Inflection Point Ventures said, “Conventional oils encounter issues concerning their quality, safety, nutrient content, and environmental impact. Choosing wood-pressed oils gives a healthier and more sustainable choice for both manufacturers and consumers. With the global wood-pressed oil market expected to grow from $9.63 billion in 2022 to $18.61 billion by 2030, at a compound annual growth rate (CAGR) of 8.57 percent, there's a clear shift towards the healthier alternatives. This, with increasing awareness about the health concerns related to conventional oils, brings us here, to the right path that our ancestors paved.

Indic Wisdom differentiates itself through in-house manufacturing, rigorous quality control, and price parity within the category, maintaining profitability for the past four years. The brand's extensive range of oils, combined with a robust presence across various channels, positions it uniquely in the market. Operating at a scale that extracts 70 thousand liters of oil per month underscores its significant production capacity.

Prajakta Khare, Founder and Director, Indic Wisdom said, “At Indic Wisdom, our goal is to take India's timeless tradition of prasad – food that is pure, sustainable, and meant for everyone - to every corner of the world. We are doing this by taking our ancient wisdom and food production practices and infusing them with modern production best practices and quality standards. In an era when India is rising in stature in the world and our manufacturing is being looked at with great promise, we believe we can be the embodiment of India’s best traditions, promoting purity and accessibility of food, sustainable growth for ecosystems, and responsible conduct in society."

As the Cold Pressed Oil market in India is projected to reach Rs 40,000 crore by 2030 and $30 billion globally by 2028, Indic Wisdom's commitment to purity, accessibility, and sustainable growth aligns with the evolving consumer preferences in the retail sector. The brand's unique approach and achievements highlight its potential to become a beacon of India’s best traditions, symbolizing responsible conduct in society and promoting economic significance within the industry.

Proudly bootstrapped, Indic Wisdom's collaboration with Inflection Point Ventures signifies a deviation from traditional venture capital norms, showcasing a rapid and transparent execution that has surpassed expectations in the dynamic retail landscape.

 

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Retail India News: bigbasket Ramps Up Savings and Speed with Supersaver Revamp
Retail India News: bigbasket Ramps Up Savings and Speed with Supersaver Revamp
 

In a strategic move to enhance its customer experience, bigbasket, a prominent player in the Indian retail sector and a TATA Enterprise, has recently rebranded its slotted delivery service as "bigbasket supersaver." This revamp promises an accelerated grocery retail experience with the entire range and assortment of groceries delivered within two hours. Customers can also enjoy an additional 5 percent discount on thousands of products. Currently available in Bengaluru, Noida, and select areas of other cities, bigbasket supersaver is set to expand its footprint to cover the top 30 cities by the end of March.

The transition to bigbasket supersaver not only signifies a commitment to faster and more efficient services but also introduces a host of benefits for customers. The rebranded service aims to provide tangible savings, offering an extra 5 percent discount on a vast array of products. This move aligns with bigbasket's continuous efforts to improve and innovate its offerings.

Beyond the speed and savings, bigbasket supersaver introduces a substantial enhancement in product variety. With three times the assortment of instant grocery services, customers now have a broader selection, increasing the likelihood of finding their preferred products every time they shop. This expansion of choices caters to the diverse needs and preferences of customers, making bigbasket supersaver a comprehensive solution in the competitive landscape of online grocery retail.

As bigbasket supersaver continues to gain traction in Bengaluru, Noida, and beyond, the company's commitment to extending its reach to the top 30 cities showcases its dedication to revolutionizing the grocery shopping experience across India. The amalgamation of swift deliveries, added discounts, and an extensive product range positions bigbasket supersaver as a noteworthy player in the evolving landscape of online retail in the country.

Hari Menon, Co-Founder and CEO, bigbasket said, "Since inception in 2011, bigbasket has been associated with slotted delivery. Over the years, our customers have loved the convenience of getting a large range of groceries together with great savings delivered in the time slots of their choice, typically on the same or the next day. After re-engineering our systems and processes, we will now offer the same extensive range of groceries delivered in less than 2 hours, with extra 5 percent savings on thousands of products. Customers will continue to have the option of choosing their preferred slots. For urgent needs, customers will also have the option of shopping on bigbasket now (bbnow, in short), our instant grocery  service.” 

 

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[Funding Alert] Rentomojo Bags Rs 210 Cr Investment to Fuel Growth in India's Furniture Rental Market
[Funding Alert] Rentomojo Bags Rs 210 Cr Investment to Fuel Growth in India's Furniture Rental Market
 

In a strategic move to bolster its position in the rapidly evolving furniture and appliances rental sector in India, Rentomojo has successfully secured a significant investment of Rs 210 crore. The ongoing Series D and D1 round, led by Edelweiss Discovery Fund Series – I, with participation from existing investor Chiratae Growth Fund, alongside Magnetic, founded by Rajeev Chitrabhanu, signifies a strong vote of confidence in Rentomojo's business model and growth trajectory.

Headquartered in Bangalore, Rentomojo has established itself across 16 cities, catering to approximately 450,000 customers since its inception. Beyond its digital presence, the company has strategically set up offline experience centers in key pin codes of Bangalore, showcasing a commitment to both online and offline retail experiences. The recent funding injection comes at a time when Rentomojo has maintained profitability for the last 10 quarters, highlighting its emphasis on sustainable growth.

Geetansh Bamania, Founder and CEO of Rentomojo, attributes the company's performance to a combination of factors, including a robust team, stringent cost management, sound governance practices, a tech-first approach, and an unwavering focus on enhancing the customer experience. This fresh round of funding serves as a catalyst for Rentomojo, propelling it to further lead the creation of the appliances and furniture rental category in India.

"We are excited to partner with Geetansh and the Rentomojo team. The company offers a smart home-furnishing alternative to working professionals who value the freedom of flexibility in their housing options. This category has tremendous potential for growth, and Rentomojo’s leadership team is well-positioned to continue to profitably grow and lead this segment," said Ashish Agarwal, Managing Partner of Edelweiss Discovery Fund, the lead investor in the Series D round. 

We are strong believers in Geetansh and the Rentomojo team and are very impressed with how they built the company over the last couple of years. We remain committed to the journey of Rentomojo and look forward to its continued success,” added Venkatesh Peddi, Managing Director and Partner - Chiratae Ventures.

 

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Coach Features Virtual Human, imma, in New Campaign
Coach Features Virtual Human, imma, in New Campaign
 

Coach has unveiled its groundbreaking campaign, "Find Your Courage," featuring a virtual human, model, and digital creator imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set against the backdrop of a virtual universe, the campaign introduces the Coach Spring collection, weaving a narrative around discovering the courage to be authentic in one's unique way.

Exploring the theme of "The Courage to Be Real," Coach's campaign aims to inspire people to express their multifaceted selves. "Find Your Courage" blurs the lines between physical and virtual worlds, drawing inspiration from the way today's younger generations redefine authenticity through various concepts of self.

The campaign unfolds in a series of chapters, each starring imma on a journey to discover her courage by visiting Coach ambassadors in their unique virtual realms. Lil Nas X imparts the courage to change the game, urging imma to write her own rules. Future chapters in March, April, and May feature Wu Jinyan showcasing the courage to take risks, YoungJi Lee encouraging the courage to break the mold with humor, Camila Mendes emphasizing the courage to evolve and embrace every version of oneself, and Kōki guiding imma to find the courage to explore new possibilities.

Directed by Valée Duhamel and photographed by Charlie Engman, "Find Your Courage" embraces the realm of artificial intelligence, utilizing CGI to underscore the campaign's message of embracing new frontiers in creative expression. The campaign introduces pieces from the Coach Spring 2024 collection, featuring youthful interpretations of Coach's American design language, including new quilted variations of the Tabby shoulder bag, tailored silhouettes, heritage leather and denim, sheer slip dresses, and playful charms inspired by the attitude of today's generation.

Creative Director Stuart Vevers shared, "Envisioning Spring, I was inspired to explore the archetypes of American style and the codes that define Coach’s legacy through the point-of-view of today’s generation. ‘Find Your Courage’ expresses the feeling I wanted for the collection, where our heritage is the foundation for exciting new possibilities for self-expression."

Sandeep Seth, Coach Global Chief Marketing Officer and North America President, emphasized the campaign's intention to inspire consumers to seek all possibilities for self-expression despite life's tensions and expectations. Imma, challenging conventional notions of reality, serves as the perfect ambassador for this narrative. Coach plans to extend "Find Your Courage" through collaborations with gaming platforms, allowing users to dress their avatars in the Coach Spring collection, and a multi-sensory iteration of The Coach Tabby Shop, inspired by the Quilted Tabby shoulder bag from this season.

 

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[Funding Alert] Basil Bags Rs 3.6 cr Seed Funding to Disrupt Indian Consumer Houseware Space
[Funding Alert] Basil Bags Rs 3.6 cr Seed Funding to Disrupt Indian Consumer Houseware Space
 

Basil has successfully raised Rs 3.6 crore in seed funding. Co-led by IIMA Ventures and Appreciate Capital, with notable angel investors onboard, Basil aims to redefine traditional norms in the industry. The company's initial focus on stainless steel bento boxes and bottles caters to the evolving needs of millennial parents and Gen Alpha. The funds acquired will be utilized to strengthen its direct-to-consumer (D2C) presence, extend its reach through e-commerce channels, and diversify its product portfolio.

The timing of Basil's venture aligns with a significant shift in the Indian consumer houseware market, predicted to surpass Rs 507 billion by 2027, as per Datum Intelligence. Specific segments like lunchboxes, drinkware, storage containers, and insulated products collectively contribute 22 percent to this rapidly growing market. With changing lifestyles, urbanization, and technological advancements, the houseware industry, particularly catering to young working couples and urban parents, is undergoing a transformative phase. Basil strategically positions itself to seize this opportunity, offering product differentiation tailored to the evolving needs of its target audience.

Founded in 2023 by Harini Rajagopalan and Mahesh Muraleedharan, Basil distinguishes itself as a pioneering D2C startup challenging the status quo in India's traditional consumer houseware market. The company's product range is designed to break away from conventional designs prevalent in the market, presenting consumers with distinctive, high-quality, visually appealing, and customized offerings. Basil's initial launch of stainless steel leak-proof bentos and water bottles is a strategic response to an identified market gap, positioning the brand as a disruptor in the industry.

Harini Rajagopalan, Co-founder of Basil said, “In an era dominated by contemporary brands, the home and kitchen sector remains surprisingly resistant to innovation, still dominated by entrenched incumbents. As parents ourselves, we realised there is a definite need for innovation and design in this category, validated by our on ground research of talking to over 900 parents. Products that are currently in the market are a sea of sameness, with minimal overlap across functional design, aesthetics as well as safety. Our mission is to disrupt this overlooked space, infusing it with breakthrough designs based on market needs, premium materials, functional designs and aesthetic appeal. With our launch product range of stainless steel leak proof bentos and water bottles, we aim to emerge as the preferred choice for Indian parents seeking the best for their children and at the same time, be seen as a fun, cool, engaging and aspirational brand for kids.”With the newly acquired funding, Basil plans to allocate 30 percent to research and development, focusing on understanding market requirements and refining product designs. Basil's products, currently available on their D2C platform - yourbasil.com and marketplaces like Amazon, aim to expand their offerings in the next 12 months. Lunch bags for kids and a new range of bento boxes tailored for working professionals are part of Basil's strategic roadmap for the coming year."

Driven by urbanization and premiumization, the Indian home and kitchen market is witnessing a surge in online demand for branded products. As kitchens become central features of homes, Basil, led by Harini and Mahesh, is strategically positioned to innovate and tap into this trend. We are thrilled to co-lead Basil's seed round, confident their modern approach will resonate with the preferences of the Indian audience,” Vipul Patel (Partner, Seed Investing at IIMA Ventures). 

 “The kitchen and home sector has seen minimal innovation for over a decade. The Indian consumer, actively seeking both functionality and aesthetics, is no longer served by incumbent and traditional brands. This is a massive opportunity we believe Harini and Mahesh are a great team to build for. We are delighted to partner with them and co-lead the round from Appreciate Capital,” Sairee Chahal and Abhishek Agarwal (Partners, Appreciate Capital).

 

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[Funding Alert] Yesmadam Bags Rs 1.5 cr Funding from Shark Tank India
[Funding Alert] Yesmadam Bags Rs 1.5 cr Funding from Shark Tank India
 

In a groundbreaking development, Yesmadam, India's prominent salon-at-home brand, has successfully secured Rs 1.5 crore in funding from investors featured on Shark Tank India (Season 3). This strategic infusion, resulting in a 2 percent equity stake and a 1x royalty agreement, marks a significant milestone for Yesmadam, propelling the brand into a new phase of growth and nationwide reach. Aman Gupta, Co-Founder and CMO, boAt, Vineeta Singh, CEO, SUGAR Cosmetics, Peyush Bansal, Co-Founder and CEO, Lenskart, and Ritesh Agarwal, Founder and Group CEO, OYO, have joined forces to invest in Yesmadam, bringing not only capital but also invaluable expertise to the table.

The funds allocated through this partnership will catalyze Yesmadam's ambitious expansion plans, strategically enhancing operational capabilities and enabling a deeper penetration into the retail beauty landscape across India. Yesmadam's commitment to exponential growth is evident through its utilization of cutting-edge technologies, particularly AI, to revolutionize service delivery and provide a hyper-personalized customer experience.

In line with their dedication to inclusivity and empowerment, Yesmadam aims to utilize the funds to hire and empower more service professionals, particularly from marginalized communities. This initiative not only fosters professional development but also contributes to improving livelihoods. Furthermore, Yesmadam is set to embark on extensive research and development initiatives, focusing on product innovation to stay ahead of industry trends.

Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yesmadam has thrived as a bootstrapped venture, achieving remarkable success in the beauty and wellness industry. The founders' relentless dedication and pursuit of excellence have propelled Yesmadam to redefine beauty service delivery, serving seamlessly in over 50 cities nationwide.

Mayank Arya, Co-Founder, Yesmadam said,“Yesmadam has revolutionized the home salon industry by prioritizing quality, convenience, and customer satisfaction. This funding is not only a testament of our dedication, but also our commitment to delivering unparalleled experiences to our customers as their satisfaction remains our primary focus. With this investment, we would aim to empower women and partners across India with new employment opportunities ensuring fair treatment and dignified work. We are also planning to embrace new-age digital solutions and AI-powered algorithms that will help us personalize interactions and offerings to optimize product recommendations and deliver a seamless experience. Supporting us in this journey, we would like to extend our gratitude to the sharks for their trust in us and are hoping to have continued growth in the dynamic beauty landscape."

Yesmadam's impact on the beauty and wellness industry is evident in its impressive track record, with over 2 million bookings since its inception, bringing premium salon experiences to millions of customers. The brand's commitment extends beyond its customer base, empowering over 2500 beauty professionals with fair compensation and advanced training, elevating livelihoods, and contributing to a dynamic and inclusive beauty landscape.

 

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Retail India News: Gaston Luga's Entry Shifts Paradigms in Indian Lifestyle Retail
Retail India News: Gaston Luga's Entry Shifts Paradigms in Indian Lifestyle Retail
 

In a strategic move to tap into the vibrant Indian retail landscape, Gaston Luga, the distinguished Swedish lifestyle brand celebrated for its stylish and utility-focused backpacks and accessories, is making its grand entrance. Renowned for seamlessly blending Scandinavian aesthetics with practical design, Gaston Luga is poised to reshape the Indian accessory scene with its unique combination of fashion and functionality.

Gaston Luga transcends being merely a brand; it's a lifestyle statement that resonates with individuals seeking both fashion-forward design and everyday functionality in their accessories. Dedicated to crafting timeless pieces, the brand is committed to meeting the demands of the modern, on-the-go lifestyle.

Scandinavian Elegance: Gaston Luga embodies the minimalist and sophisticated design philosophy of Scandinavia, creating products that strike a perfect balance between form and function.

Quality Craftsmanship: With a commitment to high-quality materials and superior craftsmanship, Gaston Luga ensures the durability and longevity of its products.

Functional Design: Beyond style, Gaston Luga's products are designed to meet the diverse needs of contemporary individuals. From spacious backpacks to versatile sling bags, each piece is crafted with functionality in mind.

Global Collaboration with Maison ID8 Brands: In a notable development, Gaston Luga has partnered with Maison ID8 Brands in India, a recognized name in curating and introducing global lifestyle brands to the Indian audience. This collaboration is set to enhance the accessibility of Gaston Luga products across the country.

Availability on Leading Platforms: Indian customers can now explore and acquire Gaston Luga products on esteemed platforms such as Ajio Luxr, Tata Cliq Luxury, The White Crow, and more. The brand's presence on these platforms ensures a seamless shopping experience for the Indian consumer.

As Gaston Luga steps into the Indian market, it brings a distinctive blend of style, functionality, and global collaboration. The brand is confident that its offerings will resonate with the discerning Indian customer who values both aesthetics and practicality in their accessories, marking a significant milestone in the evolving landscape of Indian retail.

 

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Retail India News: Kohler's Neoroc Tech Enhances Kitchen Functionality
Retail India News: Kohler's Neoroc Tech Enhances Kitchen Functionality
 

In a significant stride into the thriving Indian kitchen sinks market, Kohler, a global authority in kitchen and bath design, unveiled its Cairn Kitchen Sinks today. This strategic move not only marks Kohler's debut in the dynamic realm of Indian kitchen sinks but also underscores the brand's unwavering dedication to pioneering innovation and excellence in both bath space and kitchen solutions.

Crafted from Neoroc, Kohler's proprietary matte composite sink material, the Cairn Kitchen Sinks are designed to elevate the kitchen experience for discerning Indian consumers. Beyond their aesthetic appeal and rich matte color palette, these sinks stand out for their rock-solid durability, offering a perfect blend of beauty and functionality.

Each sink in the Cairn range is accompanied by a sink rack, providing an extra layer of protection and ensuring a prolonged new-like appearance. With straight bowl walls featuring soft French curves and an impressive 9½" depth, these sinks are meticulously designed to complement any countertop, adding a touch of sophistication to kitchen spaces across India.

Neoroc, known for its exceptional durability, is a unique composite material available exclusively in India. Comprising a blend of natural stone and resin, Neoroc is engineered to withstand the daily rigors of kitchen use, presenting a matte finish that seamlessly integrates with various kitchen aesthetics. Setting new benchmarks in performance, Neoroc boasts 2X impact resistance, 1.4X heat resistance, and a remarkable stain-resistant quality when compared to competitors. This underlines Kohler's commitment to delivering kitchen solutions that not only meet but exceed the expectations of Indian consumers.

Kohler's foray into the Indian kitchen sinks market with the Cairn Range is a natural extension of its legacy as a leader in bath and kitchen solutions. Beyond showcasing the brand's versatility, this collection reaffirms Kohler's position as a frontrunner in providing premium, innovative solutions for contemporary living spaces in India. As Kohler steps into the culinary realm, it brings with it a legacy of excellence, promising to redefine and elevate the kitchen experience for Indian homes.

Salil Sadanandan, President - South Asia and Asia Pacific at Kohler Co said, “Our entry into the Indian kitchen sinks market reflects our commitment to providing cutting-edge solutions. The Cairn Kitchen Sinks are a testament to Kohler's dedication to elevating everyday experiences with functional and stylish products. With Neoro, we have not only met industry standards but surpassed them, offering a sink material that is not just extremely durable but also stunningly beautiful. With an unparalleled combination of strength, resilience, and timeless design, we are sure that Kohler's Cairn Kitchen Sinks are set to redefine and elevate the kitchen experience for Indian consumer.“ 

 

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Retail India News: SOKU Cosmetics Leads the Charge in Inclusive Skincare Space
Retail India News: SOKU Cosmetics Leads the Charge in Inclusive Skincare Space
 

SOKU Cosmetics has made its official entry, marking the beginning of an era focused on inclusivity, diversity, and empowerment. Rooted in the belief that effective skincare should be accessible and uncomplicated, SOKU introduces a range of multi-purpose products that seamlessly merge natural ingredients with science-backed innovation. The cruelty-free brand is dedicated to empowering individuals to attain healthy, radiant skin effortlessly, offering a diverse product array, including eyeliners, lipsticks, compact powders, face washes, moisturizers, and sunscreens.

The global cruelty-free market has witnessed substantial growth, with projections indicating a reach of $14.23 billion by 2030, demonstrating a robust CAGR of 4.56 percent. SOKU’s scientifically formulated products, embodying the fusion of makeup with skincare, adhere to vegan and cruelty-free principles. Excluding parabens, sulphates, silicones, phthalates, mineral oil, or gluten, SOKU products prioritize safety for long-term use.

Jagathi Reddy, Director at SOKU Cosmetics said, “SOKU Cosmetics aims to simplify traditional skincare complexities, presenting straightforward solutions and aesthetically pleasing packaging that inspire confidence and self-expression. Our products are accessible, aspirational, and crafted to instill pride in one’s skincare and makeup journey.

Orooj Fareena, Brand Head at SOKU Cosmetics said, “We recognize the need of the hour in today’s world of skincare and cosmetics, which is why our brand’s beauty solutions are FDA-approved, toxin-free, and align with our commitment to sustainability. With our affordable yet premium skincare and makeup products, we hope to provide a luxury skincare experience to all members of the beauty community without having to burn a hole in their pockets.

SOKU Cosmetics is poised to revolutionize the dynamic beauty industry with its avant-garde product line. Beyond being a brand, SOKU represents a beacon of hope, embodying possibilities, dreams, and empowerment. SOKU transforms dreams into reality, facilitating self-ownership, self-empowerment, and conquering the world by integrating incredible ingredients to craft power-packed products that deliver tangible results.

 

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[Funding Alert] Iluvia Bags Series A Funding, Pioneers Research-Driven Haircare
[Funding Alert] Iluvia Bags Series A Funding, Pioneers Research-Driven Haircare
 

iluvia has successfully secured Series A funding from Fireside Ventures and Multiply Ventures. This funding marks a pivotal moment for the company, playing a crucial role in expanding its high-caliber team and driving initiatives for brand growth.

Founded by VIT alumni Nishant Gupta and Palash Pandey, iluvia emerged from a passion for delivering top-tier self-care. The brand's Research and Development division focuses on crafting a diverse product portfolio catering to professional haircare needs, including the groundbreaking development of India's first Hard Water Shampoo. Originally incubated at VIT, Renaura Wellness, iluvia's parent company, received initial Startups Club Incurator Network (SCIN) support.

Nishant Gupta and Palash Pandey, Co-founders of Renaura Wellness Pvt Ltd said, "This investment validates our vision and fuels our mission to revolutionize the professional haircare industry. With this funding, we are empowered to bolster our R&D investments while further expanding our product offerings with innovative and unique solutions for professionals as well as consumers. With Series A closed, we aim to ramp up talent acquisition and expand our team by recruiting skilled professionals who share our passion."

Aiming to be tech-first, iluvia stands as a frontrunner in the professional haircare segment, prioritizing quality and innovation. With a robust presence in over 2500 salons across 70+ cities in India, the brand, committed to excellence, looks to increase market penetration and establish itself as a leading professional haircare brand in the country.

Dipanjan Basu, Co-Founder and Partner at Fireside Ventures said, "Our investment in iluvia is an endorsement of our commitment to building iconic and innovative consumer brands. The brand's reliance on science and their meticulous R&D process is why they are seen as being great innovators in personal care."

Sanjay Ramakrishnan, Founder and General Partner at Multiply Ventures added, "The beauty and personal care space is growing rapidly in India, and there are many ways to cater to the market's needs. Our thesis at Multiply Ventures has been to partner with founders who solve a large niche with research-focused, Science-backed, safe products with clear deliverables on the outcome."

Iluvia, with its meticulously curated range of scientifically formulated haircare products, addresses diverse hair concerns while promoting overall health. In a global haircare market valued at over $83 billion in 2022, iluvia's commitment to science-backed formulations positions it as a trusted innovator, operating in the premium end of the market, poised to meet the dynamic demands of the growing professional haircare market valued at over $5.8 billion in India.

 

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Retail India News: Portronics Elevates Gaming Experience with K1 and K2 Keyboards
Retail India News: Portronics Elevates Gaming Experience with K1 and K2 Keyboards
 

In the ever-evolving landscape of gaming peripherals and the burgeoning demand for efficient input devices in India's retail sector, Portronics, a renowned brand in portable gadgets, introduces the K1 and K2 Gaming Keyboards. These mechanical keyboards cater to the needs of gamers and typists alike, offering a blend of precision, comfort, and durability.

Gamers and typists share a common ground—the necessity for an efficient mechanical keyboard that ensures faster keystrokes with superior precision. Portronics, a beloved brand in the realm of portable gadgets in India, addresses this demand with its latest additions, the K1 and K2 Gaming Keyboards. These keyboards are crafted to provide an optimal gaming experience and comfortable typing.

Designed with a high-quality ABS body housing 104 full-sized backlit keys, the K1 and K2 bring a tactile and efficient solution for users. The K1, featuring blue tactile switches, delivers a tangible feel for typing enthusiasts, while the K2, equipped with red linear switches, provides a softer and faster typing experience.

Both keyboards support anti-ghosting, enabling gamers to execute complex moves seamlessly by pressing multiple key combinations simultaneously. For enhanced comfort during extended keyboard use, the K1 and K2 series feature raised kickstands for wrist positioning. The RGB backlit keys offer a visual feast, with over 20 dynamic modes and customizable brightness and flow speed, catering to gamers' preferences.

Durability is a key focus, as the K1 and K2 keyboards undergo rigorous testing to ensure a lifespan of up to 50 million keystrokes, suitable for both professional work and gaming. The accompanying 1.5-meter plug-and-play cable adds convenience and portability to these gaming peripherals.

Available at an introductory discounted price of just Rs 2,099 on Portronics.com, the K1 and K2 Gaming Keyboards come with a 12-month warranty. Customers can also purchase these mechanical keyboards from leading online and offline retailers, including Amazon.in and Flipkart.com, ensuring widespread accessibility in India's retail market.

 

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Meesho Cracks its Whip Against Fraudsters
Meesho Cracks its Whip Against Fraudsters
 

In a determined response to protect its users from deceptive practices, Meesho, a homegrown e-commerce marketplace, recently uncovered a series of fraudulent activities carried out by individuals falsely using Meesho’s brand name.

The alleged perpetrators went to great lengths, issuing forged lottery letters with enticing offers, including free cars, to deceive unsuspecting victims of their hard-earned money. To counter these malicious attempts to exploit its brand and defraud innocent users, Meesho initiated an extensive on-ground investigation. Meesho has successfully filed two First Information Reports (FIRs) against the fraudsters, one in Kolkata and another in Ranchi. Investigations are underway in other states.

Following an investigation in Ranchi, Jharkhand, the state police identified and apprehended three individuals, including 1 bank official and a developer. Further investigation is ongoing. Additionally, successful raid actions in North 24 Parganas, Kolkata, led to the arrest of four fraudsters on January 20, 2024.

Demonstrating its commitment to user safety, Meesho also approached the Honorable High Court of Delhi last year. Seeking a permanent injunction against fraudsters operating dubious websites using the Meesho brand, the court ordered domain name registrars to promptly deactivate such fake websites. Additionally, the court directed the cyber cell to investigate these alleged fraudsters further, freeze bank accounts linked to these activities, and initiate appropriate punitive action against them.

The press release said, “Meesho remains unwavering in its commitment to ensuring the trust and safety of its users. The company will persistently work to identify and legally address individuals engaged in fraudulent activities that jeopardize the financial well-being of its users.”

"The safety and trust of our users are of paramount importance to us at Meesho. We are dismayed by these fraudulent activities that exploit and victimize our users, and we have taken swift and decisive action against these unscrupulous individuals. This proactive approach is a testament to our commitment to user security. Meesho will continue to deploy all necessary measures to protect our users and maintain the integrity of our platform,” said Lopamudra Rao, General Counsel, Meesho.

 

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Retail India News: Sanfe Sets a New Standard in Feminine Skincare with Glycoclear Tech
Retail India News: Sanfe Sets a New Standard in Feminine Skincare with Glycoclear Tech
 

In the bustling landscape of India's retail body care market, where fragrance and moisturization take center stage, a transformative innovation is shaking up the norms. Sanfe, an IIT Delhi startup, founded by Archit Agarwal and Harry Sehrawat, has unveiled a groundbreaking solution that goes beyond the conventional offerings. The introduction of Glycoclear Technology is set to redefine the narrative of feminine care, targeting a myriad of complex body care issues faced by Indian women.

Inspiration struck Agarwal and Sehrawat when they observed a lack of confidence in their female colleagues at a farewell party, stemming from concerns like tanned skin, dark underarms, and strawberry skin. In response, these IIT incubated entrepreneurs dedicated months to research, resulting in the development of the revolutionary Glycoclear Technology.

At the heart of this innovation lies the Glycoclear Complex, blending alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs). This breakthrough skincare solution boasts a low pH, ensuring immediate exfoliation from the first use. Its accelerated penetration of actives makes it three times quicker in action, delivering instant nourishment for smoother skin.

"Our mission is to empower women with more than just products. With this technological innovation, Sanfe is aiming to address a broader spectrum of women's body needs," shared Archit Agarwal, Co-Founder of Sanfe.

Harry Sehrawat, Co-Founder of Sanfe, emphasized, "Glycoclear is more than just a skincare solution; it's about breaking free from body concerns and societal norms. Each product is designed not just for effectively solving skin concerns but to instill confidence and liberation in every woman."

Preeti Ranjan Panda, Dean of Corporate Affairs Relations at IIT Delhi said, "I am delighted to witness the groundbreaking innovation of the GlycoClear Complex, a precision AHA and BHA skincare solution developed by the brilliant minds at a Startup of IIT Delhi graduates."

Sanfe proudly announces the trademark granted to Glycoclear Technology, solidifying its position as a pioneer in skincare innovation. The focus on academic excellence underscores Sanfe's commitment to challenging traditional beauty standards.

As Sanfe propels into a new era of skincare, the Glycoclear Technology range comprises 18 products, each dermatologist-approved and subjected to rigorous skin safety tests. From addressing keratosis pilaris to targeting skin discoloration, every product reflects Sanfe's dedication to providing specialized solutions tailored to boost women's confidence and well-being.

Financial Commitment and Growth Projection

Sanfe's dedication to innovation is evident in its financial commitment, boasting an audited turnover of Rs 47.5 crore for FY 2022-23, a significant increase from Rs 25.5 crore in FY 2021-22. Allocating 5 percent of its turnover to research and innovation, the company aims for a colossal target of achieving Rs 500 crore in the next three years, representing a remarkable 500 percent growth in 2-3 years.

Through various funding rounds, Sanfe has raised an impressive $3.93 Ml, with the last Series A round held on April 15, 2022, bringing in $1.5M. With distribution channels spanning online platforms, dermatologists, and salons, Sanfe has achieved an impressive annual revenue run rate of Rs 100 crore, solidifying its position as a major player in the beauty and wellness sector.

In the realm of Indian retail, Sanfe's Glycoclear Technology emerges not just as a skincare solution but as a testament to innovation, commitment, and a bold step towards redefining beauty standards.
 

 

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Retail India News: HYPHEN's Strategic Approach to the Evolving Landscape of Indian Skincare
Retail India News: HYPHEN's Strategic Approach to the Evolving Landscape of Indian Skincare
 

In the dynamic landscape of the Indian skincare industry, HYPHEN, a high-performance skincare brand emerging from the collaboration between industry leader PEP Technologies and Celebrity Entrepreneur Kriti Sanon, is carving its niche with a diverse product portfolio. Renowned for its commitment to simplifying skincare routines through the fusion of nature and science, HYPHEN has now introduced the Retinal Reset Serum, marking its first launch of the year.

What distinguishes HYPHEN’s Retinal Reset Serum in a world already acquainted with retinol? HYPHEN's serum contains encapsulated Retinal, acting up to 30 percent faster than regular retinol. Meticulously crafted with a unique blend of natural ingredients like Bakuchoil and Plant Stem Cells, along with active components such as Dipeptides, 2 percent Squalane, 10 percent Cica extracts, and a 7 percent antioxidant blend, the serum aims to reset the skin’s clock and boost collagen production, promoting firm and radiant skin.

The Retinal Reset Serum is available in two variants, catering to both beginners and those accustomed to retinoids: the 0.05 percent Retinal Cream Serum for beginners and the more potent 0.1 percent Retinal Cream Serum Pro for experienced users. These variations provide a gentle yet effective approach to reducing fine lines, preventing early signs of aging, and boosting collagen up to 80 percent for firm skin.

Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN said, "Using retinoids in my night routine has been a game-changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 percent and 0.1 percent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 percent faster, promising unparalleled benefits like an 80 percent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!"

Acknowledging the skincare needs of the current generation, HYPHEN has made its products accessible across 18,000 pin codes. The Retinal Reset Serum in both variants can be purchased on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. As HYPHEN leads the way in blending science, nature, and retail accessibility, it marks a significant stride in the retinoid revolution within Indian skincare.

 

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Retail India News: Cocoon Fine Rugs and Priyasri Art Gallery Merge Artistry in Exclusive Collab
Retail India News: Cocoon Fine Rugs and Priyasri Art Gallery Merge Artistry in Exclusive Collab
 

Cocoon Fine Rugs has recently revealed a collaborative venture with Priyasri Art Gallery. The unveiled collection, titled 'Just Another Playground,' serves as a captivating intersection of hand-knotted masterpieces, seamlessly blending the artistic prowess of Cocoon Fine Rugs with the renowned vision of artist Vishakha.

Vishakha's exceptional talent comes to life within this exclusive collection, as her layered collages, originally crafted from painted canvas cutouts, transform into opulent silk and wool rugs. These pieces delve into the depths of Vishakha's childhood memories, unraveling the subtle yet profound elements of play and nostalgia.

Cocoon Fine Rugs, celebrated for its sophisticated modern designs and distinctive interpretations of classic Persian rugs, effortlessly incorporate Vishakha's artistic vision into their unparalleled craftsmanship. Meticulously handcrafted with love, these exclusive rugs utilize only the finest natural materials, including pure silk and wool.

The collection transcends traditional design boundaries, with compositions like 'Sun Kissed' capturing the allure of chasing sunsets and sunrises, and 'Bounce I and Bounce II' embodying the relentless pursuit of a bouncing ball and the joy in catching it. 'Moonchild' delicately connects children with the moon, encouraging contemplation of a child's sense of wonder. Meanwhile, 'Swing' invites us to revisit the neighborhood park, evoking the pendulous motion of swings, slides, and the mesmerizing kinetics of play.

Each rug in this collaboration serves as a canvas for storytelling, encapsulating moments of joy, curiosity, and beauty in the simplicity of childhood.

In the dynamic realm of India's retail landscape, this breathtaking collaboration between Cocoon Fine Rugs and Priyasri Art Gallery emerges as a distinctive exploration of artistry and craftsmanship. Far beyond a mere collection, 'Just Another Playground' offers a unique opportunity for art enthusiasts and luxury connoisseurs to possess a piece of contemporary art that harmoniously blends creativity and tradition.

 

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Retail India News: Wahter and Scrapbuddy Forge Green Alliance for PET Recycling in Delhi-NCR
Retail India News: Wahter and Scrapbuddy Forge Green Alliance for PET Recycling in Delhi-NCR
 

In a groundbreaking move for environmental sustainability, Wahter, a trailblazer in packaged water, and Scrapbuddy, a PET recycling innovator, have joined forces to tackle plastic pollution in Delhi-NCR. Their collaborative goal is ambitious yet impactful: recycling 10 million PET bottles over the next three months, turning waste into valuable products like fabrics and paver blocks.

Wahter, armed with certifications from industry authorities including FSSAI and ISO, is making a significant leap in environmental responsibility by supplying PET scrap to Scrapbuddy for the large-scale recycling initiative. Scrapbuddy, with a commendable track record of recycling over 1,000,000 kilograms of PET scrap, showcases a strong commitment to reducing carbon emissions and advancing sustainable waste management.

Sachin Garg, Founder of Scrapbuddy said, "Our collaboration with Wahter is a significant stride towards a greener and more sustainable future. Scrapbuddy aims to make a lasting impact on plastic waste reduction in Delhi-NCR."

Amitt Nenwani Co-Founder of Wahter said, "We are thrilled to collaborate with Scrapbuddy in this impactful venture. Together, we aim to set new standards in PET recycling, fostering environmental responsibility and community engagement."

Going beyond a business alliance, this joint initiative reflects a shared commitment to community-driven sustainability. The recycled PET materials not only contribute to environmental conservation but also align with both companies' visions for a cleaner and more sustainable Delhi-NCR. By combining their strengths, Wahter and Scrapbuddy aspire to establish new benchmarks in PET recycling, promoting environmental responsibility and community engagement.

Wahter's role extends beyond recycling; the company will serve as a distribution partner, providing clean and safe drinking water to the public and communities across Delhi NCR through its partnership with boAt, India's leading consumer electronics brand, and the Shoobhi Foundation, a recognized NGO dedicated to social causes.

 

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Retail India News: Epigamia and Swiggy Instamart Craft Exclusive Valentine's Treat
Retail India News: Epigamia and Swiggy Instamart Craft Exclusive Valentine's Treat
 

Epigamia and Swiggy Instamart have unveiled a delightful surprise for Mumbai residents this Valentine's Week in a delectable collaboration. Introducing the tempting Chocolate Hazelnut Pudding, the two brands have crafted an exclusive Pack of 2, available as an unexpected treat in Swiggy Instamart orders placed from Chocolate Day, February 9, to Valentine's Day. Indulge in the perfect creamy dessert, with one for yourself and one for that special someone. The limited-edition pack adds a sweet touch to the week-long celebration of love.

Epigamia's Chocolate Hazelnut Pudding, a ready-to-eat delight, boasts 80 percent milk content and a preservative-free formula. The irresistible flavor invites you to savor spoonful after spoonful. Alongside the limited-edition Valentine's Pack, the individual Chocolate Hazelnut Pudding and other flavors like Caramel and Chocolate are available on Swiggy Instamart and epigamiastore.com.

Rahul Jain, Co-Founder and CEO, Epigamia said, “We are very excited about the Chocolate Hazelnut flavour and what better time than Valentine’s week to share it with everyone! The limited-edition pack was very thoughtfully created. Our collaboration with Swiggy Instamart, is a wonderful opportunity to surprise our customers with this new classic flavour and we hope that they cherish, relish and keep coming back for more.

At Swiggy Instamart, we are always looking to delight our customers. As more and more customers turn to Swiggy Instamart for their Valentine’s Day purchases, we believe Epigamia Hazelnut Chocolate pudding will further elevate their celebrations,” said Anirban Roy, Vice President of category at Swiggy instamart.

This sweet surprise awaits Mumbai customers who place orders via the Swiggy Instamart app from Chocolate Day until Valentine's Day, offering a delectable way to celebrate the season of love.

 

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[Funding Alert] upliance.ai Bags Rs 34 cr Funding to Propel AI-Powered Home Appliances
[Funding Alert] upliance.ai Bags Rs 34 cr Funding to Propel AI-Powered Home Appliances
 

upliance.ai has successfully secured a seed round amounting to Rs 34 crore, valuing the company at Rs 143 crore. The investment, spearheaded by Khosla Ventures, renowned for backing impactful startups like OpenAI and Rabbit, reflects the growing interest in India's retail tech landscape.

Khosla Ventures, with a robust portfolio featuring Silicon Valley giants like Doordash and Stripe, is making strategic investments in upliance.ai, recognizing the potential in its innovative approach. The first offering, 'upliance,' introduces a smart cooking assistant preloaded with 500+ guided recipes, ushering in a new era of hands-free cooking experiences.

The hardware startup's flagship AI Cooking Assistant, powered by the proprietary UpAI technology, aims to revolutionize traditional cooking methods, potentially saving users nearly 700 hours annually. The technology, driven by machine learning, ensures that users, regardless of their culinary expertise, can effortlessly prepare diverse meals.

Mahek Mody, Co-Founder and CEO expressed, "Their investment is a validation of both the potential of upliance.ai and the traction we have seen in the market." With ambitious growth plans, upliance.ai aims to achieve a revenue milestone of Rs 150 crore in 2024 and scale production to 20,000 units per annum within the next six months."

Rajesh Swaminathan, Partner at Khosla Ventures, emphasized their early investment in impactful ideas and praised upliance.ai for potentially transforming people's daily eating routines. The funding round positions upliance.ai at the forefront of India's burgeoning hardware startup sector, aligning with the government's efforts to support deep tech innovations.

 

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Retail India News: IGP.com Sets Benchmark for Swift Gifting with Instant 30-Minute Delivery
Retail India News: IGP.com Sets Benchmark for Swift Gifting with Instant 30-Minute Delivery
 

In a strategic move aimed at transforming the landscape of Valentine's Day gifting, Locus.sh, a global logistics technology company, and IGP, a prominent online gifting platform, have forged a collaboration to ensure efficient and hassle-free deliveries across major Indian cities, including Delhi, Mumbai, and Bangalore.

Leveraging Locus.sh's cutting-edge supply chain execution technology, IGP aims to streamline its last-mile delivery operations, ensuring punctual and effective order fulfillment, optimizing fleet management, and ultimately elevating the end-customer experience. The integration involves employing an end-to-end customized dispatch management solution, automating and optimizing the entire process from order placement to the completion of delivery.

Nishith Rastogi, CEO of Locus.sh stated, “By integrating Locus.sh's advanced logistics technology with IGP's passion for connecting people through meaningful gifts, we are redefining what it means to deliver not just parcels, but experiences. Our focus is on precision, efficiency, and the seamless integration of technology to meet and exceed the evolving expectations of today's consumers. Together, Locus.sh and IGP are committed to ensuring that every delivery not only reaches its destination on time but also contributes to a memorable moment. This is the future of logistics—personalized, reliable, and consistently exceeding expectations."

The Indian market has witnessed Valentine's Day evolving into a multi-million dollar industry, characterized by significant spending on gifts and experiences to convey love. Metropolitan cities, including Delhi, Mumbai, and Bangalore, stand at the forefront of this trend. With the collaboration, IGP aims to meet the escalating demand and enhance the Valentine's experience for its customers.

Tarun Joshi, CEO and Founder of IGP stated, "In the spirit of celebrating love on Valentine's Day, our partnership with Locus marks a pivotal moment for IGP, as we embrace smart technology to optimize the last mile delivery orders for us. With Locus at our side, we are poised to achieve impeccable and timely deliveries, ensuring that every heartfelt expression reaches its destination promptly. IGP is not only committed to enhancing customer satisfaction through Locus's cutting-edge technology but is also thrilled to announce the launch of 30-minute deliveries on over 250 curated products across 400+ cities in India. This strategic collaboration with Locus is a testament to our dedication in providing innovative solutions, ensuring seamless and unforgettable moments for our customers throughout Valentine's week and beyond."

As Locus.sh and IGP come together this season, the partnership not only addresses the immediate logistics challenges during the festive period but also sets the stage for future innovations in the realms of e-commerce and logistics, ultimately benefiting end consumers.

 

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Retail India News: Sony's Float Run Ushers in a New Era of Wireless Sports Headphones
Retail India News: Sony's Float Run Ushers in a New Era of Wireless Sports Headphones
 

Sony India has unveiled the latest addition to its audio lineup, the Float Run WI-OE610 wireless sports headphones, designed with the avid runner in mind. This innovative headphone style positions the speaker near the ear without direct contact with the ear canal, providing a rich sound experience while leaving the ear uncovered. Float Run focuses on delivering a comfortable and stable running experience without compromising on sound quality.

Tailored for runners, the Float Run headphones feature a lightweight design with a flexible neckband to prevent slipping during motion. The pressure-free design sits off the ears, eliminating concerns about sweat or chafing during workouts. Crowdfunding success preceded the official launch, indicating a positive reception for this unique headphone design.

The Float Run headphones prioritize comfort, offering an innovative off-ear design that minimizes pressure and stuffiness. With a weight of only 33 grams, runners can enjoy extended comfort without distraction, allowing them to concentrate on their surroundings. Stability is a key feature, with the flexible neckband ensuring the headphones stay securely in place regardless of the runner's movement. Tested with various head shapes and accessories like hats and sunglasses, the stabilizing neckband ensures a secure fit.

Sound quality remains uncompromised, thanks to 16mm drivers and precise tuning combined with the off-ear style. The open-type design eliminates echoes of body sounds, providing a natural and wider sound experience. The Float Run design allows ambient sounds to mix with music, creating a spatial and natural listening experience.

Offering an IPX4 splashproof rating, the Float Run headphones are resilient against sweat and rain. With a robust 10-hour battery life and quick charging capability, these headphones are suitable for long runs. Built-in controls allow users to manage playback and access smartphone voice assistants without removing the device from their pocket or bag. The high-quality microphone enhances productivity tasks after the run.

Sony emphasizes sustainability, with the Float Run headphones featuring environmentally conscious packaging material, reflecting the brand's commitment to reducing environmental impact.

In summary, Sony's Float Run WI-OE610 wireless sports headphones aim to redefine the running experience by combining comfort, stability, and exceptional sound quality, making them a noteworthy addition to the retail audio market in India.

 

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Retail India News: Flipkart Disrupts Floral Retail with 3-Hour Deliveries
Retail India News: Flipkart Disrupts Floral Retail with 3-Hour Deliveries
 

In a strategic move to tap into the flourishing floral market, Flipkart, India's homegrown e-commerce giant, introduces a 3-hour fresh flower delivery service, extending its reach across 450+ pin codes. Timed perfectly with the upcoming 'Rose Day' and Valentine's Day, Flipkart leverages its robust logistics network and advanced technology to ensure swift and reliable flower deliveries in cities like Bangalore, Chandigarh, Faridabad, Gurugram, Hyderabad, Jaipur, Lucknow, Mumbai, New Delhi, Noida, and Patna.

The art of expressing emotions through flowers remains timeless, and Flipkart, understanding this sentiment, ensures a 3-hour delivery window for orders placed between 9:00 AM and 6:00 PM daily. Customers can choose from a diverse selection of high-quality exotic varieties like roses, orchids, and carnations, with arrangements starting at an affordable Rs 249. To cater to diverse schedules, Flipkart offers four delivery slots: 9 AM to 12 PM, 12 PM to 3 PM, 3 PM to 6 PM, and 6 PM to 9 PM. Additionally, customers have the flexibility to select their preferred delivery timing through a simple call after placing their orders.

As 'Rose Day' and Valentine's Day approach, Flipkart notes intriguing customer trends. The most sought-after search terms include 'Fresh flowers,' 'Rose flowers,' 'Bouquets,' and 'Red Roses.' Bengaluru, Patna, New Delhi, Hyderabad, and Kolkata emerge as the top five cities driving the demand for fresh flowers. Capitalizing on this, Flipkart launches the "Your Wingman, This Valentine’s" campaign targeting GenZ. The campaign emphasizes Flipkart's role as the hassle-free gifting solution, offering over 10 lakh gift options, accessibility to premium gifting through easy EMIs, and express delivery.

Flipkart, already a preferred gifting platform for millions across India, further enriches its offerings, allowing customers to choose from an extensive range of fresh flowers. As Flipkart continues to innovate and expand its Valentine’s Day collection, customers can anticipate delightful experiences and enhanced convenience in their online floral shopping journey. The introduction of swift fresh flower deliveries positions Flipkart as a frontrunner in redefining the landscape of floral retail in India.

 

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Retail India News: E.l.f. Cosmetics Leads Spatial Retail with Apple Vision Pro
Retail India News: E.l.f. Cosmetics Leads Spatial Retail with Apple Vision Pro
 

In a significant leap towards redefining the beauty retail landscape, E.l.f. Cosmetics has introduced one of the inaugural beauty shopping apps tailored for Apple's cutting-edge spatial computing technology, the Vision Pro. The "Your best E.l.f." VisionOS app is designed to seamlessly merge digital content with the physical space, offering users an immersive three-dimensional (3D) experience that responds to intuitive hand and eye movements.

This pioneering app on Apple Vision Pro's unique 3D interface invites users to unwind and explore their best selves within playful and inspirational environments. Ekta Chopra, Chief Digital Officer at E.l.f. Beauty, emphasized, "Your best E.l.f." as a transformative beauty experience, fostering relaxation, stress relief, and self-focus. She highlighted the brand's commitment to innovation and digital leadership, stating that launching on Apple Vision Pro is not just natural but critical to meeting and entertaining their community on emerging technology platforms.

The app, developed in collaboration with Obsess, offers not only a shopping experience but also features activities such as guided meditations, stretching exercises, and an interactive 'paint by numbers' game. Users can make purchases using Apple Pay, enhancing the convenience of the overall experience.

The app introduces three distinct environments – Camo Cove, Big Mood, and Halo Glow – each themed after a flagship E.l.f. product available for purchase within the app. What sets it apart is the utilization of 3D modeling and rendering at a 4K display, providing users with a novel and unparalleled interaction with E.l.f. products.

Neha Singh, Chief Executive and Founder of Obsess, highlighted the emotional connection aspect in consumer decision-making and expressed the intent behind the E.l.f. app for Apple Vision Pro. "Your best E.l.f." becomes a space where the E.l.f. community can deepen its relationship with the brand through immersive exploration and branded games, pioneering a new era of spatial shopping and immersive storytelling in the beauty industry. The app not only aligns with the brand's digital-forward approach but also positions E.l.f. Cosmetics at the forefront of the evolving landscape of spatial retail experiences.

 

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Retail India News: Bigbasket Now's Quick Delivery Service Hops on Valentine Fever
Retail India News: Bigbasket Now's Quick Delivery Service Hops on Valentine Fever
 

bigbasket has introduced its exclusive Valentine's Week Collection, now available on its quick delivery platform, bigbasket now. This curated selection is designed to infuse romance into homes across the country, offering a comprehensive range of products to create unforgettable moments with loved ones.

Seshu Kumar, Chief Buying and Merchandising Officer at bigbasket said, "With bigbasket now's quick delivery service, our aim is to provide convenience and savings for our customers, making it easier for them to create memorable moments with their loved ones. We understand the value of time and the importance of quality experiences, which is why we strive to ensure swift delivery of top-quality products right to their doorstep, enriching their celebrations and saving them both time and effort.

Drawing inspiration from past successes and industry trends, bigbasket now’s Valentine's Week Collection promises to captivate hearts and ignite the spirit of romance. With a diverse range of products catering to every preference and budget, bigbasket now is your one-stop destination for all things love this Valentine's Day, with prices ranging from Rs 48 to Rs 529.

 

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Retail India News: Meesho Ventures into the Logistics Sector with Valmo: Currently Serving 6000+ Pincodes
Retail India News: Meesho Ventures into the Logistics Sector with Valmo: Currently Serving 6000+ Pincodes
 

Meesho has launched 'Valmo,' signifying VALue+MOvement. Valmo is a strategic endeavor to reshape India's supply chain dynamics by harnessing Meesho's robust technology capabilities and mobilizing an extensive network of logistics entrepreneurs to facilitate cost-effective shipments.

Having successfully democratized e-commerce for millions of consumers and sellers, Meesho is extending its prowess to address similar opportunities in the logistics domain. India's logistics and supply chain sector remains largely unorganized, characterized by numerous regional players with limited geographical reach. Valmo, in collaboration with fulfillment centers nationwide, aspires to establish a cohesive national logistics solution by removing entry barriers for local players and fostering their business growth.

With a vision to create a cost-efficient supply chain, Valmo introduces a meticulously designed and efficient network strategically optimizing the delivery process. By establishing disaggregated network nodes, encompassing first-mile, last-mile, and sorting centers across the country, Valmo ensures delivery partners are near users, thereby reducing delivery time. This holistic approach to logistics addresses key facets of the delivery chain, enhancing affordability, convenience, and the overall delivery experience. Meesho is developing technological capabilities internally and in collaboration with SaaS providers to facilitate seamless shipment handovers through this disaggregated network. The initiative also involves partnerships with leading logistics firms such as ElasticRun, FarEye, LoadShare, and Shipsy to implement technological solutions.

Sourabh Pandey, CXO, Fulfilment, and Experience at Meesho, stated, "Valmo is our bold step towards democratising logistics in India, representing our unwavering commitment to providing the best supply chain service while optimising operational processes." He emphasized the alignment of Valmo with Prime Minister Modi's National Logistics Policy, contributing to reducing logistics costs, optimizing supply chains, and creating jobs.

Valmo presently manages over 9 lakh orders daily, constituting nearly 18 percent of 3P e-commerce shipments in India. It spans ~6,000 pin codes in 20+ states, engaging nearly 3,000 micro-entrepreneurs as business partners, generating 35,000 indirect jobs. Meesho collaborates with prominent third-party logistics providers, including Delhivery, Shadowfax, Xpressbees, and Ecom Express.

With an unwavering commitment to empowering small businesses, Meesho is poised to play a pivotal role in digitizing and fostering self-reliance in Indian businesses. Through Valmo, Meesho's venture into the logistics realm aligns with broader national initiatives, contributing to the digitization drive and bolstering an 'Atmanirbhar Bharat' - a self-reliant India.

 

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Retail India News: Elista Enhances Product Offerings with Innovative Cooling Solutions
Retail India News: Elista Enhances Product Offerings with Innovative Cooling Solutions
 

Elista has announced its entry into the burgeoning air conditioner market. The 'Made in India' 4 in-1 convertible, Inverter AC and Fixed speed AC range showcases a blend of innovation and technology, redefining indoor cooling. Tailored for the Indian summer, these Air Conditioners boast Turbo Cool Power Chill mode, ensuring swift relief from the intense heat. Elista sets new cooling technology standards and features advanced Blue Fin Technology, 100 percent copper-made condensers, and a C-Shaped evaporator design.

Pawan Kumar, CEO of Elista said, "The launch of Elista Air Conditioners further strengthens our ecosystem in India. This launch is a testament to Elista's deep understanding of the varied needs of Indian consumers, achieved through our focus on India-centric technological solutions and competitive pricing. Our latest AC range is tailored to deliver top-tier features and performance, aligning with the specific demands of the Indian market. Key features like the anti-rust design, advanced Inverter technology, efficient cooling, and stabilizer-free operation reflect our dedication to integrating state-of-the-art technology in our new product line. Proudly manufactured under the ‘Make in India’ initiative, we are optimistic that this launch will play a crucial role in reaching our target of 50 crore in revenue from the Indian market by 2024.

The Elista AC range, with Inverter Technology, offers efficient cooling, stabilizer-free operation, and a standby mode consuming only 0.5W. The C-shaped evaporator and R-32 Refrigerant ensure robust cooling, making it an ideal choice for Indian households. Durability is paramount, with an anti-rust design and dew prevention, backed by a 10-year compressor warranty for the Inverter models and a 5-year warranty for the Fixed Speed model.

Prioritizing wellness, Elista's ACs feature HealthMax technology with a 3-in-1 anti-virus HD filter for clean indoor air. Convenience features like Sleep mode, multiple cooling modes, and Auto restart enhance the user experience, making Elista's AC range a comprehensive solution for India's cooling needs.

 

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[Funding Alert] Papa Pawsome Bags $400,000 Funding Led by Indian Angel Network
[Funding Alert] Papa Pawsome Bags $400,000 Funding Led by Indian Angel Network
 

In the dynamic landscape of Indian pet care, Papa Pawsome, the indigenous natural pet care brand, proudly announces the successful closure of a $400,000 seed funding round led by the esteemed Indian Angel Network (IAN). The strategic investment not only underlines the brand's commitment to elevating pet well-being but also positions it as a key player in reshaping the pet care industry in India.

The funding, spearheaded by IAN investors such as Ajay Rajgarhia, KRS Jamwal, Jayant Mehrotra, and Rohit Rajput, signifies a crucial step for Papa Pawsome. This financial infusion aims to scale operations, expand product offerings, and enhance the overall customer experience. Papa Pawsome, with its award-winning 100 percent natural and lick-safe products, has recognized the evolving needs of pet-centric households and seeks to pioneer convenient and quality-driven pet care solutions.

Nishita Agarwal, Co-Founder at Papa Pawsome expressed, "Our mission is to strengthen the bond between pet parents and their adorable furry friends by providing products that are wholesome and don’t compromise on quality. This funding will help Papa Pawsome realize its vision to become the platform for pet parents seeking quality and convenient pet care solutions."

With an extensive product range of over 25 SKUs, ranging from hygiene essentials to grooming services, Papa Pawsome stands as a promising startup in the pet care sector. The strategic investment from IAN signifies confidence in Papa Pawsome's innovative approach and its potential to redefine the pet care service landscape.

Padmaja Ruparel, Co-Founder of Indian Angel Network stated, "We believe in the team's ability to harness technology and make a significant impact in the pet care space. We are proud to be part of their journey and look forward to contributing towards their success. We are confident that this investment will help Papa Pawsome further its mission and bring about positive change in this landscape."

Ajay Rajgarhia, Lead Investor, emphasized the significance of Papa Pawsome in the evolving pet industry post-pandemic said, "The pet industry is evolving rapidly post the pandemic and is going to be the next baby care industry... Papa Pawsome is a D2C brand that offers natural pet care products which meet the evolving needs of pet parents, and they are building a strong community of Fur Moms and Fur Dads. Nishita and Nikita are both great entrepreneurs and are working towards making Papa Pawsome a household name."

As urbanization accelerates and the DINK (Double Income, No Kids) population grows, coupled with a heightened desire for companionship post-pandemic, the adoption of dogs has become a prevailing trend. Recognizing the burgeoning demand for elevated pet care standards in this evolving landscape, Papa Pawsome has carved out a distinctive niche in the pet hygiene sector.

 

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[Funding Alert] Keus Smart Home Bags Rs 100 cr Funding from OAKS Asset Management
[Funding Alert] Keus Smart Home Bags Rs 100 cr Funding from OAKS Asset Management
 

In a groundbreaking move, Keus Smart Home, a prominent player in the smart home automation sector in India, has successfully concluded its first external funding round, securing a substantial Rs 100 crore from leading private equity player OAKS Asset Management. The OAKS Consumer Fund, a distinguished mid-market PE fund, took the lead in the round with Rs 80 crore, while the company’s founders, Brijesh Chandwani and Subram Kapoor, contributed the remaining amount.

This funding marks the largest investment in the smart home automation segment in India and positions Keus for expansive growth. OAKS Asset Management, known for investing in scalable consumer businesses, underscores the significance of this investment for both Keus and the home automation category. The funds will be utilized to launch experience centers in major cities, expand in Tier I and II cities, consolidate market leadership in Hyderabad, and develop new product offerings in home automation and lighting.

Brijesh Chandwani, MD and Founder of Keus Smart Home said, "We are clearly witnessing a rising tide in the Smart Home landscape in India. Today, the aspiration for modern residences to have sophisticated and automated living spaces is no longer a dream but a tangible reality due to Keus. We are excited about this partnership with OAKS and committed to pioneering innovation, expanding our business horizons and putting India on the global map in the smart home space. We are confident in our capability to redefine the industry and set a new consumer design and hardware innovation benchmark for India.''

Subram Kapoor, Executive Director and Founder of Keus Smart Home said, "Keus products are all about design thinking based deep innovation, converging with an ethos of operational excellence and customer service. This round of funding will position Keus as a vanguard in the smart home automation space."

Vishal Ootam, Founder and CEO of OAKS Asset Management said, "We are pleased to lead the funding round for Keus Smart Home and support their vision of transforming the home automation landscape in India. We love Keus' commitment to design thinking and their DNA of constant innovation and are confident that this will position them as the bellwether in this space. We look forward to being a part of their continued success."

Founded in Hyderabad in 2017, by Brijesh Chandwani and Subram Kapoor, Keus stands as a design-centric smart home company catering to the needs of premium and luxury Indian homeowners. The co-founders, former pioneers of Beam Telecom, have built a strong and innovative wireless automation system, with the company's talent pool instrumental in establishing Keus as a leading player and key innovator in the home automation industry.

This significant funding arrives at a pivotal time, as the smart home automation industry witnesses a surge in demand for modern designs and cutting-edge technology. Keus, having collaborated closely with architects and interior designers, aims to solidify its position as the definitive leader in the smart home automation market in India.

Early backers include Vikram Nirula (Founding Partner, True North PE, and Former MD, The Carlyle Group PE) and Amit Mehta (Director and Head of Family Office at LNB Group). Keus, through its premium and hi-tech smart home products and services, is on a mission to revolutionize, modernize, and elevate the living experience for users across India.

 

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Retail India News: Gokaldas Exports Expands Portfolio with Strategic Acquisition of Matrix Design and Industries
Retail India News: Gokaldas Exports Expands Portfolio with Strategic Acquisition of Matrix Design and Industries
 

In a strategic move, Gokaldas Exports Limited (GEL) has solidified an agreement to acquire 100 percent of the equity share capital of Matrix Design and Industries Private Limited from Matrix Clothing Private Limited (MCPL). This acquisition, valued at Rs 489 crore, signifies a pivotal step for GEL into the realm of high-quality knitwear apparel. Notably, Rs 247.5 crore of this transaction is facilitated through preferential allotment of Gokaldas Exports shares via a share swap.

Matrix Clothing, based in Gurgaon, Haryana, is a prominent manufacturer of men’s, ladies’, and children’s knitwear apparel, boasting extensive market exposure in Europe, the UK, and North America. Operating out of five manufacturing facilities, the group's strategic location provides a valuable asset for GEL's future capacity expansion plans.

The acquisition holds substantial benefits for GEL, offering access to the lucrative knit apparel business segments, an exclusive global customer base, and enhanced penetration into European and UK markets. Geographical diversification and the potential for low-cost capacity expansion further underscore the significance of this business move.

Sivaramakrishnan Ganapathi, Vice Chairman and MD of Gokaldas Exports Limited said, “We are very excited to welcome Matrix’s leadership team, and their employees to the GEL group. We have always believed in continuously adding production capacity at strategic locations enhancing our value proposition to our valued customers. The acquisition of Matrix is an important step in this direction as it is strategically relevant, possesses a good complementary customer base, operationally strong, and above all, a leader in its own sphere.

The transaction was facilitated with the support of JM Financial Limited as the transaction advisor, Anagram Partners as the legal advisor, and the BDO India team handling due diligence.

In parallel, Gokaldas Exports Limited released its financial results for Q3, and FY24. The consolidated revenue for the quarter ending December 31, 2023, amounted to Rs 559.8 crore, reflecting a growth from Rs 528.1 crore in the same quarter the previous year. The consolidated profit before tax stood at Rs 43.5 crore, a slight dip from Rs 47.8 crore in Q3 FY23. This acquisition comes against the backdrop of a robust financial performance, highlighting GEL's strategic acumen in navigating the dynamics of India's retail landscape.

 

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Check Out Chennai's Fruit and Vegetable Retail Trends
Check Out Chennai's Fruit and Vegetable Retail Trends
 

Chennai witnessed a green revolution in 2023, as Madras Mandi, a leading retail fresh produce brand, delved into the heart of the city's preferences with their newly released report. The data, drawn from both in-store and online sales, revealed fascinating insights into the consumption patterns of Chennaites. With a keen eye on the trends set to shape 2024, Madras Mandi brings forth an intriguing business peg that unveils not only the favorites of the past year but also anticipates the upcoming shifts in the retail fruit and vegetable landscape.

Medavakkam emerged as the reigning champion of health-conscious locales, securing the top spot with the highest number of orders for fresh fruits and vegetables, closely followed by Madipakkam. Covering 158 pin codes across the city, Madras Mandi's report showcases Mango Banganapalli as the city's sweetheart, while watermelon and papaya are locked in a tight competition for the second spot in the list of most-loved fruits. Areas like Medavakkam and Thiruvanmiyur topped the mango consumption charts, while Yelakki bananas dominated with an impressive 67,000 pieces sold. Surprisingly, Anna Nagar led the city in overall fruit consumption, with Tirukalikundram trailing as the least fruit-hungry locale.

The city's penchant for lemons was evident, with Madras Mandi selling a staggering 1 lakh pieces. In the vegetable domain, the retail giant moved over 55,788 kg of potatoes, 75,000 kg of tomatoes, and 87,000 kg of onions. In the category of garnishing items, Chennaites were keen on freshness, as reflected in the sale of 66,000 bunches of coriander, 1,104 kg of curry leaves, 37,663 bunches of mint, and 7,916 kg of green chillies.

Diving deeper into the data pool, Madras Mandi highlights the shifting preferences and emerging trends. Imported apples witnessed a significant surge, recording a remarkable 109 percent increase in sales. Button mushrooms followed suit with a staggering 197 percent surge, while chow demand rose by 192 percent. Lettuce and colocasia taro also experienced spikes in popularity, with sales increasing by 150 percent and 117 percent, respectively. In contrast, zucchini faced a modest 5 percent decrease in orders. Exotic produce found its niche, with Medavakkam, Kilpauk, Madipakkam, and Velacheri leading the charge in consumption.

Prashant Vasan, CEO and Founder at Madras Mandi said, “We are glad to have serviced our customers across Chennai with fresh fruits and vegetables throughout the year. Based on these sales in 2023, our trends reports highlight the customer preferences among fruits and vegetables. We are committed to providing our customers with quality products at affordable prices. In 2023, we delivered the same when there was a nationwide surge in tomato prices, but we maintained a base market price. We look forward to continuing delivering in line with our commitments.” 

Looking ahead to 2024, Madras Mandi foresees a surge in demand for exotic fruits like persimmon, avocados, and dragon fruit. Additionally, the market is expected to witness the introduction of high-quality imports, including elephant apple, rambutan, and carambola, promising an exciting year ahead for retail fruits and vegetables in India's vibrant city of Chennai.

 

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Retail India News: Consistent Infosystems Disrupts Security Space with Innovative Surveillance Cameras
Retail India News: Consistent Infosystems Disrupts Security Space with Innovative Surveillance Cameras
 

In the landscape of today's heightened security concerns, the security and surveillance industry has evolved into a significant sector, witnessing a surge in demand for high-end, cost-effective equipment. Recognizing this pivotal opportunity, Consistent Infosystems, a leading Indian IT brand specializing in products for the IT, Electronic, and Home Entertainment Industry, has introduced a new range of Made in India surveillance cameras. This strategic move bolsters its robust Security and Surveillance product portfolio, contributing to the strengthening of India's security infrastructure.

The latest lineup of surveillance cameras from Consistent Infosystems encompasses a comprehensive surveillance solution, featuring Smart Wireless 4G PT Camera, 4G Solar Camera, Wireless Pan-Tilt Wifi 3MP/4MP Mini Wi-Fi P2P Plug and Play Hassle-Free, 4G Camera Color Camera, and CCTV Camera 4G Dome.

Consistent Infosystems stands out in the market by offering an extensive array of Surveillance Cameras and Network Video Recorders (NVRs) characterized by advanced features, robust and futuristic designs, and, notably, Consistent's unwavering commitment to reliability and quality. With cutting-edge functionalities such as Two-Way Audio, Solar Charging, Smart Wi-Fi App Control, and Night Vision, these surveillance cameras enable seamless communication and provide clear footage even in low-light conditions. This innovative range sets a new standard in the realm of security solutions, showcasing Consistent Infosystems' dedication to advancing India's security and surveillance capabilities.

Yogesh Agrawal, CEO, and Co-Founder, CONSISTENT INFOSYSTEMS PRIVATE LIMITED said, “Consistent Infosystems continues to drive innovation in the surveillance landscape, and these new range of cameras launched showcase our dedication to keep delivering cutting-edge products with enhanced quality and are aptly suited for Indian market conditions. These surveillance cameras stand as a testament to our commitment to offering state-of-the-art security that will protect our customers and their loved ones lives.

Nitin Bansal, MD, and Co-Founder, CONSISTENT INFOSYSTEMS PRIVATE LIMITED said, “We are launching new products in our security and surveillance portfolio to increase our product range in this segment and in future, we will launching new devices to create a robust security and surveillance product line for our customers.

 

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Retail India News: Amazon India Launches 'Swachhata Store' with Indian Gov to Promote Cleanliness
Retail India News: Amazon India Launches 'Swachhata Store' with Indian Gov to Promote Cleanliness
 

In a significant stride towards advancing the Government of India's objectives of universal sanitation coverage and emphasizing the significance of cleanliness, Amazon India, in collaboration with Shri Gajendra Singh Shekhawat, Minister of Jal Shakti, Government of India, inaugurated the 'Swachhata Store'. Aligned with the Government's vision of a cleaner and healthier India, this initiative is geared to bolster the Swachh Bharat Mission, recognized as the world's largest sanitation initiative. The 'Swachhata Store' will feature attractive deals on over 20,000 cleaning products, including Vacuum cleaners, Sanitaryware, Water Purifiers, Mops and Brooms, and more, sourced from Indian sellers, SMEs, and manufacturers. Beyond providing access to essential items that promote cleanliness and hygiene, the store aims to educate customers about the health benefits associated with maintaining a clean environment.

Shri Gajendra Singh Shekhawat, Minister of Jal Shakti, Government of India said, “Swachh Bharat Mission represents a comprehensive approach to improving sanitation and hygiene practices across India. Amazon’s ‘Swachhata Store’ will be instrumental towards our drive for achieving a healthier, cleaner, and more prosperous nation. I am delighted to congratulate Amazon on the successful launch of the Swachhata Store. We firmly believe in the strength of collective efforts and shared commitment for ensuring a brighter future for the environment.

Manish Tiwary, VP and Country Manager, Consumer Business, Amazon India said, “It is an honour to support the Government's vision of “Clean India”. The launch of Amazon’s ‘Swachhata Store’ will help strengthen our 4S commitment to cleanliness that includes ‘Seamless smart cleaning’, ‘Sanitation for everyone’, ‘Strongly committed to cleanliness’, and ‘Safeguard the environment.’ This online store will reinforce the concept of “Sanitation as everyone’s business”. We at Amazon India thank the Hon’ble Minister for gracing us with his presence to launch this store. ” 

The Amazon Swachhata Store, beyond offering great deals, will contribute to the government's vision by harnessing technology to provide advanced cleaning solutions such as Robotic vacuum cleaners, Water purifiers, and Air purifiers.

 

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Retail India News: ONDC Network Welcomes Domino’s in Strategic Expansion Move
Retail India News: ONDC Network Welcomes Domino’s in Strategic Expansion Move
 

Domino’s has officially become a part of the Open Network for Digital Commerce (ONDC) Network, signaling a strategic move to broaden its retail presence in India. Through this integration, Domino’s extensive catalogue will be visible on various apps within the rapidly evolving ONDC Network, streamlining transactions seamlessly. While currently accessible for customers in Delhi NCR, the service will soon extend to other cities.

This strategic move positions Domino’s to enhance its customer base by offering its products through various ONDC seller apps, utilizing factors such as geographical proximity, paid promotions, or specific product and brand searches. The objective is to strengthen the brand’s nationwide footprint and achieve its mission of expanding touchpoints and occasions for consumers to savor pizza.

As an early adopter of the ONDC Protocol, Domino’s proudly aligns itself with innovation in products and technology. Renowned for disrupting the market with its innovative product range, Domino’s, through its ONDC Network affiliation, aims to create multiple consumer touchpoints through groundbreaking innovations.

Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited said, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.

T Koshy, MD and CEO at ONDC said, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on Open Network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces the open protocols, we move closer to our vision of a truly interoperable ecommerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.

In the rapidly evolving landscape of India's tech stack, initiatives like the ONDC Protocol play a pivotal role in driving innovation and growth. Domino’s, already recognized for its innovative product portfolio, is well-positioned to reach new customers across the country by becoming a part of the ONDC Network.

 

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Retail India News: boAt and Shoobhi Foundation Join Forces for Water Sustainability in Delhi NCR
Retail India News: boAt and Shoobhi Foundation Join Forces for Water Sustainability in Delhi NCR
 

 boAt has formalized a collaborative venture with Shoobhi Foundation, a respected NGO dedicated to social causes, to address the vital need for clean and safe drinking water in public spaces and communities across Delhi NCR. This philanthropic initiative falls under boAt’s Corporate Social Responsibility (CSR) umbrella, exemplifying the brand's commitment to community welfare and societal betterment.

boAt’s financial support to Shoobhi Foundation will facilitate the provision of clean and safe drinking water, readily accessible to the public. Notably, the contemporary water brand, Wahter, will serve as an expert and knowledge partner, emphasizing the significance of hydration. Additionally, Wahter will act as a distribution partner, delivering clean and safe drinking water in 100 percent recyclable bottles through specially designed carts and strollers.

Aman Gupta, Co-founder and CMO, boAt said, “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.

Shoobhi Foundation stated, “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.

Amitt Nenwani Co-Founder of Wahter said, "boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it's about breaking barriers and making a bold statement that clean water is a right, not a privilege."

The initiative underscores both boAt and Shoobhi Foundation’s steadfast commitment to social responsibility and their dedication to enhancing the lives of communities in need. By ensuring access to clean and safe drinking water, this partnership addresses a critical public health concern, contributing to the overall well-being of residents in Delhi NCR.

 

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Retail India News: Explore Lavie Sport's edge Bag Collections for Modern Workforce
Retail India News: Explore Lavie Sport's edge Bag Collections for Modern Workforce
 

Lavie Sport has taken a significant stride in expanding its product portfolio, venturing into the unisex accessory domain to introduce a thoughtfully curated array of professional bags. The Aspire, Urban, and Phoenix collections, meticulously designed, aim to seamlessly marry style and functionality, catering to the lifestyle of contemporary professionals in India.

As the largest and most beloved handbag brand in India, Lavie has undergone a remarkable transformation, diversifying its offerings and embracing unisex accessories with the launch of Lavie Sport. Bolstered by the charismatic presence of brand ambassador Ranveer Singh, Lavie Sport has swiftly become India's premier active lifestyle brand, making its mark in prominent categories such as Backpacks, Duffels, Gym Bags, and Wallets—all expertly crafted for peak performance.

In just four years, Lavie Sport has firmly established itself, embodying the ethos of Durability, Efficiency, Functionality, and Security—four pillars that define its commitment to designing products that enhance the active lifestyles of its diverse clientele. With a catalog offering unisex designs and gender-neutral products, Lavie Sport has become the preferred brand among the youth, skillfully blending classic and contemporary designs that resonate with the demands of the modern lifestyle.

The introduction of the Aspire, Urban, and Phoenix collections further showcases Lavie Sport's unwavering commitment to excellence. Each bag in this selection presents a unique fusion of sophistication, practicality, and vibrant design, transcending the realm of mere accessories. Instead, these bags emerge as indispensable tools for professionals navigating the challenges of the modern work landscape.

As Lavie Sport evolves, this carefully curated selection reinforces its position as a trailblazer in the fashion industry. It provides professionals with an array of choices that effortlessly combine trendsetting style with the resilience necessary for the demands of a contemporary work environment. Lavie Sport's journey signifies not just a transformation in its product offerings but also a commitment to shaping the active lifestyles of individuals with products that exude durability, efficiency, functionality, and security—a true testament to its prowess in the ever-evolving fashion landscape.

 

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Retail India News: Pebble Hive Breaks Molds with Distinctive Design in Smartwatch Space
Retail India News: Pebble Hive Breaks Molds with Distinctive Design in Smartwatch Space
 

Pebble continues to push the boundaries with its latest creation, Pebble Hive. This groundbreaking smartwatch stands out as the first-ever in India to feature an octagonal dial, breaking away from the conventional square and round designs. Priced at a special launch offer of Rs 1,499, Pebble Hive introduces a 1.39” HD display and DIY Watch Faces, providing users with a unique customization experience. Exclusively available on pebblecart.com and Flipkart.com, the Hive redefines the smartwatch landscape with its distinctive shape, advanced calling specifications, magnetic charging, and exclusive features like the world clock.

Komal Agarwal, Co-Founder of Pebble stated, “Hive is an ode to everyone constantly moving forward to strike the right balance, just like a bee. It inspires individuals to break free from the ordinary and move towards excellence. In a world dominated by squares and rounds, let's #BeHive and shine among the crowd.

Ananth Narayanan, Founder and CEO of Mensa Brands said, “Hive reiterates our commitment to offer a design-first smartwatch with premium features at affordable price points. We shall continue to move in this direction and provide our consumers with products that resonate with their state of mind, and are loaded with features, enabling them to choose beyond the ordinary.

Pebble Hive, available in Black, Blue, and Green variants, boasts a brightness of 500 NITS for clear visibility during the day. Beyond its distinctive design, the smartwatch offers advanced calling and connectivity features, including Voice Assistant for a hands-free experience. The upgraded health suite includes an activity tracker with Heart Rate, SpO2, and Sleep Monitoring, along with over 100 Sports Modes for versatile fitness tracking. With a long-lasting battery and magnetic charging, users can enjoy uninterrupted access to these features.

This Made-In-India smartwatch goes beyond the standard, offering utility-based features like World Clock, Alarm, Calculator, Calendar, Weather Update, and Inbuilt Games. With an IP67 certification, it ensures water and dust resistance. Crafted with elegance, Pebble Hive invites users to experience its craftsmanship and style, available on pebblecart.com or Flipkart.

 

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Retail India News: BOULT Expands Global Footprint with Strategic Retail Entry into Nepal
Retail India News: BOULT Expands Global Footprint with Strategic Retail Entry into Nepal
 

In a strategic move to bolster its global retail network, BOULT has set its sights on Nepal as the latest addition to its expansion journey. Partnering exclusively with Jagadamba Mobiles Pvt Ltd, a subsidiary of the Shanker group, BOULT aims to navigate the retail landscape in Nepal, tapping into the diverse market through its range of cutting-edge wearable technology.

Earlier in 2023, BOULT made waves in India with an ambitious retail expansion plan, infiltrating 13 states and opening 2500+ stores across regions such as Gujarat, Tamil Nadu, Karnataka, Maharashtra, and more. This pan-India approach strategically positioned BOULT to reach customers in varied regions, reflecting the brand's commitment to an expansive retail presence.

Varun Gupta, Co-Founder of BOULT, expressed enthusiasm about the Nepal expansion, stating, "We are thrilled to announce our expansion in Nepal with Jagadamba Mobiles Pvt Ltd. We have been constantly working towards strengthening our omni-channel presence, and while we are already present in the US and the UK, it was important for us to continue our global retail expansion journey."

Gupta emphasized the collaboration's significance in delivering advanced wearable technology to Nepal's vibrant market. He highlighted the alignment between Jagadamba Mobiles' extensive reach and dedication and BOULT's vision of making state-of-the-art tech accessible to everyone.

Saksham Jatia, Executive Director of Jagadamba Mobiles Pvt Ltd, shared the excitement, saying, "We are excited to join hands with BOULT, a brand synonymous with audio excellence. This collaboration reinforces our commitment to offering the latest in technology to our customers."

BOULT's product offerings in Nepal will include an array of smartwatches and TWS earbuds, catering to diverse consumer needs and preferences. The smartwatch collection, featuring models like Ripple, Crown R Pro, Drift 2, Crown, and Dive X, blends sophisticated design with advanced functionality, catering to unique consumer preferences.

Complementing this, the TWS lineup, featuring Maverick, X10 Pro, K45, K35, K60, X70, and X45, exemplifies BOULT's commitment to delivering a superior audio experience. These TWS models are poised to provide users with a seamless and high-fidelity wireless audio solution, characterized by innovative features and top-tier performance.

BOULT's journey, which started in 2017 with a focus on e-commerce, has evolved to cater to diverse consumer needs across India. The expansion into Nepal underscores BOULT's commitment to reaching customers from all walks of life, solidifying its position as one of India's fastest-growing wearable brands. The brand's remarkable success is reflected in its outstanding sales figures and impressive rankings in the audio and smartwatches sectors. BOULT has secured the #2 spot in market share in the audio industry and an impressive #4 ranking in the Indian smartwatches sector in under eight months.

 

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Retail India News: Rishabh Shetty Partners with Ramraj Cotton to Amplify Swadeshi Fashion
Retail India News: Rishabh Shetty Partners with Ramraj Cotton to Amplify Swadeshi Fashion
 

In a strategic collaboration that blends cinema and swadeshi fashion, acclaimed film creator Rishabh Shetty has joined forces with Ramraj Cotton, India's No.1 traditional and ethnic wear brand. Known for his role in the movie 'Kantara,' Shetty is set to become the new face and brand ambassador for Ramraj Dhotis, Shirts, and Kurtas. This partnership not only marks a significant milestone for both Shetty and Ramraj Cotton but also reflects their shared commitment to promoting swadeshi roots in the country.

As one of the most successful film creators of the decade, Rishabh Shetty's versatile appeal positions him as a key influencer to enhance the visibility of Ramraj Cotton in urban and rural parts of India. The collaboration is a strategic move for Ramraj Cotton, aiming to strengthen its presence in the Indian retail market.

Arun Eashwar, Managing Director of Ramraj Cotton expressed, "We are thrilled to welcome Rishabh Shetty to the Ramraj family as our brand ambassador. His widespread popularity and ability to connect with diverse audiences make him an ideal partner as we stay committed to strengthening our leadership in India. We look forward to extending the partnership to bring our brand story and high-quality, sustainable traditional and ethnic wear to more and more people."

Rishabh Shetty, sharing his thoughts on the collaboration, said, "I am honored to join hands with Ramraj Cotton, an iconic brand synonymous with tradition and quality. I am excited for this opportunity to represent the ethos of the brand and showcase their wide collection in markets across India.

Ramraj Cotton is gearing up for a groundbreaking high-octane 360-degree marketing campaign, featuring Rishabh Shetty prominently. The campaign aims to highlight the brand's commitment to quality, tradition, and style, leveraging Shetty's influence to captivate audiences across every nook and corner of the country. This collaboration not only brings together the worlds of cinema and fashion but also amplifies the narrative of swadeshi fashion in India.

 

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Retail India News: Portronics Enhances Home Cinema Experience with Beem 430
Retail India News: Portronics Enhances Home Cinema Experience with Beem 430
 

Portronics has introduced the Beem 430, a Smart LED Projector, to its array of projectors. Striking a harmonious balance between a versatile media player and a space-efficient large flat-screen television, this addition enhances the brand's commitment to providing innovative entertainment solutions.

The Portonics Beem 430 boasts a robust build and supports high-definition projections, offering a versatile media experience without occupying excessive space. With a powerful 10,000 lumens LED light source, the projector ensures brilliant and clear images even in ambient light conditions. Supporting a display resolution of up to 4K and projecting visuals in 1080p Full HD native resolution, the Beem 430 is Dolby-certified, ensuring superior sound quality. Users can enjoy the convenience of built-in 14-watt speakers or connect audio via Bluetooth for a dynamic multimedia experience.

Addressing the diverse needs of entertainment enthusiasts, the Beem 430 comes preloaded with popular streaming platforms like Netflix, Amazon Prime Video, YouTube, and more. Its versatile connectivity options include 2 USB ports, 2 HDMI ports, and an AUX port, facilitating connections to TV set-top boxes, speaker systems, pen drives, gaming consoles, and more. The screen mirroring feature allows users to explore additional entertainment by projecting smartphone content onto a larger display.

The Beem 430 also incorporates practical features such as Auto Keystone Correction and Auto Focus, ensuring a picture-perfect display every time. Its compact build allows users to enjoy movies on a display size ranging from 45 inches to an expansive 200 inches, offering flexibility and immersive home entertainment. As Portronics introduces the Beem 430, it aims to redefine the home entertainment experience by combining innovation and practicality in the realm of smart projectors.

 

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Retail India News: BigBasket Witnesses Surge in Sales of Patriotic Merchandise on Republic Day 2024
Retail India News: BigBasket Witnesses Surge in Sales of Patriotic Merchandise on Republic Day 2024
 

Against the backdrop of Republic Day 2024, BigBasket, a TATA Enterprise, observed a substantial uptick in sales for patriotic products, highlighting the deep-seated patriotism and pride among its customers. The product range encompassed tricolor stoles and dupattas, the national flag, badges, caps, and wristbands.

On a single day, an impressive 18,073 tricolor stoles and dupattas, spanning lengths from 1 to 7 meters, found buyers. The demand for National flags was equally remarkable, with 17,588 units sold, equivalent to the height of 15 Eiffel towers. Furthermore, the platform experienced significant interest in tricolor badges and wristbands, reaching a total of 30,740. This surge in sales reflects the fervent patriotism exhibited by BigBasket's customers during the Republic Day celebrations in India.

Seshu Kumar, Chief Buying and Merchandising Officer at bigbasket said, "We are humbled by the immense support from our customers during this Republic Day celebration. In each tricolor stole, fluttering flag, badge, and wristband worn with pride, we see more than just sales figures – we see a collective expression of our shared love for the nation. Our customers have transformed these products into symbols of unity, and we are honored to be part of their celebrations."

 

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[Funding Alert] Arzooo Elevates Series B Funding to Propel Tech Advancements in Indian Retail
[Funding Alert] Arzooo Elevates Series B Funding to Propel Tech Advancements in Indian Retail
 

In a strategic move, Arzooo has augmented its Series B funding with an undisclosed additional investment from existing backers, reinforcing its commitment to the company's transformative approach to high-value retail. This development comes from Arzooo's initial $70 million Series B round announced in June 2022, drawing support from global and Indian venture capitalists, including SBI Investment, 3 Lines, Trifecta, and DoorDash founder Tony Xu.

While the specific amount of the extension remains confidential, it underscores the sustained confidence leading investors place in Arzooo's vision for revolutionizing the retail landscape. The company, a trailblazer in democratizing retail, empowers offline retailers by eliminating size, scale, and inventory barriers for standalone stores.

With renewed financial backing, Arzooo aims to fortify its technological infrastructure, enhance operational efficiency, and intensify its focus on India's consumer durable market. The company's unique B2B offering facilitates sourcing and just-in-time buying for high-value durable retail stores, transcending traditional limitations.

Arzooo's recent foray into the consumer space with gostor.com marks a significant milestone. This B2C platform allows offline retailers to extend their reach online, reducing dependence on physical store footfalls. Positioned as a specialty large appliances shopping platform, gostor.com leverages Arzooo's extensive network of local stores, presenting a competitive edge in supply chain cost, speed, and profitability compared to other B2C retailers.

The company's expansion into white goods further exemplifies Arzooo's commitment to innovation. Launched last year, the consumer durable brand "NU" focuses on making premium products accessible across three categories: Air-conditioners, Televisions, and Washing Machines. Leveraging a distribution network that spans both offline stores and online platforms such as gostor.com, Amazon, and Flipkart, Arzooo maximizes its market reach.

Arzooo's deep vertical integration in the consumer electronics platform provides retailers with access to a diverse range of products from various brands, empowering them to scale their businesses without the traditional constraints of sourcing and selling. As Arzooo continues to redefine the retail landscape, its latest funding infusion positions the company at the forefront of technological advancements in India's high-value retail sector.
 

 

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Retail India News: NETGEAR Advances Home Connectivity with Wi-Fi 6 Mesh Systems
Retail India News: NETGEAR Advances Home Connectivity with Wi-Fi 6 Mesh Systems
 

As homes in India become increasingly connected, the demand for robust and efficient networking solutions is on the rise. Addressing this need, NETGEAR, a prominent provider of networking products, has been consistently broadening its range of Wi-Fi devices. With a focus on the retail market, NETGEAR introduces the upgraded Wi-Fi 6 mesh systems, Orbi RBK752 and RBK753, designed to provide strong connections throughout every room, all the time.

These Wi-Fi 6 mesh systems offer an ideal upgrade for consumers in the retail sector, balancing Wi-Fi performance and coverage with the capacity to handle multiple devices at an attractive price point. Leveraging the latest generation of Wi-Fi 6 technology, these systems ensure uninterrupted connectivity, even in homes with multiple devices engaged in activities like 4K/8K UHD streaming, online gaming, and video meetings.

NETGEAR's Orbi Wi-Fi 6 Mesh Systems are tailored for households with slightly fewer devices, capable of supporting up to 40 devices simultaneously. With internet speeds of up to 1 Gigabit, these systems are designed to meet the demands of gigabit internet promised by service providers. The inclusion of Ethernet LAN ports further enhances connectivity for wired devices, making them ideal for home offices or entertainment systems.

The Orbi app simplifies setup and management, allowing users to create a guest network, monitor connected devices, and conduct speed tests. To address the growing concerns of online security, NETGEAR Armor powered by Bitdefender offers robust cybersecurity, protecting all internet-connected devices from viruses, malware, and hacking. With a 30-day complimentary trial, NETGEAR Armor ensures secure online activities at home or on the go, establishing NETGEAR as a key player in advancing home connectivity in India.

 

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Retail India News: Carat Crush's 'Vital 2.0' Sets a New Standard in Fine Jewellery
Retail India News: Carat Crush's 'Vital 2.0' Sets a New Standard in Fine Jewellery
 

Carat Crush by Diamantina, a prominent name in India's fine jewellery retail landscape, introduces its latest masterpiece – the Vital 2.0 collection. This new ensemble represents an evolution of Carat Crush's signature line, promising to add a touch of elegance to every mood. Renowned for its 18-karat everyday wear diamonds, Carat Crush seamlessly blends sophistication with innovation. The Vital 2.0 collection is a testament to the brand's commitment to modern aesthetics while embracing the timeless charm of its bestselling designs. The curated range includes necklaces, rings, and earrings designed for individuals seeking versatile jewellery that effortlessly transitions from daily wear to special occasions.

Aanchal and Arpan, the creative minds behind Carat Crush said, "Vital 2.0 is a labor of love, reflecting our dedication to providing jewellery that complements diverse moods and styles while becoming an integral part of life's most precious moments."

Discover the essence of elevated moods, redefine your style, and celebrate the artistry behind each piece with Carat Crush’s all-new Vital 2.0 collection.

 

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Retail India News: Paytm ONDC Network Welcomes Wow Skin Science and The Man Company, Expands Beauty and Grooming Portfolio
Retail India News: Paytm ONDC Network Welcomes Wow Skin Science and The Man Company, Expands Beauty and Grooming Portfolio
 

Paytm E-commerce Private Limited (PEPL) has recently announced the inclusion of renowned beauty brands, Wow Skin Science and The Man Company, onto its platform. This strategic move allows customers across India to access an exclusive range of premium beauty and personal care products at attractive discounts through the Paytm se ONDC Network using the Paytm app.

This collaboration opens the door for customers to enjoy significant discounts of up to 70 percent on Wow Skin Science’s products, including Body Lotion, Body Wash, Serums, and more, through the Paytm se ONDC Network. Simultaneously, The Man Company presents an array of premium grooming products for men, such as trimmers, perfumes, skin creams, and serums, all available nationwide at an exclusive discount of up to 70 percent on the Paytm se ONDC Network.

The addition of these esteemed personal care brands not only broadens the product range on the Paytm se ONDC Network but also underscores the platform's commitment to offering customers diverse, reliable, and affordable options for their beauty and personal care needs.

A spokesperson for Paytm Se ONDC expressed, "At the forefront of online commerce, Paytm se ONDC Network is driving a seamless, secure, and convenient online shopping experience for users. The inclusion of leading consumer brands – Wow Skin Science and The Man Company to the portfolio reflects our continuous effort to enhance the customer experience on the Paytm se ONDC Network."

Empowered by the Government of India, the Open Network for Digital Commerce (ONDC) seeks to democratize the existing e-commerce ecosystem in the country. Since its initiation in Bengaluru, ONDC has expanded its presence to multiple cities, including Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot, and Lucknow. As a frontrunner in ONDC, Paytm is currently live across various categories, such as Food and Beverage, Grocery, Home and Kitchen, Fashion, Electronics, Health and Wellness, and Beauty and Personal Care, solidifying its position in the retail landscape.

 

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Retail India News: Perfora Enhances Dental Hygiene Landscape with Oscillating Toothbrush
Retail India News: Perfora Enhances Dental Hygiene Landscape with Oscillating Toothbrush
 

As the new year unfolds, Perfora introduces a groundbreaking product to the Indian retail market – the first-ever oscillating toothbrush, launched in January. This modern dental hygiene tool is designed to revolutionize tooth cleaning, departing from traditional manual brushes with its rotating and oscillating head that delivers a dynamic cleaning action.

The oscillating toothbrush comes in two stylish color variants, namely Limitless Black and Limitless Lavender. Equipped with a USB Type-C cable for convenient charging, and complemented by a user manual for easy setup and usage guidance, this innovative toothbrush operates at an impressive 8800 revolutions per minute. Its rechargeable battery boasts a remarkable 21-day lifespan when used twice daily.

Key features include IPX7 waterproofing, allowing for use in the shower, a 2-minute auto-timer with 30-second quad tech intervals for thorough cleaning, and a 360° motion for comprehensive coverage. Beyond its functional aspects, Perfora's oscillating toothbrush is a perfect blend of style and functionality, offering consumers in India an opportunity to elevate their dental routine with cutting-edge innovation.

 

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Retail India News: HealthMug and Maate Forge Alliance for a Transformative Path
Retail India News: HealthMug and Maate Forge Alliance for a Transformative Path
 

In a strategic move toward revolutionizing the baby care market in India, HealthMug announces its collaboration with Maate, a renowned personal care brand owned by Priyanka Choudhry Raina, wife of cricketer Suresh Raina. This alliance signifies a significant step towards offering innovative and reliable solutions for the well-being of infants and toddlers.

Mohit Agarwal, Co-Founder, HealthMug Pvt Ltd commented, "Healthmug has always been dedicated to curating a marketplace that caters to the diverse needs of its customers. With the addition of Maate, the platform strengthens its position as the go-to destination for all things related to parenting and childcare. Maate is widely recognised for its commitment to safety, innovation, and the well-being of infants and toddlers. Their product range includes baby massage oil, hair oil, shampoo and other products prepared to make parenting a joyful and worry-free experience. This strategic collaboration is set to revolutionize the way consumers access Maate's innovative products, bringing a new level of convenience and reliability to the baby care market and we both are very much confident together we will contribute a significant level of growth in both the business."

Rohit Sharma the E-Commerce Manager of Maate further expressed, "At Maate company, we've always been passionate about providing our customers with high-quality personal care products that enhance their well-being and boost their confidence. We believe our collaboration with HealthMug will open up new avenues and opportunities to share our brand's mission with an even wider audience. Our team is eager to collaborate closely with yours to ensure a smooth and successful journey ahead. We look forward to working hand-in-hand to explore new marketing strategies, expand our product offerings, and deliver exceptional experiences to customers on HealthMug.

Maate, a leading personal care brand, blends traditional Indian wisdom with scientific precision, offering natural baby products with a mother's nurturing touch. The collaboration between HealthMug and Maate promises enhanced convenience, reliability, and joy to parents and caregivers, marking a transformative journey in the baby care retail sector.

 

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Retail India News: DAEWOO's Alkaline Water Tech Reshapes Corporate Health
Retail India News: DAEWOO's Alkaline Water Tech Reshapes Corporate Health
 

In a pioneering move, DAEWOO, the globally acclaimed Korean brand, unveils a groundbreaking advancement in water technology—the First Commercial Alkaline Water Machine. This not only signifies a significant milestone for DAEWOO but also introduces a comprehensive alkaline water solution tailored for commercial applications.

The Commercial Alkaline Water Machine comes packed with cutting-edge features, encompassing Alkaline Water+RO+UV+UF UV Barrel, Lamp, and an intuitive user interface. Catering to individual preferences, it offers on-demand hot, cold, and normal water supply, ensuring a personalized water experience. Boasting an impressive output capacity of 50/100 Litre Per Hour and a sizable 60 Litre storage tank, coupled with an intricate monitoring and record-keeping system, the machine stands as a technological marvel designed for commercial use.

H S Bhatia, MD, Kelwon Electronics and Appliances Pvt Ltd, Manufacturing Partner, DAEWOO India, highlights the significance of employee well-being during office hours. Addressing the changing health preferences of consumers, especially in India, he emphasizes the need for a holistic solution. Bhatia states, "DAEWOO is the first company to introduce a complete alkaline water solution for corporate settings, recognizing the crucial impact on employee productivity. We believe that providing a consistent supply of high-quality alkaline water is a fundamental investment in the well-being of our workforce."

Furthermore, as the global health landscape undergoes transformative changes post the COVID-19 pandemic, DAEWOO not only caters to the demands of large commercial spaces but also acknowledges the essential need for comprehensive health solutions in smaller workplaces. Aligning with this vision, DAEWOO proudly presents the HEYONG-R DAEWOO ALKALINE HEALTH WATER MACHINES, showcasing a strategic move to empower small businesses with advanced Korean technology.

These innovative machines, equipped with features such as Antioxidant, Alkalinization, Micro-Clustering, UV-Radiation, and Hydrogen Rich properties, transcend traditional water solutions. Beyond immediate access to clean and safe drinking water, they offer potential health benefits, spanning improved digestion, skin rejuvenation, disease prevention, and overall immune system support.

DAEWOO's strategic launch of the complete alkaline water solution in India underscores its commitment to introducing advanced Korean technology to the dynamic Indian market. The release of these state-of-the-art Alkaline Water Machines sets new benchmarks in the pursuit of healthier water options, marking a significant milestone in DAEWOO's legacy of delivering high-quality products across diverse categories.

 

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Retail India News: Discover Tradition in Every Note with Zighrana's Ayodhya Fragrance
Retail India News: Discover Tradition in Every Note with Zighrana's Ayodhya Fragrance
 

In a melding of ancient traditions and retail elegance, Zighrana, the celebrated Indian luxury perfume brand hailing from Kannauj, the epicenter of India's fragrance heritage, proudly introduces its latest olfactory masterpiece – the Ayodhya Ittar. This aromatic creation, priced at Rs 4,500, is a tribute to the historic return of Lord Ram to Ayodhya, commemorating the Ayodhya Ram Mandir Inauguration ceremony.

Crafted with meticulous devotion, the Ayodhya Ittar is an intricate blend of rose petals and the grounding essence of sandalwood, forming a harmonious trilogy with the spice of life through cardamom. Enveloped in the vibrant aura of marigold blooms, this fragrance embarks on a sensory journey, capturing a pivotal moment in Hinduism.

Accompanying the Ayodhya Ittar is a set of 30 handcrafted Incense Cones, steeped in the captivating fragrance of Kapoor Kachri. These cones, dipped in 100 percent natural Kapoor Kachri essential oil, enrich the atmosphere, fostering concentration and meditation. Enhancing the experience, Zighrana presents an elegant brass incensory, thoughtfully designed to cradle the Kapoor Kachri Incense Cone, adding grace and style to sacred rituals.

Swapnil Pathak Sharma, Owner of Zighrana, emphasizes the significance of the Ayodhya Ittar trilogy. "This unveiling holds immense significance for us. It signifies our deep respect for the Pran Pratistha ceremony of Prabhu Shri Ram," she states.

Acknowledged by the One District One Product (ODOP) initiative, Zighrana takes pride in showcasing the rich diversity of Kannauj district. The Ayodhya Ittar, Kapoor Kachri Incense Cones, and Brass Incensory, collectively presented in a luxurious box, represent the brand's commitment to inclusive development and economic prosperity.

Sharma hopes that the fragrance transcends sensory experiences and becomes an integral part of the spiritual journey for individuals. She adds, "Crafted with devotion, the Ayodhya Ittar aims to evoke not just the fragrance but the essence of this sacred occasion."

Zighrana remains dedicated to India's centuries-old fragrance legacy, enveloping individuals in the marvels of the country's rich culture and traditions. With each aromatic note, Zighrana invites you to elevate your senses, capturing the diverse heritage that defines India.

 

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Retail India News: Sara Ali Khan Elevates Sofy and Unicharm's Feminine Hygiene Narrative
Retail India News: Sara Ali Khan Elevates Sofy and Unicharm's Feminine Hygiene Narrative
 

In a significant move that resonates with the aspirations of young women in India, popular Bollywood celebrity Sara Ali Khan has recently become the face of Sofy, the renowned retail brand under the global hygiene product leader Unicharm. This strategic partnership seeks to address the needs of GenZ girls who prioritize confidence, comfort, and worry-free periods amidst their fast-paced lives.

Unicharm, standing tall as a global leader in hygiene product innovation and quality, plays a pivotal role in Sofy's commitment to meeting the diverse needs of consumers, especially in the realm of feminine hygiene. Beyond just period products, Sofy offers top-quality sanitary napkins, tampons, and pantyliners distributed worldwide, showcasing Unicharm's dedication to excellence.

Sara Ali Khan, celebrated for her dynamic presence and relatable persona, is poised to showcase Sofy's AntiBacteria range in a compelling new TV commercial. The advertisement captures a day in Sara's life, highlighting her hectic routine and her adeptness at balancing professional commitments and personal life. With Sofy's long-hour leakage protection, Sara can confidently conquer each day without the worry of leakage, unpleasant odors, or bacteria.

This collaboration not only brings together a beloved Bollywood figure and a leading hygiene brand but also emphasizes the commitment of Unicharm and Sofy to staying at the forefront of feminine hygiene innovation. As GenZ continues to reshape societal norms and expectations, this partnership aims to empower young women in India, providing them with products that align with their active and demanding lifestyles. Sara Ali Khan's association with Sofy further reinforces the brand's dedication to delivering reliable and effective solutions, making it a standout choice in the retail landscape of feminine hygiene products.

Vijay Chaudhary, MD, Unicharm expressed, "We are excited to have Sara Ali Khan as the face of our brand, empowering young girls to relentlessly pursue their dreams. At Unicharm, we have pioneered advancements in research and technology over years, positioning us as a trusted ally in promoting health and comfort in everyday life. The collaboration with Sara Ali Khan as the brand ambassador for Sofy further underlines Unicharm's dedication in meeting the hygiene needs of girls during periods by offering them the highest product standards."

The TVC spotlights on the unique features of Sofy AntiBacteria XL+, promising Deep Absorption, and extra protection from leakage and smell. The highly differentiated Sofy Antibacteria product ensures hygiene from bacterial infection due to an innovative antibacterial sheet. The +30 percent Deep Absorption Power prevents leakage while the infusion of natural herbs prevents smell while maintaining hygiene during periods. Sofy stands out as a reliable solution, offering the confidence and comfort that modern, active girls seek thus making it the ideal choice for staying worry-free and confident during their periods. As the brand said, "hum aage aage duniya peeche peeche," Sofy remains dedicated to supporting girls on their journey to greatness.

Bhavana Dogra, Sr. VP and EBD, VML India said, “We are proud to have worked with team Sofy on their latest campaign with Sara Ali Khan. Sara represents the young girl of today who is confident, aspirational and can’t let fear of periods come in the way of achieving her dreams. Sara Ali Khan delivers the brand message well and is someone the girls look upon.

 

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Retail India News: Razorpay Innovates UPI Retail Landscape with Instant Refunds
Retail India News: Razorpay Innovates UPI Retail Landscape with Instant Refunds
 

In a continuous pursuit of innovation in the Unified Payments Interface (UPI) realm since 2017, Razorpay, India's leading Omnichannel Payments and Banking Platform for Businesses, has unveiled a groundbreaking feature - Instant Refunds on UPI transactions by Razorpay POS. This pioneering solution aims to enhance the in-store payment experience for merchants, ensuring swift refunds for failed UPI transactions within 2 minutes, ultimately leading to faster checkouts.

As UPI payments take center stage in India's digital payment landscape, with transactions exceeding 100 billion in 2023, a staggering 60 percent growth from the previous year, businesses grapple with challenges related to delayed transactions made via Point of Sale (POS) devices. Despite a user base exceeding 300 million, delayed transactions often result in negative customer experiences, potentially leading to losses for merchants. Razorpay's Instant Refunds on UPI payments by Razorpay POS addresses this issue by offering a swift and automated resolution process.

A survey by NeoGrowth in 2023 indicated that 53 percent of MSME retailers identified internet issues and failed transactions as significant hurdles in utilizing UPI transactions. In response, Razorpay's new offering reduces the refund process time to a maximum of 2 minutes, as opposed to the industry standard of 5 to 6 business days. The fully automated system of the Razorpay POS device aims to eliminate manual efforts for merchants, enhancing customer satisfaction, and trust, and facilitating faster checkouts.

Byas Nambisan, CEO of Razorpay POS said, "We needed to empower our merchants to make instant refunds happen, enhancing customer satisfaction, trust, and faster checkouts. This new offering reiterates our goal of simplifying money movement and demonstrates our innovation-first mindset as we continue to work towards shaping the future of payments."

Razorpay POS, which achieved a remarkable 60 percent growth in FY'23, contributing nearly 10 percent to Razorpay's overall revenue, has played a transformative role in the in-store payments landscape. The platform's holistic expansion caters to businesses of all sizes, adapting to an evolving business environment where a hybrid approach is essential for engaging with customers.

 

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Retail India News: Senco Gold and Diamonds Spearheads 'Make in India' Commitment Through ONDC Integration
Retail India News: Senco Gold and Diamonds Spearheads 'Make in India' Commitment Through ONDC Integration
 

Senco Gold and Diamonds has become the first national jewellery brand to join the Open Network for Digital Commerce (ONDC) Network. This strategic integration marks a significant milestone as the renowned brand showcases its hallmarked products on the ONDC platform, expanding its extensive catalogue across various shopping apps within the network. This collaboration not only propels Senco Gold and Diamonds towards broader consumer accessibility but also aligns seamlessly with the company's commitment to the 'Make in India' initiative.

Suvankar Sen, MD and CEO, Senco Gold and Diamonds, said, ‘As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.’

Saahil Goel, CEO and Co-Founder of Shiprocket said, ‘As pioneers in ONDC network integration, Shiprocket is committed to fostering e-commerce for merchants across every corner of BHARAT. Our Seller App stands as a testament to this dedication, serving as a steadfast partner in their growth journey. Through meticulous research, we observed a remarkable 3X growth rate in jewellery shipments, contributing significantly to 70-75 percent of Shiprocket’s holiday season shipments. Notably, we anticipate a surge in deliveries from Rajasthan, projecting a frequency of one jewellery shipment every 4 seconds. Recognising the unique market dynamics, we believe in connecting brands, particularly those with rich heritage like Senco Gold and Diamonds, to their target audience. Our shared passion with Senco Gold and Diamonds lies in bridging the gap between brands and consumers, showcasing exceptional craftsmanship and aesthetics tailored for the mobile-first generation. In line with the nation's pursuit of the India@100 dream, we are poised to accelerate growth by empowering the MSME sector with transformative avenues for consumer engagement. With ONDC integration, Shiprocket continues to pave the way for seamless connectivity and accessibility, ensuring that even the smallest businesses can thrive in the digital commerce landscape’

T Koshy, MD and CEO, ONDC, said, ‘ONDC Network is built to enable all kinds of businesses to strenhthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold and Diamonds joining the Network, it will serve as a key addition to our fashion category. Cosumers can now shop for some of the best diamond and gold jewellery directly from the ONDC Network.’ 

In the dynamic tech ecosystem of India, initiatives like the ONDC Protocol play a pivotal role in driving innovation and growth. Leveraging its reputation for innovative products, Senco Gold and Diamonds aims to introduce its offerings to new customers across the country through the ONDC Network.

Ranked the 2nd most trusted jewellery brand in India for the 3rd consecutive year, Senco Gold and Diamonds offers an extensive collection, including gold, diamond, silver, platinum, and precious and semi-precious stones. The brand's diverse portfolio, featuring Everlite, Gossip, D'Signia, Aham, and Vivaha collections, underscores its commitment to providing a premium and trustworthy jewellery shopping experience.

 

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Retail India News: Brands Align: Milton and cult.fit Elevate Wellness Beyond Retail
Retail India News: Brands Align: Milton and cult.fit Elevate Wellness Beyond Retail
 

In a significant move towards enhancing the fitness and wellness experience, Milton has strategically partnered with cult.fit, India's premier fitness and wellness powerhouse. The collaboration, extending beyond retail, aims to introduce a line of dynamic colored bottles at cult.fit gyms, available in key locations across Mumbai, Delhi/NCR, and Bangalore.

Cult.fit, a stalwart in the fitness and wellness sector, stands as India's leading ecosystem for active paid fitness members. This partnership reflects a collective commitment to fostering a healthier lifestyle, seamlessly aligning the legacy of Milton, a brand with 50 years of history, with the ethos of cult.fit.

More than a mere product collaboration, this venture signifies a union of values and legacies. Customers are encouraged to explore and acquire the vibrant collection of colored water bottles both at cult.fit gyms and through Milton's website. The collaboration offers exclusive discounts, transcending a transactional exchange to weave a narrative of wellness, fitness, and fun, creating a vibrant tapestry for every individual who embraces it.

Milton's spokesperson expressed, "We are thrilled to partner with cult.fit, a brand that shares our unwavering commitment to well-being and hydration. Cult.fit's extensive influence in the fitness industry makes it the perfect ally for introducing our colored bottle range. These innovative bottles not only ensure hydration during workouts but also empower individuals to infuse a spark of color into their exercise routine, complementing various looks and adding a personalized touch to the fitness experience."

Mujtabha Magrey, Head of Operations at cult.fit, emphasized, "At cult.fit, we value alliances that contribute to community well-being. Milton's dedication to quality aligns seamlessly with our mission, and their innovative approach adds excitement to our customer’s fitness journey. We infuse fun into fitness at cult.fit, and with Milton's colored water bottles, we aim to add not just hydration but also a touch of enjoyment to our members' wellness journey. Cult.fit's extensive network and loyal fitness community provide an ideal platform to showcase Milton's latest offerings. Together, we redefine the fitness experience, ensuring it is enjoyable and rewarding for everyone."

This collaborative effort exemplifies Milton's unwavering commitment to offering solutions for everyday wellness essentials. As the pioneer in its category to collaborate with cult.fit, Milton reinforces its dedication to fostering holistic well-being. Leveraging cult.fit's expansive reach and loyal fitness community, this partnership ushers in a new era of innovative and wellness-centric collaborations.

 

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Retail India News: ILEM JAPAN Redefines Morning Rituals with Matcha Tea
Retail India News: ILEM JAPAN Redefines Morning Rituals with Matcha Tea
 

In the bustling landscape of daily life, where chaos often takes center stage, the mornings serve as a sanctuary to set the tone for a harmonious day. More than just a routine, the morning ritual becomes a sacred space for self-care, infusing clarity, intention, and purpose into the waking hours. Recognizing the profound impact of this daily commencement, ILEM JAPAN introduces an exquisite offering to elevate your morning experience – the finest 60-mesh textured premium Matcha tea from Kagoshima Prefecture, Japan.

Known for its ability to invigorate and provide a refreshing headstart, Matcha tea stands as a revered Japanese green tea. ILEM JAPAN ensures an unparalleled flavor experience with its carefully cultivated and precisely ground Matcha, sourced directly from the serene lands of Kagoshima Prefecture. The result is a vibrant green brew, boasting a nuttier and creamier taste that promises not just a beverage but a delightful sweetness encapsulated in every cup.

Founder of ILEM JAPAN, Ishvani Patel, expresses the profound symbolism attached to Matcha, describing it as a representation of appreciation for simplicity, purity, beauty, and the present moment. Whether enjoyed in the traditional hot brew or as a refreshing cold latte, smoothie, or iced tea, Matcha offers a focused and alert state without the typical caffeine-induced jitters. The abundance of antioxidants in this tea contributes to a sense of well-being, cleansing the body and setting a positive tone for the day ahead.

This rejuvenating morning ritual is designed to foster inner balance and vitality, encouraging individuals to savor the moment while engaging in mindful activities like meditation, journaling, or planning for the day. From the meticulous process of sifting the Matcha powder to the artful whisking that creates a frothy texture, every step in the preparation becomes an anchor to the present moment.

Join ILEM JAPAN in celebrating the art of serenity, wellness, and vitality in every cup of their premium Matcha tea. Nourish your senses, revive your spirit, and thrive as you embrace the tranquility of each morning with this exceptional beverage.

 

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Retail India News: Endefo Elevates Audio Experience with Mega Pro and Double Barrel Speakers at Mobile India Expo
Retail India News: Endefo Elevates Audio Experience with Mega Pro and Double Barrel Speakers at Mobile India Expo
 

Dubai-based audio technology giant Endefo is making waves in the Indian market with its latest offerings unveiled at the Mobile India Expo in Delhi. The Entun’z Mega Pro and Double Barrel party speakers, designed for the discerning needs of Indian consumers, promise a perfect fusion of affordability and premium sound quality. With an extensive reach, the products are not only available on Endefo's website across 19,000 Indian pin codes but will also hit the shelves of 2000+ retail stores, including Sangeetha Mobiles, Supreme Paradise, Lot Mobile, Nandilath Digital, Ideal Home Appliances, Easy Store, Gulf Own Digital, Image Mobiles, and Computers by January 21, 2024.

Endefo's strategic pricing sets a new standard in the speaker market, offering the Entun’z Mega Pro and Double Barrel at an exclusive consumer price point of Rs 6999 and Rs 5999, respectively, against the original price of Rs 9999 each. This move underscores Endefo's commitment to democratizing superior audio experiences for a wider audience.

The Entun’z Mega Pro, with its powerful 70W Ultra Bass, promises crystal-clear voice and an immersive audio experience. Packed with features such as Karaoke Mic, Surround Sound, LED Display, Remote Control, Mobile Holder, AUX, USB Drive, Micro SD Card, FM Radio, and an enhanced life battery, this speaker stands out as a versatile and stylish addition to any entertainment setup.

On the other hand, the Double Barrel, boasting an impressive 100W Ultra Bass, offers a dual speaker configuration for an enhanced surround sound experience. With features like Equalizer Control Board, LED Display, Tone Control, Remote Control, AUX, USB Drive, Micro SD Card, FM Radio, and a long-life battery, it is designed to elevate audio enjoyment to new heights.

Endefo's CEO, Aneef Tas said, "With a perfect blend of state-of-the-art technology and affordability, we believe these speakers will resonate well with the Indian consumer. This launch marks a significant step towards solidifying Endefo's position in India and reinforces our commitment to delivering innovative and high-quality audio solutions at an affordable range."

The Mobile India Expo serves as a strategic platform for Endefo to showcase its innovative audio solutions. Alongside the Mega Pro and Double Barrel speakers, visitors can experience a range of other products, including Endefo Earphones, Neckbands, Portable Speakers, Party Speakers, Soundbars, Smartwatches, and True Wireless Stereo (TWS) Technology products.

The introduction of Mega Pro and Double Barrel at the expo signifies Endefo's expansion within the Indian market, offering futuristic audio solutions that seamlessly combine affordability with premium sound quality. Building on the success of previous product launches, such as Endefo watches and TWS, this strategic move solidifies Endefo's position as a leading player in the audio technology sector.

 

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Retail India News: Farmley Elevates Healthy Snacking Space with Innovative Munchies Snack Sticks
Retail India News: Farmley Elevates Healthy Snacking Space with Innovative Munchies Snack Sticks
 

In response to the global surge in obesity concerns, Farmley, a leading healthy snacking brand specializing in dry fruits and nuts, is expanding its diverse range with the introduction of snack sticks made from Makhanas - Munchies. According to a report by the World Obesity Federation (1), an alarming 51 percent of the global population is projected to grapple with obesity by 2035, underscoring the urgent need for a healthier lifestyle. Farmley's Munchies emerge as a wholesome alternative to traditional snacks, offering a delightful yet nutritious munching experience.

Crafted with Farmley's trademark dedication to health and wellness, Munchies represent an innovative fusion of wholesomeness and healthy snacking. Diverging from conventional fried snacks and palm oil-fried potato chips, these sticks are made from a blend of Makhana flour, olive oil, and a meticulously curated seasoning mix. The two enticing flavors - Masala Munchies and Achaari Munchies - are attractively priced at just INR 30 per pack, making the shift to healthier snacking as simple as munching.

Akash Sharma, Founder, Farmley said, "Munchies is not just a snack; it's a commitment to redefining the way we snack. Our continuous innovation to create products that blur the line between healthy snacking and wholesome snacking is now reaching a significant checkpoint with the launch of Munchies. As we welcome the new year, we will continue to innovate to make snacking wholesome  for everyone."

Munchies are now conveniently available on quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as at retail stores across the country. This launch signifies a pivotal moment in Farmley's journey, reaffirming its commitment to delivering snacks that are not only delicious but also mindful of the growing emphasis on healthier lifestyle choices. As Farmley invites consumers to embrace Munchies, it presents an exciting opportunity for individuals to make health-conscious decisions without compromising on taste and enjoyment.

 

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Retail India News: 82°E Expands Beauty Portfolio with Body Care Range
Retail India News: 82°E Expands Beauty Portfolio with Body Care Range
 

In a notable evolution, 82°E, after a successful foray into skincare, is set to redefine personal care routines with its latest venture into the Body Care category. Focused on extending its science-backed formulations and holistic self-care philosophy, the brand introduces four unique products crafted with the distinctive SYMBALANCE™ technology. The Gel Body Cleanser with Apple and Panthenol, Body Milk SPF 20 PA++ with Coconut and Ceramides, Crème Body Cleanser with Moringa and Panthenol, and Body Lotion SPF 20 PA++ with Saffron and Ceramides not only elevate the Cleanse-Hydrate-Protect routine but also encapsulate 82°E’s commitment to enriching everyday life.

82°E's SYMBALANCE technology, a breakthrough in skincare, combines skin-friendly materials to manage good and bad bacteria, ensuring overall skin health. This technology not only underscores the quality and performance of the new Body Care products but also enhances their effectiveness.

"We are thrilled to launch our new Body Care category and we invite our community to prioritise the often-overlooked realm of body care, with our new range. While such care is mistakenly deemed mundane, we have curated a range that not only redefines the significance of self-prioritization but also champions the pursuit of leisure as a key element in achieving personal resolutions. This collection is more than a product line; it's an embodiment of our brand's philosophy—an extension of self-care,” said Deepika Padukone, Co-Founder, 82°E.

Encouraging consumers to embrace the art of leisure, 82°E's Body Care range emerges as a nourishing retreat from the chaos of modern life. Carefully curated for two distinct routines catering to different skin types under the brand's signature CHP routine (Cleanse-Hydrate-Protect), the collection marks a significant step forward in the brand's unwavering commitment to self-care.

With the launch of Body Care, we are thrilled to enter a new phase of expansion and growth. We have meticulously crafted this range with our ground-breaking and distinctive SYMBALANCE Technology, where we have developed a unique blend of skin-friendly materials that helps in the management of good bacteria and bad bacteria to ensure healthy skin. The launch of our Body Care range marks our first significant step forward since 82°E’s inception,” said Jigar K Shah, Co-Founder, 82°E.

The Body Care range is exclusively available at 82e.com, offering an introductory price of Rs 990 for the Cleansers and Rs 1800 for the Body Milk and Lotion. Aligned with the brand's ethos, all 82°E products are PETA approved, vegan, and cruelty-free, devoid of sulphates, phthalates, and parabens. This expansion into Body Care signifies 82°E's commitment to revolutionizing self-care practices and creating meaningful moments of leisure in the lives of its consumers.
 

 

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[Funding Alert] TABPS Pets Bags Rs 6.5 cr Funding in Seed Round
[Funding Alert] TABPS Pets Bags Rs 6.5 cr Funding in Seed Round
 

In a significant milestone for the Indian retail pet food industry, TABPS Pets Private Limited, a prominent Coimbatore-based pet food company, has successfully concluded its seed funding round, raising an impressive Rs 6.5 crore. Renowned cricketers Hemang Badhani and K.S Bharath are among the notable investors who expressed substantial interest in this funding round.

TABPS Pets has carved a niche for itself in the pet food sector, specializing in the production of pet treats and grooming products enriched with the benefits of Ayurveda. The company's dedication to quality and innovation has attracted attention, evident in its successful fundraising endeavor. The newly acquired funds are earmarked for bolstering production capabilities, expanding distribution networks, and fueling research and development initiatives aimed at introducing novel and inventive products for pet owners.

Brindha Prabhu, the Founder and CEO of TABPS Pets said, "We are thrilled to have received such overwhelming support from our investors, including the esteemed Hemang Badhani and K.S Bharath. This funding will play a pivotal role in propelling our mission to provide pet owners with high-quality, Ayurveda-powered products for their beloved companions."

Investors Hemang Badhani and K.S Bharath shared their excitement about being part of TABPS Pets' journey. "We believe in the company's vision and dedication to pet well-being. TABPS Pets has showcased remarkable growth, and we are excited to be a part of their continued success," commented Hemang Badhani.

This funding achievement not only positions TABPS Pets as a key player in the pet food industry but also underscores the growing importance of health-conscious and innovative offerings in the Indian retail market for pet care products. As the company aims to enhance its offerings and market presence, this funding round is a testament to the potential and prospects of the pet industry in India.

 

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Retail India News: CaratLane's Progressive Ties with PhonePe for Digital Gold Redemption
Retail India News: CaratLane's Progressive Ties with PhonePe for Digital Gold Redemption
 

In a transformative move bridging the realms of retail and India's evolving digital landscape, CaratLane has joined forces with PhonePe to offer consumers a unique opportunity to save and redeem their accumulated Digital Gold for exquisite jewellery. For those who have invested in 24K Digital Gold on PhonePe through CaratLane, the redemption process now unveils an added benefit—customers can avail up to 7 percent extra on their redemption amount. This exclusive offer, applicable until January 31, 2024, aims to empower millions, enabling them to plan and own their dream jewellery with complete peace of mind.

This collaboration is more than just a partnership; it's a strategic alliance that marries CaratLane's unmatched craftsmanship standards with PhonePe's cutting-edge technology. The transformative potential of digital gold takes center stage, revolutionizing how people acquire and gift beautiful everyday jewellery.

Offering 99.99 percent purity-certified 24K Digital Gold, PhonePe and CaratLane streamline the process of acquiring precious assets. Digital Gold, with its purity certification, eliminates the concerns associated with security and logistics, prompting a shift in consumer behavior towards more secure and convenient options.

The alliance with PhonePe reinforces CaratLane's commitment to providing customers with the most secure and seamless means of converting their Digital Gold into stunning everyday jewellery. This strategic move not only signifies a business collaboration but also reflects CaratLane's broader brand purpose—#KhulKeKaroExpress—a commitment to extending the advantages of this initiative to millions of digital gold customers, fostering a new era of secure and convenient jewellery ownership.

Avnish Anand, CEO at CaratLane said, “The whole point of building the Digital gold business is to provide a simpler cost effective solution to consumers who buy and gift gold for future jewellery purchases. Today most such customers buy gold coins. This strategic partnership with PhonePe is a crucial step in making that happen. PhonePe already has a huge base of customers who are buying digital gold. This partnership can give those Digital gold buyers an option to redeem that gold for beautiful jewellery. PhonePe is another customer centric brand which is focused on solving such problems at scale. We feel that we can combine our capabilities and provide a wonderful experience and great value to such consumers. We are very excited about this. This is very similar to digitisation of payments. We have seen how that has transformed consumer behaviour in this country. We are aiming to do something similar in the jewellery space.

Sonika Chandra, Chief Business Officer - Consumer Payments at PhonePe said, “We are delighted to have partnered with CaratLane for this unique offering that will enable our consumers to enjoy the best of both worlds– the convenience of investing in Digital Gold and being able to redeem it for jewellery. Gold Savings is one of the key investment options for customers in India, and we have seen a strong inclination towards digital gold investment on our platform in the last few years. We are confident that this partnership  will transform the way people invest in Gold.

 

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[Funding Alert] Glamplus Bags Rs 16.5 cr in Pre-Series A Round to Elevate B2B Beauty Retail Tech
[Funding Alert] Glamplus Bags Rs 16.5 cr in Pre-Series A Round to Elevate B2B Beauty Retail Tech
 

SaaS-enabled B2B Beauty Marketplace, Glamplus, has successfully raised approximately ₹16.5 crore in a pre-series A funding round. Investors include Upsparks Capital, Eagle10 Ventures, ITI Growth Opportunities Fund, and Inflection Point Ventures, with participation from Kube VC, Gopal Krishna Varshney, IR Capital Partners, and other notable backers. The funds acquired are earmarked for B2B expansion in Tier I and Tier II cities within India and forays into international markets.

Glamplus stands out in retail technology by offering a B2B marketplace tailored for small, medium, and large salons, spas, and beauty chains. Their focus on leveraging technology to enhance day-to-day operations efficiency has garnered attention from investors. The company's SaaS platform delivers cutting-edge solutions to optimize the productivity of its consumer base. In addition to this, Glamplus facilitates the offline and online supply of beauty products, professionals, and personal care items to spas looking to expand and enter the beauty product supply market in stores and supermarkets.

Rohan Singh, Chief Operating Officer at Glamplus, outlines the company's mission to achieve profitability by Q1 2024. Singh emphasizes the impact on small businesses like salons and beauty stores, where higher fulfillment, faster deliveries, and better pricing are made possible through an optimized supply chain with no middlemen. Glamplus is also committed to providing quality, genuine professional products while refining the product supply and delivery experience.

Mitesh Shah, Co-Founder of Inflection Point Ventures, acknowledges Glamplus's comprehensive solution to the challenges faced by salon and spa owners. The platform addresses essential aspects such as Employee Management, Appointments, Inventory, Expenses, Campaigns, and Analysis, contributing to the efficient operation of small to medium-sized businesses in the beauty industry.

Mohit Gulati, Managing General Partner at ITI Growth Opportunities Fund, notes Glamplus's role as an early mover in the industry. He highlights the company's contribution to automating salon workflows, minimizing unorganized inventory procurement, and its strategic positioning to capture the growing BPC market in India, projected to reach $38.0 billion by 2028.

Operational in Karnataka, Chhattisgarh, and Odisha, Glamplus caters to a diverse clientele, from salons to small and medium-sized beauty stores. The company's recent launch of a centralized warehouse aims to enhance order processing, inventory management, and fulfillment, streamlining shipping times and costs for quicker customer delivery. Glamplus, with its digital B2B beauty marketplace, lists over 2000 SKUs, achieving a steady annual growth of 12 percent. The company's ambitious goals include expanding its B2B clientele to 1000 beauty clients, ranging from luxury salons to small-sized parlors, within 6 months.
 

 

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Retail India News: Opium Eyewear Pays Tribute to Marvel's Captain America with Sunglasses Range
Retail India News: Opium Eyewear Pays Tribute to Marvel's Captain America with Sunglasses Range
 

Opium Eyewear, under the umbrella of Eternity Lifestyles, introduces a captivating limited edition Marvel-inspired sunglasses collection, drawing inspiration from the iconic character, Captain America. Following the success of Opium's previous Marvel collection, this release aims to cater to Marvel enthusiasts and dedicated fans of Captain America, bringing a touch of superhero flair to retail fashion in India.

Ronak Sheth, Co-Founder of Eternity Lifestyles, expresses excitement about the sunglasses collection, emphasizing Opium Eyewear's dedication to empowering individuals to express their unique narratives. The collection meticulously captures the essence of Captain America, featuring intricate details in its design, including aviators, navigators, and wayfarers adorned with Captain America-themed designs at the temples.

Remaining faithful to the character's persona, the frames showcase distinct design elements, such as a gradient blue glass tint for the aviator style, reflecting Captain America's deep blue shades. The sunglasses case is thoughtfully crafted with the signature blue and red hues associated with Captain America's suit.

Highlighting the iconic shield, representative of Captain America, the collection prominently showcases this symbol at the center of the frames or temples, ensuring consistency throughout each piece. This limited edition Marvel collection by Opium Eyewear promises to bring the essence of Captain America to fashion-conscious individuals and Marvel aficionados in India.

 

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[Funding Alert] UNIREC bags $190,000 in Seed Funding from BeyondSeed
[Funding Alert] UNIREC bags $190,000 in Seed Funding from BeyondSeed
 

UNIREC, a pioneering sustainable brand in India specializing in clothing made from recycled PET bottles, has marked a pivotal moment in its eco-friendly journey by successfully concluding a seed funding round. BeyondSeed, a prominent Singapore-based seed fund, has exclusively invested $190,000 (Rs 1.5 crore) in UNIREC, strategically allocating the funds to propel market expansion and bolster research and development for innovative, sustainable fabrics in the retail sector.

Over the past 18 months, UNIREC has notched impressive achievements, selling more than 25,000 garments crafted from recycled PET bottles. This translates to the recycling of 300,000 PET bottles, a substantial reduction of over 100 tonnes of carbon emissions, and the repurposing of 6000 kilograms of plastic bottles. The company's CEO, Kapil Bhatia, emphasizes their focus on rapid scaling, both online and offline, with a goal to manufacture and sell 25,000 garments monthly, replicating the environmental impact achieved in the preceding 18 months.

Bhatia noted, "This marks a significant milestone for UNIREC. We are excited to accelerate our mission of creating sustainable fashion that makes a positive impact on the environment."

BeyondSeed, functioning as a member-driven growth engine, plays a crucial role in bolstering early-stage startups like UNIREC, providing essential resources such as capital, talent, mentorship, and expert guidance. Kuldeep Mirani, Co-Founder and CEO of BeyondSeed, underscores the strategic partnership, emphasizing their commitment to transforming the global plastic waste problem into an opportunity.

UNIREC's commitment to sustainability is evident in each garment, with every piece contributing to the recycling of 10 plastic bottles on average. The brand's diverse product range includes t-shirts, formal jackets, sleeveless jackets, trousers, and shirts, highlighting the intersection of fashion and sustainability in the retail landscape.

 

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Retail India News: The Body Shop Expands Ethical Beauty Reach via ONDC Network
Retail India News: The Body Shop Expands Ethical Beauty Reach via ONDC Network
 

The Body Shop, a globally renowned ethical beauty brand hailing from the UK and committed to social and environmental justice, has officially become part of the Open Network for Digital Commerce (ONDC) Network through Shopalyst’s plugin. This strategic move establishes a unique collaboration between ONDC and The Body Shop, integrating 100 percent VEGAN product formulations and ethically sourced Skincare, Bodycare, Haircare, and makeup into the expansive ‘Open Network’.

The Body Shop India, a key player in the beauty retail sector since 2006, boasts a robust retail presence with 200 stores and extensive coverage of 15,000+ pin codes through various e-commerce channels and digital platforms. This groundbreaking development enables The Body Shop to present its diverse product catalog across a rapidly expanding network, facilitating easy exploration and transactions for consumers. Additionally, it offers buyers the flexibility to choose from a wide array of ethical products available through any app on the ONDC Network, all accessible within a single, unified app or website.

Vishal Chaturvedi, VP-Retail and Operations, The Body Shop Asia South said, "We are thrilled to be one of the first international beauty and skincare brands in India to join the ONDC Network. Joining the ONDC Network is a great move for us as a brand that always seeks to innovate and disrupt the market. With ONDC, we can expand our reach, ensuring easy accessibility to consumers nationwide and provide them with a simply great experience at affordable prices."

This move aligns strategically with The Body Shop's vision to broaden its footprint across India and make ethical, sustainable, and vegan beauty products accessible to a wider audience. Embracing the ONDC Protocol, The Body Shop aims to create multiple consumer touchpoints, enhancing and simplifying the shopping experience for all.

T Koshy, MD, and CEO of ONDC said, "This not only signifies a significant stride for The Body Shop but also sets a pioneering precedent for the beauty industry at large as the ONDC Network charts its course towards creating a transparent e-commerce ecosystem that champions equal opportunities for all."

In the dynamic landscape of technology, initiatives like the ONDC Protocol play a pivotal role in fostering innovation and growth. The Body Shop, driven by its pioneering spirit, is poised to leverage the ONDC Network, extending its innovative product portfolio to new customers across the country.

 

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Retail India News: Portronics Redefines Audio Tech with Dash 6
Retail India News: Portronics Redefines Audio Tech with Dash 6
 

Renowned for its innovation in portable gadgets, Portronics introduces the Dash 6 to its audio lineup – a Bluetooth speaker designed with versatility in mind. This multi-functional device not only houses a powerful 15-watt speaker but also features a configurable LED light, transforming into a lantern, night lamp, or camping light with flickering effects for a calming ambiance.

Resembling a traditional lantern, the Portronics Dash 6 goes beyond its illuminating capabilities. Equipped with the latest Bluetooth 5.3V, the device offers seamless audio connectivity, complemented by an integrated control panel for playlist navigation and playback control. With an IPX65 certification, it ensures water and dust resistance, making it suitable for various environments, including poolside or beach outings.

The Dash 6's LED modes include flickering lights that mimic dancing flames and a constant light mode. It incorporates built-in natural sounds, such as rain, bonfires, and thunderstorms, providing users with a customizable and soothing ambiance. Additionally, users can set 'auto-off' timers for up to 90 minutes during white noise sessions.

Supporting True Wireless Stereo (TWS), the Dash 6 enables users to connect with another speaker for a more powerful (30W) and immersive stereo sound effect. The built-in rechargeable battery offers up to 6 hours of playtime and can be conveniently recharged via the included USB Type-C cable.

 

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Retail India News: Traditional Elegance Meets Modern Design in PNG Jewellers' New 'Pratha' Bridal Range
Retail India News: Traditional Elegance Meets Modern Design in PNG Jewellers' New 'Pratha' Bridal Range
 

With a legacy spanning 191 years, iconic jewellery brand PNG Jewellers introduces its new bridal collection, "Pratha," just in time for India's blockbuster wedding season. Beyond a celebration of heritage and craftsmanship, "Pratha" encapsulates the cultural legacy of India. The collection, available in Maharashtra, Goa, and online, seamlessly blends "Timeless Elegance," harmonizing tradition with modernity in jewellery.

"Pratha" serves as an anthology, honoring age-old traditions and rural craftsmanship passed through generations. From heavy bridal sets to stunning diamond pieces, the collection caters to the varied choices of today's brides, encompassing engagement, Haldi ceremony, Sangeet ceremony, wedding, reception, and bridal trousseau. Inspired by historical motifs and contemporary interpretations, "Pratha" offers meticulously designed pieces to mark a bride's most significant day.

Saurabh Gadgil, Chairman and MD of PNG Jewellers, emphasizes, "The 'Pratha' collection is a reflection of our belief that jewellery is more than just an ornament; it's a tradition passed on from one generation to the next. 'Timeless Elegance' is not just a concept for us; it's a philosophy that defines each piece in this collection." With over 30 lakh weddings projected this season, "Pratha" symbolizes the essence of a woman's life, allowing couples to express modern views while remaining rooted in traditions.

To enhance the shopping experience, PNG Jewellers introduces Instore Visual Merchandising (VM) displays across its stores, offering customers a closer look at the beauty and craftsmanship of the "Pratha" collection. The initiative aims to immerse customers in an elegant world as they explore and choose pieces that resonate with their style and cultural sensibilities.

 

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Retail India News: Huda Beauty, WISHFUL and KAYALI Joins Myntra's Beauty Retail Arsenal
Retail India News: Huda Beauty, WISHFUL and KAYALI Joins Myntra's Beauty Retail Arsenal
 

Myntra, India’s renowned fashion and beauty hub, proudly announces the inclusion of globally acclaimed beauty brand Huda Beauty, along with skincare solutions from WISHFUL and fragrances from KAYALI in its expansive range of international brands. The collaboration enables Huda Beauty to tap into Myntra’s thriving community of beauty enthusiasts across the country.

Huda Beauty, founded by beauty mogul Huda Kattan in 2013, has disrupted conventional beauty standards by promoting individuality and self-expression. With a commitment to quality, authenticity, and innovation, Huda Beauty has become a global beauty powerhouse. The brand's diverse range of products, including cult favorites like Liquid Matte Lipsticks, Empowered Eyeshadow Palette, and skincare from WISHFUL, will now be available on Myntra.

Myntra Beauty, emerging as the go-to destination for international brands in India, leverages its beauty-tech prowess and widespread reach to connect with beauty enthusiasts seeking trend-first yet high-performing makeup. The beauty and personal care sector in India, currently valued at $30 billion, is expected to triple in the next five years, presenting significant growth opportunities for online platforms like Myntra.

The launch of Huda Beauty on Myntra includes innovative marketing interventions, including a CGI film, 3D hoardings in Mumbai showcasing marquee products, and engagement with over 100 influencers. The strategic move aligns with Myntra's commitment to offering a diverse beauty selection and creating a buzz among its discerning customer base.

 

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Blaupunkt TV Forges Alliance with Amazon India, Targets 4 pc Market Share in Retail Expansion
Blaupunkt TV Forges Alliance with Amazon India, Targets 4 pc Market Share in Retail Expansion
 

German-rooted brand Blaupunkt TV, renowned for its sound quality and over a century of legacy, has joined forces with Amazon India as its new e-commerce partner. This strategic collaboration aims to cater to the growing demand for Blaupunkt's premium and affordable televisions, extending their reach through seamless online retail across 19,000 pin codes in India.

As part of the "Amazon Republic Day Sale" from January 13th to 19th, 2024, customers can purchase Blaupunkt TVs, marking a crucial period for the company as it aspires to capture a 4 percent market share and position itself as the leading television brand in India. Blaupunkt TV plans to intensify efforts through further strategic partnerships and investments in the coming years.

Renowned for its exceptional audio quality and image display, Blaupunkt TV relaunched in the Indian market in June 2021 with an exclusive partnership with Flipkart. Now, with Amazon India, the company aims to make its range of high-quality products, such as QLED TVs starting from Rs 21,999, 4K Google TVs from Rs 25,999, and FHD TVs at Rs 14,999, accessible to a wider audience.

Avneet Singh Marwah, CEO of SPPL said, "We are strategically positioning ourselves for substantial growth in the Indian market. Our exclusive partnership with Flipkart marked a successful reentry, and now, as we envision FY24-FY25 as pivotal, we aim to elevate our market presence by 4 percent. Looking ahead, we are committed to doubling down on strategic partnerships and investments."

This collaboration with Amazon is expected to enhance Blaupunkt TV's visibility and provide consumers with a positive and hassle-free shopping experience. With an emphasis on increasing local production and widespread distribution, the partnership aligns seamlessly with Blaupunkt's commitment to delivering quality and innovation to its customers.

 

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Retail India News: Kraft Elevates Tableware Standards with Innovative Dessert Set 
Retail India News: Kraft Elevates Tableware Standards with Innovative Dessert Set 
 

With decades of experience catering to Indian kitchens, Kraft, an Indian tableware brand, has introduced its newest creation, the Kraft Dessert/Pudding Set. Priced at an accessible INR 990, the set is available on Amazon and the brand’s website. This 14-piece selection, exclusively tailored for dessert enthusiasts, reflects the brand's commitment to seamlessly blending style and functionality. Crafted from a durable grade of stainless steel, the stackable serving bowls and cups ensure longevity, hygiene, food safety, and recyclability. Kraft, the serveware/tableware division of Vinod Intelligent Cookware, aims to elevate home dining experiences.

Ideal for gifting on various occasions, the Kraft Dessert/Pudding Set features a compact design for convenient storage, making it suitable for pantries of all sizes. Its elegant presentation adds grace to serving desserts, making it the go-to choice for elevating celebrations. Alongside this dessert set, customers can explore a diverse range of Kraft Tableware Stainless Steel Sets, including the Shehanjali 36 pc set, Qubic 55 pc. Dinner Set, Pari 48 pc. Dinner Set (with several variants), and Ceremony 51 pc. Dinner Set, all available online on Amazon and the brand’s parent website.

Sunil Agarwal, Director at Kraft said, “Our commitment to excellence in kitchenware craftsmanship is epitomized in our Kraft Serveware Range. Dining should be an experience, and this collection is designed to elevate every special occasion. Our Kraft Dessert Set enhances the sweetness of special moments for our customers. The Kraft Dinner Sets have garnered favorable customer reviews, with a recurring trend of reorders, particularly during festive seasons. We depend on customer and market feedback for product development and innovation, dedicated to meeting and exceeding our customers' expectations.

The Kraft Serveware product line offers budget-friendly options, with smaller sets (6 pc to 20 pc) priced between Rs 2000 to Rs 3000. Larger sets (40 pc to 61 pc) are available at prices ranging from Rs 6000 to Rs 13,000, with a 15 percent discount on all sets. All sets come with a 24-month warranty and readily available replacements for rare manufacturing defects.

 

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Retail India News: Sanya Malhotra Joins Apis India's Organic Honey Revelation
Retail India News: Sanya Malhotra Joins Apis India's Organic Honey Revelation
 

Apis India Limited, a prominent FMCG player with three generations of experience, unveiled its Organic Honey in a dazzling launch event graced by Bollywood sensation Sanya Malhotra. This marks a transformative chapter for the company, delivering nature's pure sweetness in a symphony of responsible sourcing and exquisite taste.

Amit Anand, MD, Apis India Limited, expressed, "We, at Apis India, have always believed in nurturing nature's bounty. Today, we take that commitment a step further, presenting our Organic Honey – a promise kept to the bees, the environment, and our consumers seeking healthier, mindful lifestyles."

The event unveiled the stunning Apis India Organic Honey, meticulously sourced from the pristine, organically certified lands in the valleys of Kashmir. This exquisite offering boasts a never-before-seen introductory price of Rs 240 for a 450g SKU packaged in an attractive glass bottle, available in selected markets and stores for a limited period. This price is comparable to the available non-organic honey products in the market.

This single-origin honey, sourced from the sun-kissed meadows of Kashmir, presents a symphony of delicate floral notes that tantalize the taste buds. Each drop captures the essence of nature's purity and promises a luxurious experience for discerning palates.

As the event unfolded, guests savored the exquisite flavor of the Organic Honey, witnessing first-hand the culmination of Apis India's dedication to fitness, hygiene, quality, and sustainability. The launch marked a resounding start to a new chapter in the company's history, steeped in the golden promise of organic honey and a commitment to building a healthier, more mindful future.

 

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Retail India News: myTrident Introduces 37.5 Thermal Comfort Bed Sheets, Elevating Winter Comfort
Retail India News: myTrident Introduces 37.5 Thermal Comfort Bed Sheets, Elevating Winter Comfort
 

Experience the epitome of comfort with myTrident's latest creation - the 37.5 Thermal Comfort range. Exemplifying myTrident's dedication to quality and innovation, these temperature-controlled bed sheets seamlessly combine style with cutting-edge technology, offering a unique solution for the cold season.

Designed with dynamic thermoregulation, this range adapts to your body's fluctuating temperatures, ensuring optimal warmth without overheating. Featuring 300-thread count sheets, each thread intricately woven with active particles at the fiber level, these sheets maintain an ideal temperature for extended periods. Immerse yourself in the extraordinary comfort of myTrident's temperature-controlled bed sheets, transforming your winter nights into a warm haven of relaxation.

 

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Retail India News: Timex Expands Presence with iConnect Calling Smartwatch Range
Retail India News: Timex Expands Presence with iConnect Calling Smartwatch Range
 

Timex, a globally recognized watchmaking brand, is set to introduce its latest innovation, the iConnect Calling smartwatch range, expanding its array of smartwatches that seamlessly blend fashion and functionality. With a focus on answering calls from the wrist and tracking essential health data, the iConnect Calling smartwatch aims to strike the perfect balance between style and fitness.

Actor Aashim Gulati, renowned for his commitment to fitness and distinctive fashion sense, has been chosen as the face of the new collection, aligning seamlessly with its features and purpose.

Available both online and offline, the iConnect Calling smartwatch comes in 8 different SKU variants, offering smart notifications, a full-color touchscreen display, activity tracking, water resistance, and more, all at an attractive starting price. Boasting a multi-day battery life, a single charge provides a week of normal usage.

The new range boasts over 100 sports modes for comprehensive vital measurements, from heart rate to calories burned, with data easily stored on the Timex Fit 2.0 app. Each watch features a one-click AI VOICE interconnection for seamless pairing with mobile phone voice assistants, enabling intelligent interaction and instant question-and-answer sessions. The collection, available in contemporary colors like rose gold and gun-metal blue, showcases easily detachable straps for added convenience.

We are very excited about our latest iConnect Calling smartwatch range. In recent years, watches are no longer seen as mere timekeeping devices but also as distinctive fashionable accessories with functionality. We are thrilled to have Aashim Gulati as the face of our new range as he reflects the perfect combination of fashion and fitness. His impressive work has earned him widespread recognition, particularly among the youth, who constitute our target consumers. We know we’ve made a ‘smart’ choice’,” said Deepak Chhabra, MD, Timex India.

 

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[Funding Alert] MyMuse Secures $2.7 mn in Largest Pre-Series A Funding
[Funding Alert] MyMuse Secures $2.7 mn in Largest Pre-Series A Funding
 

In the largest pre-series A funding in the Indian sexual wellness industry, MyMuse, the country's leading intimacy brand, has successfully raised $2.7 million in a mix of debt and equity financing. The funding round witnessed participation from existing institutional investors, including Saama Capital, Sauce VC, and Whiteboard Capital, affirming their confidence in MyMuse's vision. Unicorn backer Trifecta Capital and notable angel investor Kunal Shah also joined the round.

Launched in 2021 by the husband-wife duo Sahil (HBS MBA '19, ex-Private Equity) and Anushka Gupta (ex-WeWork India, OML), MyMuse stands as India's foremost brand dedicated to sexual wellness. Recognizing a market gap for high-quality adult products, the couple created a gender-neutral brand that revolutionizes how Indians approach intimacy, making it easy, approachable, and enjoyable. MyMuse's product range includes discreet and well-designed items like full-body massagers, lubricants, oils, couple's games, and gift kits, accompanied by original educational content, effectively breaking taboos and cultivating a loyal community.

Experiencing remarkable growth at approximately 15 percent month-over-month, MyMuse has served over 150,000 customers across 800+ cities in India, spanning Tier I, II, and III markets. With innovative and affordable product launches reshaping industry perceptions, MyMuse has played a pivotal role in catalyzing the growth and acceptance of an otherwise outdated and fragmented sector.

The freshly secured funds, totaling $2.7 million, will be utilized to finance inventory, bolster the brand's omnichannel presence, and expand its distribution operations nationally. Additionally, MyMuse aims to diversify its product portfolio and enhance brand awareness through robust online and offline advertising and activations.

Sahil Gupta, Co-founder of MyMuse said, “We are constantly sold out of our most popular products, proving that demand far outstrips supply in our industry. When we look at the data on our product adoption, especially across Tier lll cities, we know we’re just touching the tip of the iceberg in solving a basic need for Indians that has been brushed under the carpet for far too long.” 

Anushka Gupta, Co-Founder added, “Over the past 2+ years, we’ve witnessed incredible brand love and community support, demonstrating that Indians are truly ready to embrace sexual wellness as a part of their holistic wellbeing. We’re excited to keep bringing people products that improve their relationships with themselves and their partners.

The Mumbai-based startup had previously raised $1.2 million in August 2022 from Saama Capital, Sauce VC, Whiteboard Capital, and various angel investors.

 

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Retail India News: Nippon Paint India Enters E-comm Arena with Amazon, Flipkart, and JioMart
Retail India News: Nippon Paint India Enters E-comm Arena with Amazon, Flipkart, and JioMart
 

Nippon Paint India (Decorative), a leading name in the paint industry, is set to make its mark in the e-commerce landscape through strategic collaborations with Amazon, Flipkart, and JioMart. With a diverse range of more than 8,000 decorative paint products now accessible online, the move signifies a pivotal step in Nippon Paint's digital transformation journey, enhancing customer accessibility across India. The product lineup includes over 600 shades of Interior/Exterior, Wood and Metal paints, Primers/Undercoats, Paint Sprayers, Multipurpose Lubricants, and Craft supplies.

Efficient logistics, including one-day delivery options, strengthen Nippon Paint's commitment to cost-effectiveness and customer satisfaction in the online retail space. Specially designed packaging ensures the secure delivery of wall paints, reflecting the brand's dedication to product integrity throughout the delivery process. Nippon Paint's expansion into e-commerce aligns with its goal to cater to the evolving needs of Indian consumers, introducing innovative technology and practical paint products like Aircare VG, Matex EZ wash, Weatherbond Pro, and Sumo Xtra Dust shield.

In addition to venturing into the e-commerce realm, Nippon Paint has recently extended its footprint into the 12,500 crore 'Beyond Paint' category, making its DIY range available on various online platforms. This move positions Nippon Paint to engage with a new generation of consumers seeking convenient access to high-quality paint solutions for home and lifestyle enhancement.

Mahesh Anand, President, Nippon Paint India (Decorative Division) said, "We are thrilled to bring our high-quality products to Amazon, Flipkart, and JioMart customers. Through our collaboration with these platforms, customers can anticipate a consistent standard of excellence in both quality and customer service, aligning with the renowned reputation of Nippon Paint. Our extensive paint color palette is seamlessly integrated into Amazon's paint finder tool, empowering customers to effortlessly select the perfect hues for their homes."

 

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Retail India News: Tata 1mg Collabs with Vitonnix UK to Introduce Innovative Vitamin Sublingual Sprays
Retail India News: Tata 1mg Collabs with Vitonnix UK to Introduce Innovative Vitamin Sublingual Sprays
 

Tata 1mg, a renowned digital healthcare platform in India, has partnered with Vitonnix UK, a leading innovator in health and wellness, to unveil an unprecedented offering in the country. Together, they have introduced a groundbreaking range of Vitamin Sublingual Sprays, a revolutionary approach to vitamin and supplement consumption. Applied directly under the tongue, these sprays enable rapid absorption through the mucosal lining, providing a direct pathway to the bloodstream. The initial launch includes four key products: Vitamin D, Multivitamins, Biotin, and Melatonin, offering a convenient and effective solution for daily supplementation.

Saurabh Goel, VP- Category Management at Tata 1mg said, "As Tata 1mg, our primary focus has always been the well-being of our customers. We understand the importance of innovation in healthcare. After meticulously evaluating Vitonnix UK's extensive research and development efforts, we are confident that these Vitamin Sublingual Sprays will empower individuals to take charge of their health in a new and convenient way."

Satish Subramani, Managing Partner for Vitonnix UK added, "We are thrilled to bring our state-of-the-art Vitamin Sublingual Sprays to India in partnership with Tata 1mg. This collaboration reflects our commitment to providing the Indian market with innovative health solutions that are both effective and convenient. Our partnership with Tata 1mg, India's trusted digital healthcare brand, speaks volumes about the quality and credibility of our products."

The second phase of the launch promises the introduction of more groundbreaking products, reinforcing Vitonnix UK and Tata 1mg's commitment to transforming India's health and wellness landscape. With a focus on innovation and excellence, this collaboration is set to shape the country's future of health and wellness. Stay tuned for updates as Vitonnix UK and Tata 1mg continue to push the boundaries of health and wellness in India.

 

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Retail India News: iD Fresh Food Appoints Rajat Diwaker as India CEO
Retail India News: iD Fresh Food Appoints Rajat Diwaker as India CEO
 

On January 5, the homegrown fresh food brand iD Fresh Food revealed the appointment of industry veteran Rajat Diwaker as the India CEO. With a career spanning over two decades in the FMCG industry, Diwaker's addition aligns with the company's efforts to bolster its domestic and global leadership team for an ambitious local-to-global strategy.

Diwaker, known for his exceptional track record in turning around businesses and driving high-impact growth, will lead iD Fresh's initiatives to foster sustainable business growth and innovation in India. In his previous role, he served as the Managing Director of Marico Bangladesh Limited and is currently a director on the board of Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh.

Diwaker expressed, "My focus will be on accelerating innovation, portfolio expansion, widening distribution, and expanding manufacturing footprint; thereby creating more value and impact on consumers, team members, and shareholders alike."

Meanwhile, iD Fresh's long-time leader, PC Musthafa, will transition to the role of Global CEO while maintaining his position as the Chairman of the Board of Directors. Musthafa will oversee global expansions, build food-tech capabilities, lead strategic acquisitions, inspire organizational culture, and drive innovations for the global market.

Musthafa commented, "I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his able and forward-looking leadership, I’m confident that we will scale new heights and win more hearts in the years to come."

 

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Retail India News: Ace Turtle Appoints Pradeep Mukim as Chief Commercial Officer to Drive Retail Expansion
Retail India News: Ace Turtle Appoints Pradeep Mukim as Chief Commercial Officer to Drive Retail Expansion
 

Ace Turtle has named Pradeep Mukim as its Chief Commercial Officer, entrusting him with leading the sourcing function and outlet business, while steering strategic initiatives. With over thirty-three years in the Indian fashion and apparel industry, Pradeep, formerly the Co-founder and CEO at Onip Lifestyle, brings a wealth of experience in building high-performing sales teams and forging strategic partnerships.

Nitin Chhabra, CEO, ace turtle, said, "We are excited to welcome Pradeep to the ace turtle leadership team. As a rapidly growing company with ambitious expansion plans for our brands, having Pradeep, a fashion industry veteran and a former entrepreneur aboard is invaluable. His extensive experience, strategic vision, and passion for building customer-centric businesses will be critical as we continue to leverage technology to launch new brands and scale the business of existing brands.

Pradeep Mukim, Chief Commercial Officer, ace turtle said, “I am deeply impressed by ace turtle’s innovative and technology-driven approach to scaling business of global fashion and lifestyle brands in India. I am excited to partner with the talented team here to accelerate the company’s growth and unlock new avenues for success.

 

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Retail India News: Woolmark, Andamen Introduce APEX - A Fusion of Luxury and Craftsmanship
Retail India News: Woolmark, Andamen Introduce APEX - A Fusion of Luxury and Craftsmanship
 

The Woolmark Company, a revered Australian brand, and Andamen, an esteemed Indian-origin menswear label, have unveiled APEX, an exquisite winter collection merging Australian excellence with Indian artistry. With over 30 meticulously crafted pieces, this classic collection aligns with the 'make-in-India' initiative, championing sustainable practices in the fashion industry.

APEX, encompassing Crew neck, Polo, Pullover, and Sweater, features fine gauge German knitting machines from The Woolmark Company, infusing world-class luxurious touches of merino wool and cashmere. Designed for fashion enthusiasts appreciating classic silhouettes, APEX reflects enduring timeless Indian traditions meeting world-class sophistication.

Siddharth Suri, Founder of Andamen, expressed, “With our Apex collection, our dream to create an Indian brand that embodies sophistication and excellence takes a giant leap. Our collaboration with Woolmark has been the cornerstone of our pursuit of excellence, achieving the highest standards.”

Ajay Pradhan, Head of Marketing at The Woolmark Company, stated, "Delighted to partner with Andamen in their journey to explore merino wool. Each piece of Apex collection in wool is 100% natural and biodegradable."

The APEX Collection is a testament to the enduring passion, perseverance, and pursuit of perfection nurtured by both brands, showcasing craftsmanship with a global appeal, telling a compelling story of tradition meeting innovation in the retail landscape.



 

 

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[Funding Alert] Kidbea Bags $1 mn Funding in Pre-Series A Round Led by Venture Catalysts
[Funding Alert] Kidbea Bags $1 mn Funding in Pre-Series A Round Led by Venture Catalysts
 

Kidbea has disclosed a successful fundraising of $1 million in its Pre-Series A round, spearheaded by early-stage investment firm Venture Catalysts. The funding initiative garnered support from Agility Ventures, BestVantage Investments, industry luminaries such as Sandeep Agarwal and Upasana Agarwal (Droom founders), Ashok Bahadur, and notable angel investors, including HiroMizushima, a renowned Japanese celebrity actor.

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in crafting bamboo plant-based, skin-friendly, and comfortable children's apparel. The brand addresses common issues in newborns, such as discomfort, skin rashes, and food spillage, by providing GOTS (Global Organic Textile Standard) certified clothing that is environmentally friendly and gentle on children's skin.

Kidbea intends to utilize the funding to enhance its marketing and branding efforts, expand its team, and optimize operations. A significant portion of the funds will be strategically directed towards research and development and technology to maintain a leading position in the evolving children's fashion industry.

Currently, Kidbea has a robust online presence and is featured in more than 30 partnered retail stores, including premium children's hospitals. The brand has also expanded its global footprint, reaching the UAE, Bahrain, and Australia. With a diverse product portfolio comprising over 250 SKUs, Kidbea offers kids' rompers, bodysuits, reusable cloth diapers, soft toys, and accessories.

Mohammad Hussain, Co-Founder of Kidbea said, "The funding signifies a major milestone in our journey to turn Kidbea into a Rs 500 crore brand within the next 3 years. This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children's fashion."

Highlighting Kidbea's impressive 8X revenue growth in FY-23, the founders underscored the brand's increasing popularity in the $16.4 billion kidswear segment. Apoorva Ranjan Sharma, Co-Founder and MD of Venture Catalysts, emphasized the significant opportunity for Kidbea in India, given the daily birth rate exceeding 67,000 children. Sharma expressed confidence in Kidbea's potential to not only redefine children's fashion but also contribute significantly to the sustainable fashion landscape.

With ambitions to evolve into a Rs 500 crore brand within the next three years, Kidbea's commitment to sustainability and quality, coupled with strategic use of its recent funding, positions the brand for continued growth and leadership in the global children's fashion industry.

 

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Retail India News: Addble Solutions Joins ONDC as a Seller Network Participant
Retail India News: Addble Solutions Joins ONDC as a Seller Network Participant
 

In a significant move, Addble Solutions Private Limited, a leading cloud-based omni-channel commerce platform based in Imphal, has officially gone live on the Open Network for Digital Commerce (ONDC) as a Seller Network Participant. This makes Addble one of the pioneering tech companies from East and North East India to join the transformative e-commerce network, aiming to empower sellers in traditionally underserved regions and beyond, tapping into ONDC's vast potential.

Yaikhomba Ningthemcha, Founder, Addble said, “We are thrilled to be at the forefront of this digital commerce revolution in India. Joining ONDC as a Seller Network Participant aligns perfectly with our mission to democratize digital commerce and provide equal opportunities for businesses of all sizes, especially those in traditionally underserved regions like East and North East India.

Addble's platform facilitates the seamless onboarding of sellers from diverse categories onto the ONDC Network, including Grocery, F&B, Agriculture, Beauty and Personal Care, Home, Electronics and Appliances, Fashion, Furniture and Kitchen, and Health and Wellness. With its user-friendly interface, assisted product cataloguing, and comprehensive support, Addble simplifies the onboarding process for sellers nationwide, enabling them to connect with the extensive buyer base on ONDC.

T Koshy, MD and CEO, ONDC said, “We’re delighted and excited to have Addble going live on ONDC. This is a significant step forward for ONDC's expansion and inclusivity especially for the North East region. Addble's reach in East and North East India will open doors for countless sellers in the region, fostering a diverse and vibrant e-commerce ecosystem.

The ONDC initiative, supported by the Government of India, seeks to establish an open, democratic, and buyer-driven e-commerce ecosystem in the country. By becoming a Seller Network Participant on ONDC, Addble empowers sellers to break away from traditional marketplace monopolies, offering their products and services on an equitable platform, enhancing buyer choice and competitive prices.

While rooted in East and North East India, Addble acknowledges the national potential of ONDC for businesses across the entire nation. With its robust infrastructure and nationwide reach, Addble ensures a seamless onboarding experience for sellers, irrespective of their location. Whether an established entrepreneur from Mumbai or an emerging handicraft maker in Nagaland, Addble provides the necessary tools and support for sellers to thrive on the ONDC Network.

Addble's journey with ONDC began with their victory in the NABARD-ONDC Grand Hackathon Agri Integration Challenge in July 2022, leading to a significant collaboration and culminating in today's launch of Addble as a Seller Network Participant on the Network.

 

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Retail India News: ColourPop Cosmetics Debuts in Indian Beauty Retail Through Exclusive Nykaa Partnership
Retail India News: ColourPop Cosmetics Debuts in Indian Beauty Retail Through Exclusive Nykaa Partnership
 

Get ready for a splash of vibrant hues as ColourPop Cosmetics, the renowned California-based cruelty-free brand, makes its highly anticipated entry into the Indian beauty scene, exclusively on Nykaa. Nykaa, India's premier destination for beauty and lifestyle, introduces over 100 ColourPop products, including eyeshadows and lip colors, providing Indian consumers access to the brand's high-performance and wallet-friendly beauty offerings.

Founded in 2014 by Seed Beauty, ColourPop is known for its cruelty-free and on-trend beauty products. Nykaa's platform now showcases a diverse range of ColourPop essentials, from the Pretty Fresh Foundation and Concealers to Super Shock Eyeshadows, Lippie Stix, and iconic 9 pan Eyeshadow Palettes, bringing a burst of vibrant hues to beauty routines across India.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “We're proud to begin our partnership with ColorPop Cosmetics in India. ColourPop is a global brand known for being on trend and accessible, resonating deeply with Nykaa and its millions of loyal beauty enthusiasts. This partnership not only expands our diverse color cosmetics portfolio but also marks a significant step in offering consumers access to a brand known for its quintessentially vibrant makeup products. Together, we look forward to championing self-expression in a bold, colourful way.

Laura Nelson, Founder of Seed Beauty said, “We are thrilled to be bringing the magic and fun of ColourPop to Nykaa. ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the U.S., and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks and just the beginning of our efforts to introduce cruelty free, fun and accessible beauty worldwide.

 

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Retail India News: Clay Craft India Forges Strategic Retail Alliances with Leading Brand
Retail India News: Clay Craft India Forges Strategic Retail Alliances with Leading Brand
 

Clay Craft India Private Limited, the premier manufacturer of ceramic tableware products in India, has unveiled significant retail collaborations with prominent brands such as Home Centre, Myntra, D Mart, Nykaa, AJIO, and others. These partnerships, contributing approximately 15 percent from modern retail and 8 percent from online retail to the total turnover, mark a pivotal moment for Clay Craft, enhancing its presence in the Indian retail landscape and ensuring accessibility to consumers through diversified channels.

Based in Jaipur, Rajasthan, Clay Craft has established itself as a leader in ceramic tableware, renowned for innovation, quality, and affordability. With a legacy dating back to 1994, the company has consistently delivered high-quality ceramic products to meet diverse consumer needs, both in India and globally.

The strategic retail alliances with brands like Home Centre, D Mart, and others signify Clay Craft's commitment to expanding its reach and making premium ceramic tableware more widely available. These collaborations leverage the extensive reach and convenience of modern and online retailers, bringing Clay Craft's products closer to consumers and positioning the brand as a recognized industry leader. Noteworthy among these collaborations is the strategic tie-up with Godrej-owned brand India Circus, resulting in limited edition collections exclusively created for India Circus, blending design and functionality to align with modern aesthetics.

Deepak Agarwal, Director of Clay Craft India Private Limited said, "We are thrilled to announce our partnerships. We always aim to bring the best of products and offers with various modern retailers as per market’s demand. These alliances are a testament to Clay Craft's commitment to delivering quality and innovation to consumers across diverse retail channels.

With a legacy spanning three decades, Clay Craft has consistently delivered unparalleled quality in ceramic products. The brand's commitment to excellence has translated into numerous benefits for consumers, including accurate product information, enticing discount offers, product bundling, complimentary samplers, and more. Clay Craft's wide-ranging product portfolio serves various sectors, including Retail, Gifting, Horeca, and Corporate segments, aligning with its mission to make high-quality ceramic tableware a staple in households and businesses across India.

 

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