Malaika Arora, the most popular name in the women's entrepreneurship circle has added yet another feather to her cap. The model, actress, and entrepreneur have joined Get-A-Way, a healthy dessert brand, as an investor and brand ambassador. This 2019 start-up is known for healthy desserts which have no added sugar, are high in protein, are keto-friendly, and are low in calories.
Get-A-Way is a start-up that appeared in Shark Tank India season 1 and bagged an investment of Rs 1 crore from 3 investors, Aman Gupta, Ashneer Grover, and Vineeta Singh. The brand also recently closed a funding round of $2 million from Biryani By Kilo.
The start-up, founded by Jash Shah, Pashmi Shah, and Jimmy Shah, has been successful in making delicious desserts without compromising on the health aspect. The brand has an array of guilt-free treats, including ice cream sandwiches, popsicles, low-calorie kulfis, and high-protein ice creams. According to the founders, this relationship will help the company grow both its offline and online footprint across the nation.
Pashmi Shah, Co-Founder and CMO, Get-A-Way said, "For our brand, we've always sought out connections with like-minded people. Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat and our vision is to facilitate that through our products.”
Get-A-Way wants to provide customers with truly guilt-free products. The company wants to expand its product line, and manufacturing capabilities, and strengthen its sales channels. With Malaika Arora on board, it also has plans to introduce keto cheesecakes, vegan gelatos, and many more innovative treats in the ensuing one to two months.