GKB Eye-care, which is backed by GKB Group, has recently launched yourspex.com, a one-stop solution that allows consumers to choose the ‘right’ eyewear in the comfort of their homes. Adding to the online experience of buying optical products, Yourspex has now introduced a first-of-its-kind AI-led digital shopping experience to the end-user. The AI program not only recommends the best-looking eyewear but also ensures the right fitment for a consumer. The technology captures the facial data points and then recommends the best-suited frames using a proprietary recommendation engine.
“As a company, we have endeavored to utilize technology for enhancing the entire buying experience of our clients. AI has transformed the way we order and deliver products to consumers. We thought it is high time that such a technological innovation should be introduced in the optical products sector,” Vivek Gupta, Founder of Yourspex, and CEO of GKB Optic Technologies Pvt Ltd said.
The company has already touched over 1 million users who have tried its AI platform, within 3 months. After the onset of the pandemic, yourspex.com introduced unique ‘Home Try-On’ and ‘Eye Check-Up’ camps that allow consumers to choose the right eyewear and eye treatment in the safety of their homes or offices. Users have the option to choose from more than 100 styles including spectacles and sunglasses.
“The pandemic has changed many business models and we strongly believe that the customers should be allowed to seek and try eyewear products and eye care facilities in their homes or workplaces. We have also successfully conducted more than 180 office try-on and eye check-up camps and are in the process of setting up more similar camps in the coming months,” Gupta added.
Gupta shared that with 15 years of manufacturing and selling millions of eyewear across 40 countries and creating distribution networks all over the world, GKB Eyecare has an edge over its competitors.
"High-quality eyewear is manufactured by GKB manufacturing units which provide eyeglasses of international standard. We are continuously improvising on our already superior quality eyewear without compromising on the quality and craftsmanship keeping the cost factor intact,” Gupta stated.
Yourspex works on a unique model of a mix of style, sustainability, and pocket-friendliness, thus offering consumers the luxury of choosing premiere designs and styles. The brand claims to have a customer base of 20,000 that is growing rapidly.