Hershey India Expands Product Portfolio with HERSHEY’S Choco Tubes

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a leading global snacking and confectionery company, announced its first foray into the chocolatey coated-wafer market. The launch of HERSHEY’S Choco Tubes marks its entry into the Rs 2,000 crore coated-wafer biscuit chocolate segment in India. Aiming to meet the growing need for novel, value-oriented treats, the launch will appeal to consumers with its anytime-anywhere, shareable offering at an affordable price point of Rs 20.

HERSHEY’S Choco Tubes is a chocolatey treat offering four delicious layers in every bite! It has unique crunchy wafer tubes filled with melt-in-your-mouth Hershey’s chocolatey taste inside, with a generous layer of chocolatey crème and surprising crunchy inclusions on the outside. With a long wafer-based tube to break, share and relish, the launch offers a perfect anytime treat to share with family and friends. HERSHEY’S Choco Tubes has been launched in two variants - Creamy Milk and Cookies 'n' Creme, available at Rs 20 for 25g. With this launch, the brand aims to extend its unique portfolio that enables consumers to indulge in moments of togetherness.

In less than three years, Hershey India has gained a strong share in the premium chocolate category with its wide range of chocolates including HERSHEY’S Kisses, HERSHEY’S Exotic Dark, and HERSHEY’S Bars. The brand has consistently added innovations to address changing consumer preferences. With its entry into the chocolatey-coated-wafer market, Hershey India is all set to make its offerings more accessible to consumers.

Geetika Mehta, MD, Hershey India stated, "Hershey India has gained immense consumer love with the national launch of our premium, indulgent range of chocolates led by HERSHEY’S Kisses, HERSHEY’S Exotic Dark, and HERSHEY’S Bars. Our in-store presence across 150+ cities in India, and continuous innovations have helped us gain a strong foothold in the premium chocolate category in less than three years. We are thrilled to foray into the chocolatey coated-wafer market with the launch of HERSHEY’S Choco Tubes, which will further strengthen our position and make HERSHEY’S more accessible to consumers, at an affordable price point of Rs 20. On the back of a consumer-qualified mix and our brand-building prowess, we are confident of replicating our success in this category as well.”

HERSHEY’S Choco Tubes is available across retail stores in top cities in two delicious variants, Creamy Milk and Cookies 'n' Creme, at Rs 20.