Hyundai Launches PAN-India Digital Float Initiative to Enhance Outreach in Rural Areas

Hyundai Motor India Ltd has initiated a nationwide digital float campaign at its rural outlets to expand its presence in semi-urban and rural regions. This innovative 'Digital Float' concept aims to address the need for deeper and more impactful penetration in these areas. As part of this initiative, Hyundai will directly deliver their popular hatchback, the "Grand i10 NIOS," to consumers' doorsteps, providing them with the convenience of experiencing the product firsthand at their own convenience. This strategic move by Hyundai aims to strengthen its reach and engagement with customers in rural communities across the country.

Tarun Garg, COO, Hyundai Motor India Ltd said, “At Hyundai Motor India, we believe that in a dynamic market like India, phygital experiences are the need of the hour so as to reach the last mile and also ensure maximum penetration across geographies. With the ‘Digital-Float’ activations, we aim to showcase Hyundai products to existing and potential buyers and extend our footprint in the hinterland. The 36 Digital Floats will cover almost 582 rural locations across 27 states over the next two months. This initiative will help HMIL reach out to potential customers effectively at the tehsil and taluka levels. These digital floats will aid Hyundai Dealerships to provide a doorstep experience to our esteemed customers and generate inquiries for new as well as pre-owned cars. Scheduling test drives, booking their favorite Hyundai car and availing finance schemes is now simplified for our rural customers, thus fulfilling Hyundai’s vision of becoming a Lifetime Partner of our customers.” 

Initially, the ‘Digital-Floats’ will be traveling across the rural territories of Punjab and Haryana for the customers to experience the Hyundai Grand i10 NIOS without the need of visiting a physical showroom or booking a home visit. The new Grand i10 NIOS distinctively combines safety, comfort, and style with a host of best-in-segment features. This concept is expected to gain better reach and elevate Hyundai's Customer Experience. 

HMIL has established a strong network of 600 touchpoints in rural markets and the Grand i10 NIOS has contributed to 20 percent in Rural Sales volume for YTM’23. Moreover, acceptance of NIOS CNG variant has increased significantly over the past year. The ‘Digital-Float’ will act as a Showroom-on-wheels enabling customers and prospects to connect with their local Hyundai dealership for any product-related queries or new bookings, delivering the highest level of customer satisfaction and strengthening customer confidence in the brand Hyundai, all from the convenience of their doorstep. 

Going forward, driven by innovation, HMIL will further tap the rural potential with digital-first initiatives. Hyundai Motor India is aiming to increase its rural reach and customer base by introducing several pioneering initiatives to enhance customer experience and association with the brand.