The Indian Garage Co, a homegrown fast-fashion D2C brand, is on track to achieve a historic business milestone with a Rs 600 crore GMV by the end of FY 2023-24. This marks a 100 percent growth from the previous financial year and the company has been growing at 300 percent YoY since 2020, exceeding the industry growth rate of 12-13 percent CAGR.
The asset-light, bootstrapped, and EBITDA-positive company is known for its unique product portfolio, which includes over 2,500 styles across men’s casualwear and sportswear, and recently forayed into women's wear and plus-size fashion under the house of brands format.
With complete control over design and delivery, The Indian Garage Co has achieved success in creating fashion bets quickly, thanks to their multi-product factories and commitment to efficiency. The brand has also been able to sell 5-6 lakh units per month, making it one of the most popular external fashion brands on Myntra and Ajio. The company's commitment to tech-led fashion has led to the creation of Chanakya, an in-house technology product that promises to enhance the consumer experience.
The Indian Garage Co recently started selling its products exclusively on TIGC.in and announced star cricketer Surya Kumar Yadav as its brand ambassador to highlight this move. The company aims to expand its offline retail presence through phygital distribution and exclusive brand outlets in the near future.
Anant Tanted, Founder and CEO said, "We have come a long way; it is our moment of glory to see our brand being rewarded with much-needed growth at the right time! The next couple of years are very crucial for us, and we are committed to the idea of building ‘A Cult Indian Value Fashion Brand with a Global Appeal!"
With the right mix of value fashion offerings, excellent brand recall, and a dynamic marketing strategy, The Indian Garage Co. is all set to capture a considerable portion of the Indian fashion market.