Indiluxe by Tata CLiQ luxury has announced the launch of an online thematic pop-up store called ‘The Limited' on its platform. A first-of-its-kind intellectual property dedicated to recreating the pop-up experience virtually, ‘The Limited’ is a seasonal series offering the best in fashion, home, gourmet foods, and beauty from India’s finest brands.
The first edition of this thematic pop-up is the 'Conscious Edit’, and the curated online store will bring together collections from designers and brands across fashion and home categories to help customers discover conscious consumption.
With ‘The Limited-Conscious Edit’, Indiluxe aims to inspire and celebrate conscious consumption by enabling people to find thoughtfully created and responsibly sourced products that can be integrated into their daily routines.
Speaking on the launch of ‘The Limited – Conscious Edit’ pop-up, Rina Shah, Business Head, Indiluxe, said, “The COVID-19 pandemic has encouraged us to think about the kinds of products we use and their effect on the environment. Through this online pop-up store, we aim to inform and educate people about mindful choices by assisting them in discovering a range of consciously made brands, thus offering an alternative to mainstream consumption. Conscious Consumption is beautifully aligned with IndiLuxe's inherent value of celebrating thoughtful brands of Indian origins that our discerning customers seek out.”
The online pop-up will help customers discover a range of homegrown brands and their stories. The brands participating in this pop-up include Akaaro, AKHL, Anomaly, Antar Agni, Beej, Codesustain, Countrymade, Dhaatu, Eka, Ikai Asai, Johargram, Kanelle, Khanijo, Mapcha, Mishe, Moral Science, Naushad Ali, No Nasties, QUA, Saphed, Soft Serve, Shop Melt, Shorshe, Studio Medium, Three Clothing, WeAreSui, Wicker Weaves, Yavi, Ziveli, and Zohra.