Lemme Be, an inclusive period care brand that provides a natural and free choice for all menstruators to have comfortable and safe periods, marked its 2nd year anniversary on a strong foot following tremendous growth since its inception in 2020. The brand stands at a current annualized revenue run rate of Rs 16 crore and has expanded its presence across Indian and International markets alike.
Understanding the struggles faced by many young menstruators across the country, the brand was founded primarily to improve the period care standards in India and across the world, to promote open conversations around this, and to bring luster to the period care industry. On its 2nd anniversary, the brand launched a truly affordable and 100 percent made-in-India menstrual cup ‘BAEsic Cup’ to make menstrual hygiene products further accessible to everyone. The brand has launched the menstrual cup at an introductory price of Rs 249.
Devidutta Dash, the founder, and CEO of Lemme Be said, ‘’Access to menstrual hygiene plays a crucial role in bridging the gap in gender equality. Lack of menstrual hygiene is one of the primary reasons for menstruators dropping out of school. With menstrual hygiene products, there is also a cost implication, using a pack of sanitary pads each cycle would cost anywhere between Rs 40-300 compared to using a menstrual cup which will drastically bring the cost down for every menstruator. With over 35 crore menstruators and less than 1 crore of them using a menstrual cup, we want to provide an affordable, safer, and sustainable option through our launch of Lemme Be BAEsic cup on our 2nd anniversary.”
With 100 percent medical grade silicone, Lemme Be’s BAEsic cup helps one stay rash free for 6 hours. Its excellent capacity ranges from 20 ml to 35ml and is of different sizes. The cups are also available in fun and sassy colors of pink candy, yellow and purple.