Maxima Expands Product Portfolio, Launches Advanced Calling Smartwatch Exclusively on Amazon Fashion
Maxima Expands Product Portfolio, Launches Advanced Calling Smartwatch Exclusively on Amazon Fashion

Enhancing the Indian users’ experience with technologically-advanced digital wristwatches, one of the leading players in the watch manufacturing and selling sector in the country, Maxima Watches, has introduced the all-new Max Pro Hero. The latest addition to Maxima’s smartwatch collections will be exclusively available on the leading online shopping platform Amazon Fashion.

Max Pro Hero smartwatches are designed with an advanced dual chipset to facilitate Bluetooth calling and AI voice assistance. Through Max Pro Hero users will be able to answer, make and reject calls from their wrists while keeping their phones in their pockets. Thereby, the Hero bearers will experience a seamless calling experience despite going through their phones. Also, the AI voice assistant gets things done on command and comes with advanced assistance features like music remote control, weather update, camera access, etc.

Saurabh Srivastava – Director and Head, Amazon Fashion India, said, “We are thrilled to announce the launch of Max Pro Hero Smartwatch on Amazon Fashion and continue our long-standing relationship with Maxima. Our mission is to meet the needs of not just our fashion-forward and tech-savvy customers but also fitness enthusiasts. With the growing demand for fashionable, elegant, and feature-led smartwatches, Max Pro Hero with its industry-leading HD display will make it a statement accessory and an ideal gifting option. remains committed to providing consumers a diverse range of options, convenience, and value."

Purewal, Managing Partner, Maxima, said, “Our massive customer acceptance has resulted from our commitment to maintaining a high production standard. In line with its legacy of manufacturing high-quality advanced wristwatches, we are now introducing the new Max Pro Hero, which will be available exclusively on Amazon Fashion and an ideal choice for elegant smartwatch users.

Max Pro Hero has a 1.83” large HD screen with 600 Nits brightness and over 100 watch faces and users can enjoy the best viewing experience in an industry-leading HD display. The smartwatches comprise other advanced features like social media notifications, drinking alerts, alarms, stopwatch timers, menstrual or period trackers, DND/power savers, etc. The new UI design Max Pro Hero comes in three elegant colors – black, rose gold black, and grey.

Alike other smartwatches of Maxima, Max Pro Hero is also designed to cater to the aspiring demands of fitness enthusiasts who also eye to make a fashion statement with superior designs of watches. The futuristic smartwatches have over 120 sports modes, with inbuilt games, HR/SpO2/sleep monitoring features, and an exclusive Maxima SmartFit app. “Users can now expand their wellness with the Max Pro Hero by analyzing their heart health and SpO2 level with accurate sensors,” added Manjot Purewal.

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Retail India News: Flipkart Boosts Retail Transactions with UPI Payment Solution
Retail India News: Flipkart Boosts Retail Transactions with UPI Payment Solution

To elevate the retail experience for users across India, Flipkart has introduced its UPI payment solution, powered by Axis Bank. With features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers, this secure solution aims to revolutionize the payment experience. Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.

In line with the growing preference for UPI payments, the launch of Flipkart UPI offers unparalleled convenience and cost-effective solutions. The UPI offering facilitates smooth onboarding, allowing users to avail themselves of the feature for online and offline transactions within and outside the Flipkart marketplace. It introduces one-click functionalities for recharges and bill payments, enhancing overall payment efficiency.

In 2023, UPI processed over 117 billion transactions worth Rs 182.84 trillion, showcasing its significance in India's dynamic digital payment landscape. Flipkart UPI is poised to substantially impact the country's digital payments system, aligning with the vision of a digital economy. Dheeraj Aneja, Senior Vice-President at Flipkart, expressed the company's commitment to delivering a best-in-class commerce experience and shaping a digitally empowered society.

Sanjeev Moghe, President and Head of Cards and Payments at Axis Bank, highlighted the bank's role in extending multiple payment flows through UPI. The partnership with Flipkart, from launching co-branded credit cards to introducing the UPI service, emphasizes their commitment to innovation. Customers can register for UPI with @fkaxis handle, enabling fund transfers and checkout payments using the Flipkart app. The cloud-hosted solution ensures stability and scalability, contributing to a seamless UPI platform for customers.


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