In a determined response to protect its users from deceptive practices, Meesho, a homegrown e-commerce marketplace, recently uncovered a series of fraudulent activities carried out by individuals falsely using Meesho’s brand name.
The alleged perpetrators went to great lengths, issuing forged lottery letters with enticing offers, including free cars, to deceive unsuspecting victims of their hard-earned money. To counter these malicious attempts to exploit its brand and defraud innocent users, Meesho initiated an extensive on-ground investigation. Meesho has successfully filed two First Information Reports (FIRs) against the fraudsters, one in Kolkata and another in Ranchi. Investigations are underway in other states.
Following an investigation in Ranchi, Jharkhand, the state police identified and apprehended three individuals, including 1 bank official and a developer. Further investigation is ongoing. Additionally, successful raid actions in North 24 Parganas, Kolkata, led to the arrest of four fraudsters on January 20, 2024.
Demonstrating its commitment to user safety, Meesho also approached the Honorable High Court of Delhi last year. Seeking a permanent injunction against fraudsters operating dubious websites using the Meesho brand, the court ordered domain name registrars to promptly deactivate such fake websites. Additionally, the court directed the cyber cell to investigate these alleged fraudsters further, freeze bank accounts linked to these activities, and initiate appropriate punitive action against them.
The press release said, “Meesho remains unwavering in its commitment to ensuring the trust and safety of its users. The company will persistently work to identify and legally address individuals engaged in fraudulent activities that jeopardize the financial well-being of its users.”
"The safety and trust of our users are of paramount importance to us at Meesho. We are dismayed by these fraudulent activities that exploit and victimize our users, and we have taken swift and decisive action against these unscrupulous individuals. This proactive approach is a testament to our commitment to user security. Meesho will continue to deploy all necessary measures to protect our users and maintain the integrity of our platform,” said Lopamudra Rao, General Counsel, Meesho.