Myntra has curated a section for sustainable products with around 70 brands as partners. With the new 'Myntra for Earth Store', the online fashion and lifestyle retailer will offer more than 5,500 sustainable styles for environmentally conscious customers.
People in the age group of 21-35 years shop the most on Myntra’s sustainable store. Metros contribute about 40 percent of the visits to this sustainable store on Myntra. Nearly 62 percent of the visitors to the ‘Myntra For Earth’ store are women, with metro cities contributing about 40 percent of the overall visits to the store.
The sustainable products store hosts a variety of brands and collections across major categories, including H&M, Mango, Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, Forest Essentials, Fab India, etc. Myntra Fashion Brands featured on the platform for their conscious collection include Taavi, Roadster, and Ether.
Ayyappan Rajagopal, Chief Business Officer, Myntra, said, "The specially curated store recognizes the fashion industry’s sustainability efforts and also aims at augmenting the income opportunities of artisans and NGOs involved."
"Since its launch, Myntra For Earth store has received a phenomenal response. We are working towards scaling the number of brands in the store to 2X by the upcoming quarter while adding another 4,000 styles to the existing assortment," he added.