New York-headquartered Humanscale, the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work-life, has announced the opening of its first exclusive showroom in Bengaluru, which promises to be the first and best one-stop shopping destination in India for world-class ergonomic products for the office and work-from-home setup.
Conveniently located at Indiranagar, Bengaluru, this new initiative is a joint venture between Humanscale and its Indian distribution partner, Bengaluru-based S Cube Ergonomics Pvt. Ltd., founded by Sathish Nandagopal who has over 26 years of diverse sales experience in the industry, having worked with leading brands like Interface, Alucobond, Honeywell, minimax, Ceasefire, and Krueger International.
Established with a mission to build an ergonomic India, the 2400 sq ft ‘state-of-the-art’ exclusive office cum showroom will be a complete ‘Ergonomic Experience Centre’ which includes a product display area to feature Humanscale’s award-winning products that include ergonomic chairs, sit/stand desks, new monitor arm line, and the ergonomic tools line. The showroom would not only target the B2B segment (Architects, Designers, Building Project Managers, Facilities Managers, IT Managers, Corporate Heads etc), but also the Retail and MSME segment (WFH professionals, students, small and medium enterprises, etc).
Alastair Stubbs, Country Manager India, Humanscale, said, “We are extremely pleased to announce the launch of our first exclusive showroom in Bengaluru. Humanscale, present in India for almost 15 years, has been primarily focusing on the high-end corporate segment until now. Going ahead, we will throw S Cube Ergonomics, our India Distribution partner since 2014, also target the Retail and SME segments, where we see a huge opportunity, in addition to the corporate segment to fuel our next phase of expansion in India. Plans are afoot to have another 2-3 exclusive showrooms in other cities by the end of 2021.”
The key highlight of the new showroom would be the globally renowned ‘Freedom Chair’, the gold standard in office seating. The ‘Freedom Chair’ created by renowned ergonomics designer Niels Different and winner of 10 international design awards redefines the concept of traditional task chairs. The ‘Freedom Chair’ automatically adapts to the user, allowing them to move freely from posture to posture.
On display would be the recently launched ‘Work from Home (WFH) Executive Package’ from Humanscale, a complete workstation consisting of Humanscale’s Liberty Chair, an ergonomic task chair that provides customized support to each unique sitter, and the Float Desk, a revolutionary Sit/ Stand table, along with the M2.1 Monitor Arm designed for unprecedented adaptability, M/ Connect 2, the innovative USB Docking Station, a Keyboard tray that allows the user to sit in a healthy, neutral position and NeatTech, the highly efficient cable management system. One just has to connect to the power socket and connect their laptop to the dock cable, and voila, it's ready to use and can be positioned anywhere in the house.
Also on display would be the ‘Study From Home (SFH)-Student Package’ which consists of an Ergonomic Chair, Fixed Desk, Monitor Arm, Keyboard Tray, Foot Rocker, and a two drawer Pedestal, making it a complete Study Station for both school and college students providing ergonomic support and comfort while learning from home.
Commenting on the new Humanscale showroom, Sathish Nandagopal, Founder & Director, S Cube Ergonomics, stated, “India’s office furniture industry is growing rapidly and customers have realised the importance of ergonomic tools at the workplace/home office and how it enhances health and wellbeing. This holds a lot of opportunity in serving and enhancing retail & SME customers. This joint initiative is a step further in tapping new customers and showcasing them the performance of global ergonomic tools from the house of Humanscale.”