Nykaa Pink Friday Sale Delivers 75 pc Growth
Nykaa Pink Friday Sale Delivers 75 pc Growth

Nykaa’s flagship and inarguably the biggest beauty sale in the country, Pink Friday, is currently live until 28th November on the website, app, and Nykaa stores. The omnichannel consumer-tech company, and India’s most preferred beauty and lifestyle retailer announced that on Day 1, the brand recorded 8 lakh orders, that is over 400 orders every single minute, a growth of 40 percent from last year’s Pink Friday. 

Bringing a vast and diverse assortment of Indian and international beauty brands to the sale, this year’s Day 1 of Pink Friday saw more than 10 million visits, a growth of 37 percent from last year’s Pink Friday.

A slew of the unmissable brand offers led to Nykaa clocking a growth of 34 percent in unique visitors from 4.3 million on last year’s Day 1 to 5.8 million this year. Among categories that did well compared to regular days, purchases of make-up, skincare, and haircare rose dramatically by 14X, 12X, and 9X respectively. 

57 percent of the purchases were made by shoppers from Tier ll and lll cities collectively, reaffirming the brand's confidence in the growing appetite for beauty in that market. Besides metros, the highest orders came from Lucknow, Chandigarh, Ghaziabad, Jaipur, Guwahati, and Jammu. 

A Nykaa spokesperson said, “The phenomenal consumer response to our Pink Friday sale on Day 1, right after a successful festive season, reiterates our leadership in beauty. Along with unique deals, our unparalleled curations and interactive experiences such as Watch and Buy have driven extremely high engagement. Amplified by the enthusiastic shopping for the ongoing wedding season, the sale saw luxury brands and make-up scooped off our endless aisles at a significantly higher rate than on non-sale days. Overall, we are observing that our offers are being received well by consumers and we are looking forward to offering them the best deals throughout Pink Friday.” 

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