Pepperfry, the furniture, and home products marketplace, has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple who are epitomes of elegance and style, features in the brand’s new Diwali campaign.
The campaign aims to showcase how great furniture can bring about a change in consumer lives through fun yet heartfelt stories. Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.
Kashyap Vadapalli, Chief Marketing Officer & Business Head, Pepperfry said, “We are delighted to have Kareena and Saif on the Pepperfry team. They hold great appeal and affinity among our audience. While Kareena is stylish and glamourous, Saif brings regality and old-world charm. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers.”
He also added, “We are looking forward to conveying our messages in a much more impactful manner. Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it.”
Pepperfry is a masstige brand, uniquely placed to address a large market. IPO bound Pepperfry has consistently been at the forefront of creating cutting-edge and striking advertising campaigns. With new brand ambassadors on board, the company will continue to focus on clutter-breaking communications, promoting its trendy, design-forward, and curated portfolio.
The brand’s strategy for next year will continue to focus on the omnichannel approach and to launch compelling communication campaigns to gain a larger consumer mind share in the category. This Diwali campaign will be present on the T20 World Cup Live Matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv.
Advertisements will run on Big Picture, Bigg Boss, KBC, Kapil Sharma Show which are popular shows among Pepperfry’s target audience group. In addition, the DVC will air on all the major video and social platforms.