Personal care brand, True Frog has raised Rs 1.65 crore ($2,00,000) in a round of funding through a group of angel investors. Vegan, Harmful Chemical free, skin, and hair care brand intends to utilize the funds to improve the research infrastructure, expand the product portfolio, build the team size, and focus on branding and marketing.
The investment has been received from reputed names such as Deep Lalwani, Founder, and CEO of Sublime Life, Rehan Sheik, CEO of Clicktech, Jason Jose, Co-founder and Director at XELPMOC, Saurabh Sharma, Founder and CEO of Future Wagon and Atul Siddam, Co-Founder and Director at Diligent.
This is the brand’s first round of funding and the company already has defined plans to consume the incoming funds to broaden the product portfolio in the well-established curly care range. It also intends to expand and improvise its research infrastructure to target potential and new categories. Alongside this, it aims to grow its branding and marketing team to accomplish further in the clean beauty industry.
“From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, said Sarika Gawande, R&D Head, and Co-founder, True Frog.
“Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably,” commented Subrata Nag, Chairman and Managing Director, True Frog.
True Frog has an extensive product portfolio of more than 15 products in the hair care and skin care segment including cleansers, moisturizers, under-eye creams, face oil, shampoos, conditioners, hair mask, curl stylers, dandruff treatments, etc. These products are available on e-commerce platforms such as Amazon, Nykaa, Vanity Wagon, Purplle, and the company’s website.
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