India’s much loved popcorn brand, Popcorn & Company, known for its handcrafted gourmet popcorn with the finest ingredients sourced from all over the world, has been launched at 24Seven outlet in Regal Building, Connaught Place, New Delhi. The launch will enable the gourmet popcorn brand to tap the right target audiences.
With this launch, Popcorn & Company is expanding its footprint in the retail segment, and on its way to tap 74 24Seven stores across Delhi/ NCR and Chandigarh. The brand will be launching its top-selling flavours like Caramel Krisp, Cheesy Sriracha, Crunchy Litchi to name a few in different formats in all the 24Seven stores.
Samir Modi, President, 24Seven, said, “Our association with Popcorn & Company will allow popcorn lovers across the city, access to gourmet popcorns in various Indian and international flavours. We think this association complements our existing range of assortment and we look forward to a great response from our customers.”
Made with recipes exclusive to the brand, Popcorn & Company is committed to creating gourmet popcorn handcrafted to perfection. With the perfect mixture of sweet and savoury flavours, every ingredient is carefully selected so that the final product is of best and superior quality.
Vikas Suri, CEO and Founder, Popcorn & Company, added, “Being one of the most reliable one-stop-shop for all customer needs in India, 24Seven will help us leverage the right kind of people by reaching out to more customers. As a successful brand across the country and carrying a legacy of 15 years, 24Seven has a lot of loyal shoppers who incidentally matches our target audience, which makes it convenient for us to reach out to more patrons. We are delighted about this association and hope that new customer receives us with the same warmth as our existing ones.”