Pumpkart rebrands services as NNJA

With the dawn of 2020, there has been an increased focus by investors across all startups to become profitable. The startup ecosystem has already witnessed the demise of Snapdeal and Shopclues from the unicorn status to this pressure in the year which ended.

Startups based out of Punjab and Chandigarh, a region left out of the initial startup boom has already witnessed very fast growth in the year 2019. This New Year is expected to unleash the full energy of the innovators and entrepreneurs of Punjab.

In the recent development, the fastest growing startup from this region, Pumpkart has rebranded its service network under the new name NNJA. It is a spelling twist to the word Ninja which means someone who is a professional and expert in a skill. Pumpkart already has 15 service centers spread across Punjab which service and repair Home appliances, kitchen appliances and Electrical products.

Pumpakrt which has been the only e-commerce company to be profitable for the past 2 years has now become the only e-commerce company that not only sells but also serves.

Future Plans

Pumpkart which had signed an MOU with the Himachal government to open service centers in HP in the year 2020 is gearing up to take the state by storm. Under NNJA, Pumpkart is opening up specialized workshops for Industrial repairs too for which Pumpkart has been known for over 20 years in the Northern Region.

With more than 7000 retailers and 450 registered Industries, Pumpkart is aggressively looking to expand its service network across the states of Punjab, Haryana and Himachal Pradesh this year. Pumpkart aims to make NNJA a household name for all kinds of service and repair requirements over a period of time.

KS Bhatia, CEO of Pumpkart, said, “By the end of these 12 months, Pumpkart is targeting to open 75 service centers across the three states. The major reason why many small companies are not able to expand their distribution network is because of the lack of a reliable service network. Pumpkart, which is a B2B e-commerce company, has on-boarded many smaller brands of appliances and electrical products to sell on its platform. NNJA’s service network is currently being offered to these smaller brands to help them build trust and reliability with the customers and retailers.”

“Pumpkart is in talks with many large brands to make NNJA as authorized service centers for their products and by February, a formal announcement of onboarding of these brands shall be made,” he added.