Qaadu, the personal care brand experiencing rapid growth, held a grand launch event at the Marriott in Kochi to introduce its new products and website. The event was graced by notable attendees such as Hibi Eden, MP of Ernakulam, renowned film celebrity Samyukta Menon, and Rahman.
Qaadu has been expanding its offline and online presence since its establishment in 2022. It has a strong presence in over 200 locations, including major retailers like LuLu India and UAE, Aster Pharmacy, Life Pharmacy, and TATA 1MG. Additionally, the brand has successfully entered prominent online stores like Nykaa, Amazon, and Flipkart.
Qaadu aims to capture 10 percent of the premium market within ten years with its over 18 premium and prestige personal care, wellness, and nutraceutical products. "Our first-year sales exceeded 15 million businesses, of which 80 percent were offline stores, and online sales accounted for 20 percent. This massive growth and reach give us the confidence to target the top five positions in the premium category. Our products are certified by leading international quality standards organizations such as the USFDA and the Vegan Society of the UK. Our production processes follow GMP and ISO-certified factories," stated Shafin Kalathingal, Founder and CEO of Qaadu.
The Qaadu Natural Talent Hunt is another initiative by the brand, aimed at identifying and supporting talented individuals within the market where it has a strong presence.
"We are thrilled to introduce our new products and website, and we are confident that our premium and prestige segment offerings will cater to the needs of our discerning customers. As our product gains prominence globally, we're keen to enhance our customer engagement and fuel our growth to 110 million within the next three years," Kalathingal said.
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