ACC Limited, the eminent cement and building material company under Adani Cement, has unveiled a strategic collaboration with the revered Pro Kabaddi League team - 'Gujarat Giants', solidifying a noteworthy connection between commerce and sports in the Indian landscape. This alliance signifies a convergence of legacies and a shared commitment to nation-building through the promotion of sports, a crucial element for youth development in India.
Ajay Kapoor, CEO of Cement Business, expressed, "This partnership harmonizes tradition and ambition, uniting two brands with a common passion and the shared goal of nation-building. It stands as a symbol of the enduring bond between our two formidable teams. Together, we embark on a journey to transcend boundaries, break barriers, and empower the youth."
Owned by Adani Sportsline, the Gujarat Giants made a formidable entry into the Pro Kabaddi League in 2017 with the rallying cry "Garjega Gujarat." Achieving two consecutive final appearances in their inaugural years, 2017 and 2018, the team, led by ace defender Fazel Atrachali and coached by Ram Mehar Singh, aspires to clinch the championship with a well-balanced squad featuring players like Rakesh, Rohit Gulia, Parteek Dahiya, and Mohammad Nabibaksh.
As the Pro Kabaddi League enters its 10th season, it has evolved into the second most-watched sports event in India after the IPL. Scheduled to commence on 2nd December 2023 in Ahmedabad, the league boasts 12 teams vying for the coveted trophy. The Gujarat Giants will kick off the tournament against the Telugu Titans, contributing to the league's phenomenal growth in popularity and fan base.
In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.
The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.
In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.
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