Retail India News: Centrum Expands Portfolio with Multivitamin and Protein Powders
Retail India News: Centrum Expands Portfolio with Multivitamin and Protein Powders

Centrum, the World’s number 1 Multivitamin Brand# marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) today announced the launch of Multivitamin and Protein Powders as an extension to its existing portfolio of tablets and gummies.

Many Indians may not be aware of their overall nutritional needs. 8 out of 10 Indians may be multivitamin deficient. With this new category of Multivitamin and Protein Powders along with Multivitamin gummies, Centrum is uniquely positioned to cater to people’s diverse needs and unlock their full potential every day. Centrum’s new variants are available for men, women, and children. Women's and Men’s variants of powder provide 24 vital vitamins, and minerals along with plant protein for well-being. The Kid’s variant provides 24 vital vitamins, minerals, and probiotics along with plant and milk-based protein.

Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their bodies with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritize their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioral change that enables Indians to be healthy inside, and glow outside.

Centrum’s new campaign, with Kajal, promotes the importance of a balanced diet, and the inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal's seamless management of her multiple roles with Centrum's support.

As the most clinically studied multivitamin brand, Centrum aims to make it effortless for people to lead healthy, multi-faceted lives. Dedicated to the mantra “More Power to you”, the brand empowers its consumers to unlock their 100 percent potential every day for the numerous roles they play, by catering to their daily micro-nutritional requirements."

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