Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India
Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India

The spirit of exploration and adventure has taken hold of India, fueling a notable increase in trekking, mountaineering, camping, safari tours, and nature exploration, both domestically and internationally. Despite this surge, discerning Indian outdoor enthusiasts have been longing for apparel and accessories that seamlessly blend style, quality, and performance without being prohibitively expensive.

Gokyo has emerged as a trailblazer in India's trekking and outdoor performance apparel market. Led by Venkatesh Maheshwari, known as Venki, a seasoned trekker and mountaineer with summits, including Mt. Everest, the GOKYO team combines inspiration from leading international outdoor brands with three decades of expertise in the apparel industry and an unwavering passion for the outdoors.

With a background in corporate and consulting roles for top retailers globally, Venki identified a gap in the Indian market for premium-quality clothing tailored specifically for outdoor pursuits.

Venki said, "Gokyo is more than a brand; it's the realization of a dream born from our love for the Himalayas and a commitment to provide premium outdoor clothing for like-minded Indians. Inspired by Gokyo Ri, a peak nestled in the Everest region, and the adjacent lake near a Sherpa community village, our brand is a fusion of international style and performance fabrics to meet the rugged demands of outdoor adventures."

Gokyo's product range is meticulously categorized into three series catering to different climates and terrains: The SHERPA Series for extreme cold, ALPINE for mild winters, and EXPLORER for regular weather. Each series offers a comprehensive selection of trekking pants, T-shirts, hiking shirts, jackets, base layers, cargoes, and accessories like trekking poles, shoes, sleeping bags, backpacks, caps, crampons, and headlamps. Plans are in progress to expand the assortment to include shoes, tents, and climbing equipment.

Notably, Gokyo stands out as a brand addressing the challenges faced by women trekkers, ensuring they find the perfect apparel for their outdoor adventures—a commitment to inclusivity and recognizing the diverse needs of the trekking community.

Having commenced retail operations a year ago on their website, www.gokyo.in, the brand has rapidly gained traction, prompting expansion to Amazon. Positive customer feedback and an enthusiastic response on Instagram (@gokyo.in) have resulted in an expanded product line and the inauguration of their first retail experiential store in Malad, Mumbai. The in-house conceptualized store immerses customers in an outdoor ambiance, providing an instant surge of energy.

Gokyo's product range is also available at numerous outdoor apparel outlets, and the brand harbors ambitious plans for expansion through a franchise model across the country.

The mission extends beyond creating a remarkable Indian outdoor brand; GOKYO aims to serve as a catalyst for explorers to embark on their adventure and self-discovery journeys in style, equipped with the right clothing and gear.

 
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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
 

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.

 

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