Retail India News: HYPHEN's Strategic Approach to the Evolving Landscape of Indian Skincare
Retail India News: HYPHEN's Strategic Approach to the Evolving Landscape of Indian Skincare

In the dynamic landscape of the Indian skincare industry, HYPHEN, a high-performance skincare brand emerging from the collaboration between industry leader PEP Technologies and Celebrity Entrepreneur Kriti Sanon, is carving its niche with a diverse product portfolio. Renowned for its commitment to simplifying skincare routines through the fusion of nature and science, HYPHEN has now introduced the Retinal Reset Serum, marking its first launch of the year.

What distinguishes HYPHEN’s Retinal Reset Serum in a world already acquainted with retinol? HYPHEN's serum contains encapsulated Retinal, acting up to 30 percent faster than regular retinol. Meticulously crafted with a unique blend of natural ingredients like Bakuchoil and Plant Stem Cells, along with active components such as Dipeptides, 2 percent Squalane, 10 percent Cica extracts, and a 7 percent antioxidant blend, the serum aims to reset the skin’s clock and boost collagen production, promoting firm and radiant skin.

The Retinal Reset Serum is available in two variants, catering to both beginners and those accustomed to retinoids: the 0.05 percent Retinal Cream Serum for beginners and the more potent 0.1 percent Retinal Cream Serum Pro for experienced users. These variations provide a gentle yet effective approach to reducing fine lines, preventing early signs of aging, and boosting collagen up to 80 percent for firm skin.

Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN said, "Using retinoids in my night routine has been a game-changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 percent and 0.1 percent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 percent faster, promising unparalleled benefits like an 80 percent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!"

Acknowledging the skincare needs of the current generation, HYPHEN has made its products accessible across 18,000 pin codes. The Retinal Reset Serum in both variants can be purchased on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. As HYPHEN leads the way in blending science, nature, and retail accessibility, it marks a significant stride in the retinoid revolution within Indian skincare.

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