Retail India News: LehLah Transforms Social Commerce in India with Athiya Shetty Collaboration
Retail India News: LehLah Transforms Social Commerce in India with Athiya Shetty Collaboration

LehLah, a trailblazing fashion-tech platform, has unveiled a strategic partnership with actor and fashion icon Athiya Shetty. This collaboration marks a significant milestone for LehLah, positioning itself at the forefront of revolutionizing the social commerce landscape. The platform offers customers the unique opportunity to directly shop from influencers' posts on social media, introducing an innovative retail approach to the Indian market.

LehLah distinguishes itself as a platform designed for fashion enthusiasts, allowing them to effortlessly explore curated posts by their favorite creators and instantly shop the showcased looks. This eliminates the cumbersome task of searching for the origin of an influencer's outfit, providing users with a seamless social shopping experience—from discovery and exploration to the final purchase.

Beyond simplifying the shopping journey for users, LehLah empowers creators by enabling them to monetize their content and earn commissions on sales generated through their posts. This comprehensive approach benefits influencers, brands, and customers alike, fostering a symbiotic relationship within the social commerce ecosystem.

The strategic choice to partner with Athiya Shetty, a prominent figure in the fashion realm, aligns seamlessly with LehLah's overarching vision. Athiya, known for her distinctive and authentic style, becomes a fitting collaborator, resonating with fashion enthusiasts as she often sets trends in the industry.

Founder of LehLah, Ashna Ruia, expressed her excitement about the collaboration, emphasizing its game-changing potential for the platform. She stated, "Our partnership with Athiya Shetty is a game-changer for LehLah. Her celebrated style and real personality are what LehLah embodies. We hope that this partnership helps solidify our position in the fashion-tech market."

Athiya Shetty also conveyed her enthusiasm for the collaboration, highlighting the tremendous opportunity it presents for the Indian audience. She stated, "I am delighted to be a part of this collaboration with LehLah. The concept presents a tremendous opportunity for the Indian audience, offering users a way to shop directly from what they see on social media."

The collaboration between LehLah and Athiya Shetty signifies a transformative step in redefining the social commerce landscape. By providing a more accessible, engaging, and rewarding experience for both creators and consumers, this partnership introduces an exciting new dimension to the world of fashion retail.

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Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited
Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited

Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.

Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.

Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.

Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.

Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.

Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.


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