Lemon Lilt, a distinguished streetwear label founded by two best friends sharing a passion for quality streetwear, has unveiled its inaugural collection, presenting a fresh perspective on urban fashion in India.
At the core of Lemon Lilt's philosophy are values of quality, trust, and community. Going beyond mere clothing, this value-based fashion brand aspires to be a lifestyle and a symbol of uncompromising quality for today's trendsetters.
The debut collection showcases meticulously crafted pieces that seamlessly blend style and comfort. From the hi-fashion elegance of the Eagle T-shirt to the luxurious fabric and effortless charm of the Viper T-shirt, each garment aims to become a wardrobe essential.
Infusing everyday wear with flair, the Leopard Hoodie combines fierce design with comfort, while the Turtle T-shirt offers laid-back luxury through fascinating designs and cosy fabrics.
The Whale T-shirt, characterized by quiet strength and low-maintenance appeal, and the Wolf Hoodie, a blend of powerful design and Lavender color sophistication, contribute to the collection's unique charm. A standout piece, the Dragon T-shirt, pays homage to classic fiery charm merged with ultimate comfort.
Harsh Agarwal, Founder of Lemon Lilt, emphasized, "Our focus is on providing premium quality clothing that resonates with today's generation seeking style, authenticity, and eco-conscious flair."
Lemon Lilt's commitment goes beyond fashion, envisioning a movement rooted in quality, sustainability, and individuality. The brand plans to introduce capsule collections in collaboration with new artists, offering zesty, fresh designs in limited quantities.
Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.
Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.
Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.”
Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.”
Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.
Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.
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