Retail India News: Shobitam Embarks on an Artistic Journey Unveils India Website

In a significant strategic move, BOULT, the rapidly growing wearable brand in India, has announced its expansion into offline retail markets across 13 states in the country. This dynamic step aligns seamlessly with BOULT's ambitious expansion and growth plans, fueled by the brand's extraordinary success since its inception. The aim is to bring BOULT's premium audio and wearable products closer to consumers, tech enthusiasts, and fitness aficionados, reaffirming its commitment to enhancing experiences.

BOULT's expansion into offline retail encompasses the states of Gujarat, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Telangana, Bihar, Kolkata, Jodhpur, Jalandhar, Kashmir, and Jammu, strategically reaching customers in diverse regions.

In the initial phase, BOULT will kickstart this expansion with a robust network of over 2500+ offline stores and plans to target even more in the second phase. These retail outlets will not only showcase BOULT's diverse product portfolio, including neckbands, smartwatches, and a variety of earbuds but also provide customers with a firsthand opportunity to experience the quality and innovation that BOULT stands for, up close and personal at their nearest stores.

Varun Gupta, Co-Founder of BOULT said, "We are excited to bring BOULT's innovative audio and wearable products closer to communities all over India. Our commitment to providing exceptional audio experiences is our driving force. This expansion marks a significant milestone in our journey, and the incredible response from our customers inspires us to work even harder to meet their needs. Customers can now easily walk into stores where BOULT is present to experience our products firsthand. We are looking forward to achieving more milestones in the near future."

In the initial phase of this expansion, BOULT has partnered with over 2500 offline stores, along with prominent National Large Format Retailers (LFRs) such as Reliance Digital and regional LFRs like SS Mobile, Poojara Phonewale, Poorvika, Chennai Mobiles, Supreme, Big C, Happy, and others. These retail leaders are well-known for their dedication to offering top-quality products, ensuring that BOULT's innovative tech solutions are readily accessible to a broad audience.

BOULT's journey, which began in 2017 with a focus on e-commerce, has now evolved to cater to the diverse needs of consumers across India. This expansion into the offline retail space reflects BOULT's commitment to reaching out to customers from all walks of life. In just six years, BOULT has risen to become one of India's fastest-growing wearable brands. The brand's online success is highlighted by its outstanding sales figures and an impressive 2 million-plus 4+ star ratings on leading e-commerce platforms. Within under eight months, BOULT has climbed to the #2 spot in market share in the audio industry and secured an impressive #4 ranking in the Indian smartwatches sector, maintaining a consistent 100 percent year-over-year growth rate.

Furthermore, BOULT has established a strong presence across leading online channels, including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and has expanded its reach to international markets in Europe, the UK, and the US.

As the festive season approaches, Myntra is set to kick off its most extensive festive fashion celebration, the Big Fashion Festival (BFF). This fourth edition of BFF is primed to offer an unparalleled assortment of over 23 lakh styles from more than 6000 brands, encompassing fashion, beauty, and lifestyle products. With expectations of over 8 million customers participating in this festive extravaganza, Myntra has scaled its systems to accommodate approximately 1 million concurrent users during peak times.

BFF promises to bring innovation and unique shopping experiences to the forefront. It will feature hero collections, cross-brand collaborations, and intriguing CelebXBrand partnerships. Over 150 new launches, along with the introduction of 50 new made-in-India D2C brands celebrated under the Myntra Rising STARS banner, will provide a diverse selection for both men and women across fashion, footwear, accessories, and home. The D2C segment has shown an impressive 70 percent YoY growth this quarter on Myntra.

The Indian wear segment, an integral part of the festive wardrobe, has been expanded to include 4.5 lakh styles, catering to the growing demand. This collection covers both men's and women's segments, offering a range of mass premium and premium styles across light and heavy Indian wear, as well as fusion wear. The fusion collection alone, with 45k styles from 1000+ brands, is expected to be a hit among GenZ customers looking for Indo-western looks.

International brands continue to gain traction among shoppers, with over 20 sought-after global brands joining BFF this year. Shoppers can also anticipate festive collections from prominent brands like H&M and Mango, specially curated for Indian consumers.

Myntra's beauty and personal care portfolio has expanded significantly, offering over 90,000 SKUs from 1500+ brands, including 200+ international brands. The Home category, witnessing a 50 percent YoY growth in demand, will see increased traction, with the addition of over 50,000 new home products to the catalog.

To further enhance customer engagement, BFF introduces innovative propositions such as curtain-raiser deals, Grand Opening Hours, Brand Mania, and limited-time deals. Customers will enjoy unmissable offers, including a 15 percent discount when using Myntra's co-branded credit card in association with Kotak Mahindra Bank. Additional payment offers will be available through partners like ICICI, Kotak, Paytm, and Cred.

The event will feature rewards for customers shopping above a certain amount, including gold coins, trolleys, and backpacks. With over 350 brands from 5600+ stores across ~150 cities showcasing a unique selection of 2 lakh styles, BFF promises to be a festive shopping extravaganza.

Myntra is also gearing up its short-form video platform, Myntra Minis, offering 500+ offer-led videos during the event to enhance the shopping experience. Renowned creators will participate in amplifying the visibility of this marquee festive event.

Nandita Sinha, CEO, Myntra said, “As the nation earnestly awaits the festive season, at Myntra, we are geared to roll out our biggest edition of the ‘Big Fashion Festival’. This is an opportunity for the industry to gain momentum where brands are able to infuse newness with their offerings while also strengthening their base of shoppers. This is also an opportunity for our ecosystem partners, including big and small brands, Kirana partners and artisans to grow further.”

The festive campaign 'Dress-up Season,' featuring actors Sidharth Malhotra and Kiara Advani, has been rolled out across TV, digital, and social media platforms.

Myntra has also focused on women hiring, creating employment opportunities for women from economically disadvantaged backgrounds, particularly in rural locations and villages across several states. Additionally, Myntra's robust supply chain network, consisting of 17,000 MENSA (Myntra Extended Network for Service Augmentation) partners, will play a pivotal role in fulfilling festive orders nationwide.

Myntra Beauty is bolstering its array of Korean Beauty (K-Beauty) products by welcoming popular brands such as Numbuzin, Peripera, Axis-Y, and Isntree. This strategic move increases Myntra Beauty's K-Beauty offerings to over 25 brands, perfectly timed for the upcoming Big Fashion Festival (BFF), Myntra's annual festive shopping extravaganza. The allure of Korean Beauty products has been steadily growing among Indian consumers due to their gentle yet highly effective formulations, aligning with the Korean tradition of utilizing natural, unique, and skin-friendly ingredients passed down through generations.

Numbuzin, an emerging skincare brand, is gaining popularity for its commitment to understanding individual consumers' skin concerns and providing personalized solutions. Peripera, known for its vibrant and youthful offerings, offers a wide range of lip and eye makeup, nail polishes, and fabric masks, catering to a younger demographic. Axis-Y, a community-focused brand, embraces inclusivity, natural ingredients inspired by the climate, and cruelty-free practices. Isntree, derived from 'Island,' 'Natural,' and 'Tree,' emphasizes preserving natural beauty through safe, natural, and healthy ingredients.

K-Beauty brands are renowned for their dedication to Natural Beauty principles, striving for the coveted 'glass-skin' look. These products are also hypoallergenic and gentle on the skin, making them suitable for a broad range of consumers. K-Beauty brands prioritize organic oils, naturally sourced plant alternatives, and effective ingredients while maintaining affordability, further fueling the segment's popularity.

Myntra boasts one of the most extensive lineups of K-Beauty brands in India, with an impressive 80 percent year-on-year growth. With an affordable Average Selling Price (ASP) of Rs 600, this segment resonates with consumers aged 18-34.

Sharon Pais, Chief Business Officer at Myntra stated, "Korean beauty continues to capture the attention of our growing community of young beauty and skincare enthusiasts. They seek high-quality brands that combine natural ingredients with gentle formulations. This festive season, we are delighted to introduce Numbuzin, Peripera, Axis-Y, and Isntree to our robust K-Beauty collection. This segment has become one of the most sought-after categories in our Beauty and Personal Care portfolio. In the coming months, we aim to expand this selection further, solidifying our position as a leading destination for K-Beauty in India."

Some of Myntra's popular K-Beauty brands include Cosrx, The Face Shop, Innisfree, Laneige, Etude, Tony Moly, Skinfood, and Missha. Top-selling products in this segment include Cosrx Snail Mucin, Beauty of Joseon Rice Serum, Probiotics sunscreen, Sunscreen Stick from Isntree, Velvet lipsticks from Peripera, Lip tints from Etude, Ginseng and Green tea toners from Innisfree, Rice Toner, and Jeju Island Volcanic Mask from The Face Shop. Anticipated trends for the remainder of the year include Jello Skin using Face Oils, Vegan Beauty, and bold, pigmented, colorful makeup, driven by Gen Z's desire for self-expression.

Myntra will introduce new brands and the latest assortments from the K-Beauty segment, offering unprecedented deals as part of the BFF. The category will receive increased visibility through social media promotions and the launch of a dedicated Korean Store on the Myntra app. Additionally, Myntra's tech-enabled service, AI Skin and Hair Analyser, will play a role in expanding the segment's reach among Indian shoppers, complemented by 3-4 M-Lives, Myntra's innovative live-commerce events, conducted every month.

IRM India Affiliate has solidified a knowledge partnership with Tata Consumer Products Limited, marking a significant step toward bolstering resilience and promoting the critical role of Enterprise Risk Management (ERM) in India's Fast-Moving Consumer Goods (FMCG) retail sector. IRM is a globally recognized professional body for ERM qualifications and examinations, operating in over 140 countries, while Tata Consumer Products is a leading Indian FMCG company and a key part of the Tata Group.

Tata Consumer Products (TCP) stands at the forefront of India's food and beverage industry, aspiring to diversify into multiple FMCG categories. The maturity of TCP's risk management practices underscores its commitment to sound and responsible business conduct. Over the years, TCP has nurtured a robust risk management culture, permeating every aspect of its business operations. This proactive approach involves the identification, assessment, and mitigation of risks, adapting to the evolving risk landscape in the FMCG industry. TCP has implemented an effective ERM follow-up mechanism, utilizing in-house assessment and monitoring tools, risk intelligence analytics, in-house subject matter experts, and an organization-wide integration of risk management into strategic decision-making.

Under this knowledge partnership, IRM India Affiliate and Tata Consumer Products will jointly organize webinars, roundtables, and industry meetings, and contribute thought leadership articles aimed at enhancing knowledge and advancing ERM and risk intelligence within the FMCG sector.

Aien Noorul, Head of Global Internal Audit and Risk Management at Tata Consumer Products Limited said, "We are delighted to collaborate with the Institute of Risk Management (IRM) as the knowledge partner for the FMCG industry. Our partnership with IRM underscores our successful implementation of mature ERM practices and our dedication to collectively drive ERM adoption across the industry. This collaboration provides a platform to share our expertise and exchange ideas with fellow professionals, fostering a culture of more resilient businesses."

L. Krishna Kumar, Executive Director and Group Chief Financial Officer of Tata Consumer Products Limited added, "We have developed a well-established risk management practice in the FMCG industry over the past several years. Today, Risk Management is an integral part of decision-making at Tata Consumer Products, supported by a robust risk management culture. Our association with IRM will further fortify our journey towards business resilience and the propagation of global thought leadership and best practices in enterprise risk management."

This collaboration aligns with IRM India Affiliate's mission to cultivate a robust ecosystem of risk-intelligent organizations across various sectors, with the overarching goal of building a resilient and self-reliant India. IRM has recently forged knowledge partnerships with esteemed organizations such as Cipla, UltraTech, IHCL, NIMSME (Ministry of MSME), AICTE (Ministry of Education), and others. IRM India Affiliate has also welcomed representatives from international bodies like ISO and COSO as external Board Advisors.

Hersh Shah, CEO of IRM India Affiliate remarked, "This knowledge partnership is a pivotal moment for the FMCG sector as it underscores the significance of a robust risk culture through the sharing of best enterprise risk practices across platforms. Our global philosophy aligns seamlessly with TCPL's long-term strategy toward excellence in ERM."

The key risk areas identified encompass commodity sourcing, supply chain, sales and distribution, brand equity, regulatory, and cyber risks. The COVID-19 pandemic has underscored the importance of a robust, scalable, and secure business continuity model to ensure uninterrupted consumer satisfaction.
 

Vega, a Hair Styler Appliance Brand and a prominent name in the personal and beauty care industry is venturing into the realm of mother and baby care with the launch of Vega Baby and Mom. This strategic move represents a significant milestone in Vega's journey, further enriching its extensive product portfolio and reinforcing its standing as a beloved and dependable household brand.

Vega Baby and Mom is set to offer a diverse array of products meticulously designed to cater to the distinctive needs of both mothers and babies. The company is rolling out an impressive selection of over 70 SKUs, spanning multiple categories such as Breastfeeding support items, Feeding Bottles, Nipples, Cleaning and Sterilization essentials, Hygiene products, Oral Care solutions, Weaning aids, Grooming tools, Laundry Care necessities, Pacifiers, and Teethers.

Sandeep Jain, Director at Vega said, "At Vega, our journey has always revolved around embracing the diverse phases of life. With the introduction of Vega Baby and Mom, we are stepping into a new segment, aiming to transcend beyond mere styling and grooming and reinforcing our core philosophy of care. Parenthood is an extraordinary journey filled with love and joyful moments, and as your trusted care partner, we are here to support this beautiful voyage."

Eiti Singhal, Chief Marketing Officer at Vega, added, "Informed by extensive category insights and thorough consumer engagements, we have delved into the intricacies and emerging needs of the baby care and parenting domain. Our Vega Baby Care range places utmost importance on safety, effectiveness, and the well-being of both little ones and mothers. For instance, the Vega Baby and Mom Advanced Manual Breast Pump boasts a 7-level Pumping Pressure Adjustment feature to ensure pain-free suction and minimize hand fatigue, ensuring a comfortable milk expression for mothers. We recognize that parenting comes with unique challenges, and our products are tailored to simplify and enhance this journey. As a brand, we take pride in being 'Curated by parents and loved by babies.'"

Parveen Tyagi, Business Head at Vega Baby and Mom added, "As we embark on this significant venture, we are thrilled to introduce this exceptional range and offer fresh experiences to our end consumers."

Renowned as India's leading grooming and styling brand, Vega has nurtured a legacy of excellence spanning over two decades. With an unmatched range of 700 SKUs spanning various product categories, Vega has captured the hearts of millions of consumers nationwide, showcasing its expansive consumer base and unwavering trust among customers.

Myntra, one of India's leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled an innovative AI-powered chatbot, "Maya," designed to elevate and customize customers' shopping experiences while expediting their decision-making process. This advanced chatbot, initially available during Myntra's annual Big Fashion Festival (BFF), empowers users to effortlessly navigate the vast array of styles, offering tailored recommendations and real-time conversational assistance.

Maya is an intelligent and intuitive virtual assistant, proficient in comprehending users' specific needs. Drawing from Myntra's extensive catalog of 2.3 million fashion, beauty, footwear, and home products, Maya provides precise product suggestions, ensuring customers find exactly what they desire. Furthermore, Maya excels at engaging in conversational shopping, adeptly handling complex queries such as event-specific fashion advice or gift recommendations. By remaining contextually aware throughout the conversation, Maya delivers a seamless and convenient shopping experience, significantly reducing decision-making time.

Powered by OpenAI's ChatGPT, Maya combines natural language processing with Myntra's in-house cataloging and search technology, aligning with modern shopping and interaction preferences. Users can interact with Maya as they would with a sales assistant, receiving immediate and relevant fashion insights.

Initially, this feature will be available to 10 percent of Myntra's user base, with plans for wider accessibility in the future. Future enhancements include summarizing ratings and reviews, aiding in size selection, and integrating voice and image capabilities. Additionally, Maya will soon support vernacular languages, catering to tier II and III cities. Stringent safeguards are in place to prevent misuse, ensuring that Maya responds only to relevant inputs on the platform.

Raghu Krishnananda - Chief Product and Technology Officer, Myntra said, “The introduction of our AI-powered shopping assistant, Maya, marks a significant milestone in our journey to elevate the shopping experience of millions of fashion-forward shoppers in the country by providing a conversational interface to our users. As the festive season kicks in, we eagerly look forward to our customers engaging   with Maya, with the confidence that their quest for finding the perfect fashion and lifestyle needs will be met with enhanced convenience.”

Myntra's Big Fashion Festival promises an exciting festive season, featuring irresistible offers on domestic and international brands. Customers can also enjoy an additional 15 percent discount when using Myntra's co-branded credit card in partnership with Kotak Mahindra Bank, adding more value to their festive purchases.

Blaupunkt has recently introduced two highly anticipated party speakers, the PS150 and PS75, set to redefine the music listening experience.

The PS75, a party speaker crafted from sustainable hardwood, represents a significant stride in environmentally conscious design for Blaupunkt. Beyond its aesthetic appeal, this speaker underscores the brand's commitment to environmental sustainability. Marrying the timeless beauty of wood with cutting-edge technology, the PS75 sets a new standard for eco-friendly audio devices. It offers hours of high-level sound performance, housing one tweeter and two substantial 5.25" woofers. Additionally, the PS75 features dynamic RGB lights that sync with the music, creating a captivating atmosphere. Powered by a 2400mAh battery, it can deliver up to 12 hours* of music playback and includes a USB port for versatile connectivity, along with a reliable AUX port. The PS75's audio technology intuitively adjusts to provide the perfect audio mix.

In contrast, the PS150 boasts a staggering 100 Watts of power, driven by an 8" woofer and a 1" tweeter working in perfect harmony. Whether it's for a party, music listening, or immersive movie experiences, the PS150 delivers unmatched audio quality. The design of the PS150 optimizes sound projection, with a tilted front for even sound dispersion and a top control panel for easy access. Equipped with a robust 4500mAh high-efficiency battery, it ensures 12 hours of continuous use on a single charge. The PS150's IPX4 rating makes it resilient against spills, splashes, dust, and sand, making it an ideal companion for any event. Blaupunkt has thoughtfully included a comprehensive range of connectivity options to keep the music flowing seamlessly.

With a rich history spanning over a century of technological innovation, Blaupunkt has established itself as a trusted German brand recognized worldwide for its reliability and durability. Each Blaupunkt device embodies top-tier audio technology and superior build quality. Every Blaupunkt product is meticulously crafted using the finest materials, components, and technology available, ensuring years of uninterrupted listening pleasure.

Meesho has unveiled plans to facilitate approximately 5 lakh seasonal job openings within its seller and logistics network to meet the surging demand anticipated during the upcoming festive season. This marks an impressive 50 percent increase compared to the seasonal job opportunities generated by Meesho in the previous year.

In alignment with its dedication to serving traditionally underserved markets, Meesho is set to create around 2 lakh job opportunities through collaborations with third-party logistics partners, including Ecom Express, DTDC, Elastic Run, Loadshare, Delhivery, Shadowfax, and Xpressbees, among others. Notably, over 60 percent of these opportunities will emerge from tier III and IV regions, focusing primarily on roles encompassing first-mile and delivery associates responsible for tasks such as picking, sorting, loading, unloading, and return inspections.

Additionally, Meesho sellers are projected to employ over 3 lakh seasonal workers to support various aspects of their operations, including manufacturing, packaging, and sorting, to fulfill the increasing customer demand. Furthermore, over 80 percent of Meesho's sellers intend to diversify their offerings by introducing new products and exploring additional categories such as fashion accessories and festive decor. To meet this demand surge, more than 30 percent of Meesho's sellers are investing in renting additional storage space to expand their inventory.

Sourabh Pandey, CXO, Fulfilment and Experience at Meesho said, "At Meesho, we view the festive season as more than just a time of celebration; it's a time of transformation, a time to create delight and serviceability for our customers and sellers. Given our anticipation of a significant surge in demand during this festive season, we are delighted to have empowered our sellers and third-party logistics partners to generate over 5 lakh job opportunities within our ecosystem. The creation of these opportunities is dedicated to enhancing the overall customer experience during the festive season and is in line with Meesho's founding mission of empowering countless small businesses and customers. It serves as a clear testament to our unwavering commitment to elevating the festive season experience for all our stakeholders."

Abhishek Bansal, Co-Founder and CEO of Shadowfax added, "The festive season is poised to witness phenomenal growth opportunities, driven by tier 3+ regions. Shadowfax has witnessed tremendous growth alongside Meesho, with some of the most underpenetrated markets transforming into dense seller clusters. We believe that the festive season will create 5 lakh jobs and earning opportunities, with seller networks accounting for 70 percent of these jobs, a first-of-its-kind initiative in India."

Sandeep and Rishi Singh, founders of Zevar House and prominent sellers on Meesho, expressed their expectations for increased demand during the festive season for their products such as fancy jewelry and accessories. They emphasized their investments in hiring seasonal workers to support manufacturing, packaging, and sorting, along with expanding their inventory to meet the surge in demand.

Meesho, by offering a diverse range of quality products at competitive prices, effectively caters to the preferences of its customer base. The company's steadfast commitment to inclusivity is evident through its strategic focus on serving tier III and IV cities and expanding its reach to new-to-e-commerce users. Additionally, Meesho plays a significant role in India's 3PL (Third-Party Logistics) ecosystem, with ambitious plans to double its 3PL shipments to over 1.2 billion in FY23.

The year 2023 has been a remarkable one for Meesho, with a series of prestigious achievements, including emerging as India's only profitable horizontal e-commerce platform, being recognized as the world's fastest shopping app to reach 500 million downloads, becoming India's fastest e-commerce platform to surpass a 1 million seller base, and earning a spot on TIME's list of 100 most influential companies in 2023.

The Good Creator Co., India's most extensive creator ecosystem, is thrilled to unveil an insightful video campaign featuring Rahul Singh, co-founder of Good Creator Co. The Smart Campaign is a pioneering technology platform uniquely designed to redefine the landscape of influencer collaborations in India.

The newly launched Digital Video Campaign spotlights the capabilities and advantages of the Smart Campaign platform, emphasizing its prowess in engaging audiences through high-quality content creation and amplifying brand content via influencers, all while employing precise audience targeting. At its core, the Smart Campaigns platform stands as a game-changer for brands eager to launch impactful influencer marketing campaigns. Its ability to streamline the entire process sets it apart by eliminating the need for cumbersome manual interventions. This revolutionary approach is reshaping the traditional influencer marketing landscape by simplifying complexities often associated with agencies. To commemorate the launch, brands have the unique opportunity to sign up and experience their inaugural influencer marketing campaign at no cost.

With the Smart Campaigns platform, brands can enjoy the best of both worlds - the autonomy to manage their influencer campaigns directly and the benefits typically associated with agencies. With an impressive array of features, the platform offers a cost-effective solution to brands, boasting a zero-commission policy and zero agency or platform fees, enabling the optimal utilization of their budgets.

Rahul Singh, Co-Founder of Good Creator Co said, "We are thrilled to introduce the Smart Campaigns platform. This platform leverages 100 percent technology-driven campaign execution, delivering real-time analytics for effective campaign tracking. Our focus lies in enhancing your campaigns through collaboration with the most relevant influencers, achieved through precision targeting and the creation of high-quality influencer content. Brands can now execute campaigns within 48 hours and foster robust connections with relatable content, all within budget-friendly campaigns. With Smart Campaigns, brands need not rely on unpredictable outcomes. Our aim is to boost your ROI by precisely targeting the right audience base."

The Smart Campaigns platform harnesses advanced technology and an intuitive user interface, setting it apart from conventional influencer marketing tools. By promoting accountability and empowering brands to make informed decisions regarding their marketing strategies, this initiative underscores the Good Creator Co.'s commitment to driving success for both brands and influencers. The Smart Campaign Platform has already gained traction among leading Indian brands, including HealthifyMe, Zoomcar, Coral Haze, Best Life, Brwn, Emami, Subtract, Urbanmatch, Puma, MyGlamm, Nua, and Shoppers Stop.

Since April 2022, the Good Creator Co. has facilitated 135,000 brand collaborations for creators. Over 2,000 brands harness the Good Creator Co.'s platform, tapping into its extensive network of creators and influencers for thousands of influencer marketing campaigns. Smart Influencer Marketing by the Good Creator Co. redefines the approach to influencer campaigns by offering an all-in-one solution to overcome common challenges. With its deep integration of technology, the platform provides a seamless experience for brands in search of measurable results, solidifying the Good Creator Co.'s position as a disruptor in the influencer marketing industry.

TECNO, a globally recognized leader known for its cutting-edge technology and innovation, has made a significant mark in the retail market in India with the introduction of its flagship product, the MEGABOOK T1 laptop. This groundbreaking addition to India's AIoT (Artificial Intelligence of Things) ecosystem has already caused a stir in the market, thanks to its remarkable performance housed within a compact and lightweight design.

The MEGABOOK T1 series of laptops is poised to become a must-have for young students, content creators, and professionals alike. This is owing to its exceptional features, including a MEGA Battery Life for uninterrupted connectivity, cutting-edge performance, aesthetically pleasing design, and unmatched power for seamless productivity.

The MEGABOOK T1 boasts a colossal 70Wh Mega Battery, providing an astonishing battery life of up to 17.5 hours, a standout feature that sets it apart from its competitors. This laptop is meticulously designed for individuals who are driven and creative, seeking the ability to work tirelessly without disruptions, regardless of their location. Whether you are a professional constantly on the move or a student with demanding coursework, the MEGABOOK T1 ensures that your productivity remains boundless, positioning it as the ultimate choice for the work-from-anywhere generation.

With an impressive configuration offering up to 16GB of RAM and super-fast up to 1TB SSD storage, the MEGABOOK T1 is tailored to meet the needs of professionals, content creators, and anyone who values uninterrupted workflow. Bid farewell to the frustration of insufficient storage hindering your tasks, as this laptop provides ample space for data and projects. The MEGABOOK T1 guarantees smooth and efficient work processes, powered by an 11th Gen Intel Core i7 Processor, allowing users to focus on what truly matters.

Boasting an ultra-sleek design measuring just 14.8mm in thickness and a feather-light weight of a mere 1.56 kg, the MEGABOOK T1 is not only a fashion statement but also an epitome of convenience. The premium nano-aluminum alloy body speaks volumes about its quality and durability. This design makes it the perfect choice for those who prefer to work on the go, from any location. Whether you are a professional or an individual who values aesthetics as much as functionality, the MEGABOOK T1 emerges as an ideal choice, offering a blend of style and practicality for those who prefer working from anywhere in the world.

This groundbreaking addition to India's AIoT (Artificial Intelligence of Things) ecosystem has already caused a stir in the market, thanks to its remarkable performance housed within a compact and lightweight design.

Snapdeal, India's leading e-commerce marketplace, and Agoda, a prominent online travel booking platform, have joined forces in a strategic partnership that marks a significant milestone in the Indian retail and travel sectors. This collaboration brings together the expansive reach of Snapdeal and Agoda's travel expertise, with a shared commitment to catering to the travel needs of consumers in India, particularly in Bharat. The primary goal of this partnership is to provide cost-effective travel options to millions of potential travelers across the country, empowering them to embark on exciting journeys of exploration.

The synergy between Agoda and Snapdeal capitalizes on the strengths of two industry giants, aiming to address the dynamic requirements of the Indian market. By harnessing Agoda's extensive selection of accommodation options and tapping into Snapdeal's vast consumer base, this partnership promises to elevate the travel booking experience by offering an extensive range of choices.

Bharat Venishetti, Group Head of Strategic Finance said, "We are thrilled to collaborate with Agoda, a distinguished name in the travel industry. This partnership underscores our dedication to enhancing the lives of our consumers by providing a wide range of solutions while they engage in online shopping."

Damien Pfirsch, Chief Commercial Officer at Agoda added, "Snapdeal is a market leader in the Indian e-commerce landscape, and the entire Agoda team is excited about this collaboration. Joining forces allows us to expand our reach and serve Indian consumers, helping them explore the world affordably. We are confident that this partnership will deliver exceptional value and enhance the travel experiences of Snapdeal's millions of users across India."

The integration of Agoda's travel services into Snapdeal's platform offers customers a seamless and hassle-free way to book accommodations and travel arrangements while shopping for other products on Snapdeal. This integration creates a unified experience for consumers, making travel planning more accessible and enjoyable.

Within the vast landscape of the Skincare Industry, Conscious Chemist, a performance-driven skincare brand committed to delivering the best of cosmetic science, is making waves in the Indian retail market. Celebrating three years of groundbreaking skincare innovation, Conscious Chemist introduces its latest skincare offerings: the Snail Magic Cleanser with Hyaluronic Acid and the Snail Magic Cream featuring 5 percent Pure Korean Snail Mucin. These products are set to redefine skincare standards and transform market trends, offering affordability without compromising on efficacy or scientific rigor.

The Snail Magic Cream, designed as an advanced barrier repair solution suitable for diverse skin types, enhances skin elasticity and firmness. Infused with an impressive 5 percent Pure Korean Snail Mucin, this cream delivers enduring hydration, plumpness, softness, and suppleness without any post-application greasiness. What sets this cream apart are its unique ingredients, including Lumiskin and trehalose, combined with Korean snail mucin concentrate and hyaluronic acid. This powerful blend addresses a comprehensive range of skin concerns, ensuring radiant and healthy skin.

The Snail Magic Cleanser takes skincare even further by incorporating Lactic acid and Betaine. Lactic acid, known for gentle exfoliation, rejuvenates skin cells to reveal a refreshed complexion. It effectively unclogs pores, making it an excellent choice for individuals dealing with acne or uneven skin texture. Meanwhile, Betaine, a natural humectant, helps the skin retain moisture, ensuring hydration throughout the cleansing process. This luxurious cleanser redefines high-performance skincare, catering to all skin types and providing both luxury and visible results.

Robin Gupta, Founder of Conscious Chemist said, "At Conscious Chemist, we have meticulously crafted skincare products that align with our commitment to delivering results. While snail mucin-infused products are relatively rare in the market, our goal was to bridge this gap by ethically sourcing snail mucin and combining it with other natural ingredients. Our mission is to make effective skincare accessible and affordable while democratizing skincare innovation, all without harmful chemicals and parabens."

The Snail Magic product line from Conscious Chemist is designed to provide a holistic and effective skincare experience. With a focus on customer-centricity, the brand continues to pioneer with Snail Mucin, offering a skincare option that consumers didn't know they needed. Conscious Chemist's commitment to results and affordability positions it as a trailblazer in the Indian skincare market, catering to the evolving needs of modern consumers.

The Open Network for Digital Commerce (ONDC) is poised to transform the way India shops during festive seasons. ONDC, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, is thrilled to unveil the "ONDC Network Gift Card."

This groundbreaking network-level gift card is set to revolutionize corporate gifting and employee engagement for businesses while offering consumers the freedom to shop across a vast network of sellers using any ONDC-enabled Buyer Application.

Distinguishing itself from traditional gift cards tied to specific brands or platforms, the ONDC Network Gift Card grants consumers the liberty to choose from a wide array of products and brands across diverse categories, including food, fashion, electronics, home and kitchen essentials, and more.

This initiative opens the door for shoppers to explore the rich cultural tapestry of the Indian retail landscape, from handcrafted Kanchipuram silk sarees to exquisite Blue Pottery, Tanjore Paintings, Brassware, and the finest Kalimpong Filter Coffee. Notably, leading Indian fashion and electronic brands are also accessible via the Network.

T Koshy, MD and CEO of ONDC, remarked, "The ONDC Network Gift Card perfectly aligns with our vision of democratizing digital commerce for Bharat. This festive season, we aim to provide consumers across India with access to an unparalleled shopping experience that celebrates our cultural heritage while supporting homegrown brands and small sellers. ONDC's commitment to equal access and the freedom to do business online remains unwavering."

The ONDC Network Gift Cards can be loaded with a maximum amount of Rs 10,000 and are powered by India's very own Rupay Network. Several banks and fintech companies holding RBI-assigned prepaid licenses are set to offer these gift cards. Yes Bank and OmniCard have already gone live as the first two issuers. Sponsors can directly engage with them to issue the cards.

As the eagerly awaited Big Fashion Festival approaches, Myntra, India's premier online retail platform, has bolstered its Home category with the addition of 50,000 stylish new products and the inclusion of over 20 new brands in the past quarter. Within Myntra's Home portfolio, sought-after segments encompass elegant Home Furnishings, Trendy Art and Decor pieces, Lamps and Lighting, Kitchen and Dining essentials, Bath and Bed Linen, and Appliances. With the category experiencing a remarkable 50 percent YoY growth in demand, Myntra is placing significant emphasis on the selection of these coveted home brands to entice customers during the festive season.

The festive season presents the ideal opportunity for individuals to revamp their homes and upgrade their kitchens with new appliances, cookware, and dinnerware. With over 750 brands and more than 2 lakh aesthetically pleasing and trendsetting styles within the home category on Myntra, customers have an abundance of options to elevate their living spaces. Home furnishing, constituting half of the overall home category and including items like bedsheets, curtains, and cushion covers, leads Myntra’s home portfolio. Some of the beloved brands contributing to the creation of beautiful homes for Myntra customers include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary. The most in-demand products within the category include bedsheets, curtains, decorative pieces, bed and pillow covers, cookware, kitchen storage solutions, dinnerware, as well as small home appliances.

The increase in time spent at home has encouraged a focus on aesthetics, prompting consumers to invest more in home furnishings and decor. Notably, the heightened fashion consciousness toward household furnishings, coupled with the adoption of hybrid work and work-from-home arrangements, has further intensified consumer interest in the category.

Recognizing the surging demand for the category, Myntra is revamping its in-app experience for this segment. This includes updated premium images that accentuate the appearance and texture of products, assisting customers in making well-informed choices. The category's transformation has already introduced a dedicated home icon in the top bar navigation, with plans to incorporate additional colors and design features that illustrate how rooms will appear with the featured products. Additionally, harnessing its technological capabilities, Myntra is actively working on implementing features that will help shoppers envision the appearance of their homes with its unparalleled selection.

Sharon Pais, CBO, Myntra said, “Just like fashion, home decor, in every aspect, allows individuals to express their personal taste and is integral to one’s lifestyle. As a leading fashion, beauty and lifestyle e-commerce platform, we are seeing a steady rise in demand for stylish and unique home products and with home decor taking center stage during the festive season in India we have strengthened the selection to cater to the home demands of our fashion-forward customers.” 

Senco Gold and Diamonds, a renowned jewellery retailer in India with a legacy spanning over five decades, has embraced the ever-evolving digital landscape by introducing 'Sencoverse,' its inaugural virtual showroom on the metaverse. This pioneering move in India offers a unique platform to engage with tech-savvy customers and redefine their shopping experience through customization and seamlessness.

'Sencoverse,' the brainchild of Eastern India's largest jewellery retailer, represents a fusion of technology and artistry, breathing life into the brand's exquisite jewellery within the virtual realm. This innovative initiative promises a comprehensive shopping journey, from effortless virtual showroom exploration to item selection and final doorstep delivery.

Accessing 'Sencoverse' is a breeze for customers, who can conveniently visit sencoverse.com from their digital devices and provide basic information to begin their virtual jewellery exploration.

Suvankar Sen, MD and CEO of Senco Gold and Diamonds said, "The introduction of Sencoverse signifies a significant stride in our digital transformation voyage and our dedication to providing our esteemed customers with exceptional and hassle-free shopping experiences. We firmly believe that digitally adept millennials and Gen Z shoppers represent the future of retail, and we aspire to lead the way in delivering the personalized and convenient shopping experiences they desire. With Sencoverse, we are confident that they will embrace this innovative shopping approach. This initiative underscores not only our commitment to innovation but also our strategic leap into the future of retail."

'Sencoverse' offers an immersive, interactive, and gamified shopping adventure. It enables customers to explore a meticulously crafted virtual showroom, currently showcasing a diverse collection of over 100 exquisite jewellery products. This digital showroom offers a 360-degree view of jewellery pieces in breathtaking 3D detail, complete with interactive functionalities for zooming in on intricate details and gaining comprehensive insights into the products. Customers can now experience the elegance of these finely crafted pieces from an entirely new perspective. Additionally, the showroom boasts an integrated "Try On" feature that leverages augmented reality technology, allowing customers to virtually try on jewellery items and envision how each piece enhances their appearance.

Joita Sen, Director and Head of Design and Marketing at Senco Gold and Diamonds said, "We are thrilled to introduce Sencoverse, India's inaugural virtual jewellery showroom on the metaverse. This marks a significant milestone in our endeavor to offer innovative services to our valued customers. Senco Gold and Diamonds is a name synonymous with craftsmanship and quality in India. We are proud to extend this legacy into the digital realm through Sencoverse. The platform currently showcases 100 of our exquisite products, including selections from the Everlite Collection, with plans to gradually expand our product range. We invite our customers to embark on this unique journey and discover the beauty of our jewellery in an entirely novel manner."

In a bid to further enhance the virtual shopping experience, Senco Gold and Diamonds has unveiled an exciting treasure hunt game within the platform. Users can embark on a quest to locate four concealed jewellery pieces scattered throughout Sencoverse. Successfully finding all four pieces will earn users 500 Reward Points, which can be redeemed for enticing discounts and offers at any Senco store.

AJIO has unveiled its flagship event, the 'All Stars Sale,' in partnership with Marks and Spencer, Lee, and Wrangler. This fashion extravaganza, commencing on September 22, offered early access to customers for a limited period from September 17. During the AJIO All Stars Sale (AASS), shoppers can explore a staggering selection of over 1.5 million curated fashion styles from more than 5,500 brands, promising an unparalleled shopping experience.

Vineeth Nair, CEO of AJIO said, "The All Stars Sale brings fashion's biggest brands directly to our customers, offering them an enthralling shopping experience. In this edition, we anticipate continued growth in orders from smaller towns and cities. With the increasing internet penetration and the advent of 5G, more and more Indians are embracing online shopping. We expect that over 10 lakh first-time shoppers will explore and shop from the 1.5 million+ styles available on AJIO."

With the festive season on the horizon, ethnic fashion has gained immense popularity among customers across India. The sale introduces a new ethnic brand called Ri-wah on AJIO, offering over 2,000 styles that embody timeless beauty and cultural finesse. Ri-wah draws inspiration from reimagining age-old motifs with a contemporary twist, resulting in versatile and captivating pieces. Other ethnic brands cherished by customers include Indie Picks, W, Biba, Global Desi, Kalanikethan, Avaasa, Gulmohar Jaipur, and more.

Adding 500 new brands to the mix, AASS allows customers from over 19,000 pin codes across India to explore a vast selection of exclusive international brands, in-house labels, and homegrown brands. The sale covers various categories, including fashion, lifestyle, home decor, jewelry, beauty, and personal care. Shoppers can enjoy substantial savings, with discounts ranging from 50 percent to 90 percent on top brands and categories. Additionally, ICICI credit and debit cardholders can avail an extra discount of up to 10 percent.

Some of the exciting deals include discounts on renowned brands like Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and Spencer, ONLY, Armani Exchange, Ritu Kumar, ALDO, Buda Jeans Co., Fyre Rose, Encrustd, SAM, Portico, Home Centre, Maybelline, Melorra, and many more.

To promote the All Stars Sale, popular Bollywood stars Shraddha Kapoor, Vaani Kapoor, Badshah, and Jim Sarbh feature in the campaign film, showcasing their favorite styles from world-famous brands across western wear, athleisure, sneakers, and top denim brands. The comprehensive campaign spans across OTT platforms, social media, and digital channels.

Dennis Lingo, a subsidiary of Mensa Brands, is embarking on an exciting journey into the realm of women's fashion with the introduction of DL Woman. This strategic expansion builds upon the brand's successful foray into the Lifestyle, Travel, and Accessories (LTA) markets, establishing itself as a go-to destination for those seeking quality and convenience.

DL Woman pays tribute to the modern woman, representing her ability to navigate life's complexities, embrace challenges, and savor victories with a touch of style. It aims to empower her with versatile attire that seamlessly transitions from the boardroom to her cherished moments beyond the workplace. The collection encompasses a diverse range of dresses, tops, shirts, and bottoms. Interested shoppers can explore and purchase these offerings on dennislingo.com and Myntra, with prices starting at Rs 799.

DL's Lifestyle, Travel, and Accessories line-up features an impressive array of products, including backpacks, both soft and hard luggage options, wallets, belts, socks, gift boxes, and travel organizers.

The brand's vision for these additions underscores a commitment to delivering distinctive, one-of-a-kind designs at wallet-friendly prices. This ensures that customers not only receive exceptional product quality but also remarkable value across all product categories.

Ananth Narayanan, Founder and CEO of Mensa Brands said, "Dennis Lingo is evolving into a comprehensive lifestyle brand, introducing a diverse range of offerings encompassing women's fashion, lifestyle products, accessories, travel essentials, and more. Our vision is to provide individuals with a holistic experience that transcends mere fashion. We are dedicated to empowering people to embrace every facet of their lives with confidence and style, from their clothing choices to their travel escapades."

Mensa Brands' acquisition of Dennis Lingo, a beloved men's casual wear brand, approximately two years ago, marked the inception of a remarkable growth trajectory. The brand has achieved a remarkable 6x increase in performance while maintaining a positive EBITDA. Committed to achieving omnichannel excellence, their journey commenced with the inauguration of their first store in Bandra Kurla Complex, Mumbai, in May. They are thrilled to announce that their second store is poised to make its debut in Hyderabad this upcoming October.

Meesho has unveiled its strategic expansion into branded products with the introduction of 'Meesho Mall.' This strategic move underscores the company's 'User First' approach and enhances its commitment to meeting the diverse and distinct needs of the Indian populace, offering consumers a wide selection of both niche and branded products. The expansion aligns with Meesho's vision to democratize online commerce for all, digitalize the operations of small merchants and regional brands, and bring them into the realm of e-commerce.

While customers may not always actively seek out brands for their shopping, there has been a noticeable demand for branded products in certain categories like Personal Care and Beauty, Footwear, and Electronic Accessories. Meesho identified this trend through extensive user research and engagement, which prompted the launch of Meesho Mall. Concurrently, numerous brands expressed a keen interest in joining Meesho to leverage the platform's robust capabilities, extensive reach in tier ll+ markets, and substantial customer base. Currently, Meesho Mall has formed partnerships with over 400 national and regional brands, including well-known names such as Bajaj, Biotique, boAt, Decathlon, Bewakoof, Himalaya, Mamaearth, Milton, Paragon, Philips, Plum, Sirona, WOW Skin Science, among others. Meesho Mall is currently witnessing over 25 lakh unique transacting users every month.

Dhiresh Bansal, Chief Financial Officer at Meesho, commented, "At Meesho, customer satisfaction is at the core of our values. This strategic expansion into branded products aligns with our objective of offering a diverse and affordable range to our consumers, while also serving as a facilitator for emerging regional brands seeking to tap into a broader national audience. Since its launch last year, Meesho Mall has experienced a 30 percent month-on-month growth, processing an impressive 1 crore orders in the past six months. We believe that Mall will play a significant role in monetization in the future. Remaining true to its vision, Meesho Mall aims to enhance accessibility, affordability, selection, and overall experience for its diverse stakeholders."

Deep Bajaj, Co-Founder at Sirona Hygiene said, "We are delighted to partner with Meesho as it ventures into the realm of branded products with Meesho Mall. We trust that this collaboration will open up avenues for us to reach a wider consumer base, ensuring our products are more accessible to customers from tier II+ markets. This strategic move caters not only to brand-conscious consumers but also allows us to tap into this growing segment, fostering mutual business growth. As Meesho Mall continues to reshape the e-commerce landscape, we are confident that this collaboration will result in unique offerings and delightful experiences for customers."

With an extensive range of branded products, Meesho Mall seeks to revolutionize the branded product landscape, with a particular focus on categories such as Personal Care and Beauty, Footwear, Electronic Accessories, and more. The recent Meesho Mall Sale saw a fourfold increase in orders, highlighting the significant growth potential of this venture. In essence, Meesho Mall not only caters to brand-conscious consumers but also serves as a crucial platform for emerging and established brands aiming to reach a broader audience across India.

Pioneering advancements in audio technology, oraimo proudly unveils its latest masterpiece – FreePods Lite, a set of truly wireless earbuds that epitomize the zenith of wireless audio innovation. The introduction of FreePods Lite represents a significant milestone in the brand's mission to provide top-tier audio solutions to the Indian retail market. With this release, the brand seeks to empower music enthusiasts, professionals, and everyday users with an extraordinary audio experience.

Building upon the success of previous products such as FreePods 4 and OpenPods, oraimo is once again poised to revolutionize the listening experience for consumers throughout India. The brand firmly believes that exceptional sound quality and convenience should not necessitate a premium price tag, and FreePods Lite embodies this commitment by offering affordability without compromising on quality.

FreePods Lite is meticulously crafted to provide users with an unparalleled audio journey, offering a range of astounding features that ensure dynamic sound quality and remarkable battery life. Whether you're a music aficionado, a fitness enthusiast, or a daily commuter, FreePods Lite is engineered to elevate your audio experience to unprecedented levels. As oraimo expands its product lineup, it is delighted to welcome Bollywood sensation Mrunal Thakur as its newest icon.

oraimo is dedicated to making cutting-edge audio technology accessible to all. FreePods Lite is competitively priced at just Rs 799 as part of its launch promotion, delivering exceptional value for the premium audio experience it delivers.

Starting from September 19, 2023, customers can purchase FreePods Lite on Flipkart, backed by a 12-month warranty. The product will also be available for acquisition through the authorized oraimo online platform in a selection of three attractive colors: Icelake Blue, Nebula Blue, and Phantom Black.

The Derma Co a skincare brand backed by active ingredients, launched in 2020 under the Honasa Consumer Limited umbrella, is celebrating a remarkable achievement—a monthly revenue of Rs 30 crore within just 41 months of its inception. This accomplishment signifies a significant milestone in the company's journey, surpassing the flagship brand, Mamaearth, under the Honasa brand portfolio.

With dermatologist-tested products, The Derma Co specializes in providing solutions for various skin and hair conditions. These solutions are meticulously crafted using active ingredients to address concerns such as active acne, acne marks, pigmentation, dull skin, signs of aging, hair loss, dandruff, and more. The Derma Co ensures the accessibility of these solutions to consumers through digital and retail channels, including leading e-commerce platforms and select modern trade partner outlets. As a brand, The Derma Co has successfully blended science-backed products with safe formulations, effectively helping consumers address their skincare and haircare challenges.

Varun Alagh, Co-Founder, Chairman, and CEO of Honasa Consumer Limited said, "The Derma Co. was conceived with the goal of democratizing active ingredients-based skincare, making it readily available to consumers. We designed The Derma Co. with clinically tested products featuring safe formulations utilizing active ingredients to address skin concerns. As the second brand within our portfolio, we applied the strategies and insights gained from Mamaearth's journey. During the incubation and scaling phases, we recognized that we had established repeatable strategies that accelerated our progress compared to Mamaearth. The achievement of this milestone by The Derma Co reaffirms our confidence in our strategies, and we will continue to apply our learnings across the Honasa Consumer brand portfolio."

The Derma Co is a brand rooted in science and active ingredients, driven by a strong purpose to provide science education to underprivileged children through its 'Young Scientists' initiative. This initiative offers access to science education to children in rural areas of India, aligning with the brand's commitment to making a positive impact on society.

OneRare is excited to announce its partnership with Salad Days, a brand that has always been a pioneer in sustainability, inspiring a community of health-conscious individuals with a passion for organic meals and sustainable living. The brand continues to innovate and inspire, both on the plate and in the digital realm. Salad Days believes that salads are not just side dishes, but rather full and satisfying meals that can contribute to one's overall well-being. In a bid to combine their passion for healthy eating with the growing trend of digital collectibles, Salad Days is set to launch its line of NFTs in the OneRare Foodverse, offering a unique and immersive experience for foodies across the globe.

Salad Days' venture into the OneRare Foodverse marks an exciting milestone for the brand. By embracing digital collectibles, they are expanding their reach, engaging with their audience in new ways, and creating a bridge between the worlds of food and technology. Through their NFTs, Salad Days aims to bring the essence of their brand to life in a captivating and interactive manner. Users will have the opportunity to own limited-edition Salad Days NFTs, each representing a delectable salad creation, complete with intricate details and vibrant visuals.

As Salad Days NFTs circulate within OneRare's Foodverse, the brand gains exposure to a diverse range of gamers, collectors, and enthusiasts from around the world. This not only expands their customer base but also positions Salad Days as an innovative and forward-thinking brand. By participating in OneRare's gaming ecosystem, Salad Days' customers can collect and trade their Digital Collectibles, creating a sense of exclusivity and ownership. This will enhance the overall brand experience and foster a deeper connection with their audience. Furthermore, entering the world of Digital Collectibles allows Salad Days to reach a global audience, transcending geographical boundaries.

Varun Madan, Founder and CEO of Salad Days said, "We are thrilled to join hands with OneRare, the pioneering Food NFT gaming ecosystem and the world's first food metaverse. At Salad Days, we believe in the power of innovation and are excited to bring our delectable dishes into this digital realm as exclusive Digital Collectibles/NFTs. Through this partnership, we offer a unique branding opportunity to captivate a whole new audience — the Web3 community. Our dishes, cherished by healthy food enthusiasts in Delhi-NCR and Bangalore, will now transcend their physical form and become part of an immersive gaming experience within the OneRare ecosystem. By collecting our ingredients and crafting remarkable dishes, gamers can unleash their culinary creativity and embark on thrilling adventures across multiple games. We embrace this groundbreaking collaboration as an opportunity to celebrate the fusion of gastronomy and technology, captivating the taste buds and imagination of players worldwide. Together with OneRare, we embark on a journey to redefine the boundaries of culinary exploration, inviting players to savor the joy of digital food in ways never imagined before. Join us in this groundbreaking experience, where the virtual world blends seamlessly with the flavors of Salad Days!"

Supreet Raju, Co-Founder of OneRare said, "We are absolutely thrilled to announce our partnership with Salad Days, a brand that embodies the essence of healthy eating and sustainable living. This collaboration represents the perfect blend of culinary artistry and cutting-edge technology, offering players a gamified experience that goes beyond the confines of traditional dining. Together with Salad Days, we are breaking new ground in the world of digital collectibles, inviting food enthusiasts worldwide to embark on an unforgettable journey where the joy of healthy eating meets the thrill of virtual exploration."

Join Salad Days and OneRare in the epic Foodverse as they update their NFT menu with the healthiest meals. Tighten your aprons and get ready to mint the entire collection only at play.onerare.io.

Portronics, a prominent player in India's digital and portable consumer electronics retail sector, unveils the Beem 420, promising an immersive cinematic experience like never before. This compact multimedia projector promises to revolutionize your viewing habits, effortlessly transforming any wall into a colossal screen and your living space into a home theater.

Beem 420 redefines entertainment by instantly converting any flat surface into a dynamic entertainment canvas, allowing you to relish movies, sports, presentations, video conferences, and more. Delivering crystal-clear Full HD 1080p content on a screen that can extend up to 250 inches, it boasts a brilliant 3200 Lumens brightness and a remarkable 30,000-hour LED lamp life, ensuring vivid, sharp imagery on virtually any white surface. This versatile projector incorporates intelligent built-in sensors, facilitating hassle-free vertical keystone and focus adjustments, permitting placement at various angles without the need for a stand or tripod, and projecting content up to 8.1 meters away.

The Beem 420 offers an array of connectivity options to accommodate different devices. With two HDMI ports for laptops and media players, an AV input for older DVD players and conventional set-top boxes, a USB port, a micro SD card slot for personal videos, and headphone and Bluetooth outputs for immersive audio, this projector covers all your entertainment needs. Its wireless screen mirroring feature transforms your smartphone, tablet, and laptop into portable entertainment hubs, accessible anywhere. Additionally, the 5W internal speaker ensures an engaging audio experience. The Beem 420's portability enhances its user-friendliness, enabling easy setup and control through the included remote, whether in your home, backyard, or a friend's place, making it an ideal gift choice.

The Portronics Beem 420 Portable Projector is available in the market at an attractive price of Rs 11,999, backed by a 12-month warranty. Customers can purchase this product through the official Portronics website (Portronics.com), Amazon.in, Flipkart.com, and various online and offline retail outlets.

Flash.co, founded by Ranjith Boyanapalli, has proudly announced the successful completion of its $6.7 million Pre-Series A investment round. Blume Ventures led the round, with co-leadership from existing investor PeerCapital, and participation from other loyal backers like White Venture Capital and Emphasis Ventures. This capital infusion elevates Flash.co's total funding to an impressive $12.5 million, strengthening its position as the leading lifestyle app for power shoppers and unveiling the world's first shopping-exclusive email platform.

Remarkably, Flash.co has achieved this funding milestone in just five months since its app's launch in April 2023, underscoring its rapid consumer adoption. The Flash.co email platform has processed more than 8 million emails to date, with users placing over 1 million orders spanning across 1000+ brands using their Flash.co email IDs. Users also benefit from the convenience of importing orders from multiple Gmail accounts directly into the Flash.co app. Flash.co is now poised to accelerate its impact on the Indian retail landscape, utilizing fresh funds for strategic talent acquisition and infrastructure enhancements. Furthermore, the company is embarking on an ambitious international expansion plan, aiming to establish a global presence by 2024.

Karthik Reddy, Co-Founder and Managing Partner of Blume Ventures said, "The concept of simplifying an individual's digital commerce journey by consolidating it into a unified mailbox, thus delivering substantial benefits to customers, is a compelling proposition whose time has come. We partnered with Ranjith, inspired by his bold ambition to create a world-class product in India with global resonance."

Ankur Pahwa, Managing Partner of PeerCapital said, "We are thrilled to double down on Flash, as Ranjith's ambitious vision positions Flash as a potentially transformative global company. We are excited to be part of Flash's journey in empowering discerning shoppers by simplifying their shopping experience through its core feature of aggregating all orders in a single email platform, unlocking endless possibilities for consumers and brands to enhance the shopping experience."

In India alone, there are currently 25 million power shoppers, responsible for nearly 70 percent of online shopping revenue, and their numbers are projected to grow to 65 million by 2030. These power shoppers face challenges related to spam, order tracking, and a lack of rewards. Flash.co addresses these challenges by offering seamless order tracking, a spam-free inbox, spending insights, and personalized lifestyle rewards tailored to individual shopping behaviors. Recognizing the global relevance of these issues, Flash.co intends to launch and expand internationally in the coming year.

Ranjith Boyanapalli, CEO and Founder of Flash.co said, "From processing our very first email to surpassing 8 million in just five months is a testament to the trust and support of our users. A heartfelt thank you to our ever-expanding community of power shoppers! We are delighted to welcome Blume Ventures to Flash. Flash is a category-defining global consumer tech product that will benefit from Blume's expertise. Having PeerCapital co-lead the round is a significant validation of our product, team, and vision. We are just getting started, and I am extremely excited to have such high-quality investors on board as we embark on the next phase of growth."

Flash.co boasts backing from prominent global venture capital firms such as Global Founders Capital, White Venture Capital, PeerCapital, Emphasis Ventures, Soma Capital, Zinal Growth, as well as renowned angel investors including Binny Bansal (Co-founder, Flipkart), Kunal Shah (Founder, CRED), Sujeet Kumar (Co-Founder, Udaan), and others. In 2022, Flash.co successfully secured a $5.8 million seed round and has since formed partnerships with over 70 distinguished brands spanning various categories.

SPAR Hypermarket, a prominent player in India's bustling retail landscape, has forged a strategic partnership with the Open Network for Digital Commerce (ONDC). This strategic collaboration entails the integration of SPAR Hypermarket's direct-to-consumer (D2C) catalog into the expansive ONDC network, offering shoppers the convenience of exploring a diverse range of products across emerging shopping apps within the network.

In a proactive response to the ongoing wave of digital transformation sweeping through the dynamic retail sector, SPAR Hypermarket has chosen to align itself with ONDC. This strategic move underscores their unwavering commitment to remaining at the forefront of the industry's evolution. By joining the ONDC network, SPAR Hypermarket gains access to a vast customer base within an ecosystem that fosters collaboration and fuels innovation. This partnership is poised to unlock new avenues for growth, ultimately enhancing the customer experience.

SPAR Hypermarket has carved a niche for itself as a destination that proudly showcases an extensive array of premium brands, including household names like Milton, Cello, Prestige, Borosil, Hawkins, and more. This sets SPAR Hypermarket apart as a reliable hub where customers can consistently discover an impressive selection of products from established and highly esteemed brands. Customers can anticipate a pricing strategy centered on everyday affordability and the most competitive rates for a wide range of Stock Keeping Units (SKUs).

This innovative approach ensures that customers can now relish the convenience and efficiency of doorstep delivery for Home and Living items sourced directly from nearby SPAR Hypermarket locations. This positioning solidifies SPAR Hypermarket's status as the preferred destination, providing customers with a dependable source for an extensive array of products from reputable brands.

By becoming a part of the ONDC network, SPAR Hypermarket seizes the opportunity to expand its influence and establish a stronger foothold in the market. This collaborative venture enables the hypermarket chain to tap into ONDC's extensive network of partners, encompassing delivery services and digital payment platforms. Consequently, operations are streamlined, and logistical efficiency is enhanced. This strategic decision empowers SPAR to present an even wider array of products and services to its clientele, further reinforcing its leadership in the hypermarket sector.

Vipin Bhandari, Managing Director and CEO of Max Hypermarket India Pvt Ltd shared, "We are delighted to offer our range of home and living products on the ONDC platform. As a leading player in the hypermarket space, we strive for innovation and agility in our business. Through our association with ONDC, we endeavour to amplify our reach, guaranteeing convenient access for consumers across the nation while offering them a remarkable experience."

The alliance between SPAR Hypermarket and ONDC also fosters a culture of collaboration and innovation within the retail ecosystem. Leveraging ONDC's technological capabilities, SPAR Hypermarket gains the capacity to explore new avenues for expansion, fine-tune supply chain activities, and introduce innovative solutions tailored to evolving customer preferences. This partnership serves as a testament to the shared commitment of both entities to drive industry-wide transformation and enhance the overall shopping journey.

Amidst the hustle and bustle of our lives, a profound and often overlooked beauty resides deep within us. Wellbeing Nutrition is thrilled to unveil a new campaign that reshapes our perception of beauty. This campaign is not just about tending to your physical appearance; it's about nurturing your inner self, recognizing that the path to true beauty begins from within.

Far from being a mere product promotion, this campaign aims to inspire young individuals to embrace a new perspective. It's a call to prioritize self-care and acknowledge the significance of nourishing both your body and your spirit with the right nutrition.

In the pursuit of genuine beauty, time holds no dominion. Wellbeing Nutrition is here to demonstrate how tending to your inner beauty can be effortlessly woven into your daily routine. This campaign serves as a friendly guide, catering to those who are embarking on their self-care journey and those who are already well underway.

Accompanying this campaign is a captivating short film, portraying the essence of everyday life and the subtle facets that define our individuality. It affirms that maintaining a proper diet need not be complicated; it is an endeavor that can be seamlessly integrated, even amidst our active lifestyles.

“The 'Beauty from Within' campaign is a hymn to the genuine beauty that resides within every soul. At Wellbeing Nutrition, we are driven by a mission to empower the youth to embark on a journey within. By nourishing themselves with proper nutrition and self-care, they can discover a timeless beauty that shines through their very being." said Saurabh Kapoor, Co-Founder of Wellbeing Nutrition.

oraimo, a brand renowned for its commitment to enhancing everyday life with a blend of style and practicality, proudly announces its association with actress Mrunal Thakur, marking a significant stride to broaden horizons in the retail industry in India. Mrunal Thakur, the National star known for her unwavering success and iconic roles in films since her debut in 2017, including Sonia in Love Sonia and Sira Mahalakshmi in Sita Ramam, joins hands with oraimo, a brand making waves in the audio accessories sector.

In addition to its remarkable presence in the retail industry, oraimo is making significant strides in audio accessories. Their diverse range of audio products, comprising headphones, earbuds, and speakers, is meticulously designed to deliver unparalleled sound quality, offering consumers a new world of unstoppable sound experiences. oraimo's commitment to innovation and cutting-edge technology ensures attention to every detail, from crystal-clear audio to ergonomic designs for maximum comfort.

Mrunal Thakur's collaboration with oraimo marks a new chapter for the brand, emphasizing that smart accessories go beyond technology, enriching our lives in profound ways.

Sachin Kapoor, Brand Head at oraimo, expressed, "Our journey has always centered around innovation, rejuvenating tech experiences. Partnering with Mrunal Thakur underscores our belief in technology that complements personal style. This collaboration reaffirms our dedication to tailoring technology to suit our daily lives."

oraimo has solidified its position as a pioneering force in the realm of inventive smart accessories, and this partnership aims to resonate with the national audience through this unique collaboration.

Through this collaboration and beyond, with their impressive lineup of accessories, oraimo isn't merely redefining technology; they are transforming it into an extension of everyone's personality in the retail landscape of India.

The Love Co renowned for its unwavering commitment to self-care, presents "Kiddums," its latest breakthrough in the realm of children's skincare.

Kiddums emerges as a response to a pressing need in the market for safe, natural, and efficacious skincare solutions tailored specifically for children. What sets Kiddums apart is The Love Co.'s dedication to transparency. The packaging and website prominently feature comprehensive ingredient lists along with explanations of their benefits, empowering parents to make well-informed choices.

Kiddums boasts dermatologist-tested formulations that guarantee both safety and effectiveness for all skin types, including the most sensitive. The brand's unwavering focus remains on using natural and gentle ingredients, adhering to the highest quality standards.

The product range offered by Kiddums is extensive, encompassing gentle cleansers, nourishing moisturizers, high SPF sunscreens, soothing oils, and more. Each product is meticulously crafted to deliver the utmost care and protection to children of all ages, from newborns to teenagers.

The Love Co. transcends being a mere brand; it is a movement that celebrates diversity and authenticity. With the introduction of Kiddums, The Love Co. aspires to create a nurturing space where children can embrace their unique beauty and confidently express themselves.

Hemang Jain and Pulkit Jain, the Founders of The Love Co said, "We are delighted to introduce Kiddums to the world. Our mission has always revolved around empowering individuals to wholeheartedly love themselves, and we believe this journey begins in childhood. We remain steadfast in our commitment to delivering top-tier skincare products for children that nourish, protect, and provide peace of mind to parents."

The Love Co. products are readily available in WH Smith stores at airports and Tata 1mg offline stores. Furthermore, the brand has ambitious plans to expand its retail presence this year. Kiddums by The Love Co. is poised to become the preferred choice for discerning parents who prioritize the well-being of their children's skin.

AlphaTheta Corporation, a dominant force in DJ hardware and software through the renowned Pioneer DJ brand, is thrilled to announce its strategic alliance with Alphatec, an avant-garde provider of innovative AV technology solutions. This partnership aims to revolutionize the audio-visual landscape in India, introducing cutting-edge AV solutions tailored to a wide spectrum of industries and events. Established in 1994 as a division of Pioneer Corporation, AlphaTheta Corporation is the pioneer that ushered in the DJ industry with the world's first flat-top DJ CD player. This groundbreaking product reshaped the art of music mixing for DJs, and AlphaTheta has continued to lead with a series of innovative DJ and club equipment releases. These products have left an indelible mark on electronic music, with DJs and enthusiasts worldwide choosing AlphaTheta's gear. The company remains committed to pushing the boundaries of DJ technology, consistently staying at the forefront of the music industry.

AlphaTheta Corporation and Alphatec have united to usher in a new era of audio-visual excellence in India. Alphatec, possessing profound expertise in AV technology integration, coupled with Pioneer DJ's heritage of delivering premium sound and performance, has created a powerful synergy that promises to redefine the auditory and visual experience. This collaboration targets a diverse clientele, including event organizers, entertainment venues, corporate entities, educational institutions, and more. By harnessing AlphaTheta Corporation's cutting-edge audio equipment and Alphatec's proficiency in crafting comprehensive AV solutions, customers can anticipate flawless integration, unparalleled sound quality, and breathtaking visuals that will leave a lasting impression.

Yoshinori Kataoka, President and CEO of AlphaTheta Corporation said, "At AlphaTheta Corporation, our unwavering dedication to innovation and excellence continually motivates us to seek ways to elevate the audio experience. Our partnership with Alphatec marks a significant milestone on this journey. Together, we're not merely providing AV solutions; we're crafting unforgettable sensory experiences. Whether it's a live concert, a corporate seminar, or an educational event, our collaboration aims to establish new standards for audio-visual quality and performance. AlphaTheta/Pioneer DJ is thrilled to embark on this venture with Alphatec and usher in the future of AV technology in India."

Devasis Barkataki, Founder and Managing Director of Alphatec said, "Our collaboration with AlphaTheta Corporation represents a strategic alignment with our commitment to redefine events and spaces using state-of-the-art technology. By seamlessly integrating AlphaTheta Corporation's exceptional audio systems into our comprehensive AV solutions, we're not only empowering the DJ industry but also nurturing exceptional talent in India. Alphatec takes immense pride in spearheading this AV revolution in partnership with Pioneer DJ, and we eagerly anticipate the significant impact we will collectively achieve."

With a shared commitment to pushing technological boundaries and enhancing user experiences, Pioneer DJ and Alphatec have come together to usher in a new era of audio-visual excellence in India. Alphatec's deep expertise in AV technology integration, combined with Pioneer DJ's legacy of delivering premium sound and performance, has created a formidable synergy that promises to redefine the way sound and visuals are experienced. This collaboration caters to a diverse clientele, including event organizers, entertainment venues, corporate clients, educational institutions, and more. By leveraging Pioneer DJ's state-of-the-art audio equipment and Alphatec's mastery in crafting comprehensive AV solutions, customers can anticipate seamless integration, top-tier sound quality, and awe-inspiring visuals that will leave an enduring impact.

TECNO, a renowned global pioneer in cutting-edge technology and innovation, is thrilled to introduce the MEGABOOK T1, marking its remarkable entry into India's AIoT ecosystem. With its unparalleled performance, enduring usage, and exquisite design, the MEGABOOK T1 is poised to redefine user expectations when it comes to laptops. This extraordinary device, honored with the Product Design Award at the esteemed German Red Dot Awards for its exceptional design that harmoniously balances functionality and quality, is tailor-made for individuals who seek top-tier efficiency alongside unmatched aesthetics, reflecting their unique style and refined preferences.

The MEGABOOK T1 stands as a testament to sleekness, measuring a mere 14.8mm in thickness and weighing a feather-light 1.56kg. Forged from premium nano-aluminum alloy, it effortlessly blends sophistication with durability. Its lid opens with graceful ease using just one hand, adding an element of convenience to its inherent elegance. Offering a flexible 180-degree bending angle, the MEGABOOK T1 adapts seamlessly to your preferences. This laptop is available in three captivating colors—Denim Blue, Space Grey, and Moonshine Silver—making it a personal style statement.

Setting new benchmarks, the colossal 70Wh battery ushers in a spectacular 17.5 hours of uninterrupted battery life—an unparalleled feat in its category. TECNO's 65W PD Ultra-fast charger ensures that you spend more time being productive and less tethered to an outlet. Furthermore, the generously sized VC cooling system maintains the MEGABOOK T1 at optimal temperatures, even when tackling demanding tasks.

Under the hood, the MEGABOOK T1 packs the formidable might of Intel's 11th Gen Processors. Available in three configurations—Core i3, Core i5, and Core i7—the T1 can be tailored to your specific needs. Accompanied by up to 16GB of RAM and super-fast SSD storage options up to 1TB, the MEGABOOK T1 guarantees a lag-free multitasking experience and lightning-fast data access. This potent combination ensures that every task, be it intensive work projects or multimedia entertainment, is handled with unwavering efficiency.

The MEGABOOK T1's 15.6” FHD+ display, boasting 350 nits brightness and 100% sRGB high gamut, delivers vibrant visuals and lifelike colors. The laptop's four-level backlit keyboard enhances usability under varying lighting conditions, whether indoors or outdoors. With TÜV Rheinland Eye Comfort Certification, your eyes receive care even during extended usage. The MEGABOOK T1 further integrates a 2-in-1 power key with a fingerprint sensor for enhanced security and a 2MP FHD privacy camera to safeguard your privacy. Immerse yourself in DTS X Immersive Sound, powered by TECNO Audio Lab, and revel in crystal-clear audio quality. Lastly, with an array of connectivity options—including 9 ports like USB 3.1 Type C and HDMI1.4—the MEGABOOK T1 offers unparalleled versatility.

"TECNO's MEGABOOK T1 sets a new paradigm in the world of laptops, seamlessly fusing exceptional performance and striking aesthetics. This ground-breaking device is a testament to TECNO's relentless pursuit of innovation, offering an unparalleled computing experience that meets the demands of today's dynamic users," said Arijeet Talapatra, CEO, TECNO Mobile India.

TECNO's MEGABOOK T1 exemplifies the brand's commitment to delivering innovative technology that seamlessly integrates into users' lives.

In a heartwarming initiative aimed at celebrating the joys of motherhood and providing crucial support to new mothers in making informed product choices for their newborns, Flipkart, India's leading e-commerce marketplace, is bringing happiness to the lives of over 20,000 new mothers across the nation. The campaign, aptly named 'Empowering Mothers, Nurturing Futures,' is a collaborative effort with more than 50 hospitals spanning eight major Indian cities. Its mission is to guide mothers through their motherhood journey by offering a diverse array of essential baby care products.

India has witnessed a surge in health consciousness and a heightened focus on hygiene and nutrition among young parents, leading to an increased demand for baby care products. According to a recent EMR report, the Indian baby care product market is projected to grow at a robust CAGR of 14.02 percent from 2022 to 2027.

Recognizing the evolving needs of modern Indian parents, Flipkart underscores the significance of providing top-notch baby care products that prioritize the well-being, hygiene, and nutrition of infants. The Baby Care category on Flipkart boasts an extensive selection of products from reputable brands, solidifying its position as the preferred destination for parents seeking the best for their little ones. With an expansive portfolio featuring over 1,000 brands and a multitude of products from more than 5,000 sellers, Flipkart offers a comprehensive solution for all baby-related needs.

As Flipkart launches its heartwarming BabyCare campaign, it simultaneously embarks on a mission to bring joy to new parents by presenting them with thoughtfully curated hampers to address their immediate requirements. These hampers include products from renowned partner brands such as MamyPoko, Himalaya, Cetaphil, Dabur, and Bumtum. Flipkart has forged partnerships with over 50 hospitals in prominent cities like Patna, Ranchi, Kanpur, Gurgaon, Chandigarh, Bangalore, Dehradun, Kolkata, Hyderabad, and Pune, ensuring the distribution of these bundles of happiness in maternity wards.

Flipkart's unwavering commitment lies in facilitating access to high-quality, affordable, and safe products, ultimately fostering a responsible community of parents who are determined to choose nothing but the best for their precious children.

Shopsy by Flipkart, India's rapidly growing hyper-value e-commerce platform, is excited to unveil its biggest shopping extravaganza of the year, the 'Grand Shopsy Mela.' Building upon the resounding success of its previous two editions, the platform is gearing up to provide a lavish shopping experience and irresistible prices to millions of customers from September 12th to 17th, 2023. The Grand Shopsy Mela is all set to present customers with a diverse range of products, starting as low as Rs 9, making it a breeze for shoppers to fulfill their wish lists this festive season.

With the festive season around the corner, it's that time of the year when customers eagerly celebrate with their loved ones. Value-conscious consumers are always on the lookout for products that offer maximum bang for their buck, especially during festivals when they plan their purchases meticulously to ensure budget-friendly shopping. Keeping this sentiment in mind, Shopsy encourages customers to indulge generously during the Grand Shopsy Mela by offering an extensive selection of value-driven products.

Delivering unmatched value to every corner of India, the Grand Shopsy Mela will feature special offers, including deals under Rs 25 and Rs 50, Sarees starting from Rs 109, Kurtis from Rs 99, T-shirts from Rs 89, Earrings from Rs 15, Sunglasses from Rs 39, and many more products across various categories. With a multitude of sellers participating on the platform, Shopsy has become the ultimate destination for festive shopping this year. Shoppers across India will have access to a vast array of over 50 lakh products spanning categories such as fashion, beauty, home, accessories, and more. As part of this festival, Shopsy will also introduce fancy store products like scrunchies, bindies, and earrings on its platform, offering millions of products online at budget-friendly prices.

Kapil Thirani, Head of Shopsy, Flipkart, remarked, "As the festive season approaches, we at Shopsy are dedicated to enhancing the online shopping experience for Indian consumers. Shopsy has rapidly become a household name and the country's preferred 'value' shopping destination in just two years. As we step into the latest edition of the Grand Shopsy Mela, we are committed to increasing our efforts to provide unmatched value, quality, and accessibility. Our vision is to democratize online shopping and make e-commerce accessible to customers across the length and breadth of the country. Fueled by affordability, the Grand Shopsy Mela will cater to every consumer's needs, inspiring Indians nationwide to shop online for all their festive requirements."

Leading up to the festive season, Shopsy is encouraging customers to shop without constraints. Collaborating with actor and singer Ayushmann Khurana, Shopsy is championing the hypervalue narrative. The platform will also enlist popular influencers and TV celebrities like Priyank Sharma, Ridhi Dogra, and Siddharth Gulati to amplify the campaign and connect with its diverse customer base across different regions.

FITPASS, India's leading fitness and wellness platform, is thrilled to unveil an engaging brand film series that champions the concept of 'Your Fitness Your Way,' a flexible and personalized approach to fitness and well-being. Comprising eight captivating films, this series underscores FITPASS's commitment to revolutionizing the fitness landscape, making it inclusive, cost-effective, and tailored to each individual.

These films position FITPASS as the ultimate destination for fitness and wellness in India, advocating a holistic well-being philosophy. The series challenges conventional fitness norms, emphasizing that fitness is not a one-size-fits-all concept, doesn't need to be expensive, and should not be rigid. Through these films, FITPASS showcases the daily fitness journeys of everyday people, highlighting the platform's diverse offerings catering to individual needs.

The initial films emphasize FITPASS' convenience, flexibility, and comprehensive services. The first film portrays the challenges faced by professionals in incorporating fitness into their busy lives and demonstrates how FITPASS empowers users to create personalized fitness routines that align with their lifestyles. The second film highlights the importance of healthy eating, with users gaining access to expert nutritionists for customized diet plans through FITFEAST, allowing them to achieve their goals without giving up their favorite foods.

The upcoming six films, scheduled for release in the near future, will champion the democratization of fitness and showcase FITPASS's adaptability. The goal is to inspire people of all ages and fitness levels to embrace healthy habits and integrate fitness into their daily lives. These films depict individuals engaged in various daily activities, from office work to celebrations, dining out, and business travel, vividly demonstrating FITPASS's universal accessibility to fitness.

Akshay Verma, Co-Founder of FITPASS, commented, "Our brand films showcase FITPASS's adaptability and versatility, reflecting our commitment to democratizing fitness. We believe fitness is a personal journey, and everyone should set their own progress parameters. With FITPASS, we free you from unnecessary constraints, making fitness achievable without excessive effort."

In conjunction with the film series, FITPASS introduces the 'Fitster' community, where individuals actively pursue physical and mental fitness, regardless of age, much like food enthusiasts savoring great cuisine. This community recognizes that fitness is a personal journey with unique goals that should not be compared to others.

Arushi Verma, Co-Founder of FITPASS, said, "Our brand films mark a significant moment. The Fitster community offers a supportive environment for embracing personal fitness goals. A Fitster is anyone who desires to stay physically and mentally fit. They believe that everyone's fitness regimen, frequency, intensity, choice of workouts, and diet should be based on personal preferences and not compared or evaluated against someone else's standards. Through our films and the Fitster Community, we aim to promote a flexible approach to fitness for a happier and healthier life."

The first brand film is now live on the FITPASS website and social media platforms, showcasing the platform's commitment to holistic fitness. Join the Fitster community today and embark on a transformative fitness journey. 

Parineeti Chopra has announced her investment in Tritiyaa Fine Jewellery, founded by the renowned entrepreneur Kanthi Dutt, generating a buzz of anticipation among her audience.

Entrepreneur Kanthi Dutt recently unveiled his latest venture, Tritiyaa Fine Jewellery, an opulent jewelry boutique brand set to open its doors on September 8, 2023, in Jubilee Hills, Hyderabad.

Expressing her enthusiasm for her investment in the brand, Parineeti Chopra shared, "Jewelry is a timeless treasure that transcends generations. I'm thrilled to partner with this new-age jewelry boutique brand. I'm extremely excited about this collaboration with the young and dynamic entrepreneur Kanthi Dutt. This partnership goes beyond just financial investment; it signifies our shared vision of redefining elegance and style in the jewelry world."

Kanthi Dutt spoke about his association with Parineeti, stating, "She exudes cheerfulness and positivity. I was seeking someone who resonates with my jewelry style, and Parineeti, being a newlywed, understands the significance of jewelry for a bride. Together, we aim to create statement pieces that speak volumes about the bride on her special day. I can't wait for Parineeti to showcase our collection during her wedding."

Entrepreneur Kanthi Dutt shared, "My love for jewelry represents the celebration of life's precious moments. At Tritiyaa, each piece is a work of art, and every moment is a celebration. We offer an exclusive gold and diamond jewelry collection, including uncut, Victorian, and rare precious stones. Our partnership with Parineeti will elevate Tritiyaa to new heights, and my excitement knows no bounds."

Tritiyaa Fine Jewellery is a comprehensive jewelry brand committed to offering top-quality and exquisite designs. Located on Road Number 36, Jubilee Hills, Hyderabad, the brand plans to expand into multiple locations, including Bombay, Bangalore, and Visakhapatnam.

Renowned fashion designer Archana Kochhar captivated the audience at New York Fashion Week (NYFW) with her spectacular presentation of the 'Anant' collection at High Water rooftop, New York. This highly anticipated event seamlessly blended the grace of Indian weaves with the contemporary spirit of Indian women and Independent India.

The collection is artfully divided into three segments. In collaboration with the Government of Maharashtra, Archana introduced vibrant rani pink hues and modern silhouettes, showcasing the handwoven Paithani Sari. The Maharashtra Government's gracious endorsement of the collection included support for the splendid sari fabric, presented in the 'Maharashtra Heritage' segment that celebrates the state's rich cultural heritage.

The 'Global Resilience' segment symbolizes globalization and features the global cobalt 'sari-gown silhouette,' signifying a woman's resilience in balancing the divine masculine and feminine aspects. The final segment, "Diversity in All Shades," incorporates delicate pastel hues celebrating the diversity of the female form in all shapes and sizes, paying tribute to the inherent beauty of every woman.

The name 'Anant' perfectly encapsulates the collection's boundless possibilities, drawing inspiration from the rich tapestry of Indian culture and its ever-evolving nature. The show's highlight was the beloved Miss World 1997, Diana Hayden, who graced the New York runway in an exquisite piece, while the Jikaria Sisters delivered a captivating opening act. Adding to the grandeur, Digital Creators Manav & Unnati confidently showcased their exquisite looks.

In an eco-friendly endeavor, Archana incorporated "ahimsa silk," a silk variety that doesn't harm silkworms during production. Speaking about the collaboration, Sudhir Mungantiwar, Cultural Minister of the Maharashtra Government, expressed pride in supporting Archana Kochhar's 'Anant' Collection, which beautifully celebrates Maharashtra's rich cultural heritage on an international platform like New York Fashion Week.

Archana Kochhar also expressed her gratitude for the Maharashtra Government's support, emphasizing the collection's tribute to Indian creativity on the global stage. Mihir Surana, CEO of NOFILTR. Group, highlighted the commitment to promoting cultural fusion and global creator collaboration, marking a moment of immense pride in partnering with Archana Kochhar and the Maharashtra Government for the 'Anant' Collection at NYFW.

In addition to the offline show, the presentation will be available online on NYFW's website, and the campaign video will feature creators Jissa Paul, Rajvee Gandhi, Just Janvi, and Molly Patel. The collection, in collaboration with the Maharashtra Government and NOFILTR.Group, reaffirms their dedication to cultural fusion and influencer-driven engagement.
 

Dialogues by Nirmals proudly presents an exclusive showcase of wallpapers in India, featuring the esteemed Spanish brand Coordonné. This unveiling introduces wallpapers from Coordonné's remarkable Aracne collection, characterized by eco-conscious materials crafted from natural linen and silk fabrics.

Hailing from Barcelona, Coordonné enjoys global recognition for its top-tier wall coverings and fabric selections. The Aracne wallpapers, now available through Dialogues, epitomize both opulence and environmental responsibility, catering to discerning and conscientious consumers.

The Aracne collection boasts a diverse array of designs, encompassing everything from charming historical ruins and captivating spring landscapes to dreamlike natural scenes, intricate geometric patterns, and serene Zen-inspired atmospheres. With numerous options and color variations to select from, the collection invites you to infuse captivating moods into any space.

Named in homage to Aracne, the legendary spinner and weaver of Greek mythology, this collection promises to infuse enchantment into the décor of your chosen space.

AstorMueller AG, the parent company of AstorMueller Shoes India, has recently revealed its acquisition of Salamander, a renowned footwear brand in Europe boasting a rich history spanning more than 120 years. Salamander now becomes part of AstorMueller's expanding portfolio, alongside esteemed labels such as bugatti, BAGATT, and Daniel Hechter.

Chairman of AstorMueller AG, Tim T. Müller, commented, "Salamander is a perfect complement to our multi-brand strategy." He continued, "This acquisition holds the key to unlocking synergies for us, given that Salamander's target audience differs from that of our existing brands. This strategic move ensures that all our brands have the necessary room for sustainable growth."

Once Europe's leading shoe manufacturer, Salamander was founded in 1905. Renowned for its timeless designs, it boasts an impressive brand awareness level exceeding 80 percent across Europe. Following the acquisition, AstorMueller plans to establish dedicated design and sales teams to modernize the brand while preserving its distinctive identity.

Sandip Baksi, COO India said, “This acquisition is another feather in our cap after the successful launch of the BAGATT and bugatti brands in the Indian retail market.  While the current focus is to expand and establishthe bugatti and BAGATT brands in the Indian market, itwon’t be long before we bring our other brands like Salamander to India.”

Madmix, under the umbrella of Mel Sante Food Production Pvt. Ltd., has achieved a significant milestone with a substantial investment infusion in its pre-seed funding round, valuing the company at approximately Rs 12 crore. This exciting development is spearheaded by Prime Securities and boasts participation from prominent investors such as Authum Investments and Team India Managers. The injected capital will be strategically allocated towards bolstering marketing endeavors, expanding the sales team, and fueling future product innovations.

This strategic financial boost propels Madmix into a new era of growth and opportunity, following two years of determined bootstrapping. Remarkably, despite limited financial resources, the company has successfully expanded its global footprint, reaching markets in Nepal, Hong Kong, New Zealand, and the USA. Moreover, it has left a significant imprint in India, with its products gracing the shelves of over 650 stores nationwide.

Furthermore, in tandem with Madmix's recent rebranding and forward-looking approach, the company is primed to ascend to greater heights within the realm of health-conscious and innovative foods.

Madmix offers a diverse array of ready-to-eat snacks crafted from millets like jowar, spanning across five distinct flavors. Additionally, they offer a millet-based ready-to-cook range, encompassing dosa, idli, chilla, bread mix, and flour mix. Madmix remains steadfastly committed to substituting unhealthy eating habits with wholesome food options, perpetually engaged in the pursuit of innovation and the development of novel products.

Gaurav Palrecha, Founder and Director, Madmix said, “We're thrilled by the incredible support our investors have shown – it's a true validation of our journey into the realm of madness. Consumers are becoming more conscious and are making healthy choices and we want to support them in their journey. These funds will enable us to achieve our growth numbers and we're just getting started!“

Apurva Doshi, Sr VP, Equity Capital Markets, Prime Securities Limited said, “In India, snacking is more than just what we eat, it is a tradition and an important part of our cultural identity, as quoted by report ‘State of Snacking Report: A Global Consumer Trend Study'. We think the Company is revolutionising the idea of snacking with its ready-to-eat snacks and ready-to-cook range. We strongly believe in the Company’s prospects and this funding will aid the Company as it marches on in its growth journey.”

Niru Kanodia, Director, Team India Managers Limited said, “The idea of mindful and healthy eating will drive the demand for snacking in India. We firmly believe that Madmix is rightly placed and offers balanced nutrition in every product combining with health and taste.”

GOAT Brand Labs has successfully acquired the remaining stake in Frangipani, a prominent children's nightwear and loungewear brand. This acquisition aligns with the terms originally outlined during the majority acquisition in 2021. Founded in 2012 by two mothers based in Mumbai, Frangipani has gained widespread recognition for its ultra-comfortable kidswear products over the past decade, solidifying its presence in the Indian retail market.

The founders, Sunaina Patel and Mansi Kilachand, had this to say about the acquisition, as they sell their stake and exit the company, "As founders of this business, which was started as a brand for our own kids and has always been a labour of love for us, we are happy that the partnership with GBL has been successful. We hope that in GBL's capable hands, the brand will achieve newer heights."

Rishi Vasudev, CEO and Co-Founder, GOAT Brands Labs, commenting on the development said, "Sunaina and Mansi have played a pivotal role in growing Frangipani over the last 10 years. With GBL taking full control, we will continue using all our D2C platform capabilities to accelerate the brand for the next level of growth. I wish the founders the very best and thank them for all their efforts in bringing the brand to this point."

In a bid to catalyze innovation and bring transformative changes to the e-commerce landscape in India, ONDC (Open Network for Digital Commerce) and Google Cloud have announced a strategic collaboration. Building upon their existing ONDC initiative, the partnership includes the launch of an India-wide hackathon and aims to enhance the accessibility of e-commerce for the next billion digital users in India.

ONDC represents the Indian government's flagship initiative to expand e-commerce in the country, where it currently accounts for only 10 percent of overall commerce. The primary goal is to onboard millions of last-mile stores onto the open network, thereby democratizing digital commerce across India.

The 'Build for Bharat' hackathon, spanning three months and attracting 100,000 participants, will play a pivotal role in fostering innovation. It seeks to address critical challenges faced by India's digital users, irrespective of their digital literacy, geographic location, or economic status. The hackathon envisions creating solutions that break down barriers to digital commerce. Additionally, it aims to cultivate an open ecosystem, encouraging developers, students, and startups to innovate within the ONDC framework.

Participants in the hackathon will benefit from mentoring, support, and resources to tackle common e-commerce hurdles. These challenges include enhancing supply chain visibility, achieving precise consumer personalization, and optimizing inventory management. The hackathon will offer a diverse range of interactive activities, including webinars, doubt-solving sessions, expert-led classes, and virtual community channels.

Earlier in June, Google Cloud and ONDC introduced the open-source ONDC Open Commerce solution. This solution streamlines the onboarding process for buyers and sellers onto the ONDC network. Since its launch, it has garnered significant interest, with over 20 e-commerce companies adopting the Open Commerce solution.

The next phase of this collaboration involves ONDC and Google Cloud expanding access to the network for buyers and sellers of all sizes across India, particularly in smaller cities. Google Cloud's generative AI tools will play a pivotal role in this expansion. Sellers will have the ability to enhance catalog quality and descriptions effortlessly, simplifying the creation of high-quality catalogs. Moreover, buyers and sellers will be able to conduct transactions using voice commands in regional languages. Google Cloud's Vertex AI platform will enable automatic catalog translation and empower users to complete the entire buying journey without typing a single word.

The ONDC and Google Cloud partnership promises to revolutionize the e-commerce landscape in India, making digital commerce more inclusive and accessible to all.

“Google Cloud and ONDC are helping create a more level playing field for all digital commerce companies, whether the largest businesses in the world or the smallest vendors in local markets. Our collaboration creates an opportunity for organizations India-wide to reach larger audiences and grow their businesses, ultimately transforming digital commerce adoption in the country,” said Thomas Kurian, CEO, Google Cloud.

T Koshy, MD and CEO at ONDC said, “We are at the cusp of revolutionizing e-commerce. This hackathon will serve as an ideal launchpad, enabling us to discover numerous gifted individuals and organizations with inventive concepts. This, in turn, propels the drive for innovation for Bharat by solving countless pressing challenges faced by merchants and consumers both in metro cities and smaller towns. This hackathon is a step closer to our vision of forging an inclusive and accessible digital commerce arena for every Indian, transcending all backgrounds."

Raman Greens invites snack enthusiasts to embark on a delectable journey where health effortlessly blends with indulgence! In honor of the International Year of Millet, the brand is excited to introduce an initiative that promises to redefine your snacking habits. Raman Greens is on a mission to inspire consumers to embrace healthier alternatives without compromising on taste, and they have meticulously curated a range of nourishing and delightful products.

With an unwavering commitment to promoting sustainable practices and empowering local farmers, Raman Greens has undertaken the noble endeavor of championing the use of local millets, specifically the esteemed Kodo and Kutki varieties sourced from the tribal district of Dindori, Madhya Pradesh, India. Millets, being naturally gluten-free, offer a significant boost to digestive health. They are abundant in dietary fiber and protein, enhancing immunity, and are rich in antioxidants, making them a stellar dietary choice.

Crafted to foster a healthier and more sustainable lifestyle, Raman Greens has created a portfolio of exceptional value-added products that inspire consumers to prioritize health and well-being. In a bid to support local farmers and embrace a more eco-conscious existence, the brand is steadfast in delivering outstanding items that prioritize your health and overall wellness. Raman Greens is a Symbol of Holistic Well-being. By championing millet cultivation, they aim to contribute to the welfare of local farmers and uplift their livelihoods. Through their partnership with dedicated farmers, Raman Greens is paving the way for them to thrive while promoting sustainable agricultural practices.

Dr. Siddharth Chaturvedi, Executive VP at Raman Greens stated, "We believe that snack time should be a celebration of nourishment and flavor. With Raman Greens, we aspire to motivate individuals to make health-conscious choices without sacrificing the joy of snacking."

Join this remarkable journey towards healthier snacking choices and contribute to the well-being of local farmers while savoring the goodness of millets. Raman Greens' millet-based snacks are now available at retail stores, and you can also explore their products online at ramangreens.com.

Additionally, Raman Greens has introduced a diverse range of Millet-based corporate gifting hampers, available for booking on their website.

Aqualens holds a prominent position in India's contact lens market, renowned for its meticulous craftsmanship in producing top-tier lenses. The brand offers a diverse array of clear contact lenses, redefining the benchmark for visual clarity and comfort. These lenses present a comfortable alternative to conventional eyeglasses, delivering unparalleled vision correction tailored to the unique needs of each individual.

Aqualens clear contact lenses assure optimum comfort, providing a soft and natural sensation that lasts throughout the day. Endorsed by the US FDA, these lenses adhere to rigorous quality and safety criteria, boasting built-in UV-blocking technology to prioritize eye health by shielding against harmful UV rays.

Distinguished by their wider field of vision and durability, Aqualens clear contact lenses provide an unobstructed 180-degree view. With Aqualens' unwavering commitment to reliability, the brand assures safe and damage-free usage, underpinned by innovative design that guarantees uninterrupted vision in all weather conditions.

Engineered to cater to an active lifestyle, these lenses offer freedom of movement and crystal-clear vision, rendering them ideal for sports and daily activities.

For those curious to experience unmatched comfort and clarity, Aqualens offers a Clear Contact Lenses Trial Pack at an affordable price of Rs 99. This trial pack is readily available at retail stores and can also be purchased online through the official website at aqualens.in, as well as leading online platforms such as Flipkart, Amazon, and Lenskart.

India's foremost women's fashion brand, W, has enlisted the renowned Bollywood actor and entrepreneur Anushka Sharma as its brand ambassador. This partnership paves the way for the brand's forthcoming high-impact festive campaign, seamlessly merging the warmth of celebrations with a modern spirit. The campaign revolves around the idea that every festival carries a unique story, much like the stories of women themselves. It encapsulates the notion that women are at the heart of every celebration, encouraging them to embrace their individuality and 'Celebrate your story.'

Anant Daga, Managing Director of TCNS Clothing Co Ltd, expressed, "Anushka's vibrant personality and strong individuality harmonize perfectly with the brand's essence. Anushka personifies the inspiring and accomplished modern woman, effortlessly navigating diverse roles and embodying the true spirit of the W woman. Our festive collection, introduced alongside this campaign, takes on a fresh identity—a brand-new avatar. We are thrilled to welcome Anushka as the W woman."

The specially curated Festive Collection by W boasts its most extensive range of Anarkalis, Festive sets, dresses, and much more. It features an exquisite array of fabrics meticulously chosen to elevate the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures embellished with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of colored zari weaves, mirror work, and intricate dori work with sequin highlights adds a rich and diverse palette of textures and embellishments.

The 'Celebrate Your Story' campaign is set to make its grand debut on September 6th. Fashion enthusiasts and trendsetters can explore the complete festive collection at exclusive W outlets, as well as online at wforwoman.com. The collection will also be readily available at prominent large-format stores, multi-brand outlets, and online retailers, ensuring convenient access for fashion-forward consumers across the country.

Tata CLiQ Luxury, India's leading luxury lifestyle platform, introduces "Indi Finds," a dynamic store designed to captivate fashion enthusiasts and keep them in sync with the latest trends during the upcoming festive season and beyond. This initiative aims to enhance the representation of Indian labels and indigenous fashion brands on the platform. "Indi Finds" offers consumers an opportunity to explore the riches of Indian craftsmanship through a meticulously curated selection from niche domestic brands in the women's fashion category, where traditional artistry meets contemporary aesthetics.

While Tata CLiQ Luxury's "Indiluxe" boutique already showcases an array of prestigious brands deeply rooted in Indian heritage and craftsmanship across fashion, lifestyle, and home segments, "Indi Finds" adopts a different approach by enabling customers to embark on a journey of discovery. The store is dedicated to helping shoppers uncover a wide array of domestic fashion brands celebrated for their modern and sophisticated designs, providing an exclusive alternative to mainstream options.

During the initial phase of its launch, "Indi Finds" will primarily focus on women's apparel, featuring a carefully curated selection of ethnic wear, including kurtas, stylish co-ord sets, suit sets, and more, catering to the upcoming festive season. Additionally, a section for menswear will be included. Beyond the existing product range, the store will introduce 15 new homegrown brands in the festive fashion category. These brands are distinguished by their rich craftsmanship stories and competitive pricing. Among the featured brands are Anuja Banthia, B'infinite, Ek Katha, Grass and Sunshine, Karaj Jaipur, Khamaj India, Ganga Fashions, House of Manna, Monojolika, Mushio, Nero, Palak and Mehak, Radhika Jindal, Shibui, Ted Frede, and Zazu.

Gopal Asthana, CEO of Tata CLiQ, stated, "With the launch of 'Indi Finds,' our goal is to provide a platform for women consumers to discover contemporary domestic brands and enhance their shopping experience through occasion-based curation. These brands are known for staying attuned to the latest fashion trends, seamlessly incorporating them into their collections. Furthermore, they are renowned for their product quality and the artistry invested in their creations. We believe that fashion serves as a means of self-expression, and the handpicked selections available in the store empower women to express their individuality through their style this festive season."

The "Indi Finds" store will introduce 80 new premium fashion-forward brands for women, expanding its product range from apparel to encompass accessories and footwear for the festive season. With each season, the store will be refreshed to introduce new brands, satisfying the desire among women consumers to explore the latest offerings from domestic labels.

Prepare for a sonic revolution that promises to redefine your karaoke escapades! Portronics, a prominent player in the portable and consumer electronics market, proudly introduces its latest innovation – the DASH 2 Wireless Karaoke Mic with Built-in Speakers. This cutting-edge addition to their lineup of innovative gadgets, the DASH 2, represents a state-of-the-art wireless karaoke microphone, that seamlessly integrates powerful speakers, and allows users to savor the joys of karaoke anytime, anywhere.

Jasmeet Singh, Founder and Director of Portronics said, "We are thrilled to introduce Portronics DASH 2 – a symphony of innovation that brings together the joy of karaoke and the power of wireless technology. With DASH 2, we aim to create a seamless experience where everyone can embrace their inner performer and share their passion for music with the world. Whether it's a party, a gathering, or a personal serenade, DASH 2 is designed to elevate your vocal journey and amplify the magic of music. So get ready to harmonize, mesmerize, and amplify your vocal prowess with this cutting-edge masterpiece."

DASH 2 incorporates advanced audio technology to deliver crystal-clear sound projection, enhancing the singing experience for both performers and audiences. The microphone's superior noise-cancellation technology ensures that the user's voice takes center stage, while the built-in speakers produce pristine sound worthy of the grandest stages.

This sleek and modern microphone offers a 5-in-1 entertainment experience. Beyond being a microphone, it functions as a Bluetooth speaker, loudspeaker, recorder, voice changer, and even a nightlight. DASH 2 provides multiple sound modes, including speech mode, karaoke mode, professional mode, and original mode, making it suitable for various occasions such as car karaoke, classrooms, speeches, and home parties.

DASH 2 revolutionizes the karaoke experience by combining a high-quality microphone with built-in speakers, transforming any gathering, party, or casual get-together into a lively karaoke session filled with unforgettable memories and entertainment. Additionally, it features multiple RGB lighting modes, adding vibrant colors and setting the perfect ambiance for your performance.

Connectivity is paramount in today's fast-paced world, and the Portronics DASH 2 excels in this regard. With compatibility across a wide range of devices and platforms, including Bluetooth 5.3, FM transmitter, AUX cable, and wired headphone input, you can enjoy a seamless and integrated smart living experience. Furthermore, the Duet Mode (TWS) allows you to pair two mics for an unforgettable duet experience with a friend.

Designed for convenience, DASH 2 eliminates the hassle of wires and complex setups. Its wireless connectivity enables effortless pairing with smartphones, tablets, and other compatible devices. Users can access their favorite karaoke tracks from streaming platforms with precision. With up to 10 hours of playback, the wireless microphone ensures that the karaoke party never ends. Additionally, it features USB-C fast charging, allowing you to fully recharge the mic in just 3 hours.

The Portronics DASH 2 is available in the market at a discounted price of Rs 3,699 (MRP 4,999) and is backed by a 12-month warranty. Customers can purchase this product from the official Portronics website, Portronics.com, as well as from Amazon.in, Flipkart.com, and other online and offline stores.

Nestasia, the prominent lifestyle and décor brand, has unveiled its exciting venture into a fresh category by introducing a refined premium bed linen collection. This signifies a significant stride for Nestasia as it continues its mission to revolutionize the way people engage with their living spaces, demonstrating an unwavering dedication to excellence, innovation, and design.

With meticulous craftsmanship, the quilted bedcovers and pillow covers in this collection are meticulously designed to transform bedrooms into serene retreats that reflect individual tastes. This diverse collection showcases a wide range of sophisticated designs, encompassing timeless classics and contemporary embroidered patterns to cater to various aesthetic preferences. Crafted from pure, high-quality 100 percent cotton boasting a thread count of 300, these sets guarantee smooth, soft, skin-friendly, and breathable surfaces.

The bedcovers are skillfully quilted to enhance their durability, ensuring a lasting investment in comfort. The addition of an 80 gsm interlining provides thickness and comfort, making these sets versatile and suitable for use throughout the seasons. The collection encompasses a variety of embroidered designs with contemporary patterns that introduce a touch of modern elegance to bedrooms. These patterns draw inspiration from the natural world and human motifs, featuring continuous contour lines reminiscent of leaves, birds, and human faces. The bedcover and cushion sets are available in neutral colors designed to complement a wide array of room colors and décor themes. Remarkably, this luxurious collection remains accessible to all, embracing the essence of refined comfort at an affordable price point.

Aditi Murarka, Co-Founder of Nestasia said, “The new line of bed linen is a fine mix of all our three values of Quality, Utility and beauty. With this, we are introducing a  new dimension of comfort and style that effortlessly aligns with personal aesthetics, to truly Make Home Special.  This collection is meticulously crafted with intricate detailing by our in-house team of artisans, drawing inspiration from nature and contemporary art to transform bedrooms into relaxing havens for home lovers to unwind.”

As India prepares to embrace the joyous Festive Season, EVM brings a harmonious touch to the celebrations with the introduction of EnBar 2.0 - a blend of elegance, cutting-edge technology, and audio brilliance. Elevating your audio experience to unprecedented levels, EnBar 2.0 combines a stunning bar design with state-of-the-art technology, promising a captivating audiovisual spectacle that will transform your surroundings.

Introducing EnBar 2.0, a harmonious fusion of elegance and audio supremacy bundled into one remarkable package. Its exquisite bar design seamlessly integrates with any decor, infusing an element of sophistication into your environment. Yet, EnBar 2.0 is much more than aesthetics; it's a musical masterpiece poised to exceed your audio expectations.

EVM's latest innovation is not merely a speaker; it's a visual marvel. The enchanting RGB lights create an ambiance in your space that syncs with your mood and style. Witness your surroundings transform into a vibrant kaleidoscope of colors, harmonizing with the rhythm of your favorite tunes and adding an artistic dimension to your decor.

EnBar 2.0 also provides a plethora of connectivity options at your fingertips. Whether you prefer Bluetooth, USB, MicroSD, AUX, or FM, this speaker ensures effortless immersion in your preferred audio mode. Connect wirelessly, plug in your devices, or tune in to your beloved radio stations – the choice is yours.

Ankit Shah, COO of EVM, expressed, "On this joyous occasion of Raksha Bandhan, EVM is thrilled to present EnBar 2.0. As you celebrate the bond of love and protection, we offer a gift that beautifully resonates with the spirit of togetherness and celebration. EnBar 2.0 embodies EVM's dedication to innovation, aesthetics, and excellence. We firmly believe that every audio experience should be a work of art. EnBar 2.0 represents the fusion of technology and design, taking audio enjoyment to the next level."

Weighing just 625 g, it makes for the perfect companion for outdoor events, and its substantial 2500mAh battery ensures uninterrupted music for up to 12 hours.

With a built-in microphone, EnBar 2.0 seamlessly transitions from music to conversation without missing a beat. You can answer calls in Bluetooth mode, all while enjoying crystal-clear sound quality. Additionally, it features the convenient TWS function for an enhanced audio experience.

In keeping with Hundia Info Solutions Pvt. Ltd.'s unwavering commitment to customer satisfaction, the EnBar 2.0 is backed by a generous one-year warranty and a complimentary 'Free pickup and drop' service. With a network of 500 strategically located service centers across the country, customers can expect hassle-free after-sales support.

India's pioneering consumer electronics brand has introduced its latest innovation, the ROADEYE DASH CAM, designed with a range of advanced features tailored to the needs of modern-day millennial drivers. The RoadEye Dash Cam offers a comprehensive set of capabilities, including 360-degree views (front and rear), anti-theft safeguards, G-sensor protection, lane deviation alerts, and various other exciting features aimed at enhancing the driving experience.

Experience detailed visuals with the HD 1296P Dual Recording feature, capturing every twist and turn through the robust front and rear cameras powered by Sony IMX, ensuring a comprehensive view of your surroundings. The 3-inch LCD Touchscreen provides instant access to your recordings and facilitates easy navigation and detailed playback. Even in low-light conditions, the Pro Night Vision and 6-Glass Wide Angle Lens ensure high-quality recording.

G-sensor protection with AI-powered impact detection and seamless recording offers an added layer of safety. Real-time alerts from the ALDATM (Accidental Lane Departure Alerts) and FOCATM (Forward Object Crash Alerts) technologies provide secure navigation.

The Parking Monitor, equipped with an Anti-Theft feature, mitigates parking accidents and theft concerns. With Loop Recording and 24/7 Safety, you can continuously record your journeys, with older footage automatically overwritten after a designated time. The Timelapse Video feature allows you to transform your routine trips into exciting video clips for social media sharing.

The Crossbeats RoadEye Dash Cam enhances convenience through advanced wireless connectivity. The KACAM App acts as your road captain, offering easy control, GPS tracking, and the ability to share recordings via WiFi. Furthermore, OTA Support ensures your device remains updated with the latest enhancements, ensuring you always have access to cutting-edge features.

Abhinav Agarwal, Co-Founder of Crossbeats commented, "We have reimagined road safety by seamlessly integrating smart technology into the driving experience. Our newly launched RoadEye Dash Cam not only captures memories but also provides drivers with access to cutting-edge features that enhance their driving experience and help avoid unwanted traffic violation tickets."

The Crossbeats RoadEye Dash Cam, available at a competitive price of Rs 6999, is set to revolutionize the concept of driving safety. RoadEye will be available on Amazon starting from September 4th and will eventually be accessible through other channels, including the official website.

NuNectar, an emerging player in India's health and wellness retail industry, is thrilled to unveil Super Vita, a pioneering and wholesome health drink thoughtfully designed for children. The brand has introduced a groundbreaking digital campaign featuring Rakshanda Khan, a well-known television actor and a devoted mother.

It's alarming to discover that children can ingest up to 5kg of chemically processed refined sugar in a year, solely from what are marketed as "health drinks." What's even more concerning is that many of these purportedly healthy beverages often contain preservatives and artificial colors.

However, parents now have a reason to be relieved, thanks to the arrival of a new startup, NuNectar Foods, with a solution.

NuNectar's Super Vita is a junk-free super health drink for kids, enriched with 40 essential nutrients, and featuring a blend of three super grains: Barley, Bajra, and Wheat. Infused with the natural sweetness of jaggery and a delightful Swiss Chocolate flavor, Super Vita offers a delicious taste without compromising on health. What truly sets Super Vita apart as junk-free is its absence of refined sugar, added preservatives, and artificial colors. Therefore, every sip of Super Vita packs genuine nutritional value.

In a landscape often saturated with conventional messaging from established brands, NuNectar is boldly conveying authentic messages to its audience through a distinctive digital campaign. This campaign not only introduces the product but also underscores the paramount importance of comprehensive nutrition in a child's life. It emphasizes NuNectar's commitment to being a trustworthy partner for parents in nurturing their children's health and well-being. This approach has resonated exceptionally well with the audience, garnering overwhelmingly positive responses.

“Super Vita is probably the only junk-free health drink for kids in India that is power-packed with 40 essential nutrients known to aid muscle and bone growth, bolster immunity and help support brain development. For parents seeking a truly wholesome choice for their children, Super Vita is the go-to health drink. Super Vita is tested by an accredited lab and is reviewed and recommended by professional nutritionists for kids,” said Hermann Arora, Founder.

In a short span, Super Vita has gained considerable traction and is currently gaining popularity as the preferred kids' health drink on Amazon India. It is also available for purchase on the brand's website, accompanied by enticing offers.

Reliance Retail's recently introduced omni-channel beauty retail platform, Tira, proudly unveils its inaugural high-impact 360-degree campaign titled "For Every You," featuring renowned personalities Kareena Kapoor Khan, Kiara Advani, and Suhana Khan. This campaign by Tira serves as a heartfelt tribute to the diverse roles, emotions, and moods that individuals encounter in their lives. Its primary objective is to honor the profound influence of beauty in allowing people to express themselves during these significant moments.

Kareena, Kiara, and Suhana each personify distinct and unique facets of beauty, showcased individually in 30-second exclusive films. These films are dedicated to highlighting how varied perspectives, daily routines, and idiosyncrasies contribute to an individual's identity and define their interpretation of beauty. The campaign aspires to foster self-expression and empower individuals to embrace and articulate their true selves, regardless of where they stand in their personal journey of self-discovery in the realm of beauty.

The "For Every You" campaign is poised to create waves across prominent media channels, encompassing television, outdoor advertising, print media, digital platforms, events, in-store activations, and on-site engagements in the upcoming months. Tira's meticulously curated selection of top global and indigenous brands, coupled with enticing offers, promotions, and complimentary gifts upon purchase, ensures that Tira shoppers are presented with a delightful abundance of choices and opportunities.

Isha Ambani, Director, Reliance Retail Ventures Limited said, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty and skincare category and democratize beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it's about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”

Farmley, the renowned healthy snacking brand in India, has launched the next stage of its ongoing campaign, 'Healthy ko Rakhe Healthy.' This captivating initiative showcases Rahul Dravid in an iconic role, emphasizing the brand's extensive range of wholesome snacking choices and the importance of opting for premium, uncontaminated dry fruits and nuts.

In the promotional video, 'The Wall' of cricket assumes a memorable character, delivering some unforgettable lines in a creative twist: "Aaj inke pass badam hai, kismish hai, pista hai, walnut hai, anjeer hai, kaju hai, peri-peri makhana hai, tumhare pass kya hai…" The clip concludes with Rahul expressing astonishment, asking, "aur bhi hai?" as Farmley boasts a diverse selection of over 100 products. This assortment encompasses everyday dry-fruit essentials, trail mixes, and health-conscious snack options, along with innovative offerings like a dessert range crafted from dry fruits and pasta crafted from makhanas.

Aman Gupta, Head of Marketing at Farmley, explained, "We believe that Rahul's integrity, reliability, and credibility perfectly align with the values that Farmley upholds. Our 'Healthy Ko Rakhe Healthy' campaign aims to stress the importance of preserving the purity of dry fruits and nuts. While the initial film addresses 'No Kishmish Mein Mishmish, No Anjeer Mein Anjaan,' the second installment spotlights our extensive range of 100+ healthy snacking options, all curated from our signature dry fruits. We are confident that the audience will appreciate the union of two iconic worlds as Rahul unveils an unprecedented persona."

Farmley is rapidly gaining popularity as a modern, beloved healthy snacking brand. Favorites among consumers include their peri-peri makhanas and date bites. With over 100 healthy snacking products derived from their signature dry fruits, Farmley is committed to ensuring only the finest and purest nuts reach their customers. Through the establishment of deep connections with over 5000 trusted farmers and producers, the brand eliminates intermediaries and promotes equitable trade practices. Stringent selection processes and rigorous quality checks further guarantee product excellence. These products are readily available on various online commerce platforms, including Amazon, Flipkart, Blinkit, Zepto, Instamart, Big Basket, and are rapidly expanding their offline presence in modern and general retail outlets.

In today's fast-paced world, where everyone strives for improved nutrition without compromising taste, and amid rising protein deficiencies, Phab emerges as the perfect companion on your journey to a healthier life.

Phab's delectable offerings are brimming with protein and free from artificial sweeteners, trans fats, GMOs, and any undesirable additives. Their extensive range, comprising nutrition bars, protein milkshakes, energy bars, and protein bombs, is designed to make your transition to a healthier lifestyle effortless and enjoyable, ensuring you receive your daily dose of #ProteinForYourRoutine.

Founded by Gayatri and Ankit Chona, Phab is a manifestation of their personal experiences and their shared passion for crafting nutritious yet delightful snacks. Gayatri, a certified nutritionist, plays a pivotal role in product ideation and development, guaranteeing that Phab's offerings meet rigorous standards of quality and nutrition. Meanwhile, Ankit, a seasoned entrepreneur with over two decades of experience in the food industry, draws inspiration from his journey towards a balanced and healthy lifestyle, which he embarked on to overcome weight and health challenges since childhood.

Co-Founder and Nutritionist, Gayatri Chona, emphasized, "India faces a significant protein deficiency issue, and our mission is to make protein accessible to all while making healthy eating a delicious and fun experience. I believe in taking small steps to create substantial changes in life. With Phab, you can effortlessly transition to a healthier lifestyle anytime, anywhere."

Now, let's explore Phab's exceptional product lineup: Phab's Protein Milkshakes, featuring enticing flavors like mango and vanilla almond, stand out as their bestsellers. Their Protein Bars combine taste and nutrition seamlessly, providing you with high-quality, easily digestible protein essential for your daily routine. Meanwhile, their Energy Bars offer an indulgent snacking experience without any compromise. Flavors like Chocolate Brownie, Strawberries and Greek Yogurt, and Mocha Nut Fudge contribute to the irresistible appeal. Phab's latest introduction is a range of high-energy Granola Bars enriched with the goodness of rolled oats and sweetened with Arabic date paste, perfectly balancing between crispy and gooey. The Protein and Energy Bombs are small packets with a big impact, while their Protein Powders cater to those seeking supplementary nutrition for workouts, aiding in muscle building and repair.

What truly sets Phab apart is their unwavering dedication to both taste and nutritional value. Unlike many "healthy" snacks in the market laden with artificial sugars and lacking essential nutrients and fiber, Phab meticulously selects premium ingredients and collaborates with food scientists, nutritionists, and culinary experts to craft irresistibly delicious offerings. They also partner with Indian farmers to source indigenous superfoods like jowar and ragi for their products. Additionally, their gut-friendly range incorporates prebiotics—special plant fibers that nurture healthy gut bacteria.

Phab products are accessible at budget-friendly prices through online marketplaces such as Amazon, Flipkart, Tata 1mg, and Bigbasket, as well as renowned retail chains including Reliance Smart, Nature’s Basket, Foodhall, 24Seven, Wellness Forever, Noble Chemist, and many others.

Ankit Chona, the Co-Founder of Phab said, “With Phab, our mission is to make healthy snacking accessible to everyone, and I am thrilled about the positive impact we are making in people's lives!”

NEWME, a real-time fashion-tech company catering to the vibrant Gen-Z community in India and Southeast Asia, has just launched their inaugural digital campaign, #NEWMEEveryday, featuring the renowned actress Sanjana Sanghi. This groundbreaking campaign is set to redefine how Gen-Z girls in the region embrace fast-changing fashion trends, offering them an extensive selection of quirky, dynamic, and affordable clothing on a weekly basis.

The campaign perfectly aligns with NEWME's distinct pixelated chameleon logo, symbolizing adaptability, transformation, and a digital-first brand ethos. Clothing serves as a medium for self-expression, and through this initiative, the brand aims to empower Gen-Z women in India to choose from a multitude of designs and the latest styles. Recognizing the contemporary woman's desire to be unapologetic, uncompromising, and fearless in expressing herself, NEWME encourages today's women to experiment and embrace a new style every day, much like a chameleon adapts to its surroundings.

Sumit Jasoria, CEO and Co-Founder of NEWME stated, "The #NEWMEEveryday campaign encapsulates our belief in the power of transformation and adaptability. Through our weekly collection updates, we aim to offer our consumers the opportunity to reinvent themselves daily. Over the past year, our customers have shown tremendous support organically. With Sanjana on board for this campaign, we aim to expand our consumer base by raising awareness about our offerings. She embodies the spirit of the modern woman seeking constant renewal and self-expression through fashion. Her vibrant personality and keen fashion sense resonate perfectly with our brand and our customers."

Sanjana Sanghi, renowned for her roles in movies like 'Dil Bechara' and 'Rashtra Kavach Om,' has endeared herself to people across the country with her youthful charm and versatile acting. As the face of NEWME's latest digital campaign, #NEWMEEveryday, Sanjana brings her unique blend of modernity and elegance to the forefront.

Sanjana Sanghi added, "As a young woman, I value the art of self-expression through fashion. NEWME takes this empowerment to heart and beautifully mirrors my own journey. Memories of college days flood in - the endless quest for budget-friendly, perfect outfits for various events and auditions. Partnering with NEWME feels like a gift to my younger self, a chance to inspire fellow fashion enthusiasts like teenage Sanjana. Together, we embark on a journey to offer a wide range of affordable, stylish choices that cater to every taste and budget."

The campaign spotlights NEWME's commitment to unveiling new designs every week, allowing consumers to stay fashion-forward while enjoying free shipping on every purchase. NEWME caters to digital natives and is also available offline, ensuring a seamless shopping experience for young shoppers.

The campaign, conceived by Estoot, will debut on NEWME's social channels - YouTube and Instagram.

NEWME, the fashion-forward platform that has been making waves since its inception in 2022, is disrupting fast fashion with data and technology. The brand's mission is to empower over 500 million Gen-Z customers in India and Southeast Asia by offering transformative designs, affordable prices, and an exciting new collection every week.

As per a recently released Deloitte report, the government's Open Network for Digital Commerce (ONDC) initiative is proving to be a pivotal platform for the growth of vital sectors, including financial services, agriculture, manufacturing, and e-commerce retail in India. The Ministry of Commerce and Industry initiated ONDC as a project aimed at creating a supportive framework for small retailers to harness digital commerce.

ONDC comprises a set of specifications designed to foster open, unbundled, and interoperable networks rather than being a specific application, platform, intermediary, or software. Its primary objective is to aid MSME (Micro, Small, and Medium Enterprises) businesses in the retail sector in leveraging the rapidly expanding e-commerce market in the country.

The report highlights that ONDC presents financial institutions with an opportunity to engage with the MSME segment, which heavily relies on government schemes and non-banking financial companies (NBFCs) for credit.

The ONDC ecosystem is expected to digitize data related to SMEs, with the assistance of financial technology service providers who utilize transaction data. This digitalization of data will enable financial institutions to gain a deeper understanding of this customer base, allowing them to tailor products and services accordingly.

Furthermore, the report suggests that as ONDC usage increases in smaller towns and rural areas, banks will gain access to new markets and be able to provide specialized goods and services tailored to their needs.

According to a recent report by the Reserve Bank of India (RBI) committee on MSMEs, the sector faces a significant credit gap estimated at between Rs. 20-25 lakh crore (US$ 240-300 billion). The report acknowledges that the manufacturing environment has become increasingly challenging, exacerbated by factors like the COVID-19 pandemic, geopolitical tensions, disruptions in supply chains, component shortages, and fluctuating commodity prices. ONDC's presence of a substantial pool of logistics service providers is expected to help organizations optimize logistics costs and manage demand growth effectively, providing opportunities for the manufacturing sector to address challenges across the value chain.

The ONDC network will also prove beneficial in managing supply chain disruptions in the manufacturing sector. Original equipment manufacturers (OEMs) can readily identify alternative supply sources at competitive prices through ONDC, ensuring uninterrupted manufacturing operations.

Moreover, the report highlights the potential for the retail ecosystem, including brands, retailers, distributors, and suppliers, to engage with end-users and other members of their ecosystem as online sales gain prominence. ONDC can facilitate direct connections between brands and retailers or enable distributors to expand their reach and coverage.

Over the past few months, various categories such as groceries, food delivery, homes and furnishings, electronics, fashion and lifestyle, beauty and personal care, and pharmaceuticals have been utilizing the ONDC network with the support of multiple stakeholders.

Vegan lifestyle and fitness startup Fitspire has announced a collaboration with the new Indian thriller drama, Akelli, aimed at raising awareness about women's well-being. Akelli revolves around the gripping story of an Indian woman stranded among terrorists in Iraq, featuring Nushrratt Bharrucha in the lead role, showcasing her battle for survival and justice.

Fitspire has partnered with Akelli as a fitness ally in a campaign to highlight the brand's mission of empowering women through fitness. The campaign, titled 'Fitness ki jung, Fitspire ke sang,' will be broadcast on television, displayed on auto banners, shared across all Fitspire social media platforms, including YouTube and the digital space, as well as prominently featured on the Fitspire website.

Vipen Jain, Co-Founder of Fitspire expressed, "Our partnership with 'Akelli' is truly exciting. The movie encapsulates the spirit of an ordinary Indian woman facing adversity with unwavering determination. This deeply resonates with Fitspire's dedication to empowering individuals to conquer challenges and lead healthier lives."

Established in 2020, Fitspire is a direct-to-customer startup offering a range of 80+ vegan products and combos tailored for a healthy and active lifestyle. Led by two accomplished women co-founders, Nidhi Jain and Hinah Sawhney, the startup is on a mission not only to provide wellness products but also to build a community of wellness enthusiasts advocating the advantages of plant-based nutrition.

As a women-led startup that promotes a healthy and active lifestyle for women, Fitspire's collaboration with Akelli aligns seamlessly with its broader mission to inspire individuals to surmount obstacles through wellness.

Among Fitspire's product lineup is the Fit Women Multivitamin, a top-selling daily supplement for women containing 37 essential ingredients. Earlier this year, Fitspire launched a campaign aimed at promoting wellness for mothers of all ages.

"Akelli portrays the daily struggles and triumphs of women in India, showcasing their resilience and determination. This theme aligns seamlessly with Fitspire's mission to inspire women to overcome obstacles and prioritize their well-being," emphasized Vipen.

The wellness startup boasts a robust customer base of 1 million. Presently, Fitspire serves more than 15,000 pin codes across India, offering vegan wellness and fitness products derived from natural ingredient extracts. All Fitspire products adhere to international safety standards and are tested under FSSAI guidelines.

In today's saturated health supplements and wellness product market, authenticity and transparency are no longer mere buzzwords but essential requirements. KL Rahul, a dedicated sportsman and recent investor in HyugaLife.com, an online retail store for health and wellness, recognized the need for real action, driven by his personal life experiences. This realization led to the creation of the H-Tested Program, designed to foster a more health-conscious India. This unique initiative guarantees that everything available on HyugaLife.com not only lives up to its nutritional claims but also remains free from any heavy metals.

KL Rahul's motivation behind spearheading the H-Tested Program is rooted in the belief that transparency is paramount, and consumers have the right to know exactly what they are consuming.

KL Rahul expressed, "Partnering with HyugaLife.com for the H-Tested Program brings me immense satisfaction. My primary focus is on holistic health, and understanding the substances that become a part of my body is of utmost importance. This innovative program aligns with my values of unwavering quality and complete transparency."

It is evident that the prominent cricketer's commitment to ethical conduct extends beyond the cricket field, reflecting his strong belief in fairness and integrity both within and outside the sports arena.

To earn the coveted H-Tested badge, every product on HyugaLife.com undergoes a rigorous three-step evaluation process. Initially, an NABL-certified independent laboratory verifies the nutritional information listed on the product label. For instance, if a package claims to contain 25 grams of protein, this stage confirms its accuracy. Subsequently, products are meticulously examined for the presence of harmful heavy metals, in accordance with FSSAI's safety standards.

Once products meet the stringent criteria of the H-Tested Program, they are awarded the badge. This badge is prominently displayed on each product page, allowing customers to access detailed lab reports, empowering them to make well-informed choices.

Anvi Shah, the Founder and CEO of HyugaLife.com, elaborated, "The H-Tested Program is an extension of our commitment to building trust and authenticity. Our goal is to empower our customers to make informed decisions about their health. KL Rahul's involvement inspires us to promote health awareness nationwide and bring about positive changes in the health and wellness industry."

Shiprocket Fulfillment, a leading tech-enabled warehousing solution provider for both retail and e-commerce brands, has officially announced the inauguration of three state-of-the-art warehouse facilities strategically located in Gurgaon, Mumbai, and Bangalore. This expansion is part of Shiprocket's ongoing commitment to enhancing customer experiences and streamlining operations for its valued merchants.

With the goal of delivering cost-effective warehousing solutions to merchants, these facilities are poised to transform the fulfillment landscape. Among the trio, the Gurgaon warehouse boasts the largest footprint at over 2.2 lakh sq. ft., followed by Bangalore with 1.1 lakh sq. ft. and Mumbai with 1 lakh sq. ft. These facilities feature a generous clear center height of approximately 42 to 45 feet, G+3 Racking and Stacking systems, and Mezzanine Floors, all designed for efficient space utilization. They are engineered to withstand up to 1500 kg/sqft, ensuring robust inventory handling. Additional highlights include VDF flooring, climate-controlled roofing, a dedicated cold room for Health and Beauty Products, and direct connectivity to the National Highway for seamless transportation logistics.

Shiprocket currently empowers over 2.5 lakh merchants across India with its tech-enabled fulfillment solutions and operates more than 42 warehouses nationwide. The launch of these innovative facilities marks a significant stride toward Shiprocket's mission of expanding its nationwide footprint to approximately 3 million sq. ft. by the end of the current fiscal year, up from the current 2 million sq. ft.

Gautam Kapoor, Co-Founder of Shiprocket, expressed enthusiasm about the warehouse launch, stating, "We are excited to introduce these Grade ‘A’ cutting-edge warehouse facilities in Mumbai, Bangalore, and Gurgaon. Shiprocket has always been committed to equipping our merchants with the necessary tools and resources to thrive in the ever-evolving e-commerce landscape. By strategically broadening our footprint, we aim to provide cost-effective tech-enabled solutions to our merchants, enabling them to reach their customers more swiftly. This expansion aligns seamlessly with our mission to empower businesses and foster a cohesive ecosystem that fuels growth and prosperity for our partners."

Each warehouse's strategic positioning ensures Same Day (SDD) and Next Day Delivery (NDD) options, streamlining order processing and elevating customer satisfaction. These facilities are designed to cater to both B2C and B2B operations while adhering to FSSAI and marketplace standards. The commitment to technology, safety, and customer-centricity is evident throughout the facilities, featuring 5S Markings to enhance safety awareness, strict adherence to Fire and Safety protocols, and integrated management systems for efficient inventory control.

The Open Network for Digital Commerce (ONDC), an initiative led by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, has achieved a significant milestone in its journey. It proudly announces that over 50,000 restaurants are now actively participating in online food ordering through the Open Network, spanning 172 cities in India.

The remarkable growth of the number of restaurants on the Open Network is truly exponential, having surged from 500 in February 2023 to an impressive 50,000 by August 2023. This substantial achievement underscores ONDC's unwavering commitment to revolutionizing the landscape of online food delivery in India. From its initial restaurant joining in May 2022 to the inaugural order placed on September 30, 2022, ONDC has swiftly made remarkable progress, establishing itself as a pivotal player in the evolving world of online food delivery.

The Seller Network Participants (NPs) have played a crucial role in this achievement, actively onboarding restaurants and driving the growth of the Food and Beverage (F&B) category on the ONDC Network. These Participants include industry names such as Magicpin, uEngage, Bitsila, EkSecond, Growth Falcons, Mystore, nStore, and eSamudaay. ONDC sets an ambitious goal to double the restaurant count by the conclusion of 2023.

“This remarkable milestone is a testament to our team’s dedication and the invaluable support of our NPs. What started with our first order in Sept’ 22, the Network has onboarded over 50,000 restaurants till now!  As we continue to grow and expand, we are excited about the future of online food delivery in the all-new no-barrier e-commerce ecosystem and our role in shaping it,” said T Koshy, MD and CEO at ONDC.

Consumers can conveniently place online food orders through the ONDC Network using various Buyer Apps, including Paytm, Pincode, Magicpin, and Mystore, among others. 

PepsiCo India, a leading player in the foods and beverages industry, has officially become part of the Open Network for Digital Commerce (ONDC) Network, a strategic move aimed at enhancing the discoverability of their extensive product lineup for retail customers in India. Through collaboration with a diverse range of ONDC-affiliated seller applications, this partnership seeks to extend PepsiCo India's customer outreach.

Ahmed ElSheikh, President of PepsiCo India, praised ONDC's role as a centralized solution catering to diverse consumer needs, hailing it as a significant initiative by the Indian Government to reshape the national e-commerce landscape. He emphasized PepsiCo India's commitment to providing consumers with multiple avenues for sourcing their products and highlighted the company's dedication to innovation in their go-to-market strategies. The integration with ONDC, ElSheikh noted, represents a pivotal step in this journey. It not only enables the company to harness cutting-edge technology solutions for greater agility and speed to market but also reinforces their dedication to enhancing consumer experiences.

T Koshy, MD, and CEO, ONDC, said, “As ONDC Network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see PepsiCo India on board. PepsiCo India can now reach a wider customer base, while offering expanded choices for buyers on the network.”

PepsiCo India's extensive portfolio of consumer beverages and foods, including popular brands such as Pepsi, 7UP, Mountain Dew, Sting, Slice, Tropicana, Gatorade, Mirinda, Aquafina, Lipton, Lay’s, Kurkure, Doritos, Uncle Chips, and Quaker Oats, will now be readily available across the ONDC network, further enriching the retail landscape in India.

In a significant stride towards its growth strategy, Stylework Innovation Hub Pvt Ltd, India's fastest-growing coworking space aggregator platform, has appointed Vishal Narvekar as the company’s Chief Product Officer. Vishal brings with him a wealth of industry experience from his tenure with companies such as Honeywell International India Pvt Ltd and Johnson Controls USA. He is now poised to usher in a new era of innovation at Stylework, contributing to the company's mission of transforming the flexible workspace market.

Vishal Narvekar, CPO Stylework shared, “Innovation is the heartbeat of progress, and as the Chief Product Officer, I am driven to revolutionise the coworking industry through cutting-edge solutions. Embracing technology and fostering collaboration, we are building the future of workspaces with Stylework. My vision is to transform the coworking landscape in the world, creating spaces that inspire collaboration and foster growth, all powered by the SaaS platform driven by cutting-edge technology. Through that SaaS product called Corporate Product Suite (CPS), we aim to offer seamless access to the finest coworking spaces and services, revolutionizing the way workspaces are utilized.” 

Sparsh Khandelwal, the Founder of Stylework said, “We are glad to have Vishal in our Leadership team. His appointment marks an exciting new phase in our journey of expansion. Given his strategic mindset and profound industry knowledge, we are assured that Stylework will soar to greater heights, delivering unparalleled value to enterprises in need of flexible workspaces and coworking space providers. Moreover, we are assured that we will have a lot more new innovations."

With an impressive 16-year career in product management and design, Vishal Narvekar brings to Stylework a unique combination of technical expertise and visionary leadership. His educational background in BSc Physics and MCA provides a perspective that bridges the realms of science and technology. His commitment to fostering a culture of growth and innovation is evident in his strategic contributions to Stylework's achievements.

Vishal Narvekar envisions a future for Stylework that leverages the potential of IoT and smart devices. By integrating smart sensors and devices, Stylework aims to tailor workspaces to individual preferences, optimizing elements such as lighting, temperature, and more for maximum comfort and productivity. Furthermore, Artificial Intelligence and Machine Learning will play a pivotal role in shaping the future of coworking. By harnessing these technologies, the company plans to offer personalized recommendations, maximize space utilization, and provide data-driven insights to empower companies in making informed decisions.

Real-time inventory integration will be a game-changer for Stylework, granting users immediate access to coworking space availability. This will enable efficient booking optimization, ensure effective space utilization, and accommodate the evolving requirements of clients. With Vishal Narvekar at the helm, Stylework is poised to redefine the coworking landscape in India and beyond, positioning itself as a driving force for the next generation of workspace solutions.
 

Soothe Healthcare, the rapidly advancing personal hygiene company in India and the creators of Paree Sanitary Pads, proudly announces its role as a founding member of the Resource Efficiency Circular Economy Industry Coalition (RECEIC), represented by Paridhi Mantri, AVP of Product Innovation and Insights at Soothe Healthcare.

This groundbreaking coalition, conceived during India's G20 Presidency, is dedicated to advancing resource efficiency and circular economy practices on a worldwide scale. The coalition comprises 39 distinguished companies headquartered across 11 countries, all driven by a shared vision of promoting environmental sustainability and driving positive global change.

The inception of the RECEIC initiative emerged from the G20 fourth Environment and Climate Sustainability Working Group and Environment and Climate Ministers meeting, demonstrating a global commitment to address environmental challenges. With a resolute commitment to building a sustainable future, RECEIC is poised to make a significant impact by nurturing partnerships, fostering technological cooperation, and encouraging financial support for scalable solutions. This industry-led coalition represents a dynamic collaboration of diverse stakeholders, with Soothe Healthcare playing a prominent role as a founding member.

By joining forces with companies spanning various industries, Soothe Healthcare is honored to be at the forefront of RECEIC. This initiative is poised to reshape the global landscape by championing resource efficiency and circular economy principles, two essential pillars for sustainable development. With representatives from 11 countries, RECEIC leverages the collective strength of businesses to guide the world toward environmentally responsible practices.

Sahil Dharia, Founder and CEO of Soothe Healthcare said, "At Soothe Healthcare, we take immense pride in collaborating with diverse companies across industries as we stand united in our commitment to catalyze change through RECEIC. This visionary initiative is poised to revolutionize the world stage, championing the principles of resource efficiency and the circular economy – cornerstones of a sustainable future. With a harmonious convergence of thought leaders from 11 nations, RECEIC empowers enterprises to guide our planet towards a future that values environmental stewardship. Together, we forge a formidable alliance that not only propels innovation but also ushers in an era of conscientious practices, setting an inspiring precedent for the world to follow."

Paridhi Mantri, AVP of Product Innovations and Insights at Soothe Healthcare said, "We take pride in being part of RECEIC, a visionary initiative that transcends borders and industries. Through partnerships and collaboration, we have a unique opportunity to effect positive change, advancing resource efficiency and circular economy principles. Soothe Healthcare has always been a pioneer in thought leadership, more so when the cause is for the community. We believe in the power of conscious manufacturing and responsible business practices to shape a more sustainable future."

As a founding member of RECEIC, Soothe Healthcare reaffirms its commitment to promoting sustainable practices and a circular economy. With its international presence and expertise in conscious manufacturing, Soothe Healthcare is positioned to make meaningful contributions to RECEIC's mission. The company pledges unwavering support for the coalition's guiding principles, championing partnerships for impact, fostering technological cooperation, and facilitating finance for scalable initiatives.

With its robust manufacturing capabilities and a steadfast dedication to environmental stewardship, Soothe Healthcare is poised to play a pivotal role in shaping a more resource-efficient future, not only for India but for the global community at large.

Crossbeats, the premier smartwatch and wireless audio brand in India, has introduced its latest breakthrough, the Aura Smartwatch. Combining cutting-edge features with a striking design, the Aura Smartwatch is poised to revolutionize the smartwatch landscape.

Priced at Rs 3499, the Aura Smartwatch is available in four captivating color combinations: black bezel with a black strap, gold bezel with a black strap, gold bezel with an orange strap, and silver bezel with a silver strap. Its 1.46" AMOLED Display, boasting a brightness of 1000 nits, ensures a crystal-clear viewing experience, even under direct sunlight. The Always On display feature adds a touch of convenience.

The Aura sets itself apart with its seamless connectivity, thanks to Advanced Bluetooth Calling, powered by ClearComm technology. It introduces a novel Split Screen Display, allowing users to multitask effortlessly. With a battery life of up to 8 days and 15 days on standby, courtesy of a robust 300 mAh battery, the recently launched Aura Smartwatch keeps you linked without the need for constant recharging.

Embracing a rugged yet chic design, the Aura Smartwatch is engineered to withstand any adventure. Its aerospace metal case and marine watch band guarantee unwavering durability. The Encoder Crown, featuring a built-in mechanical knob, provides an intuitive means of navigating through features and apps. Furthermore, the device is voice assistant-enabled, seamlessly integrating with Siri and OK Google. Health enthusiasts will find satisfaction in the AI Health Trackers, delivering real-time data for over 123+ activities. The 4th Gen Biosensor Chip ensures precise monitoring of vital signs such as heart rate, blood pressure, SpO2, and sleep patterns.

Abhinav Agarwal, Co-founder, of Crossbeats said, “We are very excited to introduce Aura to the people and invite everyone to experience the blend of style, technology, and adventure that the Smartwatch offers." With an IP67 water-resistant rating, users can confidently take the Aura Smartwatch wherever life takes them, from the gym to outdoor escapades. It's not just a watch; it's a companion for every journey. Discover the world of limitless possibilities with the Aura Smartwatch.

One97 Communications Limited (OCL), the owner of Paytm, India's foremost payments and financial services company renowned for pioneering QR, mobile payments, and Soundbox technology, has unveiled a report titled 'India's Festive Wallet Outlook 2023' at the ET Martequity Summit 2023. This report, presented by Paytm Ads, is based on a survey conducted by Redseer Consulting and delves into the festive spending trends across various categories, as well as the surge in digital spending across payment platforms.

India's Festive Wallet Outlook 2023 highlights the increasing prominence of cashless transactions (a decline in cash-on-delivery transactions) during festive seasons in online sales, with approximately 75 percent of consumers favoring digital payment methods for their online shopping. It anticipates that mobile payments will become the primary payment method across all product categories during the forthcoming festive season.

As consumer preference leans increasingly towards mobile transactions, businesses are swiftly embracing digital payment options. As of June 2023, roughly 60 percent of all merchants and small-business owners have adopted e-payment solutions, facilitated by the rapid deployment of Paytm's pioneering QR codes and Soundbox devices.

According to the Redseer survey, Paytm has tripled its brand awareness among users, surpassing other payment platforms. The report also underscores Paytm's seamless integration into daily routines for tasks like bill payments, subscriptions, and digital services. It has evolved into a dynamic brand discovery and consideration platform, connecting users with relevant products during festive occasions.

Praveen Sharma, Senior Vice President at Paytm, stated, 'With nearly 75 percent of consumers opting for mobile payments during festive shopping, it enables marketers to deliver messages that resonate on a personal level. Paytm has emerged as a dynamic brand discovery platform, thanks to its extensive user base, playing a pivotal role in connecting users with brands and products during celebratory periods. With advanced targeting and innovative ad formats, Paytm Ads has effectively fostered meaningful customer interactions along the path to purchase.'

Paytm has facilitated seamless transactions and empowered users to embrace digital spending during festive seasons. The company's Gross Merchandise Value (GMV) from its Commerce Business, encompassing travel, movie and entertainment ticketing, deals, and gift vouchers, has witnessed a remarkable 63 percent year-on-year growth in FY23. Furthermore, the total GMV processed through Paytm during the festive months of 2022 surged by 40 percent, accompanied by an 85 percent increase in transactions. In July, the company boasted a monthly transacting user base of 9.3 crore, reflecting a notable 31 percent year-on-year growth during the previous festive season.

The report features success stories from various brands, including MyGlamm and the Singapore Tourism Board, that have effectively leveraged Paytm Ads in their marketing campaigns. By harnessing the power of digital transactions, over 400 brands have significantly improved engagement, increased sales, and nurtured lasting relationships with their customer base. Paytm Ads has disrupted the traditional offerings of numerous ad tech platforms through innovative ad solutions and precise targeting, establishing itself as one of India's foremost advertising platforms.
 

Platinum Guild International (PGI) India's Men of Platinum, synonymous with enduring values, proudly welcomes the renowned cricketer, Suryakumar Yadav, as the face of their latest campaign. This campaign unfolds through a series of captivating digital films, a television adaptation, and various content formats, all meticulously crafted to narrate Suryakumar's remarkable journey in parallel with the cherished qualities that platinum represents.

"A Minute with Men of Platinum X Suryakumar Yadav," a unique six-part mini-series, takes viewers on an immersive exploration of the cricketing sensation's life. It peels back the layers of his personal and professional journey, aligning them with the core values embodied by Men of Platinum: self-belief, courage, resilience, compassion, endurance, and authenticity.

Each installment in this series serves as a chapter, vividly portraying Suryakumar's evolution, from his roots in the vibrant streets of Mumbai to his shining moments on the international cricketing stage. With each unfolding chapter, the parallels between Suryakumar's unwavering spirit and the unique attributes of platinum become increasingly apparent, emphasizing the values of a true Man of Platinum.

"A Minute with Men of Platinum X Suryakumar Yadav" presents a sequence of powerful mini-episodes, each spotlighting a distinct facet of character that defines a Man of Platinum. The series commences with an inspirational episode, 'A Minute on Self-Belief,' celebrating Suryakumar's triumphant debut. Subsequent episodes delve into 'A Minute on Courage,' recalling a time when he faced a severe injury yet remained steadfast, and 'A Minute on Resilience,' paying homage to his indomitable spirit. 'A Minute on Compassion' shares poignant moments from Suryakumar's early days, including encounters with cricketing legend the master blaster. 'A Minute on Endurance' explores the shared value of enduring challenges, mirrored by both Suryakumar and platinum. The series culminates with 'A Minute on Staying True,' mirroring platinum's timeless authenticity, and Suryakumar's unwavering commitment to his game and himself, securing a place not only in cricket but also in the hearts of millions.

Complementing this narrative is content centered around the Platinum style statement and its significance.

Sujala Martis, Director - Consumer Marketing at Platinum Guild International – India said, "We have launched a new campaign for Men of Platinum featuring cricket star Suryakumar Yadav. Our aim is to merge the excitement of cricket with the brand's values, highlighting the rare traits that define genuine men of character and precious platinum. Today, platinum jewelry embodies a modern symbol of success, representing men whose success stories are built on these exceptional values. Suryakumar Yadav perfectly personifies these traits and is the shining star of our campaign."

Timed perfectly for the cricket and festive season, the Men of Platinum campaign featuring Suryakumar Yadav will receive extensive support across Television, Print, Digital, Social, and PR. The new Men of Platinum collection is now available at leading jewelry retail stores across India.

Aqua-based skincare brand Aqualogica, a part of Honasa Consumer with the flagship Mamaearth brand, is thrilled to announce a remarkable milestone. In just 18 months, Aqualogica has achieved a monthly revenue of Rs 12.5 crore, signifying a significant accomplishment in the brand's journey.

Aqualogica entered the market as a digital-first, hydration-focused brand tailored to the unique needs of Indian skin and its tropical climate. It stands out as one of the pioneering brands to adopt the Aquaporins-based approach to hydration, a Nobel prize-winning concept. Aqualogica's unwavering commitment to consumer-centricity and providing high-quality products customized for Indian skin has been instrumental in its rapid growth. This milestone comes at a time when the brand is expanding its product range, which includes six ranges and 50 SKUs, while simultaneously strengthening its online presence and expanding its offline retail network. Currently, Aqualogica serves over 1.2 million consumers.

Varun Alagh, Co-founder and CEO of Honasa Consumer Ltd commented, "The launch of Aqualogica is an extension of our philosophy of creating brands that address the personal care needs of millennials. Honasa Consumer has gained expertise in building brands with a digital-first approach, enabling us to convey our story and directly connect with consumers. Our established playbooks for launching and scaling brands are yielding positive results with each new brand we introduce, with Aqualogica being the latest example. We have always strived to deliver the best products and services to our customers, and this milestone reflects their trust in us, which we hope to uphold."

Aqualogica, a homegrown brand rooted in the idea that water is the source and foundation of all life, has launched a noble initiative called 'Water for All.' Through the support of consumers, the brand has made clean drinking water accessible to those in need. For every order placed on their website aqualogica.in, Aqualogica provides a person in need with access to clean drinking water. Over the past 18 months, the brand has adopted ten villages and positively impacted 10,000 lives by supplying 2.5 million liters of water.

Bonito Designs, India's foremost interior design brand specializing in full-home transformations, has once again partnered with acclaimed design luminaries Gauri Khan and Manish Malhotra to introduce an innovative concept called 'World Designs.' Following the tremendous success of their previous collaboration, this latest venture represents a more ambitious undertaking, poised to revolutionize the realm of interior design. This pioneering collaboration heralds a significant milestone in the field, fusing a diverse array of cultural influences, artistic ingenuity, historical narratives, and architectural elements to craft distinctive and tailor-made living spaces for clients throughout India.

'World Designs' transcends conventional boundaries by seamlessly blending international design elements with the Indian context, resulting in residences that harmoniously fuse global aesthetics with local subtleties. Gauri Khan and Manish Malhotra bring their exceptional expertise to the table, skillfully interpreting the rich design heritage of various regions, resulting in interiors that not only captivate the eye but also resonate emotionally. This partnership symbolizes a convergence of unparalleled design sensibilities. With a profound grasp of diverse design themes sourced from cultures worldwide, this collaboration aims to present a diverse array of interior design concepts that align with the tastes and aspirations of their clientele in India.

Gauri Khan said, "Design is my passion, and through 'World Designs', I am thrilled to continue this journey of crafting living spaces that resonate with beauty, culture, and emotions. Collaborating with Bonito Designs has been an inspiring experience, allowing both Manish and I to blend our design sensibilities to create something truly unique. Each space tells a story, weaving together global influences and personal aspirations. With 'World Designs', we're excited to bring our vision to life once again, transforming houses into homes that exude warmth, character, and elegance."

Manish Malhotra shared, "Collaborating with Bonito Designs has been a remarkable journey of innovation and creativity. Through this collaboration, we are not just designing spaces; we are crafting experiences that transcend time and trends. Design, for me, is a language that speaks of history, culture, and individuality and through ‘World Designs’, each design element tells a story that reflects the unique essence of the homeowners. ‘World Designs' is an exciting continuation of our collective vision, where we strive to turn dreams into reality, one design at a time."

Amit Parsuramka – CEO, Bonito Designs said, “Celebrating the fusion of creative genius and artistic vision, 'World Designs’ marks a defining moment in the evolution of interior design. This time the collaboration with Gauri Khan and Manish Malhotra transcends boundaries and redefines what it means to turn spaces into living stories. This partnership is not only a testament to our shared commitment to innovation but also a testament to the power of design to shape experiences. With 'World Designs 2.0', we are embarking on a journey to craft homes that encapsulate cultural narratives and timeless aesthetics, delivering unparalleled living experiences to our clients. This is a collaboration that goes beyond the ordinary – it's a harmonious blend of design, inspiration, and imagination."

Rishi Sharma, CMO – Bonito Designs added, "At Bonito Designs, we believe that great design has the power to transform lives. Our collaboration with Gauri Khan and Manish Malhotra for 'World Designs' is a testament to our commitment to bringing exceptional design experiences to our clients. This partnership is more than just a collaboration; it's a blend of design philosophies that transcend cultures and boundaries. 'World Designs' is not just about creating beautiful spaces; it's about crafting unique narratives that reflect individual stories and aspirations. With Gauri Khan and Manish Malhotra's design prowess and our innovative approach, we are set to redefine the very essence of interior design, making dreams come alive within the walls of homes."

Every project under "World Designs" will be a testament to the deep-rooted knowledge, creativity, and design prowess that Gauri Khan, Manish Malhotra, and Bonito Designs bring to the table. As trends evolve and new inspirations emerge, this collaboration is poised to revolutionize interior design, redefining spaces and experiences.

From intricate Moroccan patterns to the refined minimalism of Scandinavian interiors, "World Designs" promises to transport clients into their own dreamscapes. Bonito Designs' commitment to translating these global design themes into practical and aesthetically pleasing home environments, customized to meet the preferences of individual clients, sets a new benchmark in the industry.

In the realm of digital retail in India, the ONDC Connector plays a pivotal role in fostering inclusivity, fair competition, and efficient business operations. By streamlining connectivity through seller apps, it empowers brands to unlock their enhanced e-commerce potential.

In an era where technology shapes the shopping and selling landscape, the Open Network for Digital Commerce (ONDC) Connector emerges as the architect of seamless business transactions. With the full support of the Government of India, the ONDC Connector heralds a new era of interconnected e-commerce, poised to redefine how both buyers and sellers navigate the digital marketplace.

Gone are the days of isolated online shopping experiences. The ONDC Connector establishes itself as a digital gateway, forging connections among diverse digital storefronts, effectively breaking down barriers between platforms and facilitating effortless transactions. This dynamic technology transcends conventional boundaries, providing a unified space for transactions to unfold across a myriad of applications and platforms.

The groundbreaking technology by ONDC facilitates transactions between buyers and sellers, irrespective of the platforms they employ. It acts as a digital bridge, connecting diverse digital storefronts and allowing transactions to occur seamlessly across multiple applications and platforms.

With an impressive network of 37 participants, including industry giants like PhonePe, Hindustan Unilever, and ITC, ONDC has successfully created a dynamic ecosystem that promotes inclusivity and fair competition. The platform's growth has been nothing short of remarkable, boasting a thriving network of over 1,00,000+ merchants and participation from more than 45 entities across 273 cities. ONDC demonstrates its unwavering commitment to providing equal opportunities for businesses of all sizes. This expansive platform has made a significant impact on India's digital commerce landscape, revolutionizing how businesses operate and collaborate in the online domain.

One of ONDC's standout features is its ability to level the playing field for micro, small, and medium enterprises (MSMEs) and small traders. By leveraging open protocols, ONDC simplifies connections across various business segments, including mobility, grocery, food delivery, hotel booking, and travel. This initiative actively supports the prosperity of businesses of all scales, fostering innovation and ensuring a fair and competitive landscape.

Arishekar N, Sr. Director of Marketing and Growth said, “ONDC is at the forefront of helping brands thrive in the digital space. To ensure seamless integration, at SellerApp, we help Shopify sellers to onboard to the ONDC network, streamline their operations, access a wider customer base, and benefit from the network.”

SellerApp, a data analytics company, plays a pivotal role in helping e-commerce sellers and Consumer Packaged Goods (CPG) brands join the ONDC network by providing them with the market intelligence and business monitoring tools needed to maximize their e-commerce potential through seamless integrations. The ONDC Connector is poised to reshape how businesses approach e-commerce, unlocking the potential to stay competitive in the ever-evolving digital commerce landscape.

Kanine has introduced its international fashion and accessories brands in India. This move brings over 2500 distinct products to the Indian market, all available on Myntra and www.kanineindia.com. Kanine holds exclusive global licenses for renowned international brands such as Tommy Hilfiger and BOSS Dog Accessories, as well as global distribution for Ralph Lauren pets. This marks a significant stride in enhancing the pet retail ecosystem, as the company proudly announces its grand debut in India through an exclusive partnership with Kanine Pets World India Pvt Limited.

Scheduled for an official launch in India on August 26th, coinciding with International Dog Day, Kanine will present an extensive range of high-quality products for dogs and cats. This comprehensive collection includes a variety of apparel (T-shirts, Polos, Raincoats, hoodies, padded jackets, bomber jackets, sweaters), accessories (collars, leashes, harnesses), dog lifestyle products (Bags, Carriers), Grooming and Wellness items (Shampoos, Conditioners, etc.), as well as Toys, Beds, Mats, and feeding solutions. Kanine India is all set to offer a meticulously curated assortment of over 30 distinguished brands from around the world, including its own brand Kanine, with many more international brands in the pipeline.

“This is incredibly exciting and we’re delighted to extend our vision for pets in the magnificent Indian market. Since our launch on International Dogs Day last year, Kanine’s mission has been to spread love and redefine the pet ecosphere.  We are thrilled to partner with Kanine Pets World India Pvt ltd and their experienced, dedicated, and passionate team to make Kanine an ultimate destination for all pet lovers in India,”  Stated Samuel Wong, CEO of Kanine.

"It's amazing to launch the Kanine platform in India, which will become the ultimate destination for premium fashion and lifestyle products for pets. Having previously worked with many of our partners on their adult and kids’ lines at Orient Craft Fashion Industries Limited, it's now truly remarkable to extend our love for fashion to our beloved pets! With a large population of dog owners and a vast base of our core consumer base of fashionable pet parents who would be interested in a ‘mini-me' look for their pets, India showcases a huge opportunity for growth. We are currently retailing through our online store and Myntra, and we will also launch exclusive brand stores and experience centers in the next year,” said Shilpa Dhingra, Founder and Creative Director, Kanine Pets World India Pvt Ltd.

Sharon Pais, CBO, Myntra said, “We are thrilled to bring the leading luxury fashion brands by Kanine to the pet owners in India, redefining fashion for our furry companions. Our collaboration with Kanine gives us an opportunity to serve pet parents with a dramatically enhanced pet fashion experience and access to global premium brands for the first time in India. This partnership marks a significant step forward in enhancing the pet fashion landscape in the country, and we are excited to lead this.” 

In partnership with Myntra, which currently offers over 8900 styles in fashion and lifestyle products, including accessories and pet care products through its Pet Store, Kanine India is poised to revolutionize the pet-care industry. The introduction of Kanine's premium collection strengthens this segment, providing a wider range of choices to millions of Myntra customers.

The Kanine India launch range comprises fashionable dog apparel and accessories with a preppy feel, based on primary colors that match consumers' lifestyles, allowing their dogs to share the same stylish look. The collection of accessories, including collars, harnesses, and leashes, caters to dogs of all sizes with a versatile yet fashionable appearance.

Nykaa, India's premier retail beauty and lifestyle hub renowned for curating top-tier beauty brands worldwide, has unveiled two thrilling additions - Virtue and Versed. These two brands, each specializing in distinct categories, haircare and skincare, are set to demystify the science behind beauty.

Versed, the Los Angeles-based skincare brand committed to sustainability, non-toxic formulations, cruelty-free practices, and vegan products, now graces the shelves of Nykaa. With a mission to democratize access to high-performance, clean skincare, Versed is determined to provide premium skincare at budget-friendly prices. Explore a range of pristine skincare essentials like moisturizers, brightening eye gels, and cleansing balms with just a click, exclusively at Nykaa.

While your skincare needs are catered to, let us introduce you to Hollywood's coveted haircare brand - Virtue. If you're wondering how to embark on a haircare journey or reverse years of damage, Virtue holds the key. Powered by patented Alpha Keratin 60ku, Virtue's product lineup relies on scientific innovation to transform your hair like never before. These science-backed products proactively identify and repair damage on every strand, regardless of your hair type, texture, or condition. Virtue isn't your typical haircare brand; it's infused with biotech expertise at its core, making their transformative products suitable for all hair types and concerns. A must-have for celebrities, Virtue is poised to reveal all the secrets to perfect hair, one stylish hair flip at a time.

Exclusively available on Nykaa, Virtue and Versed are your gateway to enhancing your radiance and giving your hair that much-needed bounce. Secure these bestsellers now!

Meesho has reaffirmed its commitment to democratize online commerce by unveiling a visionary target to onboard 10 million small businesses by 2027. This announcement, made during an event in Delhi on August 22nd, solidifies Meesho's reputation as a champion of grassroots SMB empowerment. This ambitious goal represents a ten-fold expansion from Meesho's current base of 1.3 million sellers, concurrently creating fresh opportunities for small, medium, and local enterprises with annual turnovers under 40 lakhs to thrive in the digital commerce arena. This initiative aligns with the Indian Government's decision to ease the mandatory GST requirement for online sales for businesses with annual turnovers below 40 lakhs.

Despite India boasting an estimated 85 million MSMEs, only a mere 1.5 million operate online, highlighting the vast untapped potential in this sector. Meesho aims to leverage the expected GST regulation relaxation to facilitate the entry of micro and small enterprises into the world of e-commerce, attracting a new wave of entrepreneurs, including homemakers, boutique owners, and local stores.

Vidit Aatrey, CEO and Founder of Meesho, stated, "Our commitment to onboard 10 million sellers onto the platform by 2027 is a testament to our ongoing mission of democratizing internet commerce for all. MSMEs are the backbone of our nation, and their empowerment holds the potential to rejuvenate our economy. We are dedicated to advancing technology, innovation, and inclusivity, thereby creating supplementary income avenues for offline sellers. Our vision goes beyond numbers; it envisions a nurturing environment that catalyzes the expansion of over 80 percent of the existing MSMEs. As we embark on this transformative journey, we bridge the digital divide and champion 'Atmanirbhar Bharat,' fostering a thriving online community characterized by progress and self-reliance."

This momentous announcement took place during an event in Delhi, where Meesho joined hands with industry stakeholders like ONDC and CAIT to honor and celebrate MSME sellers across various categories. The event recognized the outstanding achievements of these enterprising individuals, who play a pivotal role in India's economic landscape. This collaborative effort showcased a shared commitment to nurture the growth and success of India's small businesses, fostering an ecosystem for entrepreneurial excellence. The event's Chief Guest was Shri Narayan Rane, Hon'ble MSME Minister.

Meesho recently achieved profitability, surpassing expectations and becoming the first horizontal e-commerce company in India to do so. This milestone solidifies Meesho's position as an industry trailblazer and endorses its innovative business model. Operating on a 0 percent commission model, Meesho offers an attractive proposition to its sellers, primarily comprising small businesses and individual entrepreneurs.

The year 2023 has been remarkable for Meesho, earning prestigious accolades such as becoming the world's fastest shopping app to reach 500 million downloads, India's fastest e-commerce platform to amass a 1 million seller base, and securing a coveted spot on TIME's list of 100 most influential companies in 2023. Meesho's journey towards achieving its audacious goal of onboarding 10 million sellers by 2027 is set to reshape the Indian commerce landscape, providing vital support to small businesses, MSMEs, and individual entrepreneurs on their path to success.

SuperBottoms, India’s leading sustainable baby and mom care brand, has successfully raised $5 million in its recent series A1 funding round, with Lok Capital and Sharrp Ventures leading the investment. This round marks the third investment from DSG Consumer Partners and Saama Capital in the company, underscoring SuperBottoms' enduring value proposition and the industry's confidence in its continuous growth potential.

This financial infusion represents a significant stride for SuperBottoms, enabling the company to set forth on a trajectory of category expansion and offline retail growth. With a strategic vision to establish cloth diapering as the preferred choice for parents, SuperBottoms is diversifying its product portfolio to resonate with a broader audience. Simultaneously, it's extending its physical presence, establishing genuine connections with customers. This underscores SuperBottoms' unwavering commitment to enhancing experiences, nurturing partnerships, and fostering comprehensive, sustainable growth.

Pallavi Utagi, the Founder of SuperBottoms, expressed, "As a brand deeply cherished and trusted by our customers, at SuperBottoms, we've been appreciative of the unwavering support from the parent community. Together, we've nurtured a journey that revolves around trust, safety, and the well-being of our little ones. With the funds raised, we aim to drive initiatives that spread awareness about Cloth Diapering to a wider audience throughout the country. We're thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children."

Venky Natarajan, Managing Partner at Lok Capital, commented, "Pallavi’s journey, born out of a real personal need as a new mother, is inspiring. The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy. SuperBottoms' innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare."

Rishabh Mariwala of Sharrp Ventures added, “As a strong believer in building a sustainable planet, I see SuperBottoms as a business that can truly make a difference while also building a viable business that solves real consumer problems. We are excited to be a part of their journey of changing the world – one Cloth Diaper at a time.”

Notably, Bollywood’s Rani and SuperMom - Alia Bhatt have joined forces with SuperBottom’s Pallavi Utagi, both deeply committed to enhancing children's well-being through extensive research into sustainable products. Together, they are driving market transformation through innovative solutions, advocating for 100 percent sustainable and safe cloth diapers for babies, and promoting a philosophy of guilt-free diapering.

Founded in 2016 by Pallavi Utagi, SuperBottoms has solidified its reputation with its sustainable and thoughtful approach to baby and mom care. Leading their product lineup is the highly acclaimed UNO Cloth Diaper. Their extensive range includes Cotton Langots, Potty Training Pants, Kid's Clothing, and more, reflecting the brand's profound understanding of essential baby care. Expanding beyond traditional baby care, the company introduced the groundbreaking MaxAbsorb Period Underwear, offering a safe and conscious alternative to conventional plastic-based period care products. SuperBottoms has consistently ranked as a top seller in the Cloth Diaper category on prominent platforms like Amazon India.

MiniKlub, India's premier kidswear brand renowned for its innovative designs and unmatched comfort, is all geared up to once again captivate the hearts of parents and young fashion enthusiasts with its forthcoming Autumn-Winter 2023 (AW23) collection. This season's lineup pledges to be a celebration of creativity, featuring an array of occasion wear, essentials, space-themed ensembles, and the latest trending range, ensuring that children effortlessly stand out on any occasion.

The AW23 collection by MiniKlub is a testament to the brand's dedication to crafting clothing that not only exudes style but also prioritizes the comfort of young wearers. Each garment is meticulously fashioned with precision and affection, utilizing top-quality materials that are gentle on the delicate skin of children.

Showcasing the versatility of MiniKlub's offerings, the collection showcases a stunning array of occasion wear pieces, perfect for making a statement at special events. From charming dresses to dapper suits, these outfits are meticulously designed to make little ones shine at birthdays, weddings, and festive gatherings.

The essentials range ensures that practicality meets style. With a focus on durability and functionality, MiniKlub presents a selection of everyday wear that guarantees both comfort and fashion for kids as they embark on their daily adventures.

Elevating young imaginations to new heights, the space-themed range within the AW23 collection ignites a sense of wonder and curiosity. MiniKlub invites children to embark on a cosmic journey with celestial prints, astronaut-inspired designs, and cosmic color palettes. This distinctive addition to the collection encourages kids to dream big and explore the universe of possibilities.

MiniKlub has always been a pioneer in children's fashion, and the trending range in the AW23 collection is no different. Drawing inspiration from global fashion trends, this range ensures that children are up-to-date with the latest styles while upholding the brand's signature emphasis on comfort. Whether it's a playdate, a stylish airport look, or a family shopping outing, the trending range guarantees that kids will excel in the fashion game.

SkinQ, a dermatologist-formulated, multi-active solutions brand catering to individuals with skin of colour, has unveiled its DermoCosmetics solutions for Skin of Colour at the Multi Aesthetic Conference in the US. This marks the inaugural entry of a Made in India brand into the US market, retailing a range of products tailored for this category.

Despite people with 'Skin of Colour' constituting over two-thirds of the world's population, current skincare products are often formulated primarily for Caucasian or East Asian skin types. Consequently, the effectiveness of these products varies widely among individuals, creating a significant gap in the DermaCosmetics market, a void that SkinQ aims to fill.

Chytra V Anand, Founder of SkinQ, stated, "One of the most significant challenges in major markets like India and the US is the lack of diversity in skincare offerings. The US is home to tens of millions of people from Latin America, Asia, Africa, and the Indian subcontinent, and there is a massive demand for skincare products specifically tailored to individuals with Skin of Colour. This is where our dermatologist-formulated, naturally derived, clinically trialed, MADE SAFE skincare solutions designed explicitly for Skin of Colour will be a game-changer in the US. SkinQ is the first-ever Made in India brand to enter the American market. Our products will be exclusively available at dermatology offices and Medspas across the US. This is a moment of pride in SkinQ's journey. As a global brand for individuals with Skin of Colour, we look forward to expanding our product range in the US and other markets in the future."

Since commencing operations in January 2022, SkinQ has garnered significant recognition in the Indian dermo-cosmetic industry, offering 14 products designed to address prevalent skin issues faced by individuals with Indian skin and Skin of Colour, such as pigmentation, acne, and sensitivity. The brand has earned numerous prestigious awards, including being named one of the "Top 5 Sunscreens" by Vogue Beauty Festival and "Top 4 Sunscreens" by Elle Beauty Awards.

Michael Gold, a practicing Dermatologist from Las Vegas, Nevada, USA, remarked, "I have personally assessed the SkinQ product samples provided by the brand. The products do not contain allergens or harmful ingredients, and the formulations deliver the promised impact. There is a clear distinction between the dermatological needs and sensitivities of individuals with Skin of Colour compared to Caucasian skin, and these products are poised to make a significant impact. This is a welcome addition to the DermaCosmetics market in the US, and I look forward to incorporating SkinQ products into my practice in Nevada."

Approximately 90 percent of individuals with Skin of Colour experience excessive pigmentation, and 50 percent have sensitive skin. Existing skincare products available in the US market often fail to address these consumers' specific needs. This is the area where SkinQ aims to bring transformation through its innovative, made-in-India offerings.

Founded by Chytra Anand, a seasoned expert in Indian skin having served over 1,50,000 clients, SkinQ can be likened to having a dermatologist in a bottle. Chytra is also the founder of Kosmoderma Clinics, a technology committee member and expert at the International Skin of Colour Society, and represents India at the World Congress of Anti-Ageing. With compelling results from registered clinical trials and a strong emphasis on exceptional skin feel, SkinQ stands out as the sole D2C brand in this niche.

D'Decor, the world's leading manufacturer of soft furnishing fabrics, has introduced its groundbreaking soft furnishing brand, 'FabriCare – High-Performance Fabrics by D'Decor,' in collaboration with renowned Bollywood stars Alia Bhatt and Shah Rukh Khan. With the aim of revolutionizing the Indian home furnishing market, FabriCare sets new standards for beauty and durability in home furnishings, marking a significant stride towards luxurious, low-maintenance living.

The launch, featuring Bollywood's iconic duo, Shah Rukh Khan and Alia Bhatt, is accompanied by a brand film that embodies the concept of "Beauty that needs no protection." Set in an exquisitely designed home, the film tells a captivating story in which the beauty of the environment is unexpectedly challenged. Through a seamless blend of action and entertainment, FabriCare by D'Decor brings together Alia Bhatt and Shah Rukh Khan, infusing the narrative with their signature charm.

As a pioneer in furnishing fabrics, D'Decor has always been at the forefront of innovation. FabriCare represents the culmination of years of research and dedication, combining functionality with aesthetic appeal. Nikita Desai, VP of Strategy, Brand, and Business Excellence, explains the campaign's underlying insight: "Beautiful things do not need to be fragile, and achieving both strength and beauty liberates consumers from restrictions." This insight led to the creative theme of "Don't Handle with Care," encouraging consumers to live carefree within their homes with FabriCare.

Alia Bhatt and Shah Rukh Khan perfectly embody the brand's ethos of seamless living, characterized by charm, elegance, and a modern outlook.

Synonymous with effortless living, FabriCare – High-Performance Fabrics by D'Decor offers fabrics that free homeowners from concerns about maintaining their soft furnishings. This range is designed to withstand the demands of daily life, including parties, celebrations, and busy households with children or pets. It is also well-suited for institutions such as hotels, hospitals, and offices, where high usage requires superior wear and tear resistance. The fabrics in this collection have undergone rigorous performance testing and quality checks, including assessments by an in-house NABL-accredited lab and third-party labs.

Ajay Arora, MD of D'Decor Home Fabrics Pvt Ltd said, "With the launch of a new brand from the house of D'Decor: FabriCare – High Performance Fabrics by D'Decor, we are raising the bar by offering fabrics that are not only aesthetically pleasing but also assure superior functional performance. We have invested significantly in research and quality checks and are confident that our fabrics will exceed expectations. Therefore, we are proud to be the only brand in the home furnishing fabrics industry to offer a three-year limited warranty."

FabriCare by D'Decor boasts an extensive range of upholstery and curtain fabrics, featuring over 800 SKUs meticulously crafted by D'Decor's expert Product Development team. These designs seamlessly blend international trends, Indian consumer preferences, and extensive fabric expertise, resulting in a captivating collection.

Simone Arora, Creative Director of D'Decor Home Fabrics Pvt Ltd said, "The FabriCare collections offer a variety of plains and textures in a wide spectrum of colors, from warm hues to deeper tones and classic neutrals. These furnishing fabrics cater to diverse looks, from minimalist modern to vibrant and colorful interiors, organic spaces, and plush luxurious settings. FabriCare, from the House of D'Decor, fulfills Indian consumers' needs and home decor requirements, providing them with multiple color and design options, along with high performance, easy care, and more."

Dennison is thrilled to announce its partnership with Trace Network Labs, a renowned workwear apparel company based in India, to establish their very first brand store within the PARIZ Metaverse dedicated to Fashion and Lifestyle. This groundbreaking collaboration aims to introduce a revolutionary and immersive shopping experience for Dennison's digitally created collections in their PARIZ metastore, enabling the brand to expand its already well-established Web2 digital presence into the Web3 realm.

The Dennison Brand Metastore is set to go live on the PARIZ Metaverse on 28/08/2023 and can be accessed at the following link: Dennison PARIZ Store. To celebrate the grand opening, there are exciting and unique offers exclusively available for all visitors on the store's inaugural day.

At the core of Dennison's mission is a commitment to offering high-quality, affordable, sustainable, and low-maintenance ready-to-wear fashion that resonates with individuals from diverse backgrounds. Dennison has consistently integrated innovative methods and technologies into its business model. Embracing e-commerce as its primary sales and distribution channel, the brand has rapidly reached a broad audience, becoming a favorite workwear choice for millennials.

Motivated by this vision, Dennison has chosen the PARIZ Metaverse to expand its offerings by creating an extensive 3D virtual brand store, allowing it to reach a global audience on a much larger scale.

Developed by Trace Network Labs, PARIZ is at the forefront of a new era in online commerce, enabling users to make purchases within the metaverse and have them delivered to their doorstep. Combining cutting-edge technology encompassing Web 3.0, 3D, AR/VR, and e-commerce, PARIZ Metaverse provides an unparalleled and immersive online shopping environment. Notably, PARIZ has already attracted fashion brands like Aditya Birla’s Styleup, Madame, and Zivame, which have established their inaugural retail metastores within the Metaverse.

Exclusive Offers for Opening Day Visitors: Every individual visiting the Dennison Brand Store in the PARIZ Metaverse on its opening day will receive a Discount coupon worth Rs 500, redeemable for purchases made on the Dennison online store, dennison.in. Furthermore, all visitors will have the opportunity to acquire their unique Coupon Codes solely by visiting the Dennison Metastore in PARIZ.

Dennison Gaming Nights: Dennison has exciting plans for Gaming Nights in PARIZ, with enticing offers concealed as rewards for participants. The top 10 winners during these gaming nights will receive coupons that entitle them to obtain a Dennison product free of cost. These rewards can be redeemed at the Dennison e-commerce site, enhancing the shopping experience for Dennison enthusiasts in the metaverse.

Personal care brand Clensta has welcomed Navin Prajapati as Vice President of Retail Sales and New Initiatives. With seven years of experience, Navin is set to utilize his profound market insights and understanding of consumer preferences to enhance Clensta's presence in traditional retail channels and establish strategic collaborations with industry leaders.

In his new capacity, Navin will spearhead efforts to broaden the company's global footprint and establish Clensta as a formidable player in international markets. In addition to ensuring easy consumer access to Clensta's diverse range of skincare, haircare, body care, and wellness products, Navin will focus on generating additional revenue streams across general trade, modern trade, institutional sales, and the HORECA sector.

"I'm thrilled to join the Clensta team and contribute to a brand that is reshaping conventional notions of personal care. Clensta's emphasis on sustainability, natural ingredients, and innovative technology resonates with consumers seeking a better way of living. I'm eager to expand our product offerings and retail sales while establishing Clensta's presence worldwide through inventive customer engagement initiatives," remarked Navin Prajapati, VP of Clensta.

Navin, an MBA graduate from the Indian Institute of Management, Calcutta, is not new to entrepreneurship, having founded Sabka Mandi, and he has also held the role of a Chartered Accountant. His career journey includes stints in companies like mCaffeine, Colgate-Palmolive as a Business Leader Associate, and Unilever.

"We're delighted to welcome Navin Prajapati to the Clensta family. His extensive experience and market acumen will propel Clensta into its next phase of growth and expansion, transitioning from a product value chain to a distribution value chain. Under Navin's leadership, this strategic shift will enable us to reach a broader consumer base while remaining true to our commitment to innovation and sustainability," stated Puneet Gupta, Founder of Clensta.

Clensta recently forged a partnership with actress Parineeti Chopra, who serves as an investor, partner, and brand ambassador. Since its inception, Clensta has garnered investment from prominent backers like IAN and IAN Fund, IPV, VCats, and Hem Securities.

HealthMug.com, a prominent online retail platform specializing in healthcare and wellness products, is delighted to announce its strategic alliance with Vansaar, a leading name in the Ayurveda industry in India. This partnership signifies a significant stride towards redefining the Ayurveda shopping experience by harmonizing tradition with modernity.

Mohit Agarwal, Co-Founder of HealthMug Pvt Ltd stated, "Our partnership with Vansaar has expanded our brand's reach in the Ayurveda category. This union comes at a pivotal juncture, as consumers increasingly seek contemporary adaptations of Ayurvedic products that seamlessly blend tradition with current requirements—just as Vansaar does. Both HealthMug and Vansaar are eager to explore the myriad opportunities this partnership offers. By pushing boundaries while respecting tradition, they are establishing a new standard for customer satisfaction in the Ayurveda retail sector."

Anurag Karmakar, E-commerce Lead at Vansaar said, "Our association with HealthMug under the VANSAAR brand has been immensely fruitful. We recently initiated our venture on HealthMug and have witnessed remarkable sales growth on the platform. I foresee substantial potential for platforms like HealthMug for brands like ours. Currently, we are achieving a monthly run rate of 2 lakhs and aim to escalate it to at least 25 lakhs in the next 3-4 months. Our aspiration is to sustain this upward trajectory."

This collaboration underscores a mutual commitment to offering customers top-tier Ayurvedic products and services. HealthMug.com and Vansaar are devoted to fostering progress and ingenuity in the Ayurveda retail sector, all while delivering products that cater to both age-old wisdom and contemporary preferences.

With this partnership, HealthMug.com and Vansaar are primed to establish new industry benchmarks and emerge as the premier destination for Ayurveda enthusiasts seeking a fusion of heritage and modern wellness solutions in the retail sector of India.

Chennai is poised for a fashion revolution with the launch of Ordrobe, the city's inaugural AI-powered fashion brand and a pioneering direct-to-consumer (D2C) online fashion platform. Ordrobe's mission is to seamlessly merge the capabilities of AI with top-notch clothing tailored for individuals of all body types. With an unwavering commitment to affordability and the celebration of individuality, Ordrobe empowers people to embrace their distinct fashion choices, fostering a community that thrives on diversity and creativity. The brand has also made its presence felt on the silver screen by becoming the official Merch Partner for the upcoming film "Nanban Oruvan Vandha Piragu" (NOVP).

At the core of Ordrobe's innovation lies a game-changing feature that distinguishes it from the rest. The company employs cutting-edge AI technology on its website, allowing customers to collaboratively design unique clothing items based on their preferences. A simple prompt sets the creative process in motion, enabling users to witness their vision transform into a genuinely one-of-a-kind fashion statement. This extraordinary level of customization elevates personal style, enabling individuals to embrace clothing that authentically reflects their uniqueness, setting them apart from the ordinary.

Going beyond traditional fashion boundaries, Ordrobe has forged partnerships with gallery artists to showcase their exceptional designs on the platform. This collaboration not only supports the artistic community but also offers customers the chance to wear art-inspired garments that tell a compelling story. The "OR-Tist" section of the website highlights these artistic partnerships, allowing customers to purchase and proudly exhibit designs that signify the fusion of style and artistic expression.

Mohamed Akram, Co-Founder, and CEO, expressed, "Ordrobe's journey began with a resounding belief: that fashion should never be constrained by limitations, budgets, or stereotypes. Our fusion of AI innovation and artistic collaborations celebrates the uncharted realms of self-expression. We aim to represent a transformative shift in how fashion is approached. Every piece crafted through our AI-powered designs and collaborations with artists tells a unique story, enabling our customers to showcase their personality without uttering a word. This deeply resonates with our brand philosophy, as we believe that we are not merely selling clothing; we are empowering people to wear their narratives."

Avinnash Kumar, Co-Founder, and MD, added, "We firmly believe that fashion transcends mere clothing, and with Ordrobe, we aspire to empower everyone to express themselves through our AI-driven designs. Each piece serves as a canvas for personal style. Envisioning a future where fashion is inclusive and inspirational, we aim to celebrate accessibility, exclusivity, and inspiration in high-quality fashion with Ordrobe."

Grounded in its AI-driven vision and poised to disrupt the fashion industry, Ordrobe's mission is to democratize fashion, making it accessible, exclusive, and inspiring for everyone.

The health and wellness e-commerce platform, HyugaLife.com, is reinforcing its dedication to health and wellness in India by investing Rs 4 crore in Inaari, a women's wellness brand. This strategic move underscores the substantial potential within the women's health sector and closely follows a successful $5 million Pre-Series A Round fundraising effort by the platform.

Inaari, founded by Rashmi Putcha, a Certified Hormonal Health Coach, addresses a significant void in women's health support. Its meticulously curated product line caters to women's well-being throughout various life stages, spanning from puberty to menopause. It effectively tackles critical concerns such as period care, PCOS/PCOD, fertility, and menopause support.

Through HyugaLife.com's investment in Inaari's expansion, both brands stand to make a more profound impact in the women's wellness arena. This partnership enhances Inaari's resources and outreach while granting HyugaLife.com access to Inaari's wealth of expertise in women's health.

The capital from this investment will be funneled into further enhancing Inaari's product assortment and bolstering its presence in the women's wellness market. The brand is determined to intensify its research and development endeavors, with a focus on creating even more effective wellness solutions tailored to the unique self-care needs of women.

Men and women exhibit distinctive hormonal patterns, with men's cycles spanning 24 hours and women's bodies operating on an approximately 28-day cycle. Despite this fundamental difference, women often adapt their lifestyles to align with men's routines, raising concerns about whether women receive healthcare that caters to their distinct biology and wellness requirements.

Rashmi Putcha, Founder of Inaari, shared, "Inaari's health supplements are meticulously crafted for women's specific needs. Since our inception, we've witnessed incredible transformations. Women have shared stories of overcoming challenges related to PCOS, achieving regular menstrual cycles, and discovering newfound confidence in their bodies. These stories drive our mission – to empower and uplift women by offering comprehensive wellness solutions."

In India, there is a conspicuous gap in addressing the concerns of women dealing with hormonal imbalances. Startling statistics reveal that 1 in 5 women grapple with hormonal challenges such as Polycystic Ovary Syndrome (PCOS). These statistics underscore the critical role played by brands like Inaari.

With support from Peak XV's Surge (formerly Sequoia) and Early Spring, HyugaLife.com views this investment as more than just a financial commitment – it represents a significant stride towards empowering women through holistic wellness solutions.

Sachin Parikh, Founder of HyugaLife.com said, "We firmly stand behind Inaari's mission of empowering women through health. Women are integral to any economy, and it's high time they no longer have to fit into a world primarily designed for men. Inaari retails its supplements through e-commerce platforms like HyugaLife.com, Amazon, and Flipkart."

Bonatra, a health-tech company with a primary focus on longevity, dedicated to enhancing people's lives through doctor-guided lifestyle programs enabled by the Internet of Medical Things (IoMT), has unveiled its latest offering: the Wearable Smart Rings. These innovative Smart Rings are designed to provide ongoing monitoring of a variety of health metrics, empowering users to lead healthier, longer lives.

Bonatra's Smart Rings come equipped with advanced features that offer valuable insights into various facets of health. The device has the capability to continuously track critical parameters such as Sleep Score and Readiness Score. The Sleep Score feature employs sophisticated algorithms to evaluate sleep stages, duration, and quality, ultimately leading to improved sleep patterns and overall well-being. Meanwhile, the Readiness Score delivers users a comprehensive assessment of their body's readiness for the day, enabling them to make informed decisions about their daily activities.

Crafted from aerospace-grade Titanium Alloys, the Smart Ring X1 boasts both durability and elegance. Weighing in at a mere 4 grams, this lightweight accessory is perfect for individuals with active lifestyles. The hypoallergenic medical-grade resin ensures comfort during extended wear, while the IP68 rating guarantees the Smart Ring X1's suitability for various activities, including swimming, deep-sea diving, sailing, surfing, and trekking.

Rahul Kishore Singh, CEO and Co-Founder of Bonatra stated, "At Bonatra, our core belief has always been that technology can empower individuals to take strides toward a healthier life. Over the past year, we have consistently focused on introducing AI-based, IoMT-enabled, and doctor-guided initiatives aimed at guiding people to achieve their health objectives. The introduction of our wearable Smart Rings marks a significant step in that direction. This wearable technology is not merely about health parameter monitoring; it's also about equipping individuals with actionable insights to drive positive lifestyle changes."

With prices starting at Rs 9,999 and EMI options available, the Smart Ring X1 offers a comprehensive health solution that includes a complimentary three-month Coach Enabled Program. This program connects users with certified health coaches and doctors who leverage the data collected by the ring to guide individuals in understanding and enhancing their health. The Smart Ring is available for purchase on Amazon as well.

Founded in April 2022 by Rahul Kishore Singh (CEO), Manjari Chandra (CMO), Ramanpreet Singh (COO), and Amit Acharya (CTO), Bonatra adopts a unique approach that merges technology with personalized care to address chronic diseases. The IoMT devices, which include Continuous Glucose Monitors (CGM) and now the Smart Rings, continuously collect data that feeds into an AI-driven algorithm, allowing for the creation of personalized health programs tailored to each individual.

Anand Sweets, the cherished Mithai destination of South India, has elevated the art of gifting and celebration with the introduction of their new 'Wish App' during this festive season. This web-based application has been thoughtfully designed to enable the seamless exchange of emotions among loved ones by ingeniously incorporating video messages into Mithai gift boxes through 'Wish Cards.' These special cards feature an embedded QR code and can be conveniently obtained at all Anand Sweets outlets. Anand Sweets has long been an integral part of various celebrations and festivities, and now, the brand takes a technological leap forward by introducing its personalized 'Wish App' to foster meaningful connections.

The 'Wish App' is a user-friendly web-based platform accessible via a unique QR Code provided on 'Wish Cards.' These cards are readily available at all Anand Sweet's locations, both in-store and online. Customers can easily request a 'Wish Card,' attach it to their Anand Sweets gift box, and scan the QR Code. Upon launching the app, customers can create a heartfelt video message and enter the recipient's contact information. When the gift box is delivered, the recipient can scan the same QR Code and instantly access the heartwarming personalized message. Furthermore, recipients have the option to share the video on their social media platforms or download it for a lasting memory.

Arvind Dadu, MD at Anand Sweets and Savouries remarked, “Anand Sweets has always been an inseparable part of our celebrations, and now, with the introduction of the 'Wish App,' which incorporates cutting-edge technology, we are able to add an even more personal touch to each occasion. This innovative app beautifully embodies our commitment to preserving traditions while enthusiastically embracing the possibilities of the future.”

The 'Wish App' is a versatile solution for individuals seeking to convey their emotions through personalized video messages, whether they are purchasing gifts online or in-store. Anand Sweets empowers online customers to commemorate significant life events, festivals, and celebrations with an unforgettable and personalized gifting experience. Simultaneously, in-store visitors can elevate their festive greetings and special occasions by utilizing the 'Wish App' to infuse a personal touch through video messages. Moreover, corporate clients can now enhance their giveaways and events by incorporating personalized video messages, fostering deeper employee engagement and connection.