Styched -Online Youth Fashion brand Unveils Revival of Flatheads Sneaker Brand Following Landmark Acquisition

As a pioneering omni-channel multi-brand retailer in India, Boddess Beauty stands as a guiding light in the beauty and wellness sector, committed to reshaping the conventional customer experience. Since its inception, Boddess Beauty has seamlessly blended personalized product curations, cutting-edge gadgets, and global talents to empower every woman, fostering confidence and embracing beauty in its most authentic form. In alignment with this commitment, Boddess Beauty proudly introduces 'The Honest Tree,' its private label – a clean and vegan bath and body brand crafted in India, offering a diverse range of products for an unparalleled shower experience.

Rooted in nature, The Honest Tree's selection of bath and body products is pure, ethically sourced, and produced with an eco-friendly ethos, devoid of sulphates and parabens.

Paying homage to nature as an endless source of gifts, The Honest Tree's vegan and cruelty-free product line, comprising body butters, body milks, sorbets, and cleansers, is thoughtfully curated for the Indian skin and body. The brand's six distinct ranges aspire to elevate every Indian's shower routine, providing therapeutic solutions that address modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy.

In the domain of modern wellness, The Honest Tree underscores the importance of a digital detox. The brand introduces a sensorial journey through aromatherapy in its bath and body offerings, activating each individual's senses for a truly immersive experience.

Demonstrating a profound understanding of individual skin concerns and the impact of pollution and humidity on Indian skin, The Honest Tree presents an exclusive treatment-based range to combat issues like back acne. This unique form of acne often hinders individuals from feeling comfortable in their skin, limiting their sartorial choices. The meticulously crafted products from The Honest Tree are precision-designed to alleviate these concerns, granting valued consumers the freedom to embrace their skin while steadfastly prioritizing its health and well-being.

"With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian's shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace—from skin to mind," said Mansi Sharma, Founder of The Honest Tree.

"We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life," said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.

The spirit of exploration and adventure has taken hold of India, fueling a notable increase in trekking, mountaineering, camping, safari tours, and nature exploration, both domestically and internationally. Despite this surge, discerning Indian outdoor enthusiasts have been longing for apparel and accessories that seamlessly blend style, quality, and performance without being prohibitively expensive.

Gokyo has emerged as a trailblazer in India's trekking and outdoor performance apparel market. Led by Venkatesh Maheshwari, known as Venki, a seasoned trekker and mountaineer with summits, including Mt. Everest, the GOKYO team combines inspiration from leading international outdoor brands with three decades of expertise in the apparel industry and an unwavering passion for the outdoors.

With a background in corporate and consulting roles for top retailers globally, Venki identified a gap in the Indian market for premium-quality clothing tailored specifically for outdoor pursuits.

Venki said, "Gokyo is more than a brand; it's the realization of a dream born from our love for the Himalayas and a commitment to provide premium outdoor clothing for like-minded Indians. Inspired by Gokyo Ri, a peak nestled in the Everest region, and the adjacent lake near a Sherpa community village, our brand is a fusion of international style and performance fabrics to meet the rugged demands of outdoor adventures."

Gokyo's product range is meticulously categorized into three series catering to different climates and terrains: The SHERPA Series for extreme cold, ALPINE for mild winters, and EXPLORER for regular weather. Each series offers a comprehensive selection of trekking pants, T-shirts, hiking shirts, jackets, base layers, cargoes, and accessories like trekking poles, shoes, sleeping bags, backpacks, caps, crampons, and headlamps. Plans are in progress to expand the assortment to include shoes, tents, and climbing equipment.

Notably, Gokyo stands out as a brand addressing the challenges faced by women trekkers, ensuring they find the perfect apparel for their outdoor adventures—a commitment to inclusivity and recognizing the diverse needs of the trekking community.

Having commenced retail operations a year ago on their website, www.gokyo.in, the brand has rapidly gained traction, prompting expansion to Amazon. Positive customer feedback and an enthusiastic response on Instagram (@gokyo.in) have resulted in an expanded product line and the inauguration of their first retail experiential store in Malad, Mumbai. The in-house conceptualized store immerses customers in an outdoor ambiance, providing an instant surge of energy.

Gokyo's product range is also available at numerous outdoor apparel outlets, and the brand harbors ambitious plans for expansion through a franchise model across the country.

The mission extends beyond creating a remarkable Indian outdoor brand; GOKYO aims to serve as a catalyst for explorers to embark on their adventure and self-discovery journeys in style, equipped with the right clothing and gear.

Amidst the rising health challenges in India attributed to unhealthy lifestyles, You Care Lifestyle proudly introduces its inaugural in-house product, "You Balance." This health powder, meticulously crafted through a fusion of science, ancient wisdom, and Team Luke's extensive expertise, targets chronic inflammation—an underlying factor in various health conditions such as diabetes, cancer, thyroid issues, and gut disorders.

The importance of balance in combating health-related diseases, particularly in the context of the 2019 pandemic, has become increasingly evident. Chronic inflammation, often termed the silent epidemic, poses a significant threat to overall well-being, contributing to diseases like cardiovascular conditions, diabetes, cancer, and neurodegenerative disorders.

"You Balance" steps in as a preventive solution, blending 11 scientifically proven ingredients, including Turmeric Powder, Black Pepper, Cumin Seeds, Fennel Seeds, Coriander Seeds, Ginger Powder, Ceylon Cinnamon, Cardamom, Methi Seeds, Amla Powder, and Clove. This herbal spice blend supports the immune system, modulates inflammatory responses, and reduces the production of pro-inflammatory molecules.

The unique approach of "You Balance" revolves around cellular nutrition, angiogenesis, DNA repair, stem cell regeneration, microbiome gut, immunity, and inflammation. The manufacturing process emphasizes slow roasting and precise spice grinding to maximize nutrient absorption, ensuring 100 percent bioavailability. The product's eco-conscious packaging further aligns with You Care Lifestyle's commitment to a healthier planet.

With no preservatives, additives, binders, or fillers, "You Balance" is a pure, chemical-free, plant-based, and non-GMO blend suitable for all age groups. This versatile health powder is positioned not only to benefit individual health but also to support a community's overall well-being.

Narendra Firodia, Social Entrepreneur and Co-founder of You Care Lifestyle, expressed, "This launch reflects our dedication to providing our community with superior, science-backed solutions."

As cold winds usher in the season of warmth and self-care, the shift in daily experiences becomes apparent. From chattering teeth and dry winds inducing dehydration to minor tooth pain and sensitivity, the winter season brings unique challenges. Salt Oral Care addresses these concerns with a range of oral care solutions designed to keep you flawless through the Jack Frost. In a noteworthy business angle, Salt aligns safety with sustainability, offering eco-friendly and recyclable packaging, vegan, gluten-free, and toxin-free options, contributing to the reduction of plastic waste in the $51.45 billion Oral Care industry.

The product line includes four variants of mouthwash catering to preventive oral care in distinct categories—Savant (Gum Protection in Chamomile Mint), Hydra (Anti-Sensitivity in Saffron), Balance (Alkaline Probiotic pH Neutralization in Honey), and Hyaluronic (Remineralization in Aqua Mint). Each variant addresses specific winter concerns, providing a holistic approach to oral health.

Adding an unconventional touch to oral freshness, the Manhattan Mouth Spray not only ensures a refreshing vibe but also offers relief from minor cold symptoms. This unique mouth spray establishes a secret understanding with gums and the throat, maintaining pH balance and alleviating micro inflammations.

Salt goes beyond traditional oral care with additional offerings such as Day and Night toothpaste, complemented by a complimentary squeezer key for hassle-free tube usage. The range includes safe, non-penetrating instant teeth whitening and maintenance products, tooth powders, water flosser, and a sonic toothbrush, offering an exciting enhancement to routine oral care during the winter season.

With the impending wedding season, soon-to-be brides and grooms are embarking on a quest for impeccable, radiant skin as they approach their big day. In response to this pursuit, ILEM JAPAN emerges as the gateway to timeless Japanese beauty secrets, encapsulated in an array of luxurious Bento Bundles and Gift Sets. These offerings aim to redefine skincare routines, promising to reveal natural beauty like never before in the diverse retail landscape of India.

ILEM JAPAN takes pride in harnessing the inherent power of nature to elevate beauty. Their products, meticulously crafted with time-tested ingredients and modern technology, provide a comprehensive skincare experience. From traditional Japanese elements like Sakura, Fermented Rice Extracts, and Japanese Konjac to globally sourced ingredients such as Artichoke Leaf Extract, Bulgarian Damask Rose Stem Cells, and Marula Oil, each product is designed to pamper the skin with the finest nature has to offer.

Recognizing that skincare has no gender boundaries, ILEM JAPAN's extensive product range caters to both men and women. Whether preparing for the most significant day, aiming for a polished look, planning to turn heads, or simply desiring to look one's best, their products are tailored to meet diverse skincare needs. From cleansers and moisturizers to serums and masks, ILEM JAPAN ensures there's something for everyone.

Imagine a complete skincare routine thoughtfully packaged like a Japanese bento box – convenient, efficient, and perfectly portioned. The Bento Bundles, offering the A to Z of skincare, eliminate the stress of choosing products, understanding their usage, or ensuring ingredient compatibility. This business angle provides a unique perspective on skincare solutions during the wedding season, aligning with the cultural richness and diversity of the Indian retail market.

This wedding season, ILEM JAPAN invites individuals to unveil their natural beauty, enhance skin radiance, and let their natural glow shine brightly for the world to see.

Diam Beauty distinguishes itself not by following trends but by charting its course, rooted in inclusivity and the delivery of top-tier products to our valued customers in the vibrant Indian retail landscape.

While many beauty brands grapple with the challenges posed by the Indian climate and humidity, our cosmetics defy the elements. We have developed formulations that ensure long, comfortable wear throughout the day, providing a reliable solution for consumers in the Indian market.

Our unique approach to product shades sets us apart. Collaborating with diverse study groups, each comprising over 20 individuals with various skin tones, we meticulously identify the perfect range of shades. This thorough process takes into account the nuances of undertones and complexions.

Beyond mere makeup, our products seamlessly integrate skincare and cosmetics. They incorporate a minimum of five active skincare ingredients, delivering both long-lasting, vibrant colors and promoting healthier skin. This dual-purpose fusion helps combat common skin problems such as acne and pigmentation.

In fostering a sense of community, we consistently partner with influencers who represent a broad spectrum of skin tones and types. Together, we've built a community that champions and celebrates the rich tapestry of Indian beauty.

As a PETA-certified brand, we reaffirm our dedication to cruelty-free cosmetics, ensuring that your beauty is never at the expense of our furry friends.

Amidst the ever-changing trends, Diam Beauty stands as an enduring symbol of diversity and uncompromising quality. With every shade, we redefine beauty, offering a canvas for self-expression and celebration in the dynamic Indian retail market.

As the golden rays of Dhanteras grace our lives, the larger-than-life idol of Goddess Lakshmi bestows her blessings upon the shimmering waters of prosperity at Mumbai’s iconic Marine Drive. Observers delight in capturing this unique phenomenon, embodying the festive spirit that encapsulates Deconstruct’s ethos through the lens of a viewer.

Goddess Lakshmi, adorned in radiant gold hues, exudes her celestial aura while elegantly seated in a lotus. Embracing the festive fervor, the brand's flagship product, the Vitamin C and Ferulic Acid face serum, takes center stage alongside the divine presence. As drops from the dropper fall into the Arabian Ocean, creating ripples, it symbolizes Deconstruct's unwavering commitment to a 100 percent money-back policy. The campaign aligns with the brand’s core mission of earning consumer trust through innovation and accurate information.

Malini Adapureddy, Founder, and CEO said, “Innovation is at the core of Deconstruct. This is evident in our product range, featuring potent power duos for effective skincare and in everything we do. To reinforce our commitment to providing gentle yet effective personal care, we offer a 100 percent money-back guarantee, ensuring a 100 percent safe skincare journey for beginners and enthusiasts alike. Our latest campaign is a direct tribute to all of that and more—stay tuned.”

In an era where trends ebb and flow and new brands saturate the market, recognizing the enduring value of well-researched, formulated, and result-driven products becomes imperative. Deconstruct's products deliver rapid skincare results with the right blend of ingredients, coupled with informative guidance for personalized choices based on skin type and condition. Rigorous testing, including a skin irritation test, ensures a delightful skincare journey without compromising effectiveness—validated by 100 percent of test users. With confidence and evidence-based results, the brand takes a bold step by offering a unique 100 percent money-back guarantee if expectations are not met.

This Dhanteras and Diwali, embark on a journey to discover the true worth of investing in your skin with Deconstruct and pave the way for continued long-term, healthy, happy, and radiant benefits.

Signify, the global leader in lighting, is excited to introduce its Philips Direct-to-Consumer (D2C) website, a pioneering initiative set to transform the way customers engage with lighting. The new platform, In.shop.lighting.philips.com by Signify India, offers an extensive selection of over 1000 consumer products across various categories, emphasizing ease, convenience, and accessibility for its esteemed customers.

Here's what the website offers:

1. Comprehensive Product Range: Signify's innovative lighting solutions, including Philips and Smart Wi-Fi products, are available on the website, complete with free delivery and a 7-day return policy.
2. Nationwide Reach: The website caters to customers throughout India, ensuring accessibility to lighting solutions for people across the country.
3. Festive Season Promotions: As the festive season approaches, customers can anticipate exciting offers and promotions on the website.
4. Digital Growth: Signify India has experienced substantial growth on digital platforms like Amazon, Blinkit, Myntra, and Flipkart. The new D2C website, with its extensive product range, is poised to further boost this growth by complementing limited product offerings on these platforms.
5. Virtual Store: Customers can expect a seamless shopping experience with the potential integration of a virtual store, enhancing the product exploration journey. The virtual store allows customers to delve into product details, features, materials, and the inspiration behind their designs.
6. Company Warranty: Signify's commitment is to provide reliable and enduring lighting solutions, in contrast to the challenge of substandard products lacking warranties and spares availability, often associated with Chinese imports in the market.

Sumit Joshi, CEO of Signify India, said, "We are pleased to announce the launch of our D2C website. The Philips D2C website reflects our dedication to delivering exceptional lighting experiences. Extensive research into consumer behavior, trends, and patterns has driven our commitment to ensuring unmatched customer satisfaction. We have seen success with modern trade concepts in the electrical industry and aim to replicate this achievement in the e-commerce realm."

With this innovative E-Shop, Signify reaffirms its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new benchmarks for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore Signify India's lighting solutions from the comfort of your home.

Rangita, a direct-to-consumer (D2C) Indian fashion label under the banner of Stellaro Brands, has experienced a remarkable 6.5-fold surge during the Diwali season. The brand's success can be attributed to the surging demand from consumers across various regions during the ongoing festive season. In preparation for the festive celebrations, Rangita thoughtfully expanded its product offerings to include a diverse array of festive collections, with a particular focus on cultural observances such as Karva Chauth and Diwali.

This accomplishment underscores the brand's consistent dedication to creating designs that align with the evolving tastes of the modern Indian consumer. A crucial driver of this success is Rangita's prudent pricing strategy, which harmonizes with the spending patterns of its audience.

Manish Ahlawat, Director of Stellaro Brands, expressed, "The exceptional growth we've witnessed this festive season underscores Rangita's unwavering commitment to delivering impeccable designs and exceptional quality to our valued customers. Our ability to comprehend the evolving preferences of our customer base has empowered us to curate a collection that deeply resonates with the essence of traditional Indian celebrations while incorporating a modern touch."

Regarding product preference, the occasion wear segment, particularly items priced in the range of Rs 900-1200, has experienced remarkable success. This attests to the brand's dedication to offering premium quality products at accessible price points. Furthermore, Rangita's everyday wear collection has witnessed a surge in demand for items priced between Rs 500-700, highlighting the brand's ability to capture the spirit of everyday elegance.

A significant contributor to Rangita's resounding success has been its captivating range of kurtas and kurta sets. These ensembles feature intricate heavy embellishments, flared designs, and elaborate embroideries. This category alone has accounted for a notable 40 percent of the company's overall turnover, with an impressive average selling price (ASP) of 1000+, showcasing the brand's steadfast commitment to crafting timeless, sophisticated attire.

Among the top-performing cities, Rangita has enjoyed significant patronage from Bengaluru, Hyderabad, Chennai, Delhi, and Mumbai, collectively constituting 34 percent of the brand's total sales. This widespread popularity underscores Rangita's ability to capture the hearts of customers across diverse cultural landscapes.

Since its launch in January 2023, Rangita has maintained an impressive Compound Annual Growth Rate (CAGR) of 50 percent, underscoring its unwavering commitment to quality and innovation. Rangita's latest collection is readily available on various e-commerce platforms, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, Snapdeal, among others.

Cover Story Clothing Limited's ultra-fast Gen Z fashion brand, Foundry is now available exclusively on AJIO, the renowned online retail platform. As a direct-to-consumer (D2C) fashion and accessories brand, Foundry is committed to delivering fresh and affordable fashion to fashion-conscious consumers.

Upon its launch, Foundry presents an initial collection of 1,500 styles, with plans to expand this to over 6,000 styles within the next year. Furthermore, the brand aims to introduce 50 new styles each day, ensuring that customers have access to the latest fashion trends at attractive and budget-friendly price points.

Manjula Tiwari, the Managing Director and CEO of Cover Story Clothing Limited said, "Our emphasis on being trendsetters allows us to remain at the forefront of the ever-evolving fashion landscape. In order to meet the evolving demands of our customers, we are committed to continually expanding the range of our offerings. AJIO, India's preferred shopping destination for Gen Z fashion enthusiasts, was the ideal launch platform for Foundry."

With its distinctive, bold, and stylish offerings, Foundry is positioned to become the preferred brand for young and trend-conscious shoppers throughout India. Cover Story Clothing Limited introduced India's first homegrown fast fashion brand, Cover Story, in 2016 and a lifestyle brand catering to modern Indian women, Ancestry, in 2018.

Vineeth Nair, CEO of AJIO commented, "Affordable fast fashion has been increasingly popular, particularly among young shoppers with a strong style sensibility. We are delighted to exclusively launch Foundry on AJIO and provide customers with affordable fashion that prioritizes the latest trends and resonates with young shoppers."

Foundry's impressive collection of fashion essentials encompasses a wide range of products, including top wear, dresses, bottom wear, co-ord sets, and outerwear, making it a must-visit destination for all fashion-forward shoppers. In addition to apparel, the brand offers an extensive selection of accessories, including jewelry, caps and hats, bags, phone cases, hair accessories, scarves, and socks. With this diverse and comprehensive range, Foundry empowers individuals to curate their distinctive and confident look for any occasion.

Foundry joins AJIO's esteemed portfolio of both international and homegrown brands, providing customers with a vast array of handpicked and curated fashion styles. Over the years, AJIO has solidified its status as one of the most popular fashion destinations, witnessing substantial growth in its active customer base and web traffic.

Rasayanam, a prominent name in Ayurvedic wellness, is delighted to unveil its latest line of health and immunity-boosting products, meticulously designed to aid individuals in achieving natural holistic well-being. This trio of juices promises to transform our approach to health, providing effective solutions for weight management, blood glucose control, and overall vitality.

Slim Trim Juice: Bid farewell to the perpetual struggle with weight management, thanks to Rasayanam's Slim Trim Juice. Employing a cold-pressed technique, this juice represents a harmonious fusion of 15 exquisite Ayurvedic herbs, including Harad, Daru Haridra, Curcumin, Beetroot, Garcinia, Aloe vera, Trikuta, Chitrak Mool, Gudmaar, Green Tea, Giloy, Amla, Gokshura, Moringa, and Bach. These ingredients are meticulously blended to facilitate accelerated and sustainable weight loss.

GlucoCare Juice: Effectively managing blood glucose levels is simplified with Rasayanam's GlucoCare Juice. This thoughtfully curated elixir incorporates potent components such as Jamun, Karela, Gudmar, Vijyasar, Methi, Neem, Amla, and Banaba. By consuming just 30ml of GlucoCare Juice daily in the morning, individuals can stimulate natural insulin production within the body, reducing the dependence on alternative insulin. Regain control of your diabetes journey and experience an overall boost in health and vitality with Rasayanam’s GlucoCare Juice.

Pure Amla Juice: Rasayanam’s Pure Amla Juice, featuring twice the concentration of Vitamin C, emerges as the ultimate elixir for promoting lustrous hair, radiant skin, and enhanced immunity. Responsibly sourced from Francis Amla, this juice serves as a rejuvenating tonic for hair, nails, skin, and overall well-being, courtesy of its antioxidant properties and high Vitamin C content. By choosing Rasayanam’s Pure Amla Juice, individuals can unlock the natural potential of Amla and embark on a journey toward a healthier, more vibrant version of themselves.

Rasayanam remains steadfast in its commitment to Ayurvedic principles, harmonizing ancient wisdom with contemporary techniques to offer products that foster a balanced interplay of mind, body, and spirit. All three juices are the result of meticulous craftsmanship by Ayurvedic experts, ensuring safety, efficacy, and a comprehensive approach to well-being.

INNISFREE India, renowned for its nature-powered skincare discovered from the island, marked its 10th Anniversary with an evening of celebration in Delhi and Mumbai, introducing its fresh brand identity and the eagerly awaited INNSIFREE Vitamin C Green Tea Enzyme Brightening Serum.

The cult Korean beauty brand, INNISFREE, has revealed a captivating new look, encapsulated in the tagline 'Clean Island, where clean nature and healthy beauty coexist happily.' This new concept perfectly represents what has endeared INNISFREE to beauty enthusiasts worldwide, drawing them closer to embracing the full beauty of nature. The rebrand encompasses a refreshed visual identity, an updated website, and the introduction of highly anticipated new products.

To commemorate this milestone, INNISFREE hosted an engaging evening at HOME in Delhi, featuring an exclusive masterclass with Ishan Sardesai, an aesthetic surgeon and the founder of The Face Centre. He shared valuable insights on the benefits of Vitamin C Serum and how it serves as an all-encompassing solution for maintaining healthy skin.

The evening witnessed the presence of distinguished guests from New Delhi, savoring hors d'oeuvres and beverages provided by Samsara Gin and Jimmy's Cocktail. INNISFREE also unveiled its limited edition collaboration with Frozen Fun Gelato, offering their Green Tea Matcha flavored gelato. The event featured a floral station by Fresh Flowers, allowing guests to craft their own bouquets. Instant photographs were distributed to guests, ensuring a lasting memory of the INNISFREE event.

In Mumbai, the celebration took place at The TIRA Beauty Store in Jio World Drive, BKC. Ayesha Kanga, known for her vivacious presence, joined the event to discuss her association with the brand. Distinguished figures from the industry also graced the event. INNISFREE partnered with The Flower Shop Bloom and Hola Candle for engaging activities, inviting guests to create their own bouquets and curate their own candles. 

Mini Sood Banerjee, Assistant Director and Head of Marketing at AmorePacific India mentioned, “INNISFREE has come a long way, with a celebrated 10 years success in India, the brand has truly been loved and supported by you all. We’re very proud to unveil the fresh new identity, with our new launch THE VITAMIN C GREEN TEA BRIGHTENING ENZYME SERUM. We hope to celebrate another decade of INNISFREE with our brand friends and customers. ”

In the dynamic landscape of the retail beauty industry in India, Organic Harvest, the nation's foremost certified organic beauty brand, has ventured into the world of color cosmetics. With the introduction of their new makeup line, Organic Harvest is now offering meticulously curated beauty solutions, featuring certified organic ingredients. The brand remains unwavering in its commitment to providing toxin-free and cruelty-free formulations, delivering a fresh approach to makeup that prioritizes both skin health and environmental well-being. This aligns perfectly with the escalating demand for eco-friendly and safe beauty alternatives.

In response to the growing concerns of discerning consumers about the harmful effects of chemical-laden beauty products, Organic Harvest has unveiled a range of clean, sustainable, and results-oriented makeup products that redefine the conventional approach to cosmetics. These products are thoughtfully designed to safeguard the skin's health, without compromising on performance. Accompanied by a captivating digital video campaign featuring renowned Actor and Brand Ambassador Nimrat Kaur, Organic Harvest is revolutionizing the beauty industry by harmonizing the finest natural ingredients with cutting-edge beauty technology. This marks a significant step towards a fresh and ethical perspective on makeup.

Sukhleen Aneja, CEO of Good Brands Co said, "The launch of Organic Harvest's inaugural makeup range signifies our commitment to clean, ethical, and sustainable beauty. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet. Beauty, in our belief, should be as pure as nature itself, and this makeup range encapsulates that ethos. It's about looking good while feeling good, and that's what Organic Harvest represents. We are thrilled to add this exciting range to our portfolio and share it with our customers."

Rahul Aggarwal, Founder of Organic Harvest added, "We are delighted to introduce Organic Harvest's first-ever makeup range, expanding our dedication to clean and organic beauty. Our journey has always been about redefining beauty with a conscience, and now our customers can enjoy cosmetics that not only enhance their appearance but also promote skin health. We are excited to introduce this line, and we firmly believe it will revolutionize how people perceive organic beauty."

Nimrat Kaur, Actor and Brand Ambassador for Organic Harvest said, "Having been associated with Organic Harvest for some time now, the makeup range represents an exciting and positive step toward a more sustainable future in the beauty industry. I'm absolutely delighted to be part of the digital video campaign and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest's products, consumers can not only enhance their beauty but also contribute to a greater good, thereby shaping a future where conscious beauty decisions are the norm."

Organic Harvest's new makeup collection is designed to enhance natural beauty while nurturing the skin. It includes six distinct product categories: Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl, and Liquid Eyeliner. These offerings are tailored to meet the diverse needs of modern consumers.

Blue Tribe Foods has reached a significant milestone in its journey towards environmental sustainability. In collaboration with The Disposal Company (TDC), the company has successfully attained plastic neutrality, reinforcing its commitment to environmental responsibility. Additionally, Blue Tribe Foods' unwavering dedication to sustainability has been recognized with the prestigious Sustainability Seal for its innovative product line.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a pioneering force in the plant-based meat industry, offering a delectable array of alternatives crafted from ingredients like peas, soybeans, lentils, grains, and other vegetarian sources. Their products have not only delighted taste buds but have also made substantial contributions to a greener planet.

The endorsement and investment from Anushka Sharma and Virat Kohli thrust Blue Tribe Foods into the limelight, amplifying its mission to transform meat consumption habits in India. The celebrity couple's support for plant-based eating reflects their values of compassion for animals and environmental sustainability.

Amidst the prevailing challenges of plastic waste, companies like Blue Tribe Foods play a crucial role in shaping the environment and impacting lives. As per the Plastic Waste Statistics report, 2.26 million tonnes of plastic packaging have been covered under Extended Producer Responsibility (EPR) for the year 2022-23.

In a groundbreaking initiative, Blue Tribe Foods partnered with The Disposal Company (TDC), led by Bhagyashree, an expert in plastic waste measurement, financing, and reduction. Through this collaboration, Blue Tribe Foods has not only offset its plastic footprint but has also taken significant steps to reduce carbon emissions associated with its operations.

Sohil Wazir, Chief Commercial Officer at Blue Tribe Foods said, "In partnership with The Disposal Company, we are unwavering in our commitment to environmental responsibility. Their invaluable support in offsetting our plastic waste aligns seamlessly with our brand's core values. Together, we conscientiously pave the path towards a more sustainable future, ensuring responsible management of every bit of plastic waste. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all."

Bhagyashree Bhansali, Founder of The Disposal Company said, "The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand's dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand's unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products."

Blue Tribe Foods has garnered acclaim from conscious consumers and emerged as an inspirational force for other brands, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society. TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment. With stringent standards and a trusted reputation, TDC is the preferred choice for over 60 global brands.

mCaffeine, renowned for its innovative approach to personal care and beauty, is once again pushing the boundaries of beauty with the introduction of their latest creation, the "Eyes On You Serum Concealer." This groundbreaking product fuses the best of makeup and skincare to provide consumers with a solution that not only conceals but also addresses under-eye darkness and blemishes over time.

The "Eyes On You Serum Concealer" harnesses the power of caffeine, celebrated for its exceptional benefits. Unlike conventional concealers, it goes beyond masking dark circles and puffiness, actively working to reduce them over time, making it the perfect choice for daily use. mCaffeine ensures inclusivity by offering four different shades tailored to suit all Indian skin tones and types, each adorned with delightful names like Almond Milk, Walnut Crush, Caramel Blend, and Biscoff Shake.

This concealer introduces a creamy, lightweight, hydrating formula that delivers remarkable coverage without the heaviness or cakiness often associated with traditional concealers. Its non-cakey texture, impressive spreadability, and the added benefit of SPF 15 guarantee a seamless application. Furthermore, the non-creasing formula ensures a fresh, all-day appearance. With four natural skin-color shades, spanning from fair to dark, this concealer stands as an ideal choice for every skin tone.

Priced starting at just Rs 499, this serum-concealer doesn't stop at caffeine; it also incorporates the renowned dark spot-fading power of Vitamin C. Additionally, the infusion of Hyaluronic Acid ensures comprehensive hydration, effectively rejuvenating the delicate under-eye area by replenishing moisture levels.

As the brand continues to expand its beauty segment, the team is committed to crafting products that offer both makeup and skincare benefits, setting a new standard for beauty routines.

Tarun Sharma, CEO, and Co-Founder of mCaffeine said, "The 'Eyes On You Serum Concealer' isn't merely makeup; it's your secret to flawless beauty that's both instant and enduring. We've meticulously brewed this concealer to perfection, and it's here to ignite a revolution in your daily skincare and makeup regimen. This product embodies the evolving beauty industry's demand for multifunctional solutions that bridge the gap between cosmetics and skincare. It caters to consumers looking for immediate cosmetic enhancements while delivering lasting skincare benefits, mirroring the broader industry trend toward holistic beauty. As mCaffeine pioneers this transformative approach, the "Eyes On You Serum Concealer" is poised to redefine beauty standards."

Vikas Lachhwani, Co-founder and Director of mCaffeine said, "The 'Eyes On You Serum Concealer' is a game-changer for confident young women seeking simplicity in their beauty routine. Crafted for everyday use, this unique concealer combines coverage with skincare benefits. Infused with caffeine, Vitamin C, and Hyaluronic Acid, it not only provides excellent coverage but also deeply nourishes your skin. At mCaffeine, we understand the need for products that enhance both your appearance and confidence. This serum not only makes you feel beautiful inside and out but also streamlines your beauty regimen by offering multiple benefits in one product."

This latest addition to mCaffeine's product line reaffirms the brand's commitment to providing innovative and effective personal care solutions. The "Eyes On You Serum Concealer'' is now available for purchase on mCaffeine's official website and leading e-commerce platforms.
 

In the backdrop of a remarkable resurgence in India's fast fashion apparel segment, Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is excited to announce its diversified product portfolio. The brand is extending its offerings with the launch of two exciting categories - Shoes and Fragrance, setting the stage for substantial growth. The company anticipates a remarkable rise in revenue from Rs 110 crore in FY23 to an impressive Rs 250 crore in FY24.

With an unwavering commitment to style and innovation, Snitch aims to captivate its customers with a range of stunning and distinctive collections under both the Shoes and Fragrances categories. These new additions complement the brand's existing fast fashion apparel collection, and this expansion comes at the perfect time during the festive season. The newly launched collections are readily available on snitch.co.in.

Siddharth Dungarwal, Founder of Snitch said, "We are thrilled to expand our product offerings to include shoes and fragrances. At Snitch, we firmly believe that fashion is a means of expressing oneself through personal style. With our new collections, our goal is to offer our customers even more options to showcase their unique fashion sense. As a brand, we are currently in an expansion phase and continuously innovating our product range. We are poised to introduce more categories by FY24. Our mission is to elevate and enhance the men's fashion landscape in India."

In the realm of shoes, Snitch has introduced a diverse array of products catering to a wide range of style preferences. From trendy sneakers to sophisticated loafers, sporty trainers to elegant formal shoes, Snitch provides a vast selection suitable for various occasions and personal tastes. Whether you seek to make a bold fashion statement or exude timeless elegance, Snitch offers the perfect pair of shoes for every discerning gentleman.

In line with its commitment to providing a comprehensive fashion experience, Snitch has also unveiled an alluring range of Eau de Parfum across various fragrance families. The collection encompasses enchanting scents of amber exuding warmth and sensuality, alongside woody fragrances that convey sophistication and depth. For those with an affinity for earthy undertones, Snitch presents fragrances infused with the richness of patchouli, ensuring an unforgettable impression.

Derma Co, a renowned pioneer in skincare innovation, is delighted to present its groundbreaking product: the 2 percent Niacinamide High Coverage Foundation, exclusively crafted to enhance the vibrancy of festive celebrations. This extraordinary foundation, enriched with the goodness of Niacinamide and Hyaluronic Acid Complex, underscores Derma Co's dedication to delivering the perfect fusion of beauty and wellness.

Derma Co's High Coverage Foundation is more than just makeup; it's a skincare marvel. Picture a foundation that provides flawless coverage while actively contributing to the healing of dark spots and discolorations. The foundation's star ingredient, 2 percent Niacinamide, works to fade pigmentation, lighten dark spots, and create an even skin tone, resulting in a flawless complexion. Combined with the advantages of a 1 percent Hyaluronic Acid Complex, it ensures that your skin remains hydrated and plump throughout the day.

But there's more to it than that – this foundation acts as your shield against the sun! Featuring SPF 40 and PA+++ sun protection, it acts as a barrier against harmful UVA and UVB rays. Concerned about your makeup lasting through the festivities? Derma Co has you covered with its 12-hour long stay and oil control feature. Furthermore, it's water and sweat-resistant, guaranteeing that your flawless look remains intact through all the dancing and celebrations.

The foundation is available in seven distinct shades, thoughtfully curated to complement the diverse range of Indian skin tones.

Indulgeo Essentials is pleased to unveil the Pept-Eye Biocellulose Under Eye Patches. This groundbreaking addition to the Indulgeo Essentials product line promises a transformative experience for the under-eye area, ensuring a lasting, smooth, and radiant appearance.

The Pept-Eye Biocellulose Under Eye Patches have been meticulously crafted with a sophisticated three-sheet layer technology, utilizing the virtues of natural fiber material derived from fermented coconut water. This innovative structure guarantees the optimal absorption of potent ingredients, delivering profound nourishment and rejuvenation.

Treat your under-eye area to a revitalized and radiant appearance with the Pept-Eye Biocellulose Under Eye Patches. Their unique features and three-layer composition, enriched with natural fiber material sourced from fermented coconut water, facilitate deep skin nourishment. These patches, with their proven benefits, aid in reducing puffiness and dark circles, minimizing the visibility of wrinkles, and providing essential hydration to the delicate skin around your eyes. While crow's feet are a natural consequence of the aging process, the consistent use of Pept-Eye can mitigate their appearance and yield firmer skin. Moreover, our exclusive active ingredient not only offers hydration to the surrounding areas but also enhances skin elasticity. Harness the potency of peptides with these enigmatic under-eye patches.

In a strategic move aimed at spearheading evidence-based Ayurveda in the retail sector in India, Kapiva, a leading holistic wellness brand, is pleased to announce the appointment of R Govindarajan as its Chief Innovation Officer (CIO). Govindarajan, a distinguished figure in the realm of research and development, boasts a remarkable portfolio comprising 10 patents and the publication of 75 research papers in esteemed peer-reviewed journals. His illustrious career also includes pivotal roles at prestigious government research institutions like CSIR and leadership positions in the R&D departments of prominent organizations.

Govind's arrival at Kapiva marks a significant milestone for the brand, fortified by his extensive experience spanning over 23 years in research and development. His profound expertise and leadership will empower Kapiva to enhance product quality, expand its array of Ayurvedic offerings, and elevate health outcomes for consumers.

Ameve Sharma, Co-Founder of Kapiva said, "We are delighted to welcome Govind to the Kapiva family. His extensive experience and profound knowledge of natural products and research and development perfectly align with our commitment to delivering authentic, science-backed Ayurvedic products to our consumers. Under Dr. Govind's guidance, we anticipate making significant strides in crafting highly efficacious products, enabling us to compete effectively with conventional medical practices. Each step we take in our R&D endeavors brings us closer to redefining healthcare standards."

R Govindarajan, the newly appointed Chief Innovation Officer stated, "I am thrilled to join Kapiva, a brand that is at the forefront of making Ayurveda accessible and contemporary. Kapiva's mission resonates with my own passion for research and innovation in the healthcare sector. I am eager to contribute to the brand's growth and help establish Kapiva as a leader in holistic healthcare, enriching lives around the world."

With a Ph.D. in natural products, Govind possesses a multifaceted research background, including both fundamental research at CSIR (Government of India) and applied research in corporate R&D through his leadership roles at esteemed organizations such as Zydus Wellness R&D, Himalaya Global Research Centre in Dubai, and Dabur International R&D in Dubai. His work encompasses product development, analytical processes, and preclinical and clinical trials, primarily in the realm of natural products. Throughout his career journey, Govind has played a pivotal role in establishing R&D facilities on a global scale and provided consultation services to prominent pharmaceutical and cosmetic companies.

Beyond his corporate accomplishments, he has made substantial contributions to academia, serving as an Associate Professor at RAK University of Health Sciences and a visiting professor at the National Institute of Pharmaceutical Education and Research (NIPER) in Ahmedabad.

Kapiva remains steadfast in its mission to simplify, modernize, and make Ayurveda accessible to all. The presence of Govindarajan reinforces the brand's pioneering position in the realm of holistic healthcare.
 

In adherence to its namesake, the Vital Collection by Carat Crush stands as an indispensable addition to any woman's wardrobe, redefining the traditional perception of diamonds exclusively for special occasions. The new Vital Collection from Carat Crush reimagines fine jewelry as a daily luxury experience. Each piece is meticulously crafted with 18kt gold and adorned with exquisite natural diamonds, ensuring a remarkable combination of elegance and quality. To cater to diverse tastes, these pieces are available in white, yellow, or rose gold, accentuating the collection's inclusivity in metal color preferences.

Carat Crush embarked on a journey to make fine jewelry affordable at a time when weightier jewelry options monopolized the market. The primary aim was to empower women to invest in valuable, everyday adornments without straining their budgets. With unwavering determination and confidence, the visionary founders introduced their brand into the fiercely competitive fine jewelry market, offering high-quality pieces that resonate with their clientele.

The Vital Collection serves as a meaningful tribute to women, honoring the multifaceted roles they undertake in our lives. Born and raised in Mumbai, the two sisters, Aanchal and Arpan, possess master's degrees in International Business and Luxury Brand Management from renowned institutions in the UK. Drawing from a rich professional background that encompasses internships at esteemed publications such as GQ and Harper's Bazaar, experiences in advertising agencies, and several years as wedding planners, the entrepreneurial sisters bring a wealth of expertise from diverse domains. Their initial career experiences nurtured their determination to transform their aspirations into a tangible reality.

As they interacted with various professionals and surmounted countless challenges, the sisters acquired skills in multitasking, efficient time management, and the significance of building a strong network, culminating in the thriving success of their brand, Carat Crush.

The Founders shared, “We are excited for women to get their hands on the Vital Collection which is our way of glamming up your everyday outfit without any stress. It is for the one who is always on the lookout for something minimalistic yet eye-catching. We have strived hard to design a versatile collection which appeals to everyone and we truly cannot wait to see everyone flaunt it from AM to PM.” 

Bagzone Lifestyles Pvt. Ltd., the parent company of India's prominent fashion accessories brand, Lavie, has announced a significant financial milestone with a substantial $9 million investment from the First Bridge India Growth Fund. This strategic partnership signifies a crucial step in Bagzone's journey to establish itself as a household name and solidify its position as a leader in the fashion accessories industry.

With this fresh injection of capital, Bagzone intends to enhance its internal manufacturing capabilities by setting up a cutting-edge 150,000-square-foot factory. The company also plans to expand its offline presence through the launch of 300 Exclusive Brand Outlets, accompanied by marketing campaigns featuring brand ambassadors Ranveer Singh and Anushka Sharma for Lavie Sport and Lavie, respectively.

Over the next five years, Bagzone aims to achieve tenfold growth, diversify into multiple product categories, and achieve a 70 percent localization rate in its sourcing efforts while expanding its physical presence. This rapid expansion strategy is expected to generate employment opportunities for 1,000 individuals nationwide and reach Tier II and Tier III markets.

Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., expressed his enthusiasm about the partnership, saying, "We hope to grow 10X in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall."

Vishal Kumar Gupta, Managing Partner of First Bridge, stated, "In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie."

According to Statista, the handbags segment in India is expected to reach $4.19 billion in revenue in 2023, with an anticipated annual growth rate of 6.14 percent from 2023 to 2026. Bagzone has witnessed consistent growth in customer demand for its newly launched products, and these funds will further support its growth and industry presence.

Absolut, known for its commitment to creative and purpose-driven cultural endeavors, has partnered with multidisciplinary artist Osheen Siva to introduce a striking limited-edition bottle in 2023. This innovative campaign celebrates the diverse identities shaping India's youth, embracing inclusivity and optimism for the future.

Siva's artistic vision beautifully melds traditional and modern influences, aligning with Absolut's values. The artwork is divided into three symbolic sections: the left figure embodies India's deep-rooted traditional values, while the right figure represents fluidity, queerness, and a non-binary future. In the center, hands symbolize the confluence of old and new, drawing inspiration from Absolut's core principles of acceptance and unity.

Pulkith Modi, Head of Marketing – International Brands at Pernod Ricard India, shared, "Absolut has a history of championing a world free from biases and has collaborated with pop culture to promote diverse creative expressions. This limited-edition bottle is a celebration of India's diversity and pluralism, furthering Absolut's commitment to a brighter future."

Artist Osheen Siva expressed her enthusiasm, saying, "I'm thrilled to collaborate with Absolut once more for this limited-edition design. This project resonates deeply with me, drawing from the multiplicity and hope for a better future that exists in our society. I hope this artwork strikes a chord with today's youth."

The new limited-edition 750ml bottle is now available in major metro cities.

HyugaLife, a leading health and wellness platform, backed by endorsements from celebrities Katrina Kaif and KL Rahul, has introduced Vito, an innovative health supplement brand tailored for the generation often challenged by time constraints when it comes to prioritizing their health.

After two years of dedicated research and development at a UK MHRA-certified laboratory, Vito is introducing a game-changing product format to the Indian market. Distinguishing itself from conventional supplements, Vito eliminates the need for water during consumption. Its revolutionary self-dissolving form factor is perfectly suited for individuals with hectic, on-the-go lifestyles. Vito's range of daily health supplements not only accommodates busy schedules but also simplifies them, offering convenient, efficient, and pocket-sized solutions that cater to modern living.

Prasanna Rengarajan, CEO of Vito stated, "Vito was conceived with the modern-day consumer's needs and aspirations in mind. The Vito consumer values health as an integral part of their life but demands convenience. Vito was created to streamline health for them, providing a range of daily essentials that seamlessly fit their dynamic lifestyles. Our tablets can be taken anytime, anywhere, whether you're on-the-go, in the midst of a busy day, or simply relaxing at home."

The new generation of Indian millennials is characterized by ambition, aspiration, and perpetual motion, juggling the demands of education, work, personal life, and more. However, they grapple with lifestyle challenges such as sleep disorders, low energy levels, weakened immune systems, aches, and digestive issues.

The launch of Vito by HyugaLife directly addresses the needs of today's fast-paced lifestyle.

Anvi Shah, CEO of HyugaLife said, "Our venture into private brands, exemplified by Vito, is a natural evolution in our growth journey. Our strategy is clear – we are not here to conform. We are identifying unique white spaces in the market and building something truly distinctive. We delve deeply into consumer insights to create products that not only meet but exceed expectations."

In its initial phase, Vito has introduced a range of supplements addressing critical health aspects, including sleep quality, bone health, iron deficiency, and immune system support. With plans to unveil more than 30 products in the next year, Vito is poised to redefine health for a generation that refuses to compromise on their well-being, regardless of life's fast pace. Currently, Vito products are exclusively available through HyugaLife's website and app.

Mensa Brands, recognized as India's largest digital House of Brands, has successfully secured $40 million in growth capital from EvolutionX Debt Capital through a combined offering of a debt facility and convertible investment. This fresh infusion of funds is poised to propel Mensa Brands further as it continues to prioritize brand development, leveraging its robust technological, operational, and marketing capabilities. Among its portfolio of consumer-favorite brands are Pebble (renowned for top-tier smart wearables and audio products), MyFitness (a leading player in the peanut butter segment), Dennis Lingo (a prominent name in men's lifestyle and apparel), and Villain (offering unique perfume and personal care items).

In November 2021, Mensa Brands achieved the remarkable feat of raising $135 million at a valuation exceeding $1 billion, thereby securing unicorn status in record time among Indian startups. The journey of Mensa Brands has been buoyed by a total equity raise of $200 million from prestigious global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus Ventures, and Tiger Global Management. Additionally, Mensa Brands has judiciously availed debt financing from Alteria Capital, InnoVen Capital, Stride Ventures, and TradeCred.

Ananth Narayanan, Founder and CEO of Mensa Brands said, "We are excited to partner with long-term marquee investors like EvolutionX. In the last 2 years, we have profitably scaled more than 20 brands across beauty and FMCG, fashion, home, and consumer electronics. We plan to use this new funding to continue building consumer-loved brands for the next generation of India."

Rahul Shah, Partner of EvolutionX Debt Capital said, "We are excited to partner with Mensa as the company continues to scale revenues and margins of digital-first consumer brands by leveraging technology along with brand building activities. Mensa has proven its execution capabilities with successful acquisition of multiple brands, and we look forward to supporting the company’s journey as it continues to grow its brands both in domestic and international markets. With this investment, we continue our strategy to invest in category leading growth stage tech companies in Asia."

St.Botanica, a prominent direct-to-consumer (D2C) beauty brand and a proud member of the Good Glamm Group, South Asia's largest conglomerate in the beauty and personal care sector, introduces a new Digital Video Campaign (DVC) featuring the iconic actor and brand ambassador, Kareena Kapoor Khan. This campaign centers around St.Botanica's Moroccan Argan Hair Care range and reinforces the brand's commitment to curating the world's most exquisite ingredients for the creation of highly effective self-care products.

The campaign serves as a testament to St.Botanica's unwavering dedication to providing consumers with self-care products that incorporate the finest ingredients from across the globe. It particularly highlights the Moroccan Argan Oil, a luxurious component meticulously sourced from Morocco. St.Botanica's fundamental principles are highlighted in the campaign, which encompasses the utilization of potent, natural elements, the formulation of rich and effective products, the exclusion of harmful chemicals, and the conduct of thorough scientific testing to guarantee tangible results. Leveraging the immense appeal of Kareena Kapoor Khan, this Digital Video Campaign is designed to engage and resonate with new generations of consumers, accentuating the brand's commitment to delivering excellence in self-care essentials.

Sukhleen Aneja, CEO of Good Brands Co, Good Glamm Group said, "At St.Botanica, our unwavering focus and commitment revolve around the incorporation of the world's finest ingredients in our products, ensuring that our customers indulge in unparalleled quality and luxury during their haircare routines. Our latest DVC, in collaboration with Kareena Kapoor Khan, further amplifies the essence of St.Botanica's philosophy and reinforces our pledge to offer consumers the very best in self-care."

St.Botanica takes pride in its research-driven formulations, which feature the most efficacious and premium ingredients found worldwide. The brand consciously refrains from incorporating preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. St.Botanica's emphasis on research-based formulations, embracing natural and organic components, positions it as the preferred choice for discerning consumers who are conscientious about the impact of their purchases. Furthermore, the brand proudly offers a range of cruelty-free products, certified by PETA, catering to environmentally-conscious consumers who prioritize the ethical aspect of their buying decisions.

Elda Health has recently introduced a range of meticulously curated products designed for women. This strategic expansion signifies a significant evolution for the company, transitioning from a service-oriented entity to a holistic one-stop destination for women's well-being.

The newly launched products have been meticulously developed by a team of menopause specialists at Elda, including Dr. Ameya Kulkarni, Co-founder and Gynecologist, along with Vandita Srivastava, a seasoned professional with over 30 years of experience in the Natural Product Industry, having worked with esteemed companies such as Dabur, Lupin, Indigene, Praj, Omniactive, and QCS. Elda's product line has been thoughtfully crafted to alleviate midlife and menopausal symptoms while enhancing the overall quality of life for Indian women.

Menopause, an inevitable phase in every woman's life, need not be a daunting experience. However, as women navigate the significant transitions that come with menopause, they frequently encounter a range of physical and emotional challenges. These challenges encompass hot flashes, night sweats, mood swings, fatigue, as well as issues related to skin and hair health. Elda's product range is meticulously designed to provide relief and support throughout the journey of menopause.

The product portfolio includes Menopause Balance+, SleepCare, MenoShine, and UTI Protekt. Crafted from natural ingredients, these products are tailored to empower women to gracefully embrace the transformative aspects of menopause with confidence.

Ameya Kulkarni-Kanakiya, Co-Founder of Elda Health said, "Elda's expansion into curated products represents a pivotal milestone in our mission to empower women through every phase of life. We have harnessed the synergy of nature and science to formulate products that offer tangible solutions for women experiencing menopause. Elda's vision extends beyond symptom alleviation; it revolves around embracing this new life phase with confidence, resilience, and a profound sense of empowerment."

Elda firmly believes in the potency of nature, relying on meticulously selected, high-quality natural ingredients that are both safe and efficacious. Each product undergoes rigorous clinical testing to ensure safety and effectiveness, providing consumers with peace of mind. Recognizing that every woman's journey through menopause is unique, Elda's product range offers customers the flexibility to choose products tailored to their specific needs and preferences.

Committed to enhancing the lives of Indian women, Elda aspires to redefine menopause, transforming it into a phase of empowerment and renewal.

Wellbeing Nutrition is elevating India's deep-rooted love for tea to new heights with the introduction of their groundbreaking premium Wellness Teas. This collection seamlessly marries the art of tea with the science of nutrition, aiming to transform the traditional tea-drinking ritual into a holistic journey of both flavor and function. Additionally, it serves as a catalyst for change by empowering the skilled tea artisans at the esteemed Makaibari Estate.

Committed to delivering products that align with today's fast-paced lifestyle, Wellness Teas cater to individuals seeking a natural and effective path to enhance their health. By harnessing the gifts of nature while excluding artificial chemicals, each tea variant is a result of merging ancient wisdom with contemporary scientific research. The outcome is a collection that infuses health benefits into the simple pleasure of sipping tea, offering both seasoned tea enthusiasts and newcomers an effortless entry into a healthier lifestyle.

"We are thrilled to introduce a tea collection that embodies our core philosophy: merging the goodness of nature with the tapestry of tea," remarked Avnish Chhabria, Founder of Wellbeing Nutrition.

Thoughtfully curated, the collection comprises six distinctive tea variants, each tailored to address specific health concerns. The Cleanse Adaptogenic Herbal Tea boasts a blend of 22 ingredients that synergize to support the body's natural detoxification process. The Sleep Adaptogenic Herbal Tea, enriched with melatonin and 13 other calming components, promotes relaxation and aids in peaceful sleep. Those looking to enhance their focus and attention span can turn to the Focus Adaptogenic Herbal Tea, containing potent ingredients that reinvigorate the mind with every sip. Her Care offers a solution to balance hormones, reduce testosterone levels, and enhance menstrual cyclicity. The collection also includes two caffeine-enriched variants: Slim Adaptogenic Green Tea, which aids in fat burning, blocks sweet taste receptors, and supports metabolic function, and Digest Adaptogenic Green Tea, infused with heat-resistant probiotics and a blend of natural ingredients to nurture beneficial gut bacteria.

In addition to its unique tea blends, Wellbeing Nutrition is committed to promoting empowerment and cultural enrichment. The tea leaves are harvested by skilled artisans from the renowned Makaibari estate, one of the world's oldest tea plantations nestled among the Himalayan ridges. These artisans possess a deep-seated knowledge of selecting the finest leaves and buds, a craft passed down through generations, ensuring that every sip yields maximum benefits. Beyond their invaluable contribution to tea cultivation, their aspirations and dreams are nurtured, paving the way for a brighter future. This includes ensuring access to quality education for their children, comfortable homes, and comprehensive healthcare.

"This tea collection is also a tribute to those who cultivate them. It tells a story of strength, sustainability, and the promise of a better future," adds Avnish Chhabria.

Sustainability is another cornerstone of Wellbeing Nutrition's commitment. The brand takes proactive measures to minimize its environmental impact, evident in the eco-friendly packaging of the teas. Unlike non-biodegradable nylon tea bags, these teas are packaged in biodegradable bags made from corn starch. Furthermore, the brand's dedication to transparency is unwavering. Customers receive comprehensive information about the ingredients used in each blend and their specific benefits, fostering trust among wellness-conscious consumers. With these compelling advantages, it's no surprise that this new launch has already captured the attention of health-conscious individuals across India.

"The Wellness Tea collection was born through extensive research and a commitment to quality. They are more than beverages; they embody a holistic approach to wellness while celebrating the essence of tea cultures,” said Avnish Chhabria, Founder of Wellbeing Nutrition.

Rasayanam, a trusted name in the realm of Ayurvedic wellness, is thrilled to unveil its latest offering, Liquid Biotin with Collagen 25000mcg. This groundbreaking and fast-acting solution is meticulously crafted to assist individuals in achieving lush, voluminous hair and well-hydrated, wrinkle-free radiant skin.

Biotin and collagen are renowned for their individual contributions to promoting healthy hair and skin. However, Rasayanam's Liquid Biotin with Collagen takes this a step further by synergizing these potent ingredients in a concentrated 4X formula. This synergy creates a potent blend that surpasses the efficacy of using biotin and collagen separately. What distinguishes Rasayanam's Liquid Biotin with Collagen is its plant-based formulation, making it an ethical choice for individuals seeking to enhance their beauty and well-being naturally. This product caters to vegans and those who prioritize plant-based solutions.

This product boasts an impressive 25,000 mcg of its active ingredient, an outstanding 15,000 mcg higher than what leading competitors in the industry offer for skin and hair enhancement. It serves as a versatile 2-in-1 solution, promoting keratin production while significantly boosting collagen and biotin levels. What truly sets it apart is its exceptional bioavailability, with a staggering 98 percent faster assimilation and enhanced digestibility compared to traditional capsules, pills, and strips. Furthermore, it caters to a broader audience as a 100% vegetarian-friendly solution, making it an ideal choice for vegans.

Rasayanam's Liquid Biotin with Collagen 25000mcg offers a myriad of benefits, including firmer skin, reduced fine lines and wrinkles, and diminished stretch marks. It also enhances hair strength, thickness, and volume, reduces hair fall, and fortifies overall hair resilience. Additionally, it combats the detrimental effects of pollution, UV radiation, and a hectic lifestyle on your skin and hair. Moreover, it contributes to strengthening nails and eliminating brittleness, resulting in exceptionally robust nails.
 

YouVah, India's innovative internship platform tailored for teenagers, has successfully secured $210,000 in its pre-seed funding round, backed by CIIE.CO IIM Ahmedabad and the Co-Founders of American Chase. With a mission to empower teenagers by providing them with practical experience, guidance, and opportunities to build their initial career resumes, YouVah, founded by Chetan Jachpure, Raghav Parsai, and Rohit Jain, is dedicated to shaping India's future by preparing today's youth for tomorrow's challenges.

In alignment with the National Education Policy, YouVah recognizes the significance of hands-on learning and aims to nurture young minds by imparting a diverse range of skills and industry-specific knowledge.

The founders, during their college years, noticed the untapped potential of teenagers who often lack exposure to the real world. This realization led to the establishment of YouVah, where talent converges with opportunity and guidance. In January 2022, YouVah commenced as an experiment in a small Madhya Pradesh town and, to the founders' astonishment, rapidly garnered 15,000 registered users within a month, all through organic growth. This early success underscored the platform's potential and its ability to address the pressing needs of teenagers seeking career opportunities.

Chetan Jachpure, Co-Founder and CEO of YouVah stated, "In the past six months, we've gained over 1 lakh monthly visitors and 50,000+ registered users. This funding will enable us to launch new programs and conduct experiments to accelerate our growth."

Rohit Jain, Co-Founder and CMO at YouVah said, "With the National Educational Policy promoting internships, schools are embracing this culture more than ever. This positions YouVah to launch more programs and benefit teenagers nationwide." YouVah is redefining education in the developing world by offering teenagers authentic internship opportunities, skill learning courses, training, and connections with India's leading firms and top business ventures, all from the comfort of their homes."

Raghav Parsai, Co-Founder and CTO at YouVah said, "We are committed to enhancing the user experience for late Gen-Z and early Gen Alpha teenagers through gamification and building a talented tech team to automate and streamline our operations and product development."

India is home to approximately 260 million teenagers, representing a vast national resource. Investing in their knowledge and development is a strategic imperative. Yash Chouhan, Ayush Jain, and Adhir Dubey, Co-Founders of American Chase, expressed their support, stating, "YouVah aligns perfectly with our dream of contributing to genuine education. We believe in the team's vision and the transformative potential of YouVah in shaping young careers."

YouVah has already forged partnerships with 80+ schools, including CBSE, ICSE, and IB curricula, and has placed 2000+ teenagers as interns in the country's top-level corporate firms and companies, a testament to its pioneering position in this domain. They are poised to expand their footprint across the nation, offering teenagers the convenience of enrolling in multi-disciplinary internship programs from the comfort of their homes through the user-friendly interface of their official website, YouVah.com, preparing them for a brighter future.

Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is delighted to announce the appointment of Aniket Singh as its new Chief Business Officer. In this pivotal role, Aniket will lead Snitch's strategic initiatives aimed at fostering sustainable growth and operational efficiency. His extensive and diverse experience across various industries positions him to excel in scaling businesses and cultivating operational excellence.

Over the past two quarters, Snitch has achieved remarkable growth, steadily progressing toward an Annual Recurring Revenue (ARR) of 250 crore. Since its establishment in 2019, the brand has consistently worked to expand its leadership and create greater opportunities within the Indian D2C market. Aniket's appointment signifies a significant step forward in advancing Snitch's mission of delivering high-quality fashion products directly to consumers while ensuring an unparalleled shopping experience.

Aniket Singh brings a wealth of experience to Snitch, having previously played a pivotal role in driving B2B operations at Dunzo, a well-known name in the quick commerce and logistics sector. Before his tenure at Dunzo, Aniket led the revenue function at Treebo, a hotel aggregator, and co-founded Scholr, an Ed-tech startup that was subsequently acquired by Byju's, a prominent educational technology firm, in 2020. His track record of success and expertise in various domains make him a valuable addition to the Snitch team as they continue their journey of growth and innovation in the D2C fashion space.

Siddharth Dungarwal, Founder, Snitch said, “We are happy to have Aniket Singh on aboard, as the new Chief Business Officer at Snitch. His impressive track record in driving growth and optimizing operations for start-ups has been instrumental to further propel Snitch’s growth trajectory. As we have extensive expansion plans pertaining to retail, products, team, and marketing targeting the end of FY 2023- 24, we anticipate his expertise to continue to foster the acceleration chart for Snitch. His wealth of experience in scaling businesses, combined with his deep understanding of customer needs, make him a valuable addition to the Snitch team.” 

Aniket Singh said, "I am thrilled to join the fastest emerging D2C start-up. I am excited to contribute my experience in scaling businesses to drive the next phase of Snitch's growth. Together, we will continue to push boundaries and set up new benchmarks for the business."

Nivasa, renowned for its luxury home furnishings, takes great pleasure in unveiling its latest collection, featuring vintage and traditional themes. This collection epitomizes Nivasa's dedication to crafting exceptional and thought-provoking pieces that enhance the ambiance of any living space, combining intelligent design with exquisite craftsmanship.

Bucket Cane Chair - Designed by Rohit Kapoor, the Bucket Cane Chair stands as an iconic classic. Constructed from teak wood with an antique raw wood finish, it seamlessly marries practicality with aesthetic allure. The chair's subtle finish invites you to savor the perfect fusion of comfort and style. Hand-carved legs and a framework inspired by nature reflect the impeccable skills of our craftsmen.

The Barcelona Bench - Embracing a classic contemporary approach with a vintage touch, the Barcelona Bench whisks you away to a tranquil tropical beach. Its refreshing azure print, complemented by vibrant blues and whites, conjures a soothing atmosphere. The contrasting cane weave finish adds an element of sophistication to this captivating piece.

The Sublime Bed - Indulge in ultimate comfort with Nivasa's signature piece, The Sublime Bed. Crafted from solid wood with subtly curved edges, this bed exemplifies intelligent design. The intricate caning pattern infuses a vintage charm, making it the focal point that can transform any bedroom into a haven of serenity.

Nivasa continues to redefine the realm of luxury home furnishings, unwavering in its commitment to impeccable craftsmanship and meticulous attention to detail. Each item in their collection serves as a testament to the brand's dedication to intelligent design, offering homeowners the opportunity to infuse sophistication and elegance into their living spaces.

MiRooh, dedicated to bringing Indian heritage into contemporary homes, has unveiled its captivating collection of tableware accents, redefining the essence of festive dining. This exceptional assortment reflects the vibrant tapestry of Indian culture, presenting a meticulously crafted range of tableware, including Tea Candle Sets, Ceramic Diyas, Cushions, Ceramic Chai Kullhad, Cookie Jar Sets, and Dinnerware, all meticulously designed to elevate celebrations and infuse the joyful spirit of the season.

MiRooh's Tea Candle Sets and Ceramic Diyas, featuring intricate designs and vibrant colors, cast a warm and inviting glow, creating an enchanting ambiance for memorable gatherings. The Cushions, adorned with a blend of traditional patterns and modern aesthetics, offer a cozy and festive seating arrangement for guests to revel in the festivities. Introducing a touch of tradition, the Chai Kullhad and Cookie Jar Set evoke the charm of traditional Indian teatime, invoking feelings of nostalgia and warmth. Notably, the dinnerware set not only captivates with its appealing design but also incorporates health-conscious features. The unique beadwork adorning the edges of each piece infuses artistry and sophistication into every dining experience. Beyond aesthetics, this collection embraces the wisdom of Ayurveda, ensuring a harmonious fusion of style and holistic well-being.

BabyChakra, a leading parenting community and direct-to-consumer (D2C) babycare brand, which is part of the content-to-commerce conglomerate Good Glamm Group, is excited to announce a significant investment from actor and UN Goodwill Ambassador Dia Mirza.

Dia Mirza's decision to invest in BabyChakra is rooted in her strong belief that Indian mothers and children should have access to nothing less than the finest, non-toxic, and top-quality care products. In her role, Dia will provide guidance to BabyChakra to incorporate sustainable and clean care principles into their product offerings. Collaborating closely with Dia, BabyChakra will develop products specifically designed to cater to the ever-evolving needs of mothers. These products will be crafted using natural, dermatologically tested, toxin-free, and allergen-free ingredients, adhering to the highest global safety standards.

Furthermore, Dia will actively engage with Good Community's community of over 30 million mothers. She will foster connections among mothers, share personal motherhood stories, gain insights into their transformations, and collaborate with healthcare professionals to provide comprehensive care to mothers and children throughout India.

NaiyyaSaggi, Group Co-Founder, Good Glamm Group and CEO, Good Community said, "We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves , their families and the planet. All values that are deeply rooted in the BabyChakra philosophy. We are excited to work closely with Dia as we grow out our range of products and solutions for families across India.”

“We are thrilled to welcome Dia Mirza as an investor in BabyChakra, our leading parenting community and babycare DTC brand. Dia's passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. We are excited to work closely with Dia as we grow our range of products and solutions for families across India,” added Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Actor and UN Goodwill Ambassador Dia Mirza added, "As a new mother, I have experienced the transformative journey of motherhood first-hand and am extremely excited to partner with BabyChakra: one of the first communities to recognize the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors, and experts on the evolving narrative of care for today’s parents. I deeply resonate with BabyChakra’s community-first mission to co-create the safest, cleanest label care for children. The success of the products is a testimony to the approach of building with the community at its heart. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its ground-breaking National Label Literacy campaign: Label Padho Moms. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.”

BabyChakra is confident that their collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need.

Upsilon, a renowned name in the world of premium fragrances, has unveiled an exquisite collection of women's perfumes, marking a significant foray into the realm of women's scents. With a commitment to offering fragrances that embody individuality and boost confidence, Upsilon is set to redefine the fragrance experience for women. To commemorate this highly anticipated launch, Upsilon has announced a special anniversary offer.

On the launch date, September 27, 2023, each fragrance from this exquisite collection, available in 50ml, can be acquired at an astonishing price of only Rs 999, while the 15ml variants will be priced at Rs 499. This anniversary offer serves as a heartfelt gesture of gratitude from Upsilon to its loyal customers who have steadfastly supported the brand.

Upsilon, known for its expertise in crafting captivating and enduring fragrances for men, is now committed to expanding its horizons and diversifying its perfume offerings. Drawing on their vast knowledge, Upsilon's skilled perfumers have meticulously curated a collection that captures the very essence of femininity.

The new range of Upsilon women's perfumes is a harmonious fusion of intricate notes, each carefully harmonized to create unique fragrances that resonate with various facets of a woman's personality. This empowering selection ensures that every woman can discover a perfume that perfectly complements her style and aura.

Priced at Rs 1699 for the 50ml bottles and Rs 699 for the 15ml bottles, this new product range is available for purchase on Upsilon's official website, as well as through their partner e-commerce platforms, including Amazon, Flipkart, Nykaa, and more.

Upsilon has also recently formed a partnership with the leading personal care retailer 'Beauty and Beyond' and proudly features its new range in the exclusive Upsilon store at the airport, offering offline access to these captivating fragrances.

Neeraj Bhensdadia, Co-Founder, Upsilon said, "As we complete a year of operating successfully, we have learned a lot about our consumers and their unique requirements. Being a stepping stone for our exploration of the consumers’ preferences, we have come up with the unique range of fragrances for women. Our fragrances are a personification of individuality, and we are eager to cater to women who value self-expression through scent. Upsilon Perfumes is all about empowering individuals to own their unique identities, and we believe our new women's fragrances will do just that. As we enter into the second year, we are poised to add to the existing range of men’s fragrances while exploring new categories. We aim to cater to the diverse fragrance enthusiasts with a multifold approach through offline and online channels both."

Blue Tribe Foods, the innovative plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has reached a significant milestone in its journey towards sustainability. In partnership with The Disposal Company (TDC), Blue Tribe Foods has successfully attained plastic neutrality, reinforcing its commitment to environmental responsibility. Furthermore, the brand's dedication to sustainability has earned it the prestigious Sustainability Seal for its groundbreaking products.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been at the forefront of the plant-based meat industry, offering a tantalizing range of alternatives crafted from pea, soybeans, lentils, grains, and other vegetarian ingredients. Their products have not only delighted taste buds but have also made a substantial contribution to a more eco-friendly planet.

The endorsement and investment from Anushka Sharma and Virat Kohli propelled Blue Tribe Foods into the limelight, amplifying its mission to transform meat consumption habits in India. As advocates for plant-based eating, the celebrity couple's decision to support Blue Tribe Foods underscored their commitment to animal welfare and environmental sustainability.

In a world where plastic waste poses a significant threat, Blue Tribe Foods' collaboration with The Disposal Company is a commendable step towards mitigating environmental impact. Through this partnership, Blue Tribe Foods has not only offset its plastic footprint but has also taken significant strides in reducing carbon emissions associated with its operations.

Sohil Wazir, Chief Commercial Officer of Blue Tribe Foods said, "In partnership with The Disposal Company, we're committed to upholding our environmental responsibility. Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand's core ethos. Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all."

The Sustainability Seal awarded by TDC to Blue Tribe Foods is a testament to the brand's unwavering commitment to stringent environmental standards, social responsibility, and ethical business practices. This coveted seal highlights the brand's dedication to producing innovative, eco-friendly, and delectable plant-based meat products, as emphasized by Bhagyashree Bhansali, Founder of The Disposal Company.

Blue Tribe Foods has not only earned praise from conscientious consumers but has also become an inspiring example for other brands, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society.

TDC provides solutions that empower brands to achieve plastic neutrality and actively contribute to a cleaner environment. With its rigorous standards and trusted reputation, TDC is the preferred choice for over 60 global brands committed to making a positive environmental impact.

Perfecting your brow game is an art, and the Ultimate Brow Care Combo from Indulgeo Essentials is your trusted partner on this beauty journey. This comprehensive set serves as your all-in-one solution for achieving flawlessly styled brows. The Ultimate Brow Care Combo consists of Brow Bro, ABJ Mist, and Brow Grow, specially designed to help you effortlessly shape and define your brows, enabling you to customize your look to perfection.

Whether your preference leans toward bold and dramatic brows or a subtle, natural finish, this combo offers the versatility and quality you need to attain your desired aesthetic. When the ABJ Mist is applied to the Brow Bro, it imparts a fuller and fluffier appearance to your brows while ensuring long-lasting hold and a sleek, brushed-up look. This mist is deeply moisturizing and incorporates growth-enhancing ingredients.

Indulgeo Essentials recognizes that brow care extends beyond styling; it also encompasses nourishing and maintaining healthy brows. The combo includes Brow Grow, an all-in-one overnight nourishing solution enriched with oils and vitamins to foster the growth and well-being of your brows. It stimulates growth in sparse areas, adds fullness, and prevents breakage, resulting in naturally thick and healthy-looking brows.

With the Ultimate Brow Care Combo, you not only perfect your brow styling but also ensure their long-term health. Uncover the art of brow styling with this exceptional combo, allowing your brows to take center stage in your beauty routine and enhancing your overall appearance and confidence.

TERRA a renowned manufacturer of premium eco-conscious and organic personal care products, is making its debut in the Indian market following the resounding success of its groundbreaking Organic Biodegradable Baby Wipes in the USA and its home market of New Zealand. These wipes, crafted with pure New Zealand waters, have been thoughtfully designed to provide safety for faces, skin, and mouths, catering to the needs of newborns and individuals of all age groups in India.

TERRA's exceptional range of biodegradable baby wipes is manufactured in New Zealand and directly imported to India. With a roster of invaluable certifications, TERRA proudly introduces the most accredited eco-friendly wipes, made with pure New Zealand waters. Raw materials and products undergo rigorous testing and certification from esteemed organizations such as SGS, FSC, Dermatest, Intertek, and the prestigious New Zealand FernMark. These certifications vouch for TERRA's commitment to quality, safety, and sustainability, affirming that all TERRA products employ food-grade ink, responsibly sourced bamboo cloth from managed forests, suitability for all skin types, and freedom from latex, lotion, fragrance, and harsh chemicals.

After a triumphant launch in the United States and a tremendous reception in its homeland of New Zealand, TERRA is thrilled to expand its footprint in India. The journey has been shaped by an unwavering dedication to environmental consciousness and the well-being of infants and the planet. TERRA's manufacturing process integrates cutting-edge technology while upholding safety, sustainability, and uncompromised quality. TERRA wipes are not only 100 percent biodegradable but also decompose ten times faster than regular wipes, positioning them as a sustainable and environmentally friendly choice for a cleaner planet.

The product lineup includes TERRA Manuka Honey Baby Wipes, TERRA Kiwifruit Baby Wipes, TERRA Pure Water Baby Wipes, and TERRA Makeup Remover. Each product is meticulously crafted using natural, plant-based, and organic ingredients, all certified as safe and responsibly sourced from reputable global suppliers.

To ensure easy access to its products, TERRA is available on prominent marketplaces, including First Cry, Amazon, and their official website. TERRA is committed to offering Indian parents a premium brand experience, providing products that are not only safe for their beloved children but also environmentally friendly and internationally certified.

Tapasya Sharma, from TERRA said, "Our entry into the expansive Indian market, following our success in New Zealand and the USA, marks a significant milestone for us. We are excited to introduce our premium biodegradable baby wipes to Indian parents, offering them a choice that guarantees safety for their infants and is also eco-friendly. We look forward to establishing trust in the Indian market, providing safe, toxin-free, and globally certified products."

TERRA transcends being merely a brand; it embodies a commitment to sustainable living and a brighter future for generations to come. Wholeheartedly endorsing the concept of conscious living and taking significant steps to reduce the environmental footprint, TERRA ensures that its manufacturing processes prioritize renewable energy sources and actively minimize waste through recycling initiatives and charitable contributions to local community groups and charities.

Meolaa, the ultimate destination for eco-conscious yet contemporary shopping, is poised to revolutionize the world of fashion and consumerism. In a bustling world teeming with chaos, Meolaa serves as your compass through the enchanting realm of sustainable style. By prioritizing eco-friendly materials and ethical brands, Meolaa empowers mindful consumers to make choices that are both fashionable and benevolent to our beautiful planet.

Embracing the Sustainable Lifestyle, Meolaa encourages shoppers to reflect on their shopping behavior and make deliberate decisions to support sustainable brands. By adopting an eco-aware lifestyle, buyers can contribute to a healthier planet while indulging in the latest style trends.

One standout brand on Meolaa is Ora Organics, a sustainable Indian brand that infuses timeless elegance into your wardrobe. Their dresses, exquisitely crafted from 100 percent handspun, handwoven cotton, embody sustainability with grace. Adorned with delicate blue stripes intricately woven and lovely pintucks, these dresses exude both chic and modest charm. This is just one example of the eco-friendly and ethically produced products available on Meolaa.

Exploring Curated Collections, Meolaa simplifies the shopping experience by presenting thoughtfully curated collections. Whether you seek fashion, home decor, or personal care items, Meolaa's curators have meticulously chosen merchandise that aligns with your values and style.

Meolaa provides comprehensive product descriptions, empowering shoppers to make informed choices. By delving into the materials, production processes, and the brand's commitment to sustainability, consumers can select products that resonate with their eco-conscious mindset.

Engaging with Reviews and Ratings, Meolaa ensures a high-quality shopping experience. It encourages buyers to review and rate products, providing valuable insights to fellow Meolaa customers and feedback to brands.

Sharing the Love, Meolaa motivates consumers to share their sustainable discoveries on social media, recommend them to friends and family, and spread the word about Meolaa. By sharing stories and promoting eco-conscious shopping, consumers can inspire others to make positive choices too.

In a remarkable stride forward within India's retail hair care industry, we are delighted to introduce our pioneering collection of hair care products from Cadiveu. This extraordinary line harnesses the enchanting attributes of Rose Quartz and the vitality of plant protein to deliver not merely ordinary hair care but a transformative, nourishing experience that elevates hair to newfound levels of radiance and vitality.

Our hair care range has been meticulously crafted to bestow hair with five times more shine and nourishment, ensuring a radiant transformation that captures attention and ignites confidence. Each product within this range has been meticulously formulated to unlock the natural potential of ingredients that rejuvenate, safeguard, and enhance hair health. Our commitment to beauty extends beyond our formulations; the entire product line is not only 100 percent vegan but also encased in 100 percent recycled packaging, reflecting our dedication to the well-being of our customers and the planet.

At the core of our innovation lies the captivating Rose Quartz, renowned for its ability to promote exceptional shine and provide antioxidant protection. Enhancing the grace of this gemstone is the dynamic influence of plant protein, carefully selected to provide essential nutrients for hair repair and nourishment, resulting in hair that is not only brilliantly radiant but profoundly revitalized.

The Cadiveu hair care range offers an extensive lineup, commencing with a shampoo followed by a conditioner, hair mask, and leave-in fluid. Our Leave-in Balm is a weightless formula that offers more than just split-end reduction – it provides softness and intense shine, reducing hair breakage by up to 60 percent. Elevate your hair care regimen with our Liquid Quartz Serum. This concentrated serum defies humidity, frizz, and split ends while enveloping your hair in protective care, offering heat protection up to 180°C.

Rayed Merchant, Director of SSIZ International Pvt Ltd said, "Elevate your hair care routine with our Rose Quartz-infused innovation – a symphony of radiance and vitality that transforms the ordinary into the extraordinary, leaving you with hair that shines as brightly as your confidence."

The versatility of our products knows no bounds, catering to every stage of your hair journey from pre-shampoo treatments to beachside protection. Whether your hair needs a quick boost of care or an extended nurturing session, our products are ready to enhance your routine. Embark on a transformative journey with this step-by-step ritual: Start with the Protein treatment to prepare your hair, follow with the Leave-in Balm or Fluid for a nourishing touch, and seal the deal with the Liquid Quartz Serum, offering intense shine and protection. The pricing of this range varies from Rs 1,100 to Rs 1,450.

Discover the revolution of Rose Quartz and plant protein-infused hair care. Elevate your hair to its fullest potential – vibrant, nourished, and radiant. Join us on this journey and unlock the power of your hair's transformation by visiting our website today.

DaMENSCH has unveiled a new campaign titled #SoSoft, shedding light on seldom-acknowledged aspects of men. While men have traditionally been associated with strength and resilience, their emotional and vulnerable sides are often overlooked or disregarded. The 30-day #SoSoft campaign by DaMENSCH encourages men to embrace their 'soft' side, humorously portraying it in a series of videos released as part of this initiative.

“Instead of being preachy about the issue, the campaign appears funny and humorous, even as it asserts that it’s perfectly alright to not hold up for once. In the campaign videos, men can be seen getting emotional, even crying, on instances like Team India winning a cricket match, thereby donning their vulnerable self without any inhibition,” said Anurag Saboo, Co-Founder, DaMENSCH, adding that #SoSoft #MustBeDamensch takes a cue from its flagship ethos of offering essential menswear that are super soft and comfortable.

Focusing on the concept of 'softness' in innerwear, DaMENSCH launched the campaign on September 1, 2023, and it will run for a month, concluding on September 30, 2023. The campaign will be amplified across various platforms, including YouTube, Facebook, and Instagram. A total of three videos are slated for release during the campaign, each reinforcing the idea that men can express their emotions even in seemingly ordinary situations, particularly when they are wearing soft and comfortable essentials.

This initiative comes shortly after DaMENSCH introduced the #MadeForAdults campaign, which encouraged men to replace less functional innerwear with superior quality options that provide effortless comfort. The multifaceted campaign celebrated adulthood, encouraging men to transition from humorous boxer shorts to more mature choices.

SkinQ, a certified dermatologist-formulated brand known for its Made Safe Certified active solutions, has introduced its latest product, the Smooth and Bright Body Lotion. This launch signifies SkinQ's expansion into the highly competitive body care sector. The lotion is specifically designed to address Keratosis Pilaris, commonly known as "Strawberry skin" due to its textured appearance, often found on the hands and legs. This clinically tested formula not only delivers smoother skin but also enhances brightness and overall skin health.

SkinQ's 3-in-1 active formula lotion is suitable for all skin types and genders. It contains key actives such as Lactic Acid, which gently exfoliates dead skin cells, resulting in softer and brighter skin while effectively treating ingrown hair. Urea is included to reduce dry, rough patches and alleviate the symptoms of "strawberry skin," while Glycerine works to smoothen and nourish dry, uneven, and patchy skin.

Dr Chytra, Founder and Chief Formulator of SkinQ said, “SkinQ is happy to foray into the body care category, and with this lotion, we have made the perfect start. It has been carefully formulated for the skin concerns of people with dry, bumpy and rough skin. I am confident that you can get one step closer to having the happy and healthy skin you deserve to have with this lotion.”

The versatility of the lotion allows it to be applied during either the morning or evening skincare routine, providing users with convenience and flexibility. Those experiencing issues such as Keratosis Pilaris, post-waxing bumps, rough skin texture, dry and dehydrated skin, and ingrown hair can significantly benefit from daily use of this product.

The Skin Diet Company isn't just another skincare brand; it represents a transformative journey that infuses the enriching essence of superfoods into your skincare routine. Established by the visionary Harshita Rai, the true stars of their skincare lineup are the Avocado Milky Serum and the Watermelon Face Wash, promising a holistic approach to rejuvenating your skin.

Harshita embarked on a personal journey amidst the bustling streets of New York City, where she encountered the daily grind and the pressures of life. It was during these demanding moments that she recognized the paramount significance of self-care and adopting a healthy lifestyle. Her quest for a solution led her into the realm of mindful consumption and the incredible potential of superfoods, ultimately giving birth to The Skin Diet Company.

At The Skin Diet Company, they meticulously craft skincare products that harness the full potential of superfoods, delivering exceptional nourishment to your skin. Their mission transcends skincare; it encompasses authenticity, self-acceptance, and skin positivity. The brand encourages individuals to celebrate their natural beauty while placing self-care and self-love at the forefront.

The Avocado Milky Serum and Watermelon Face Wash serve as the standard-bearers of The Skin Diet Company's commitment to your skin's well-being. These products are part of a comprehensive range that embodies the concept of skin minimalism, designed for both convenience and effectiveness. The collection also includes the Matcha Toner, Beetroot Moisturizer, and Banana Under-Eye Cream, featuring mini-sized options for those on the go.

However, The Skin Diet Company's dedication goes beyond skincare. They take pride in being sulfate-free, paraben-free, toxin-free, alcohol-free, and synthetic fragrance-free. Their unwavering commitment to cruelty-free practices ensures that all their products undergo dermatological testing, offering a safe and ethical skincare experience.

In its unwavering commitment to empowering businesses across India, Razorpay, the nation's leading Full-stack Payments and Banking Platform for Businesses, has unveiled the D2C GRO Suite, India's most extensive product suite for businesses at the D2C Sparkx 2023 event hosted by Razorpay. The suite, introduced by Shashank Kumar, Managing Director, and Co-Founder of Razorpay; Rahul Kothari, Chief Business Officer; and Khilan Haria, SVP, and Head of Payments Product, is poised to enable 2.5 lakh e-retail and D2C brands to increase their revenue by an impressive 50 percent.

Custom-tailored for Direct-to-Consumer (D2C) and E-commerce enterprises, this innovative solution empowers brands to address a wide spectrum of challenges throughout the E-commerce lifecycle. From the critical tasks of identifying and engaging new customers to delivering exceptional shopping experiences, combating fraud, and ensuring seamless checkouts, the suite offers comprehensive support. Furthermore, it streamlines the post-purchase journey for customers, enabling businesses to establish deep, personalized connections with their customer base, nurturing loyalty, and facilitating continuous growth in the E-commerce sector.

According to recent reports, the total addressable market for Indian E-commerce is projected to reach $400 billion by 2030, exhibiting a robust CAGR of 19 percent from 2022. However, despite this promising growth landscape, businesses often grapple with challenges such as customer acquisition, retention, and payment optimization. D2C businesses, in particular, frequently encounter suboptimal checkout experiences, impacting overall customer satisfaction.

To address these pressing challenges, Razorpay's D2C GRO Suite is designed to equip brands with a holistic set of tools, enabling them to thrive in the ever-evolving e-commerce landscape. Rooted in a customer-centric approach, the Suite incorporates an existing lineup comprising International Payments, Affordability Widget, RTO Protection, RTO Reduction, and Magic Checkout, alongside the introduction of seven new products.

Khilan Haria, SVP, and Head of Payments Product at Razorpay emphasized, "At Razorpay, our commitment lies in empowering businesses to unlock their growth potential by simplifying business operations and introducing innovative, efficient solutions. With the surging demand, emerging opportunities, advanced technological advancements, and favorable policy support, the D2C industry is poised for transformative impact. We believe that our comprehensive suite will empower E-commerce, particularly D2C businesses, to achieve exponential growth and significantly enhance the customer experience at every stage. Razorpay has already made a substantial impact by empowering 63 percent of India's D2C brands, underscoring our dedication to supporting businesses within this dynamic sector."

Razorpay's D2C GRO Suite is poised to facilitate enhanced and sustainable growth, enabling businesses to focus on their expansion journey. The suite's extensive array of products comprehensively addresses the unique challenges faced by D2C brands, encompassing the entire customer journey, and encouraging businesses to prioritize their growth initiatives.

GIVA, a renowned jewellery brand, has unveiled a captivating new floral line of silver jewellery in collaboration with acclaimed actress and environmental activist, Bhumi Pednekar. The Bhumi Collection presents an exquisite array of distinctive floral jewellery meticulously crafted from premium silver, enhanced with rose gold and gold plating. What distinguishes these pieces is their remarkable versatility, with many being convertible, allowing wearers to effortlessly create multiple looks with a single item. The artisans at GIVA have employed cutting-edge techniques like cold enameling to artfully capture Pednekar's floral inspirations, rendering this collection truly unparalleled.

The Bhumi Collection is inspired by six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At its core, this collection embodies a profound commitment to sustainability, conveying the message that jewellery can be both eco-conscious and adaptable.

Ishendra Agarwal, CEO of GIVA added, "GIVA is thrilled to partner with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection epitomizes our shared commitment to delivering exceptional products. With these versatile jewellery pieces, our goal is to delight our customers by offering jewellery that not only celebrates our planet's beauty but also caters to their unique style preferences."

The Bhumi Collection by GIVA and Bhumi Pednekar seamlessly melds artistry, sustainability, and versatility, making it a truly remarkable addition to the world of jewellery.

Bengaluru-based Neometa, an emerging fashion innovator, has unveiled NoBiY, a groundbreaking apparel brand challenging conventional gender norms and celebrating individuality with a dash of science fiction and fantasy. Neometa's ambitious plan includes the establishment of 500 NoBiY points of sale (POS) over the next five years, aiming to transform the fashion landscape by offering a unique fusion of style and inclusivity. The brand actively seeks expansion opportunities in cities across India that champion diversity and individual expression.

Anupam Singh, Founder and CEO at Neometa said, "Our belief is simple: Be your truth. We don't aim to dictate trends; our goal is to pioneer distinctive trends. Our mission revolves around building a fluid and non-judgmental brand that transcends boundaries, free from the constraints of societal norms. At the core of NoBiY, we prioritize the individual."

NoBiY's primary audience comprises Generation X and Generation M, encompassing individuals aged 14 to 28, effectively bridging the gap between Gen Z and Millennials. This generation embraces a gender-neutral approach, allowing both men and women to confidently embrace NoBiY's diverse collection. They are boldly challenging stereotypes, rejecting the limitations imposed by societal conventions, and aspiring to reach boundless heights in their pursuits.

The brand name 'NoBiY' ingeniously fuses 'non-binary,' echoing its central theme of gender neutrality and inclusiveness. It draws inspiration from non-human artificial intelligence, aiming to create a forward-thinking, all-encompassing, and unisex fashion realm. NoBiY's essence is encapsulated by its empowering hashtag #btymtb - 'Be the truth you were meant to be.' At its core, NoBiY is deeply intertwined with the realms of science fiction and fantasy, where the eternal struggle between good and evil unfolds. NoBiY's collection of timeless styles empowers individuals to unabashedly express themselves by wearing what resonates with them. The brand steadfastly supports the notion of individuality, recognizing that while fashion trends may evolve, the human essence remains constant.

Renowned Indian actress Shweta Tiwari recently left her fans in awe, captivating them with a mesmerizing ensemble from the renowned fashion brand Eli Bitton. Her choice of attire not only radiated elegance and style but also marked a significant moment in India's retail fashion scene.

Draped in an exquisite creation by Eli Bitton, Shweta Tiwari exuded sheer elegance and grace. She donned a sheer satin outfit that featured a graceful V-neck and a broad shirt collar, which she tastefully accentuated by cinching it at the waist with a stylish black belt. The dress flowed seamlessly into a floor-length mesh bottom adorned with chic checkered patterns, creating a fashion masterpiece that left everyone captivated.

Shweta Tiwari, the celebrated Indian actress known for her iconic roles in Bollywood, TV, and film, continues to enthrall audiences not only with her acting prowess but also as a trailblazer in the world of fashion. Her most iconic portrayal remains that of Prerna in the cult soap opera "Kasautii Zindagii Ki," a role that spanned an impressive eight years and solidified her influence across various realms of entertainment.

Her recent photographs showcasing Eli Bitton's exquisite ensemble serve as a testament to her remarkable fashion sense, leaving fans and enthusiasts spellbound. The collaboration with Eli Bitton not only highlights her acting talent but also underscores her keen sense of style and her ability to make a bold and enduring fashion statement.

Through her extraordinary photographs and consistent achievements in the entertainment industry, Shweta Tiwari has transcended her role as just an actress; she has evolved into a sensation and a style icon. Her partnership with Eli Bitton exemplifies her unwavering commitment to pushing the boundaries of fashion in India's vibrant retail landscape, leaving us all eagerly anticipating her next captivating appearance.

Beyond Snack, the trailblazing Kerala banana chips brand from India is on a mission to redefine the retail snacking landscape through a captivating and inventive product transformation. Beyond Snack is excited to introduce its latest addition to the banana chips lineup: Banana Waves, featuring two irresistible variants – Cheesy Jalapeno and Sriracha Delight, combining crunch and flavor to deliver an unforgettable snacking experience.

With a commitment to infuse a youthful vigor into a beloved classic, Banana Waves stand apart from traditional banana chips. According to Manas Madhu, Co-Founder of Beyond Snack, "In our market research, we identified the need to modernize traditional banana chips to align with the preferences of today's younger consumers. Our goal was to reimagine this classic into something vibrant, thrilling, and irresistibly contemporary."

Jyoti Rajguru, Co-Founder stated, "The transition from traditional snacks to Banana Waves has been fueled by the desire to craft a unique snacking experience tailored for a younger audience." Distinctly different from regular banana chips, Banana Waves boast an innovative wave-like structure, promising a crunchier bite and a flavor profile enriched with continental undertones."

The Cheesy Jalapeno variant combines the richness of cheese with the exciting kick of jalapeno, harmonizing perfectly with the new wavy structure. Meanwhile, the Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, enhanced by the extraordinary texture.

Beyond Snack's dedication to innovation extends to its packaging as well. The vibrant depiction of a colossal Banana octopus generating waves symbolizes the thrill within each bag. Gautam Raghuraman, Co-Founder of Beyond Snack emphasized, "Banana Waves Chips are not merely snacks; they are an embodiment of joy and exhilaration. We aimed to challenge conventions and create a product that ignites excitement from the very first bite."

Banana Waves are now available at retail outlets in prominent Indian cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a strong retail presence and nationwide online availability through renowned platforms like Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace this wave-inspired snacking revolution. Both new variants are affordably priced at Rs 50 for a 65g pack.

Gautam added, "Our objective was to redefine banana chips while preserving the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavors offer a more engaging experience that we believe our customers will cherish."

With this launch, Beyond Snack envisions a snacking revolution that reverberates across India and beyond. Like all Beyond Snack products, Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, crafted from the finest bananas and premium ingredients.

In a world whеrе our pеts arе chеrishеd as intеgral mеmbеrs of thе family, thеir happinеss and wеll-bеing takе cеntrе stagе. Pawpourri, a rеvеrеd namе in thе pеt industry, rеcognizеs thе profound significancе of play in a pеt's lifе and is thrillеd to unvеil its captivating and robust toy collеction, spеcifically dеsignеd to kееp pеts еntеrtainеd, activе,  and profoundly contеnt. 

At Pawpourri, thеy firmly bеliеvе that еvеry day spеnt with your pеt is an opportunity to crеatе chеrishеd mеmoriеs. Thе brand's purposе and passion arе dееply ingrainеd in crafting products that catеr to your pеts' daily routinеs and ovеrall wеll-bеing. With a rеmarkablе industry lеgacy spanning ovеr 25 years, Pawpourri is dеdicatеd to pushing thе boundariеs of pеt product innovation and finding novеl ways to bring shееr dеlight to your furry friеnds. 

Nеstlеd within thеir pеt-loving hеadquartеrs is a sanctuary whеrе Pawpourri's dеdicatеd tеam tirеlеssly еxpеrimеnts with uniquе matеrials, plays with colours and tеxturеs and brainstorms invеntivе fеaturеs that infusе both fun and functionality into еvеry product thеy dеsign. Pawpourri's lifеstylе products rеprеsеnt thе pеrfеct fusion of quality, style, and functionality. 

Pawpourri's unwavеring commitmеnt to providing "Finе Living For Your Pеts" transcеnds bеing a mеrе slogan; it is a solеmn promisе. This dеdication to quality and craftsmanship shinеs through in еvеry product thеy offеr. 

Pawpourri's еnticing toy collеction stands as a tеstamеnt to thеir unwavеring commitmеnt to your pеt's happinеss and wеll-bеing. Craftеd with mеticulous carе and boundlеss crеativity,  thеsе toys arе mеticulously dеsignеd to еngagе your pеts' sеnsеs, providе invaluablе mеntal stimulation,  and kееp thеm physically activе. Pawpourri acknowlеdgеs that pеts dеsеrvе thе vеry bеst, and thеir toys arе еnginееrеd to еndurе еvеn thе most еxubеrant play sеssions. 

Pawpourri toys are made from eco-friendly materials and have built-in squeakers for more fun! Our unique toys include handmade rope and vegan suede options, carefully crafted using premium vegan suede leather and knotted rope. Many of our toys also come with raw leather bones attached, providing dental benefits, unique durability even for enthusiastic chewers, and perfect for fun tug-of-war games.

As fеllow pеt lovеrs thеmsеlvеs, thе Pawpourri tеam rеcognizеs that your pеts arе not just companions; thеy arе chеrishеd mеmbеrs of your family. Pawpourri's commitmеnt to "Finе Living For Your Pеts" is manifеst in еvеry product thеy crеatе, еnsuring that your furry friеnds livе thеir livеs to thе fullеst. 

Dring, India's trailblazing house party brand, is poised to revolutionize the party scene with its unique mission to elevate gatherings to unprecedented levels. Co-founded by visionary brothers Anchit and Kanishk, Dring embodies the essence of infusing Indian flavors into party games, aiming to spice up celebrations and create unforgettable memories among friends.

Emerging from the challenges posed during the lockdown, Anchit and Kanishk, bonded by their shared love for beer, music, and great company, embarked on a mission to break the monotony of mundane house parties. Fueled by their passion for transforming modest gatherings into epic bashes, they set out to create games that promised to ignite the fun at every house party.

Anchit, Co-Founder of Dring, remarked, "Transforming gatherings into unforgettable bashes is a significant undertaking, but it's a challenge we wholeheartedly embraced. Our goal was to cater to India's youth's diverse tastes and preferences while infusing a touch of desi flair and a generous dose of entertainment."

Dring's eclectic collection of one-of-a-kind games is precisely crafted to achieve this objective. Striking a perfect balance between desi twists and an unwavering commitment to pushing party-goers beyond their comfort zones, Dring's offerings bring an unparalleled level of excitement and amusement to every event.

Kanishk, Co-Founder of Dring, added, "Our mission is to establish Dring as the ultimate brand for all things related to house parties. We are dedicated to crafting games that resonate with the vibrant and dynamic party-loving souls of our nation."

Dring's passion for enhancing party experiences has already gained widespread attention and appreciation. As the dynamic duo continues to concoct innovative and captivating games, Dring is swiftly becoming the preferred choice for party enthusiasts across India.

So, if you're ready to infuse your gatherings with unforgettable moments and strengthen your friendships through endless fun, Dring is the brand to watch. Embrace the desi twist, savor the excitement, and let Dring elevate your parties to new heights.

On National Bamboo Day, Juicy Chemistry highlights its decision to make bamboo the primary packaging material for its organic makeup range, Color Chemistry. Known for its commitment to sustainability and eco-conscious practices since its inception, Juicy Chemistry is dedicated to reducing its environmental footprint and fostering a more sustainable future.

Bamboo, a natural and renewable resource, plays a pivotal role in sustainability and environmental preservation. It is one of the fastest-growing plants globally and requires minimal water and fertilizers for cultivation. By embracing bamboo as the packaging material of choice, Juicy Chemistry demonstrates its dedication to minimizing plastic waste and advancing a greener beauty industry.

Megha Asher, COO and Co-Founder said, "At Juicy Chemistry, we believe that the path to sustainability begins with mindful decisions. By intentionally opting for bamboo packaging for Color Chemistry, we aim to reduce our carbon footprint while offering our customers high-quality products. Bamboo packaging not only possesses a natural and aesthetically pleasing appeal but also ensures the safety and longevity of our products."

Bamboo possesses inherent antibacterial properties, making it an excellent choice for cosmetics that require stringent hygiene and care standards. Additionally, its lightweight and durable nature contributes to reducing the environmental impact associated with transportation. Juicy Chemistry remains unwavering in its commitment to continuously explore innovative packaging solutions that align with eco-conscious and sustainable principles.

Trunativ, India's leading nutrition brand with a steadfast dedication to health and wellness, proudly unveils its latest groundbreaking offering, "Beauty Fiber." This innovative dietary supplement is expertly crafted to naturally enhance beauty and promote skin health. Beauty Fiber, an amalgamation of Hyaluronic Acid, Maize Fiber Extracts, and Japanese Marine Collagen, presents a holistic solution for individuals aspiring to attain a radiant and luminous complexion. Grounded in the belief that beauty originates from within, Beauty Fiber marks a significant addition to India's retail landscape.

Gut Cleanse: The Maize Fiber Extract in Beauty Fiber effectively purifies and supports gut health, aiding the body in detoxifying from within. This process eliminates toxins that can contribute to issues such as acne and blemishes.

Radiant and Luminous Complexion: Meticulously formulated, Beauty Fiber bestows users with a radiant and luminous complexion, enhancing the skin's innate radiance, and providing a more vibrant appearance.

Improved Skin Tone, Hair, and Nails: Incorporating Beauty Fiber into your daily regimen promises noticeable enhancements in skin tone, as well as the strength and vitality of hair and nails.

Reduction in Fine Lines, Skin Sagging, and Wrinkles: Beauty Fiber incorporates renowned ingredients that effectively diminish the appearance of fine lines, combat skin sagging, and reduce the formation of wrinkles, aiding in the preservation of a youthful visage.

Decreased Dark Circles and Pigmentations: The potent blend of Beauty Fiber ingredients contributes to the reduction of dark circles and skin pigmentations, fostering an even and blemish-free complexion.

Hydration and Moisturization: Beauty Fiber's standout feature lies in its profound ability to hydrate and moisturize the skin, ensuring suppleness and overall skin health.

mCaffeine is reshaping the beauty industry landscape once more, harnessing the potency of powerful ingredients. The brand proudly introduces an exceptional skincare collection that taps into the transformative potential of Kombucha, marking a significant milestone in India's beauty industry. Kombucha's hydrating and barrier-repairing attributes position it as a frontrunner in the skincare sector.

Kombucha, renowned for its superfood properties, takes the spotlight in mCaffeine's latest product range, underlining the brand's commitment to delivering effective and authentic skincare solutions. This launch follows mCaffeine's successful entry into the cosmetics arena with their vibrant lipstick collection. It further cements mCaffeine's reputation as an industry leader, offering an unparalleled skincare journey that encapsulates the essence of Kombucha in a league of its own.

As the skincare landscape continues to evolve, mCaffeine takes the lead by harnessing the rejuvenating potential of Kombucha, celebrated for its exceptional antioxidant attributes. Distinguishing itself, mCaffeine embarks on this remarkable venture, presenting a comprehensive lineup of Kombucha-infused products meticulously tailored to diverse skin needs.

Tarun Sharma, Co-Founder and CEO at mCaffeine, affirmed, "At mCaffeine, our commitment to innovation drives us to discover unique ways to enhance the self-care experience. The Kombucha-infused range underscores our dedication to providing our community with products that empower them to embrace their natural beauty while benefiting from the extraordinary properties of ingredients like Kombucha."

Vikas Lachhwani, Co-Founder and Director at mCaffeine, highlighted, "Our Kombucha-infused range is the result of relentless research and a passion to explore the caffeine universe. It mirrors our commitment to create products that not only nourish but also elevate your skincare routine. With this range, we aim to build a unique skincare experience."

mCaffeine consistently distinguishes itself as a brand that blends the magic of caffeine with nature's finest elements. This new Kombucha-infused range solidifies their position as pioneers in the Indian market.

mCaffeine stands as an unrivaled innovator in the skincare realm, with their journey serving as a testament to their dedication to unlocking the utmost potential from individual ingredients. From coffee to green tea, and subsequently cacao, mCaffeine has expertly harnessed the transformative power of each element, crafting distinct product lines that capture their essence. Now, this journey reaches an inspiring pinnacle as mCaffeine introduces its groundbreaking Kombucha-infused range, a visionary exploration that accentuates the unmatched potential of this singular ingredient. Setting a new standard in the industry, mCaffeine's commitment to surpassing expectations and redefining skincare experiences is palpable. With this launch, mCaffeine once again establishes a defining standard, reshaping self-care through unwavering dedication that goes beyond the surface.

The Kombucha range will be available for purchase starting September 6, 2023, on mCaffeine's official website and leading e-commerce platforms. With this release, mCaffeine continues to inspire individuals to embrace effective and enjoyable self-care rituals.

Goodveda Health Labs Pvt Ltd, a prominent innovator in natural healthcare solutions, takes immense pride in introducing a holistic approach to diabetes management. This groundbreaking initiative encompasses the transformative diabetes reversal program along with a range of innovative diabetes management products.

These offerings include Insulux, Karela Jamun Effervescent, and Liver Detox Effervescent, all meticulously designed to empower individuals facing diabetes, enabling them to regain control over their health and enhance their quality of life.

The diabetes reversal program signifies a profound shift in diabetes care, offering a ray of hope to those seeking more than just conventional symptom management. Unlike traditional approaches, this holistic program delves deep into the root causes of diabetes, presenting the potential for its reversal. It brings together the expertise of seasoned healthcare professionals and nutritionists, personalized dietary plans, and the integration of natural supplements, creating a comprehensive strategy for achieving optimal blood sugar control and overall well-being.

Abhishek Gaggneja, Founder and CEO of Goodveda, expressed, "The diabetes reversal program is a game-changer. It's not merely about managing diabetes; it's about addressing the underlying factors that trigger the condition. Our goal is to assist individuals in achieving enduring improvements in their health."

A notable feature of the program is the personalized dietary plans, thoughtfully tailored to be effective in diabetes management while accommodating individual preferences. This approach makes healthy eating an enjoyable part of daily life, dispelling the notion that diabetes management necessitates deprivation.

The first offering, Insulux, is a meticulously crafted supplement aimed at supporting healthy blood sugar levels. This unique blend of herbs and essential nutrients is an integral component of Goodveda's diabetes reversal program, offering a natural avenue for regulating blood sugar levels.

The second product, Karela Jamun Effervescent, introduces a convenient and delightful means of incorporating the benefits of bitter gourd (karela) and Indian blackberry (jamun) into daily routines. Renowned for their potential to regulate blood sugar levels, these ingredients are now easily accessible.

A distinctive aspect of Goodveda's diabetes management offerings is the Liver Detox Effervescent. It addresses a frequently overlooked aspect of diabetes management - liver health. The supplement is thoughtfully designed to support liver health, ultimately enhancing overall diabetes management.

Abhishek Gaggneja further emphasized, "Goodveda is profoundly committed to empowering individuals to take control of their diabetes and lead healthier, more fulfilling lives. Our diabetes reversal program and diabetes management products represent a significant stride towards a brighter and healthier future for those grappling with diabetes."

Goodveda's unwavering commitment to excellence is evident in the rigorous research that underlies its products and program. By combining the diabetes reversal program with these supplementary products, the company aims to provide individuals with a comprehensive approach to diabetes management, addressing not only blood sugar levels but also overall health.

Captain Fresh, India's foremost B2B fish and seafood enterprise, is delighted to announce a $20 million capital injection as part of its ongoing funding round. This strategic investment is spearheaded by SBI Investment, a Japan-based entity, in collaboration with Evolvence Capital, bolstered by unwavering support from existing investors, including Accel, Matrix Partners India, Prosus Ventures, and Tiger Global. Captain Fresh also enjoys backing from Ankur Capital and Incubate Fund. The financial advisory for this transaction was skillfully managed by Elluminate Capital.

The fresh infusion of capital is earmarked to facilitate Captain Fresh's global ambitions, with a particular focus on expanding its presence in Europe and the United States. Conversations are already underway with potential partners in these key markets.

Founder Utham Gowda, reflecting on this funding milestone, stated, "We find ourselves at a pivotal juncture in our quest to establish Captain Fresh on the international stage. Over the past three years, we have meticulously built substantial supply-side capacity by establishing a robust network that directly connects us with Indian coastal fishermen and farmers. In addition, we have cultivated deep partnerships with more than a dozen export-oriented factories. Although we currently handle over 80,000 metric tons of seafood annually, this is just the tip of the iceberg in terms of our potential. Our platform is poised to maximize every investment dollar, especially in high-margin markets like Europe and the US."

In line with their global aspirations, Captain Fresh welcomes Basola Valles as CEO - Europe, igniting the company's expansion endeavors within this pivotal market. Valles expressed, "Europe's seafood market is extensive, intricate, and fragmented. There is a remarkable opportunity to enhance the efficiency at which demand is served. I am genuinely thrilled to take on this challenge. We will introduce Captain Fresh's advanced and continuously improving tech-enabled sourcing capabilities to Europe, delivering a multi-species, multi-origin approach to distribution. Our goal is to reduce turnaround times, invest in product innovation, and prioritize transparency and traceability requirements. Initially, we will concentrate on selected European countries, partnering with local entities to provide them with sourcing capabilities, tools, and resources to enhance their business and better serve their clients."

Currently, the Indian Ocean Region accounts for the entire supply on the platform, with India contributing a substantial 90 percent. Regarding demand, Europe, the US, and India each contribute nearly equal shares, while the remaining demand originates from South East Asia. Captain Fresh boasts a diverse product portfolio comprising over 100 varieties of fish and seafood, catering to clients in more than 30 countries globally. With operational offices in India, the US, Dubai, and Madrid, Captain Fresh is poised for further expansion across Europe.

Yoshitaka Kitao, Chairman and CEO of SBI Investment, shared, "Captain Fresh, as the frontrunner and a technology-driven company in this vertical, is reshaping the B2B seafood marketplace and supply chain. We wholeheartedly believe in the management's vision."

Rohit Batra, Managing Partner at Evolvence India added, "We are thrilled to strengthen our partnership with Captain Fresh and support their journey to redefine the intricate supply chain within the global seafood industry. They have effectively consolidated a highly fragmented and unorganized sector while constructing a robust demand network. They have demonstrated impressive execution capabilities and attractive unit economics."

Captain Fresh has consistently been at the forefront of integrating modern technological advancements into the age-old fisheries industry. By strategically incorporating technology across critical facets of the value chain—ranging from procurement and processing to distribution and retail—Captain Fresh is revolutionizing the sector, harmonizing people, processes, and technology.

In a world where the power of a smile speaks volumes, Perfora, India's trailblazing digital-first oral wellness brand, has paved the way for brighter smiles with its latest breakthrough - the Purple Teeth Whitening Serum.

Drawing inspiration from the enchanting interplay of colors, Perfora presents a groundbreaking concept centered around complementary colors, purple and yellow. The science behind it is brilliantly simple: the application of purple onto your teeth effectively neutralizes the yellow stains on the surface, unveiling a visibly whiter smile.

Perfora's Purple Magic Teeth Whitening Serum, a gel-like liquid, has been meticulously crafted for consistent usage over time, gradually eradicating those persistent yellow-colored teeth stains. This innovative formulation harnesses the enchantment of purple alongside the teeth-whitening capabilities of bromelain and papain enzymes, sourced from pineapples and papayas, respectively.

This product transcends mere teeth whitening; it is a smile transformation that radiates confidence. It aligns seamlessly with Perfora's enduring commitment to redefining the realm of oral beauty, positioning itself as the ultimate choice for cutting-edge oral care, particularly targeting Gen Z and millennials.

The Purple Teeth Whitening Serum is conveniently packaged in an airless pump bottle, making it a hassle-free addition to your daily routine. Priced at just Rs 499 for a 30ml bottle, it stands as an affordable and accessible solution for anyone seeking to achieve a radiant smile.

Pilgrim has revealed a strategic move to bolster its leadership by appointing two new key team members. The aim is to accelerate its omnichannel strategy and expand its presence in the brick-and-mortar retail model. Anirudh Likhite has assumed the role of Vice President-Supply Chain and Procurement, while Nilesh Kambli has taken on the position of Senior Vice President-Customer Experience. In their respective capacities, they are poised to play pivotal roles in ensuring seamless product accessibility, superior customer experiences, and product quality across both digital and physical touchpoints.

While Pilgrim has primarily operated as an online-first D2C brand, e-retail has been its predominant distribution model. With Pilgrim's strategic expansion into offline channels, the expertise and vision of the newly appointed leaders will align perfectly with the company's goal of delivering a unified brand experience across diverse channels. 

Gagandeep Makker, Co-Founder of Pilgrim said, "As we strive to establish ourselves as a prominent D2C personal care brand, one principle remains at the core of our ethos: consumer-centricity. Our commitment to this principle deepens as we evolve, leading us to make strategic decisions that enhance our brand promise. Strengthening our leadership team is a testament to this commitment. With Anirudh and Nilesh bringing their skills in driving growth, enhancing customer satisfaction, and optimizing operations, we are confident that their combined expertise will be instrumental in propelling Pilgrim's omnichannel strategy and ensuring a seamless brand experience for our valued customers."

Anirudh Likhite, formerly associated with Nykaa and L'Oréal, brings over 13 years of hands-on experience in building supply chain teams, networks, and strategic processes. His extensive experience spans five distinct business segments, including eB2B, General Trade, Modern Trade, International Business (Exports), and Pro (dedicated to salon professionals). Anirudh's primary responsibility is to fortify Pilgrim's growth mission and drive a successful omnichannel approach for deeper consumer outreach.

Nilesh Kambli, a seasoned professional with over 11 years of expertise, is recognized for his prowess in elevating customer experiences. Having previously excelled at The Souled Store, 91Springboard, and HDFC LTD, Nilesh has a strong track record in understanding customer preferences and implementing effective operational strategies. His role is crucial in enhancing and optimizing the overall customer journey for Pilgrim.

With these strategic additions to its leadership team, Pilgrim is well-positioned to navigate the dynamic retail landscape in India, furthering its commitment to delivering exceptional products and experiences across all touchpoints.

Bevzilla, a company dedicated to revolutionizing the coffee landscape, is raising the bar once again with the introduction of Green Coffee Powder. Making health-conscious choices in line with a fast-paced lifestyle has never been easier, thanks to Bevzilla's Green Coffee Powder, offering an opportunity to savor a healthier and natural version of green coffee that perfectly complements an on-the-go routine.

Amidst the prevailing coffee culture, Bevzilla introduces a refreshing newcomer: Green Coffee Powder. This innovative addition elevates the coffee experience by providing both convenience and enhanced health benefits. Sourced from unroasted beans of Coffea arabica and Coffea canephora, Green Coffee Powder establishes a new standard for those who prioritize wellness while indulging in their coffee cravings. Enriched with chlorogenic acid, it supports metabolism and weight management, delivering 4.9 g of protein per 100ml, aligning seamlessly with fitness goals. This potent compound also contributes to stabilizing blood sugar levels and reducing carbohydrate absorption, as affirmed by a 2013 review that underscores its growing popularity.

Bevzilla's Green Coffee Powder distinguishes itself with a unique taste profile. Without the roasting process, nuanced flavors shine through, offering a milder, herbal tea-like taste. When prepared with water, honey, cardamom, and lemon, it provides a refreshing twist. The coffee's distinctive thickness and acidity nurture gut bacteria, aiding in digestion.

Divisha Chaudhary, Co-Founder of Bevzilla commented, "Bevzilla acknowledges the demands of modern urban living, where health-conscious choices are imperative, but time is a precious commodity. With Green Coffee Powder, Bevzilla caters to the fast-paced lifestyle by offering a healthier coffee option, rich in antioxidants, without compromising on refreshment or ease of consumption."

Anurag Chhabra, Co-Founder added, "By embracing the natural essence of unroasted beans, we've unlocked a world of delicate flavors that work wonders for your health. In today's health-conscious world, a beverage promising to boost metabolism and support gut health is a true asset. It's not just a drink; it's a rejuvenating journey that delights your taste buds and nurtures your gut health. We hope our customers will rediscover coffee in a whole new light with Bevzilla's Green Coffee Powder."

Embrace and enhance your journey to better health with Bevzilla's Green Coffee Powder, a testament to the brand's dedication to health and well-being. Join us in celebrating a new era of coffee tailored for health-conscious consumers.

Varuna D Jani, a prominent figure in the world of bridal jewelry, is reshaping the approach of contemporary brides to their wedding day adornments. Through its distinctive line of detachable bridal jewelry, this brand is forging new paths in the industry, offering versatility, adaptability, and elegance like never before.

Varuna D Jani's collection of detachable bridal jewelry empowers brides with the ability to effortlessly customize and tailor their pieces, ensuring a seamless transition from traditional ceremonies to modern receptions. This innovative concept grants brides the opportunity to curate their jewelry to perfection, reflecting their individual style and the essence of each wedding event.

The brand's innovation transcends mere adaptability; it represents a tribute to craftsmanship and design. These exceptional pieces have earned recognition not only for their flexibility but also for their meticulous attention to detail. They cater to the refined preferences of contemporary brides who seek sophistication without sacrificing practicality.

Their dedication to pushing the boundaries of traditional design is evident in the intricately crafted jewelry items. From versatile necklaces that seamlessly transform from opulent statement pieces to graceful chokers, to earrings that effortlessly shift from understated studs to glamorous danglers, the brand's collection resonates with the ever-evolving tastes of modern brides.

In a groundbreaking stride within the hair care industry, we are delighted to present our innovative range of hair care products by Cadiveu. This exceptional collection harnesses the potency of Rose Quartz and plant proteins to offer more than just your typical hair care routine. It promises a transformative experience that elevates your hair to an entirely new level of vitality and radiance.

Our meticulously crafted hair care line is designed to provide your hair with an astonishing 5-fold increase in shine and nourishment, ensuring a radiant transformation that captivates attention and boosts confidence. Each product in this range is formulated with an unwavering dedication to harness the natural potential of ingredients that revitalize, safeguard, and enhance hair health. Beyond formulations, our commitment to beauty extends to environmental responsibility – our entire product line is 100 percent vegan and packaged in 100 percent recycled materials, reflecting our dedication to the well-being of both consumers and the planet.

At the core of our innovation lies the enchanting Rose Quartz, celebrated for its exceptional shine-enhancing and antioxidant properties. Complementing the elegance of this gemstone is the dynamic influence of plant protein, meticulously chosen to impart essential nutrients that repair and nourish hair, leaving it not just brilliantly radiant, but profoundly revitalized.

This exclusive Cadiveu range offers a comprehensive lineup, commencing with a shampoo followed by a conditioner, a Hair Mask, and a Leave-in Fluid. Our Leave-in Balm immerses you in a weightless formula that not only reduces split ends but also offers 60% less hair breakage while imparting softness and intense shine. Elevate your hair care ritual with our Liquid Quartz Serum, a concentrated solution that defies humidity, frizz, and split ends, providing essential protection, including heat protection up to 180°C.

Rayed Merchant, Director of SSIZ International Pvt Ltd, remarked, "Elevate your hair care routine with our Rose Quartz-infused innovation – a harmonious blend of radiance and vitality that transcends the ordinary, leaving you with hair that shines as brightly as your confidence."

The versatility of our products knows no bounds – from pre-shampoo treatments to beachside protection, every stage of your hair journey is catered to. Whether your hair craves a quick revitalizing touch or an extended nurturing session, our products are poised to enhance your daily regimen. Embark on a transformative journey with this step-by-step ritual: Begin with the Protein treatment to prepare your hair, follow it up with the Leave-in Balm or Fluid for a nourishing touch, and seal the deal with the Liquid Quartz Serum, which delivers intense shine and protection. The pricing for this range varies from Rs 1,100 to Rs 1,450.

Discover the revolution that is Rose Quartz and plant protein-infused hair care. Elevate your hair to its fullest potential – vibrant, nourished, and radiant. To embark on this journey and unlock the potential of your hair's transformation, simply visit our website.

SkinQ, India’s pioneering Made Safe Certified, Dermatologist-formulated, multi-active solutions brand designed for individuals with Skin of Colour, is reshaping the standards of skin care products in India by placing extensive reliance on clinical trials. This approach empowers SkinQ to address the limitations associated with traditional user trials, which, while easier to conduct, may be susceptible to external influences.

SkinQ's clinical trials, conducted through accredited entities such as Mascot Spincontrol and NovoBliss Research, in collaboration with medical professionals, have substantiated the efficacy of all four flagship products within the brand's portfolio. These trials encompassed assessments utilizing advanced tools including a Chromometer, Mexameter, and Diffused Light Image Scanning.

In these trials, the Sun Protect Ultra Light Gel demonstrated remarkable results, reducing tanning by 15.5 percent and enhancing skin smoothness by 13.7 percent in just 28 days. Furthermore, it effectively prevented pigmentation in 80 percent of users within a mere two weeks. This product was also proven to be water-resistant, leaving no residue and eliminating concerns related to oily or greasy skin. In brief, the SkinQ Acne Control Mask, with just three 15-minute applications, led to a notable 55 percent decrease in acne size, along with an impressive 72.3 percent reduction in sebum (oil) levels across all users. It additionally contributed to a 17.9 percent decrease in acne breakouts for 78 percent of users, accompanied by reductions in blackheads, and whiteheads, and improved skin brightness. The mask was well-tolerated by all users. Meanwhile, the Glow Bright Mask exhibited impressive capabilities, reducing surface tanning by 97 percent and decreasing skin roughness by 21 percent for all users, all within a 15-minute usage timeframe. Skin brightness also increased by 18 percent. Users reported a gentle application on the skin. Lastly, with consistent use over 28 days, the SkinQ Brightening Serum delivered a remarkable 35 percent increase in skin brightening for 97 percent of users, a 16 percent boost in skin smoothness among 79 percent of users, and a 5.3 percent reduction in melanin levels across all users. It also imparted a pinker and softer appearance to the skin. Importantly, no users experienced burning, stinging, or irritation post-application, and the products exhibited quick absorption and even distribution.

Meera Iyer, CEO and Co-Founder of SkinQ, remarked, “In the conventional user-trial approach, consumers receive unbranded products in unmarked packaging, spanning various price categories, from mass-market to premium. In such circumstances, consumer feedback can fluctuate once they are informed about the brand name and price point. Average reviews for a premium product can transform into highly positive ones, while those who initially favored a lower-priced option may distance themselves from their initial choice. Essentially, in the user-trial paradigm, it is often the brand reputation and pricing that significantly influence the reviews, rather than an objective evaluation of product quality. I felt that this approach was somewhat deceptive to customers, and I was determined to ensure that SkinQ products undergo rigorous testing to genuinely deliver the outcomes we promise our customers."

Chytra, Founder and Chief Innovator of SkinQ, added, "There exists a notable lack of clarity among consumers regarding what constitutes credible trials. The prevalent perception is that users provide feedback based on a standardized questionnaire concerning product quality and effectiveness. Despite its popularity, this approach yields unscientific and unverifiable results. In contrast, SkinQ's clinical trials-based approach harnesses biomarkers to identify and demonstrate the actual impact of the products."

SkinQ adopts a science-based, cost-effective procedure that can be substantiated through FDA/FTC certifications and made publicly available on clinicaltrials.gov, enabling consumers to verify the results at any time. It is this assurance of quality and genuine impact that distinguishes SkinQ from other brands that can only rely on marketing claims related to product benefits based solely on user trials, without the backing of scientific validation.

BiE proudly introduces the talented Palak Tiwari as the inaugural face of their luxury clean skincare brand. Founded by former Miss India, supermodel, and entrepreneur Queenie Singh in collaboration with Skin Guru Dr. Dinyar Workingboxwalla, BiE embraces 'Beauty in Everything.' This brand embodies the concept of modern metamorphosis, focusing on the transformation to a better self through routine and discipline, all while maintaining a commitment to clean ingredients and scientifically-proven actives, ideal for achieving radiant skin.

Palak Tiwari, a rising Indian actress and the daughter of television star Shweta Tiwari, becomes the perfect ambassador for BiE. With a substantial following of 3.7 million on Instagram, she resonates authentically with people of all ages. Palak's charm and genuine nature align seamlessly with BiE's mission.

This partnership with Palak Tiwari aims to make skincare routines more enjoyable and inspiring, particularly for the youth. Her personal journey from shyness to confidence closely mirrors BiE's ideology, encouraging young women to pursue their dreams with grace and determination.

As a clean beauty brand, BiE prioritizes the exclusion of harmful non-toxic chemicals, aligning perfectly with the values of informed beauty enthusiasts. Queenie Singh states, “We are thrilled to have Palak onboard as the face of BiE. She embodies empowerment and discipline, which are at the core of BiE's philosophy. This collaboration with Palak Tiwari will inspire people to Believe, Invest, And Evolve. It will be an incredible journey of evolution for this rising star and this rising brand.”

With the expertise of Dr. Dinyar Workingboxwalla, BiE assures the highest level of care for your skin. Their clean products are thoughtfully curated to provide optimal protection, replenishment, and nourishment, combatting premature aging and maintaining a radiant, hydrated, and healthy complexion. Palak Tiwari expresses, “I am in safe hands! So many of my contemporaries swear by skin guru, Dr. Dinyar. When I met him, I witnessed his expertise and experienced his magic on my skin. My skin was good. Now it is great.”

Palak Tiwari adds, “I have received constant skincare guidance from my mum, which I see reflecting in Dr. Dinyar’s philosophies and BiE. My favorite products from BiE include the O2WOW! Oxygenating and Firming Face Mask, Superpower- Eternal Youth Cream, Plumped!- Plumping Serum, SunDaze Broad Spectrum Sunscreen, Fresh Forward- Deep Hydrating Cleanser and Eyefinity All-In-One Under Eye Gel among others. I am excited to be part of the BiE community and look forward to an exciting year ahead.”

Dr. Dinyar emphasizes, “In my experience, I have seen the techniques of skincare change over time. Today, the skin is exposed to dirt, pollution and blue light that causes constant damage. Starting skincare young is the way ahead, and Palak is the most appropriate person to represent BiE. Her skin exudes a glow that comes with a tailored regime and routines.”

BiE products are designed for consistent use, enabling your skin's transformation. Embrace the journey of metamorphosis with BiE, and you can achieve any skincare goal you aspire to.

The renowned Korean beauty brand, INNISFREE, has revealed an enticing new identity with the tagline "Clean Island, where clean nature and healthy beauty coexist happily." This concept perfectly embodies the essence of INNISFREE, beloved by beauty enthusiasts globally. The rebrand encompasses a fresh visual identity, an updated website, and eagerly anticipated new product offerings.

INNISFREE's original color, Active Green, now prominently graces the brand's packaging, symbolizing vitality and vigor. Through this rebranding effort, the brand, which has a decade-long legacy, aims to underscore the potency of natural ingredients for nourishment while bringing the ingredient journey to life.

INNISFREE has always strived to deliver clean, eco-friendly and vegan products, using science to deliver the best results. The new product range has been developed with a completely vegan grade formula. With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. Paul Lee, MD of AmorePacific Group said, “INNISFREE India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, INNISFREE proudly introduces a new logo and slogan that embody the brand's commitment to embracing nature and pioneering healthy beauty. The brand's new slogan, "Effective, Nature-Powered Skincare Discovered from the Island," reflects INNISFREE's can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”

INNISFREE's transformative role in rejuvenating Jeju island, known for its four energies of pure nature, is well-documented. The once barren, rocky land was painstakingly cleared to cultivate green tea, which has become a cornerstone ingredient in many product lines. Additionally, 12 other ingredients from the island's land, sea, water, trees, and flowers enrich INNISFREE's offerings. Through its commitment to local communities, the brand upholds a cyclical approach to the ethos of "Clean Island, where clean nature and healthy beauty coexist happily."

The new brand identity seamlessly aligns with prevailing market demands, enabling INNISFREE to introduce carefully crafted natural wonders that cater to diverse beauty needs. These products infuse vitality and nourishment into daily skincare routines.

Among the innovations is the Vitamin C Green Tea Enzyme Brightening Serum, which combines Jeju Green Tea Enzyme with Vitamin C capsules for skin clarity that's four times enhanced. It simultaneously addresses spots and peeling, leaving skin radiant the following day. The melting capsules, developed in INNISFREE's Green Innovation Lab, gently absorb into the skin. The product boasts a low pH 9-formulated, irritation-free formula, suitable for daily use, promising smooth and luminous skin.

The iconic Green Tea Seed Serum, a groundbreaking product harnessing the hydrating prowess of beauty green tea, ensures day-long radiance and moisture for a truly prime skincare regimen. Each drop is meticulously crafted to deliver unmatched nourishment and hydration, bidding farewell to dryness and welcoming a revitalized complexion.

With its revamped image, inspiring slogan, unique formulations, and top-notch solutions, INNISFREE reaffirms its status as a pioneer in the beauty industry. It sets the standard for clean and natural beauty products that promote overall well-being, making a significant stride in the retail beauty landscape of India.

Swiss Beauty, a beloved Indian color cosmetics brand, unveils its grandest launch of the year - 'The Hold Me Matte Liquid Lipstick,' proudly christened as 'The Lipstick Of India.' Crafted in India and tailored for Indian skin, this lipstick introduces a new era in lipstick standards, boasting an array of unparalleled features and exceptional value for beauty enthusiasts.

Featuring a non-drying matte finish, enriched with Vitamin E and Apricot Oil for intense hydration, and engineered to withstand 12 hours of Indian weather, 'The Lipstick Of India' graces the market with a spectrum of 30 stunning shades. Its luxurious formula has been meticulously engineered to deliver remarkable color payoff and an enduring matte finish that lasts all day. Beyond its cosmetic prowess, this product undergoes dermatological testing and holds the prestigious PETA Certified Animal Test-Free certification, ensuring it's a safe choice for conscientious consumers. With an attractive price point of just Rs 429, this newly launched lipstick range offers affordable luxury for all beauty enthusiasts.

'The Lipstick Of India' collection is available through Swiss Beauty's official website, Nykaa, Amazon, Purplle, Myntra, and various other marketplaces. Customers can also explore and purchase the product at Swiss Beauty's Exclusive Brand Outlets (EBOs) located at Celebrations Mall, Udaipur, and Elante Mall, Chandigarh, in addition to retail stores across ten Indian cities. The brand is poised for expansion into new marketplaces and regions in the near future.

This marks the first instance where Swiss Beauty introduces trial and mini packs for any of its products. Mini packs of the 'Hold Me Matte' lipstick can be acquired on the brand's website, while a trio pack featuring three mini versions of 'The Hold Me Matte Lipstick' is accessible across various marketplaces and the brand's website. This initiative allows customers to sample and explore multiple shades before making a full-sized purchase.

With this latest launch, Swiss Beauty expands its product range, which already comprises over 1500 SKUs. The brand's lipstick category has garnered significant love and growth among consumers spanning different age groups and regions across India. With the introduction of the 'Hold Me Matte Lipstick,' Swiss Beauty aspires to become a household name for makeup enthusiasts, regardless of age, location, skin tone, body shape, or ethnicity. The vivid and sophisticated colors of these liquid lipsticks embody strength and empowerment, encouraging all makeup lovers to embrace confidence in their skin.

Saahil Nayar, CEO, Swiss Beauty, said, "We are incredibly excited to present our most ambitious launch of the year – the 'Hold Me Matte' lipstick range. This revolutionary collection is a testament to our commitment to bringing products that are curated for Indian makeup lovers and that cater to their needs. It’s called ‘The Lipstick Of India’ because the product was conceptualised keeping Indian Skin tones, likes, dislikes, different weather conditions, hydration, payoff and a lot more research on what an Indian makeup lover truly wants. With 30 captivating shades, a long-lasting matte finish, and intense hydration, 'Hold Me Matte' is more than just lipstick; it represents a transformative journey of strength and confidence across India. As we launch on multiple online and offline retail stores, we believe this lipstick range will become a symbol of beauty empowerment for makeup lovers everywhere.”

The Hold Me Matte range is currently accessible via Swiss Beauty's official website, Nykaa, Amazon, Purplle, Myntra, various other marketplaces, as well as at the brand's EBOs in Udaipur and Chandigarh, and select retail stores in ten Indian cities, with plans for further expansion into additional marketplaces and regions on the horizon.

Amidst the surging demand for natural skin care products and a commitment to offer enduring solutions for skin and hair care needs, Jovees Herbal is dedicated to delivering the finest that nature has to offer. With an extensive product line, Jovees Herbal takes pride in addressing a wide range of skin and hair care concerns through its highly effective herbal products, infused with scientific expertise.

Following the tremendous success of last year's advertising campaigns, which witnessed a remarkable 40 percent growth in both offline and e-commerce channels, Jovees Herbal is unveiling two new advertisements this year. These campaigns, conceptualized by Devaiah Bopanna and Puneet Chadha of Mean Cat Media, impart a unique perspective on the significance of skincare in their characteristic quirky style.

The advertisements feature the charismatic and dynamic Parineeti Chopra, endorsing Jovees Herbal face washes, a product line that not only constitutes their bestsellers but also represents the quintessential herbal blend for achieving healthy and radiant skin. With this advertising campaign, Jovees Herbal focuses on the product category that dominates the skincare segment - Face Wash. Recognizing that cleansing is the foundational step in establishing and preserving any skincare regimen, Jovees face washes address various skin concerns at their source, revealing the innate glow hidden beneath. This year's campaign will be rolled out across multiple platforms, including television, digital media, and Out-of-Home (OOH).

Jovees Herbal stands as an eco-conscious brand, committed to offering consumers enduring solutions for their skincare needs. Their product range proudly carries PETA certification for cruelty-free practices and is free from harmful toxins, parabens, and alcohol. It is crafted exclusively from natural, premium-quality herbal ingredients. The brand's innovative and efficacious lineup seamlessly merges the goodness of botanicals with scientific knowledge.

While rooted in tradition, Jovees Herbals aspires to reach new heights and has successfully established a strong presence in several international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, Czech Republic, and France. Their unwavering commitment to quality is reflected in their rigorous product testing processes, ensuring premium quality that garners trust and support from customers.

Choko La, the brainchild of Vasudha Munjal Dinodia, remains steadfast in its mission to spread joy, unity, and love through the world of chocolate. In a bid to further enrich its exquisite chocolate assortment, the brand is venturing into the premium FMCG market with the introduction of the Choko La Chocolate Drink, conveniently packaged in 200 ml cans.

Priced at Rs 175, the Choko La Chocolate Drink assumes a premium position in the market, and Choko La is enticing customers with enticing varieties and festival combos through its e-commerce platform and various other marketplaces. Besides Choko La's North Indian retail outlets, website, and existing stores, the product will enjoy a nationwide launch, facilitated by partnerships with modern retail chains and trade giants such as Spencer's, Modern Bazaar, Le Marche, and renowned brand marketplaces like Amazon, Flipkart, Blinkit, and more.

Choko La, renowned for pioneering pure couverture chocolates in India, presents a rich, full-bodied drink that boasts a silky-smooth texture, ensuring it is gentle on the stomach. It stands apart by deliberately avoiding powdery or overly milky textures, providing consumers with a preservative-free chocolate drink in its purest form. This versatile beverage, suitable for consumption both hot and cold, contains an impressive protein content equivalent to 7.2 grams, positioning it as a healthier choice among chocolate beverages. Its ambient storage capability offers the flexibility to stock larger quantities for both consumers and retailers.

Business Growth and Expansion: The product's initial launch features a classic chocolate flavor, with plans to introduce three more enticing flavor options in the near future, creating a diverse assortment of four. While the specific additional flavors are still under consideration, options targeting health-conscious consumers, such as sugar-free and vegan variations, are being explored. In the fourth quarter, Choko La aims to launch the product through all duty-free operators, currently undergoing trials and set to be available at international terminals across India. Choko La currently has a presence at approximately thirteen major international terminals and has its sights set on global expansion, including markets in the US, UK, Canada, and South Asia, in the first quarter of FY25.

The parent company, Cosmic Kitchen Pvt. Ltd., commenced operations in 2005. In FY23, it successfully rebounded to pre-COVID-19 pandemic performance levels, anticipating a remarkable growth rate of nearly 60 percent compared to the previous fiscal year. From having just two cloud kitchens in FY21, the company has expanded its presence to 15. Looking ahead to the end of fiscal year 2024, Choko La aims to increase the number of outlets in the National Capital Region (NCR) to 25, with a significant 80 percent of them being company-owned.

Blackberrys, the iconic Indian clothing brand renowned for spearheading men's fashion trends for over three decades, has introduced its groundbreaking Temp Tech apparel line. This line features an all-weather technology aimed at encouraging men to comfortably embrace various climates, as part of their 'Wear Your Climate' campaign.

The Blackberrys Temp Tech collection incorporates the patented 37.5 Technology by Cocona Labs, USA. This dynamic thermoregulation technology empowers the fabric to maintain the body's temperature at an optimal 37.5° Celsius, effectively controlling perspiration and managing body odor. In doing so, it offers men a perfect blend of comfort and style.

“Innovation, technology, and quality have always determined our fashion-forward offerings for Indian men. The tagline of our new Temp Tech range ‘Wear Your Climate’ summarizes what the range offers. It is specially designed for men who are always on the move outdoors, be it for work or leisure. These men want stylish clothes that keep them comfortable in all seasons, hot or cold,” said Nitin Mohan, Director, Blackberrys.

The technology harnesses active particles derived from volcanic sand and activated carbon from coconut shells to effectively regulate body temperature. When the body is cool and not sweating, these particles utilize the body's energy to provide warmth. Conversely, in hot and sweaty conditions, the particles leverage this energy to expel moisture from the clothing system. Additionally, the technology regulates the microclimate close to the skin, maintaining an ideal relative humidity of 37.5 percent.

The Temp Tech range, with prices starting at Rs 3495, is readily available at all leading Blackberrys outlets across more than 350 cities, offering a new era of comfort and style to men across India's retail landscape.

The quest for the perfect lip balm ends here! Beauty by BiE, a prominent name in the world of clean beauty, introduces two exciting additions to their lip care collection for the Indian retail market – Berry Pop Hydrating Lip Balm and Coffee and Cream Nourishing Lip Balm. These lip-loving marvels promise a burst of flavor and deep nourishment, fundamentally changing the way you care for your lips.

Dinyar Workingboxwalla, the esteemed Skin Guru of BBB, stands as the mastermind behind these remarkable lip care innovations. With over five decades of international beauty industry experience, his unwavering commitment to natural beauty is evident in every jar. Through meticulous formulation, he ensures that these lip balms offer more than just lip care; they provide a complete experience of self-love and enhanced appearance.

Queenie Singh, Founder emphasized, "Our lip balms go beyond enhancing your lips; they serve as a reminder to cherish moments of self-care, savor life's flavors, and embrace the evolving beauty that comes with time."

The Berry Pop Hydrating Lip Balm, infused with the vibrant essence of ripe strawberries, transcends being a mere beauty accessory; it's an indulgent experience. The unique blend of jojoba oil, vitamin E, and squalane not only hydrates but also leaves your lips irresistibly smooth and exceptionally soft. Say farewell to lackluster lips as you embrace the vibrant burst of berry brilliance. It's more than lip care; it's lip indulgence.

Embark on a java-riffic journey with Coffee and Cream Nourishing Lip Balm, letting your lips join the lip-loving revolution. This distinctive formula combines the invigorating essence of coffee with the velvety touch of vanilla. It doesn't just hydrate; it pampers and nourishes your lips, making them irresistibly kissable with every application.

Skin Guru Dinyar Workingboxwalla stated, "Lip care is an intimate ritual, a daily act of self-expression and self-care. With our lip balms, we've encapsulated the essence of indulgence and health, creating a symphony of flavors and ingredients that not only embrace your lips but also celebrate the beauty in nurturing oneself. It's a melody of nourishment you'll savor with every application."

These lip balms are free from beeswax, lanolin, parabens, silicones, sulphates, mineral oils, phthalates, alcohol, synthetic dyes, and synthetic fragrances. Beauty by BiE's commitment to clean beauty extends to their vegan, cruelty-free, sustainable, non-toxic, and recyclable formulations, offering a guilt-free way to care for your lips.

Elevate your lip care routine and embrace the clean beauty revolution with Beauty by BiE's Berry Pop Hydrating Lip Balm and Coffee and Cream Nourishing Lip Balm, now available in the Indian retail market.

Nesterra, the leading premium home furnishings brand specializing in upholstery and drapery, under the esteemed K.K. Birla group's Sutlej Textiles and Industries Ltd., is gearing up to launch its highly anticipated Rakshabandhan campaign, #BringOnThePillows, in India's retail market. This engaging initiative aims to kindle joy and camaraderie among siblings and loved ones.

In a heartwarming tribute to the enduring sibling love, Nesterra is orchestrating a captivating two-day weekend event at Infinity Mall, Malad, Mumbai, on August 26th and 27th, 2023, starting at 11 am. The event will vividly resurrect the enchanting world of pillow fights, showcasing Nesterra's cutting-edge designs and impeccable craftsmanship in pillows.

Nesterra's #BringOnThePillows stands as a unique endeavor to rekindle cherished childhood memories of playful pillow fights. Attendees will have the exciting opportunity to engage in friendly battles within the #PillowFightRing, vying for Nesterra's captivating goodies.

Beyond the on-ground spectacle, Nesterra extends the excitement into the digital realm with an Instagram contest, offering participants a chance to win products worth a staggering Rs 50,000. This contest is open for entries until Thursday, August 31st, 2023, making it the perfect moment to participate and create enduring memories.

Smita Joshi, VP of Home Textiles and Design Expert at Nesterra, expressed, "At Nesterra, we believe in the power of shared memories and connections. The #BringOnThePillows campaign is our way of bringing families closer, reliving cherished moments, and forging new memories that will be treasured for years to come. Through this campaign, we celebrate the spirit of Rakshabandhan by embracing the playfulness of childhood and the enduring bond between siblings."

Nesterra is delighted to foster sibling bonds, spreading joy and nostalgia with its #BringOnThePillows campaign this Rakshabandhan season. Whether through on-ground pillow fights or the enticing digital contest, the brand aims to bring smiles and celebrate the unbreakable love shared among siblings in India's vibrant retail landscape.

In today's fast-paced world, where the desire for improved nutrition meets the need for great taste, and where protein deficiency is a common concern, Phab emerges as the ideal ally on your journey toward a healthier life.

Phab's products are a protein-packed delight, free from artificial sweeteners, trans fats, GMOs, and other unwanted additives. Their range of nutrition bars, protein milkshakes, energy snacks, and protein supplements are designed to make the transition to a healthier lifestyle effortless and enjoyable while ensuring you get your daily dose of #ProteinForYourRoutine.

Co-founded by Gayatri and Ankit Chona, Phab combines their personal experiences and their passion for creating nutritious yet delicious snacks. Gayatri, a certified nutritionist, plays a crucial role in product development, ensuring that Phab's offerings meet high-quality nutritional standards. Ankit, a serial entrepreneur and food industry veteran with over two decades of experience, was inspired to lead a balanced and healthy life, overcoming weight and health challenges since childhood.

Gayatri Chona, Co-Founder and Nutritionist said, “When I read these shocking stats, I realised that India has a vast protein deficiency. Our mission is to make protein accessible for all but also make healthy eating delicious and fun. I believe in taking small steps to create big changes in life. With Phab, you can make that easy switch to healthier living — anytime, anywhere.”

Explore Phab's fantastic product lineup: Phab's Protein Milkshakes, featuring new flavors like mango and vanilla almond, are their top sellers. Their Protein Bars combine taste and nutrition in a single bar, providing you with high-quality, easily digestible protein for your daily routine. Energy Bars offer a perfect snacking solution without compromising on flavor. Flavors like Chocolate Brownie, Strawberries and Greek Yogurt, and Mocha Nut Fudge add to the deliciousness. Their latest addition is a range of high-energy Granola Bars enriched with rolled oats and sweetened with Arabic date paste, offering a delightful blend of crunch and gooeyness. Protein and Energy Bombs are compact powerhouses. Protein Powders are ideal for those seeking workout supplements to build and repair muscle.

What sets Phab apart is their unwavering commitment to taste and nutritional value. While many "healthy" snacks on the market are loaded with excess sugar and lack essential nutrients and fiber, Phab meticulously selects premium ingredients and collaborates with food scientists, nutritionists, and culinary experts to create deliciously nutritious snacks. They source Indian superfoods like jowar and ragi from local farmers for their products. Their gut-friendly range includes prebiotics, and special plant fibers that promote healthy gut bacteria growth.

Phab offers pocket-friendly prices and can be found on popular marketplaces such as Amazon, Flipkart, Tata 1mg, and Bigbasket, as well as in retail chains like Reliance Smart, Nature’s Basket, Foodhall, 24Seven, Wellness Forever, Noble Chemist, and many more.

Ankit Chona, Co-Founder of Phab said, “With Phab, our mission is to make healthy snacking accessible to everyone, and I am thrilled about the positive impact we are making in people's lives!”

In a move to enhance its thriving product line, La Mior is introducing the Luminous Retouch Hydrating Liquid Concealer, a cosmetic innovation designed to revolutionize how we approach makeup. This concealer empowers individuals to integrate makeup seamlessly into their daily skincare routine, combining advanced research with the potency of natural superfoods. La Mior's concealer boasts 11 soft matte shades, meticulously curated to harness the potential of select ingredients, resulting in a weightless concealer that provides all-day coverage without settling into fine lines or pores.

Paired with an ultra-precise silicone applicator, this versatile formula enables precise retouching, even for the tiniest imperfections. The Luminous Retouch Hydration Liquid Concealer is the ultimate makeup essential, offering full coverage, a groundbreaking hydration formula, sweat resistance, correction of uneven skin tone, blemish coverage, and concealment of other skin irregularities. It instantly brightens the under-eye area, camouflages blemishes, and dark spots, and diminishes redness. True to La Mior's commitment to quality, this sweat-resistant formula seamlessly adapts to your skin, ensuring confidence no matter where life takes you.

“Our concealer is not just makeup; a versatile solution that conceals, contours, retouches, highlights, and corrects, embodying our commitment to enhancing skin's radiance. From masking blemishes to illuminating under-eyes, this concealer is the ultimate companion for those who desire a flawless canvas, allowing them to wear their makeup like skincare, every day," added Aakriti Jayant Chhaparia the founder,

Embrace a new makeup era with La Mior's Luminous Retouch Hydrating Liquid Concealer, a fusion of clean beauty, science, and confidence in a single product. Reveal a complexion that's prepared to face the world, morning, noon, and night.

Moonshine, Asia and India’s pioneering meadery, introduces an invigorating addition to their flagship series: Lemon Tea Mead. Crafted with lemon zest and VAHDAM India's Earl Grey tea, Moonshine is on a mission to champion bee conservation and promote sustainable beekeeping practices, one sip at a time.

Designed to transcend seasons, Lemon Tea Mead offers a delightful fusion of flavors - the zesty tang of lemon combined with the rich essence of VAHDAM India's Earl Grey tea. It begins with gentle citrus notes that gracefully yield to the intricate character of Earl Grey tea, concluding with a subtle astringency from the tea tannins. This symphony of flavors is underpinned by a delicate sweetness derived from Moonshine's multifloral honey.

Priced enticingly at Rs 150 in Maharashtra throughout the year, this offering extends a warm invitation to newcomers, enriching their perception of meads. Moonshine has also collaborated with Malaka Spice to repurpose their lemon zest, championing zero-waste practices. They plan to initiate similar partnerships with other restaurants in Pune.

Rohan Rehani, Co-Founder of Moonshine Meadery and Moonshine Honey Project remarked, “In the previous year 2022-2023, Moonshine accomplished a remarkable feat, utilizing over 55 MT of honey for crafting both mead and retail honey sales. It's fascinating to note that it takes approximately 4 million flower visits by bees to produce just 1 kg of honey. Therefore, with our consumption of 55 MT of honey, we've effectively contributed to the pollination of a staggering 220 billion flowers. We're taking one pint at a time and promoting more mead at a lower price point. Our objective is to consistently weave a narrative that underscores Moonshine's commitment to ecological balance through bee preservation and dedicated beekeeping practices.”

In the alco-bev industry, Moonshine Meadery stands as the only brand that looks after beekeeping practices. With each pint of Moonshine consumed, approximately 4 million flowers are pollinated. In an industry where few alcohol brands prioritize social and environmental causes, Moonshine's conscious dedication shines brightly, redefining the industry's role in advancing a better world.

The Moms Co., India's leading D2C brand for toxin-free and natural personal care products, has unveiled a new digital video campaign featuring Neha Dhupia to promote their Natural Protein Hair Care Range. The campaign celebrates the incredible journey of motherhood and the changing needs that mothers experience throughout this transformative period. The Moms Co. recognizes these needs by offering toxin-free hair care products designed especially for moms.

The campaign sheds light on the moments when a mother's hair becomes a joyful playground for her little ones, symbolizing the devotion and sacrifices that define motherhood. The Moms Co. empathizes with these experiences and provides unwavering support throughout this journey with their Sulfate-Free Natural Protein Hair Care Range. This range is enriched with the nourishing properties of quinoa and wheat protein, promising to strengthen and nourish hair while preventing hair fall. It's their way of offering care and indulgence to mothers as they embrace the transformative journey of motherhood.

Sukhleen Aneja, CEO of Good Brands Co., The Good Glamm Group, expressed, "At The Moms Co., we are committed to supporting the evolving needs of every mom through every change. With the launch of this new campaign, we aim to extend our support to every mother experiencing the challenges of motherhood by creating products formulated with the finest natural ingredients tailored to their needs. We aspire to provide mothers with the results they seek and the nurturing care they truly deserve, standing as companions on their remarkable journey."

Suraja Kishore, CEO of BBDO India commented, "Becoming a mother is a challenging journey filled with complex emotions of joy, exhaustion, love, and worry. The Moms Co. listened to confessions from new moms, understanding that motherhood changes a woman's fundamental identity, from her skin to her hair. This insight led to the positioning of The Moms Co. as an empathetic friend and midwife that offers toxin-free products like the one addressing hair fall. By sharing real confessions, the brand forges an emotional connection with every mom through every change."

Through this latest campaign, The Moms Co. reaffirms its vision to support mothers at every step, providing a nurturing foundation and empowering supermoms to redefine the meaning of motherhood while incorporating self-care and empowerment with love. The campaign will debut on The Moms Co.'s social channels, including YouTube and Instagram, and will be further amplified across digital and mainstream media. In line with its commitment to facilitating a smoother journey for mothers, The Moms Co. has also introduced The Mompreneur Show, India's first reality show dedicated to mompreneurs, providing them with a platform to raise awareness and transform their business dreams into reality.

kindlife, India’s rapidly expanding beauty and wellness platform, has unveiled its third in-house brand, KISMA, inspired by the Hindi words "KISM" meaning type, and "MA" meaning mother. KISMA is dedicated to providing straightforward skincare guidance by Ma, designed for everyone.

KISMA's skincare philosophy is rooted in simplicity and an uncomplicated approach. It embraces the wisdom of Indian traditions, harnessing the natural resources found in our kitchens to create unique formulations. All KISMA products are made with 100 percent toxin-free and authentic ingredients, emphasizing the importance of simplicity in skincare routines.

Each formulation undergoes thorough verification and is dermatologist-tested, ensuring safety and compatibility with all skin types.

KISMA's debut offering is a comprehensive skincare regimen consisting of a cleanser, toner, and moisturizer, all enriched with White Turmeric as the hero ingredient. The Glow Range harnesses the incredible properties of Curcuma Zedoaria, also known as White Turmeric. This wonder ingredient, deeply rooted in Ayurveda, boasts powerful antimicrobial and collagen-boosting properties, making it a superior choice for skincare.

The Glow Face Wash, infused with White Turmeric, Aloe Vera, and Rice Water, imparts a radiant complexion, evens skin tone, reduces fine lines, and addresses hyperpigmentation. The gentle rice water effectively cleanses the skin without depleting its essential moisture.

The Glow Face Moisturizer strikes a delicate balance with White Turmeric, Apricot, and Marigold, offering protection against sun damage, restoration of dry and damaged skin, and acne healing, while also reducing hyperpigmentation.

The Glow Face Serum, enriched with White Turmeric, Aloe Vera, and Niacinamide, deeply hydrates and rejuvenates the skin, boosts collagen production, and shields it from sun damage.

Manasa Garemella, Co-Founder of kindlife expressed, "For as long as I can remember, my ma has been the driving force behind every skincare choice I have made. KISMA is our ode to Indian mothers, who have always embraced ancient beauty rituals, followed uncomplicated skincare approaches, and radiated natural beauty. White Turmeric is a skincare powerhouse, with numerous natural benefits including anti-inflammatory and antioxidant properties. KISMA’s Glow range harnesses the potential of White Turmeric along with other efficacious ingredients to create a simple regimen that is not only effective but also delivers on its promises."

Manasa Garemella, Co-Founder of kindlife shared, "In our research, 87 percent of young Indian respondents revealed that they use cleansers recommended by dermatologists or their mothers. Sixty-seven percent of Gen Z participants find it challenging to select the right moisturizer due to the overwhelming number of options available. Additionally, many respondents prefer natural ingredients and are hesitant to use harsh chemicals on their face. Recognizing this demand for uncomplicated, natural, and effective skincare, kindlife introduces 'KISMA'.

The fashion and lifestyle landscape in India is on the verge of a transformative shift with the advent of The Bae Club, an ambitious initiative aimed at curating India's most extensive collection of global premium and luxury brands. Spearheaded by the dynamic 25-year-old entrepreneur based in Mumbai, Shikha Parmar, this venture is poised to redefine the fashion industry.

Shikha Parmar, the Founder of The Bae Club, envisions a future where Indian customers have unprecedented access to a wide array of premium fashion brands at their fingertips. Over the next three years, the strategy involves collaborating with over 60 esteemed global fashion brands. Leveraging data-driven insights, the aim is to bridge the gap between global fashion trends and the preferences of the Indian audience.

Supported by a team of experienced professionals and backed by the strategic prowess of marketing communications firm Megalodon, Shikha is set to leave her imprint on the fashion industry. Under her visionary leadership, The Bae Club is poised to reshape market dynamics, offering customers unparalleled access to international luxury and premium brands.

The brand has already garnered attention, with celebrities like Alia Bhatt, Shanaya Kapoor, and Prajakta Koli wearing its creations.

The Bae Club's dedication to innovation and distinctiveness is evident through its unique product offerings. Through a close examination of consumer data, TBC ensures that its brand selection resonates with the refined tastes of Indian shoppers. The core mission of this venture is to introduce the realm of high-end fashion and lifestyle to the Indian market, making it possible for customers to embrace global trends without leaving their homes.

The concept behind The Bae Club goes beyond retail; it represents a cultural shift aimed at democratizing luxury and premium fashion. Shikha Parmar's vision encapsulates the belief that fashion serves as a means of self-expression, and every individual deserves the opportunity to embrace their unique style. With The Bae Club, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.

The strategic partnership between The Bae Club and marketing communications firm Megalodon underscores the commitment to market dominance. Through strategic communication and innovative marketing campaigns, The Bae Club is poised to capture the attention of fashion enthusiasts, creating a buzz that reverberates throughout every corner of the country.

GoodvedaHealth Labs Pvt Ltd, an innovative Health Tech Startup, has officially marked its entry into the Indian market with revolutionary health and wellness programs and supplement offerings aimed at addressing the pressing concerns of diabetes and obesity. As India grapples with a concerning rise in these chronic conditions, Goodveda's debut promises a fresh and proactive approach to preventive healthcare.

Recent data reveals that diabetes affects over 77 million adults in India, making it a critical health issue. Additionally, approximately 135 million Indians are wrestling with obesity, a condition that has reached alarming proportions in recent times.

Goodveda's market entry introduces a range of health and wellness programs meticulously crafted to tackle the challenges posed by diabetes and obesity. These programs are complemented by tailored initiatives for diabetes remission and obesity reversal, seamlessly blending contemporary scientific advancements with the ancient wisdom of Ayurveda.

Abhishek Gaggneja, Founder and CEO of Goodveda Health Labs Pvt Ltd stated, "Our journey began with a mission to alleviate the burden of chronic diseases. By synergizing cutting-edge scientific progress with the time-honored wisdom of Ayurveda, our programs offer a transformative approach."

Furthermore, Goodveda envisions introducing programs that target Cardiac Health and Women's Wellness, underscoring its commitment to comprehensive health interventions. Central to Goodveda's innovation is the fusion of pioneering research and traditional Ayurvedic practices. These programs, grounded in evidence-based methodologies, provide a harmonious fusion of modernity and tradition, offering individuals a holistic path to managing their health.

Goodveda places a strong emphasis on delivering quantifiable results, seamlessly amalgamating modern scientific breakthroughs with Ayurvedic traditions. This includes rigorously verified programs and a carefully curated range of products designed to support customers in achieving their health objectives.

Goodveda's dedication to safety, quality, and authenticity is palpable through its products, which undergo rigorous testing within state-of-the-art GMP-certified facilities. These products bear certification from both AYUSH and FSSAI, reinforcing Goodveda's commitment to efficacy, safety, and trustworthiness.

At present, Goodveda primarily focuses on aiding individuals seeking remission from Diabetes and Obesity, with ambitious plans for future expansion into the United States market.

Employing a strategic Direct-to-Consumer (D2C) approach, Goodveda maintains a robust online presence, ensuring seamless access for customers to its transformative health solutions. Through digital platforms, the company effectively engages with its audience, delivering personalized care tailored to individual needs.

Aretto's strides in innovation have grown bolder with the successful conclusion of its seed funding round, securing $550K from a consortium of angel investors and advisors. Notable figures among them include renowned cricketer Hardik Pandya; Abhineet Singh, Co-founder of VegNonVeg and Founder of Brewhouse; Shyam Raichura, MD of Aan Group; Raunak Munot, Ex-CMO of Bombay Shaving Company; investment banking firm Veromint Advisors; Vinayak Shrivastav, Co-founder of Videoverse; and Kunal Sumaya, MD of Julius Bear.

Pioneering the kids' footwear landscape, Aretto introduces technologically advanced shoes that dynamically adapt to the evolving shape and size of children's feet. The infused capital will strategically drive market expansion, team augmentation, and amplified research and development endeavors to usher in novel product ranges.

Satyait Mittal, CEO of Aretto expressed, "Our investors' support and faith at this pivotal juncture of Aretto's journey are deeply appreciated. Each investor serves as a mentor and a well-wisher, endorsing our broader vision and believing in the team's perseverance and determination. This seed funding not only underscores their confidence in our revolutionary kids' technology but also reaffirms our dedication to transforming the industry."

Raunak Munot, ex-CMO of Bombay Shaving Company commented, ‘It's rare to come across a company that has a truly innovative product, in a big addressable market, that has the potential to redefine a category, globally. The fact that Aretto's products are designed and made in India instills a sense of pride in me. Clubbing that with the team's passion and execution agility further amplifies my trust in the brand's vision. As someone who has recently embraced fatherhood, I believe Aretto's approach seamlessly matches the demands of modern parenting.’

Aretto charts a robust growth trajectory, commencing with the launch of its maiden retail store in Pune, designed to offer families an immersive shopping experience. Beyond Pune, the brand's aspirations encompass the establishment of outlets and partnerships with multi-brand stores in major metropolitan centers, thus catering to a broader spectrum of Indian customers.

This infusion of funds marks an exciting phase for Aretto as it welcomes fresh talents into its dynamic and enthusiastic team. The company seeks individuals who possess drive, creativity, and a shared vision for nurturing children's growth.

Remaining steadfast in its commitment to innovation, Aretto will continually expand its product lineup, guided by R&D-focused designs. Upcoming collections will offer diverse styles, thoughtfully crafted with ergonomic precision to ensure optimal comfort and support for growing feet. Attuned to customer feedback, Aretto will tailor its offerings to be even more customer-centric, delighting parents with the quality and functionality of Aretto shoes, and solidifying its reputation as the go-to brand for discerning parents seeking the best for their offspring.

Wellbeing Nutrition, India's preeminent nutraceutical brand, and Nourish Organics, a brand dedicated to promoting a wholesome lifestyle, have collaboratively introduced the revolutionary "Nourish Your Wellbeing Combo" – a dynamic duo poised to champion your health!

The synergistic partnership between Wellbeing Nutrition and Nourish Organics is a natural fusion, driven by their mutual mission to advocate comprehensive holistic health through nourishing, organic sustenance. At the core of this alliance lies an unwavering commitment to utilizing premium-grade ingredients and upholding transparency. Both brands take immense pride in providing a clear breakdown of every product component, fostering trust with their customers. This steadfast dedication ensures consumers' confidence in the authenticity and effectiveness of their wellness offerings, particularly during the wellness week.

Saurabh Kapoor, Co-Founder of Wellbeing Nutrition, said, "We are thrilled to join with Nourish Organics. This collaboration embodies our shared vision to empower individuals in their journey toward holistic health. Our dedication to providing products with zero artificial ingredients aligns seamlessly with Nourish Organics' commitment to natural and organic offerings."

Seema Jindal, Founder of Nourish Organics said, "Rooted in our unwavering commitment to providing fad-free, well-researched nutrition, this extraordinary combo celebrates the power of whole foods and balanced meals."

Dennison, a trailblazing name in India's retail sector, proudly unveils its latest collections, catering to both men and women. With a legacy dating back to 1988, Dennison has evolved from its modest origins into a vibrant force in the fashion industry, championing accessible and stylish clothing for individuals from all walks of life.

The newly launched collections perfectly embody Dennison's unwavering commitment to versatility and affordability. For men, the brand introduces a captivating array of options, including the bold "Mens Co-Ord Set," the dynamic "Mens Clubwear Collection," the intricately detailed "Indie Printed Collection," and the sustainability-driven "Mens Hemp Collection."

Dennison's men's collections are priced astonishingly low, ranging from Rs 999 to Rs 5499, making high-quality fashion truly attainable for all.

To ensure a seamless shopping journey, Dennison has rolled out its official website, dennison.in. This digital platform enhances the experience for fashion enthusiasts, offering easy exploration and purchase options across the brand's diverse range of collections.

Dennison's inception traces back to the visionary idea of Rajendra Seth in 1988. Frustrated by the lack of affordable and ready-to-wear choices, he pioneered accessible fashion by launching his inaugural ready-to-wear shirt priced at a mere Rs 98. This revolutionary approach quickly gained traction, positioning Dennison as a trailblazer in the industry. In 2014, his son Ashwin Seth injected the brand with innovation, expanding its repertoire to encompass both formal and semi-formal attire for both men and women.

As a quintessential millennial brand transcending demographics, Dennison is committed to advancing sustainability in the fashion arena. The brand aspires to stand as India's premier sustainable fashion label, showcasing its dedication to ethical and eco-friendly practices.

From its origins in Gwalior to its digital transformation, Dennison has burgeoned into a symbol of accessible fashion with a compassionate core. The brand's journey of innovation, affordability, and sustainability continues to unfold as it ushers in fresh dimensions in workwear fashion for both men and women.

Miduty, a renowned neutraceutical brand, is taking strides to redefine health and wellness by harmonizing the wisdom of Ayurveda with contemporary scientific understanding. The brand has now transitioned from its previous identity, Palak Notes, to its new avatar, Miduty. This rebranding is a manifestation of the brand's aspiration to embody its philosophy of scientific healing, fostering growth, and facilitating peak health and wellness.

Moreover, the transformation extends beyond a mere name change, positioning Miduty as more than a personal brand and instead as a comprehensive organization. The original moniker, Palak Notes, was rooted in the founder, Palak Midha's journey in establishing the company and shaping its product line.

In the present context, as Miduty sets its sights on global markets and diversifies its offerings to encompass sectors like skincare and cosmetics, its identity has naturally evolved. This evolution is seamlessly captured in the new name and logo.

The freshly minted logo, featuring an elegant "M" enclosed by the tagline "Healing with Science," aptly encapsulates Miduty's core principle of amalgamating ancient and modern scientific tenets. Throughout this rebranding, Miduty remains resolute in its commitment to wellness, innovation, uncompromising quality, and unwavering integrity. The future of health and wellness, as steered by Miduty, is one where age-old traditions harmonize with cutting-edge knowledge.

Palak Midha - Co-Founder, Miduty said, “As we embark on this incredible journey from Palak Notes to Miduty, our hearts are brimming with excitement. This rebranding isn't just a name change – it's a profound reflection of our deepest values. Throughout our journey, transparency has been our guiding light, and that guiding principle will continue to shine brightly. Miduty is more than a mere word; it symbolises our unwavering belief that well-being is the cornerstone of genuine growth. With our new tagline, "Healing with Science," we are embracing the merging of cutting-edge scientific wisdom with the transformative powers of health and wellness. This tagline resonates with our commitment to making a difference in people's lives – a promise that each step will touch hearts and heal souls.”

"The rebranding of Palak Notes to Miduty is a strategic move towards aligning our identity with our expansive vision and global ambitions. Miduty now stands poised to enter international markets and diversify its product offerings, including skincare and cosmetics. Our new name reflects not only our commitment to the science of healing but also our dedication to catalysing growth for individuals and the organisation. Our renewed identity encapsulates the fusion of ancient wisdom and modern progress, a testament to our unwavering commitment to innovation and excellence. We look forward to further driving our growth momentum and expanding our business to new markets," said Pranav Midha, Co-Founder and MD, Miduty.

In an unprecedented collaboration uniting art, history, and innovation, HEFTY.art, celebrated sculptor Arzan Khambatta, and esteemed watchmaker Bangalore Watch Company have introduced a groundbreaking collection paying homage to the iconic INS Vikrant R11.

This innovative collection, crafted from the reclaimed metal of the revered warship, encompasses five exclusive sculptures conceived by Arzan Khambatta, along with a limited-edition series of 70 wristwatches meticulously crafted by Bangalore Watch Company. Enhancing these creations' authenticity and security in the digital sphere, HEFTY.art will bolster them with digital non-fungible tokens (NFTs).

Arzan, a renowned Mumbai artist, is not only recreating his existing INS Vikrant sculpture at Lions Gate, Mumbai but is also fashioning five distinct renditions of this monumental warship. These sculptures will encapsulate the warship's tenacity and historical significance, evoking a profound admiration for its role in Indian Naval history.

In harmony with the sculptures, Bangalore Watch Company's limited-edition wristwatches will integrate the warship's metal, forging a tangible link between heritage and timekeeping. Each of the 70 watches will feature cases crafted from marine-grade steel, fortified with sapphire crystals for durability, and equipped with a La Joux-Perret Swiss-made automatic movement boasting an impressive 68-hour power reserve.

This collaborative venture also signifies a pioneering use of non-fungible tokens (NFTs) within the realm of collectibles. Supported by HEFTY.art's technology, these digital tokens will serve as immutable certificates of authenticity and ownership. Enshrined within the blockchain, they ensure the perpetual integrity of these cherished creations, safeguarding their value and heritage.

“The INS Vikrant R11, an emblem of India's naval prowess, served as an essential protector of the nation's seas during its tenure from 1961 to 1997. Notably, it was the first aircraft carrier in Asia, showcasing its significance in history. The collaboration seeks to memorialize this historic legacy by infusing its metal into the uniquely crafted art pieces that exceed multiple mediums,” said Kanishq Chhabria, Co-Founder, HEFTY.art on the remarkable feat of unveiling the collection.

Arzan said, "The 5 sculptures will create awareness with a wider audience about India's Naval history and the INS Vikrant. As the NFT market continues to grow, it will undoubtedly facilitate a wider reach and open new opportunities to connect with a global audience of art enthusiasts, historians, and collectors."

Nirupesh Joshi, Co-Founder and Creative Director, Bangalore Watch Company, voiced, "The watches are made by processing the hardened steel that was recovered from the erstwhile warship to be used as dials. This detailed process took several months to handle the special materials sensitively without damage, and we're proud of what we've been able to achieve."