Retail India News: WellBe Expands Guilt-Free Snacking Range in India’s Festive Retail Landscape
Retail India News: WellBe Expands Guilt-Free Snacking Range in India’s Festive Retail Landscape

One of the most glorious things about the festive season is the bonding over food – the way we share our joys and wishes over indulgent meals with friends and family. The box of sweets is not to be measured in calories! It’s time to count your blessings and #WellBeInTheMoment.

WellBe, the FMCG arm of the Nimida Group, unveils its beautiful festive campaign #WellBeInTheMoment with this pertinent message. The idea is to indulge in guilt-free snacking, live in the moment, and embrace the essence of health and warmth of togetherness, amidst the festive cheer.

WellBe’s delightful assortment of snacks empowers you to enjoy the festivities, sans any guilt. Indulge in Deliciously Good, Honestly Made snacks, with No Nasties – free of maida, refined oil, and refined salt and crafted with healthier alternative ingredients like rice flour, red rice flour, rice bran oil, rock salt, and in a first for traditional Indian snacks, flaxseeds. Deliciously Good. No Nasties Ever. Honestly Made! That’s the WellBe Promise.

Gaurav Manchanda, MD, WellBe Foods said, “It’s that time of the year when festivities are in the air. And food is such an integral part of all our celebrations with loved ones. #WellBeInTheMoment campaign hopes to drive home the message that it’s good to live in the moment, let your hair down, indulge your taste buds, and enjoy the festive season – without any guilt! At WellBe, we wish everyone the best of health, happiness, and guilt-free snacking.

WellBe offers a range of healthy snacks, such as kodbale, ribbon pakoda, murukku, khara sev, and other traditional Indian foods reimagined in a healthier avatar. With health and wellness at the core of every product, the brand uses only all-natural, wholesome ingredients that are 100 percent free from refined oils, artificial colors, flavors, sweeteners, synthetic antioxidants, preservatives, and high fructose syrups. Each ingredient is chosen with the greatest care, prioritizing practices and processes that make WellBe products tastier and healthier.

WellBe products are available across The Organic World (TOW) stores in Bengaluru as well as in 350+ regional chains and SAMT stores, in Bengaluru, Chennai, and Hyderabad, as well as in Lulu and Spencers. They are also available online at and, in addition to major e-commerce platforms like Big Basket, Amazon, and Flipkart.

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