Retail India News: Virat Kohli's Wrogn and A47 Unite in Landmark Fashion Collab
Retail India News: Virat Kohli's Wrogn and A47 Unite in Landmark Fashion Collab

In a groundbreaking collaboration, Wrogn, the youth fashion brand co-owned by Virat Kohli, introduces the 'Wrogn X A47 - The Indian Infantry Collection,' marking the first-ever army-inspired fashion collaboration in India. Beyond fashion trends, this collection pays homage to the unsung heroes of the Indian armed forces, creating a unique milestone in the country's fashion industry.

Virat Kohli said, "The real heroes of our country are our armed forces. Every time I wear this, I wear my gratitude. It’s a reminder for those who have taken the fall for me, you, and the entire nation."

Featuring a range of garments such as polos, jackets, camo t-shirts, and hoodies, the collection draws inspiration from the timeless earthy shades worn by the Army—khaki, olive green, camo, and various brown tones. The distinctive detailing on each piece includes army badges, swatches, and motifs from the Kargil war, symbolizing the valor and sacrifices made by the Indian Army in service to the nation.

Vikram Reddy, COO and Co-Founder of WROGN, emphasizes, "This collection transcends mere fashion; it’s a heartfelt tribute to our genuine heroes, the Indian Infantry. Each piece stands as a daily reminder of the sacrifices our armed forces make."

Bhavik Vora, Founder and CEO of Black White Orange/A47 said, "Teaming up with Wrogn to enhance our partnership with The Infantry Museum and Research Centre marks a significant step toward realizing our vision of paying tribute to our true heroes."

Available both online on Myntra, Flipkart,, and offline in Exclusive Brand stores, Shoppers Stop, and Pantaloons through Wrogn’s retail network, the collection ensures easy access for consumers across India. Priced starting at Rs 1049, it aims to instill a sense of pride and gratitude among the citizens.

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Retail India News: How Homes R Us Intends to Engage Customers
Retail India News: How Homes R Us Intends to Engage Customers

Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.

Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.

"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.

With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.

"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.

Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.


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