Selected Homme Unveils Digital Campaign Starring Brand Ambassador Saif Ali Khan
Selected Homme Unveils Digital Campaign Starring Brand Ambassador Saif Ali Khan

Sartorial style meets a classic icon as SELECTED HOMME unveils their latest digital campaign starring Bollywood actor and Brand Ambassador Saif Ali Khan. The epitome of understated and effortless style, Saif Ali Khan presents the brand’s Autumn Winter 2022 Collection which spotlights classic and impeccable menswear fashion. The new campaign underscores SELECTED HOMME’s appeal to discerning individuals with a refined sense of style.

The campaign opens with a voice-over by Saif Ali Khan, who elucidates what fashion means to him against a series of aesthetically shot visuals. When it comes to style, Saif is in pursuit of timeless elegance, and subtle brilliance, all characteristics of the SELECTED man. Styled in the latest pieces by SELECTED HOMME, the film also highlights the textures of the new range through interspersed close-up shots of key pieces from the collection while keeping the artistic value with high lines, frames, and symmetry. 

The camerawork follows Saif through a setup of big pillars, clean walls, straight lines, and off-centered angles, captured through various angles, thus transporting the viewer into Saif’s surreal world of sartorialism. A visual depiction of Saif’s style journey, the film captures how he embraces his authentic self, being comfortable, suave, and elegant in his skin. 

Vineet Gautam, CEO and Country Head at BESTSELLER India, said, “With the #FeelSELECTED Campaign, we aim to bring contemporary menswear to the forefront as we strengthen our partnership with our Brand Ambassador Saif Ali Khan for four years in a row. With his charismatic sense of style, Saif truly embodies the ‘SELECTED Man’. Through this campaign, we are excited to showcase the new Autumn Winter’22 collection to our growing base of customers who value fashion that is classic, minimalist, and refined.

SELECTED HOMME’s new Autumn Winter 22 range reiterates the importance of the right fit and attention to detail through high-quality premium clothing that seamlessly takes one from day to night. All the pieces are versatile and apt for layering for the upcoming winter season. With an emphasis on tailoring, the new range spans knits, coats, and jackets in an array of textiles and materials such as suede, leather, wool, and corduroy, thus catering to varied sartorial needs. 

The digital film is supported by a robust omnichannel marketing campaign spanning OOH, Retail, Content, Events as well as Digital and Social.

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