Snapdeal Designates Priyaranjan Kumar as Vice President and Business Head

Kumar has led large teams in start-ups, mid-size and large organizations; During this time, he has developed and led retail stores, building brand partnerships, and sales operations
Snapdeal Designates Priyaranjan Kumar as Vice President and Business Head

The E-commerce platform, Snapdeal announced the appointment of Priyaranjan Kumar as Vice President and Business Head. An experienced leader in the retail industry, he will lead various growth and expansion initiatives of the company. 

Prior to joining Snapdeal, Kumar was the Chief Operating Officer (COO) of Iconic Fashion, where he led the charge to build a complete omnichannel sales structure and inventory management for efficient and accurate delivery of marketplace and website orders. He has over 15 years of rich experience in general management, sales, and distribution in the retail and FMCG sectors. 

“Value is an integral part of India’s retail culture. Snapdeal has developed a unique set of competencies to serve value-conscious customers across Bharat - our power brands, a predictable price-quality proposition, multi-lingual interfaces are all designed to serve this need. Consumer expectations from physical, digital, and hybrid business models reflect their preferences to be served in a flexible and engaging manner,” Kumar said.

Kumar has led large teams in start-ups, mid-size and large organizations. During this time, he has developed and led retail stores, building brand partnerships, and sales operations. 

Before Iconic Fashion, Kumar was Vice President of Sales & Retail Operations and part of the leadership team at Aditya Birla Fashion & Retail (formerly known as Pantaloons). At Aditya Birla Fashion, he was instrumental in scaling up the store network and providing strategic direction to more than 100 large format Pantaloons stores and teams. 

He also led strategic development for men’s, women’s, kids', and non-apparel categories encompassing key decisions including range, product mix, and price point decisions. 

“I am excited about learning how expectations of buyers will move the needle of ‘what's next’ in the way we shop today and build strategies to adapt to the changing landscape and business models to match their needs,” Kumar added. 

Kumar has also had successful stints building brand experiences and retail excitement with Nivea India and Mars Chocolates. This year Snapdeal had announced other senior hires including Girish Koppad as the company’s Vice President and Head of Technology, and Saurabh Bansal as Chief Merchandising Officer. 

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