Snapdeal has announced the onboarding of two new D2C fashion brands - Rangita and Urban Mark on its platform. Owned by Stellaro Brands, Urban Mark and Rangita focus on serving the affordable and aspirational fashion needs of men and women respectively.
Both brands have a target audience in the mid-income group, majorly living in Tier II and III cities. The brand targets value-conscious buyers who are fashion-savvy and understand trends and seek good quality products at price points that work for them.
The Urban Mark range comprises chic, easy-to-maintain clothing including smart casual wear, the latest athleisure styles, and Indo-western apparel items for men while Rangita targets young women shoppers looking for contemporary Indian clothing options and accessories.
“While requirements and preferences vary from region to region and across seasons, there is an immense and growing demand for value fashion across the country. A large cohort of emerging buyers is looking for the reassurance and consistency of quality usually associated with premium brands, but at prices that meet their budgets,” said Saurabh Bansal, Chief Merchandising Officer, Snapdeal.
“Snapdeal is focused on bridging this by carefully integrating the two most important criteria for a value shopper - quality and price. Both Rangita and Urban Mark are aligned with this approach and we are happy to have them on board ahead of the festive season starting at the end of this month,” Bansal further added.
Focused on value, the entire collection of both brands is priced between Rs 249-499. Currently, available exclusively on Snapdeal, Urban Mark and Rangita’s festive collections will be available online in the coming weeks.
Over the last six months, Snapdeal has expanded the availability of good quality, value-priced options in mega categories like fashion, home, and beauty by onboarding other Stellaro brands like Hometales, Miyuki, Aragma, and Nord.