Sober and Co a lifestyle beverage brand, introduced its homegrown, ready-to-drink portfolio of products in Bengaluru.
Every bottle states the preferred spirit and the method of curating it. As a non-alcoholic option, the brand offers 'Pop and Pour' as every flavor can be consumed right out of the bottle.
Nature’s Basket has taken the courtesy to launch this brand in Bengaluru, all of its flavors are available at the Kormangala, Sadashivnagar, New CMH Road, Richmond Road, and Sahakarnagar stores.
The brand, Sober and Co, was founded by brothers Nishant Kripalani and Sharan Kripalani and curated by a world-class winning mixologist Devi Singh.
The idea behind the brand is based on two key fundamentals: first, “To raise a brow with every sip” by ensuring every flavor is cohesively balanced and packs a punch with every sip. Second, all the raw materials are locally sourced from farmers which enables them to understand the value of their produce. Fruits such as Kokum are locally sourced from Goa to ensure quality and support the farmers in that region. The brand is currently offered in Mumbai, Hyderabad, Kolkata, Kochi, and the northeast. The product is conveniently available in a variety of retailers, restaurants, hotels, and bars across these cities.
Sober and Co launched 6 flavors in February, including the Spanish Margarita, Mexican Mama, Goan Mule, Australian Sour, and Cuban Spritzer.
Every bottle of Sober and Co contains 250ml of the beverage and is priced at Rs 99. They are handcrafted using natural extracts that contain no preservatives or sugar other than their natural sweetness. While aerated for direct consumption, the soda concentration in the beverage is significantly lower which means less than 50 calories per bottle.