Myntra, one of India’s leading platforms for fashion, beauty, and lifestyle, has announced the launch of TASVA, enhancing its men’s ethnic wear portfolio, ahead of Diwali. The collection features smart, stylish ethnic wear for men with the Tarun Tahiliani design philosophy of modern silhouettes and expertise of comfortable fits as the central focus.
This association marks TASVA’s entry into the e-commerce marketplace, the first outside of its own website. With this launch, TASVA has put its multi-channel strategy on overdrive, by being accessible across 19,000+ pin codes, leveraging Myntra’s robust country-wide network, apart from being available already at 21 physical stores, spread across 14 cities and its website.
TASVA's collection for consumers brings together a timeless style in a modern context, premium quality, and wearable designs that make it the go-to brand for every man looking for traditional celebration wear that matches their modern outlook. The all-encompassing range features a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, expertly crafted with impeccable attention to detail and design that is associated with the celebrated Tarun Tahiliani. Accessories like safas, sarpechas, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear, will also be added in the next few months to the collection to elevate an outfit to suit any occasion.
TASVA's foray into the e-commerce marketplace with Myntra will enable it to reach Myntra’s unparalleled fashion-forward customer base throughout the country and amplify the brand's visibility across tiers. Myntra's pioneering contributions to the fashion, beauty, and lifestyle e-commerce space with the introduction of its social-commerce verticals have further revolutionized how Indians shop, making it the platform of choice for brands to reach their desired audience.
Tarun Tahiliani, Chief Design Officer, Indivinity Clothing said, “I am thrilled that TASVA will now be available to male consumers across the country through this launch on Myntra. A TASVA ensemble is designed to provide our consumer, the Indian Man, with fabulously made, internationally constructed, comfortable, well-cut Indianwear with Tarun Tahiliani styling yet complete cost accessibility.”
Sandeep Pal, CEO, TASVA, said, “We have created a strong customer connection and a proven business model with TASVA’s physical and online stores. While our rapid retail expansion continues, we are aware of the huge untapped potential and are excited to make TASVA available to consumers at a much larger scale with Myntra as a digital partner assisting us in bringing quality, stylish and comfortable men's Indian wear to every corner of the country.”
Padmakumar Pal, VP, Category Management, Myntra, said, "We are extremely excited for our fashion-forward customer base, who will now be able to access the Indian wear brand TASVA on Myntra. With esteemed designer Tarun Tahiliani being associated with the brand, TASVA has carved a forte for itself in the men’s ethnic wear space, which is one of the fast-growing categories on our platform. The launch of TASVA during the festive season will give customers the opportunity to experience stylish ethnic collections which also promise modern cuts and comfort.”