Technosport Emerges as the Largest Activewear Brand in India with 12 mn Unit Sales

Founded in 2007 with just a small office and five employees, TechnoSport has emerged as one of India's foremost activewear brands. In the fiscal year 2022-23, the brand achieved remarkable success, selling over 12 million units of activewear garments, solidifying its position as the country's largest activewear brand in terms of sales volume.

TechnoSport was established with a clear mission to enhance consumers' comfort and performance. The brand consistently explores current trends to innovate, manufacture, and market technologically advanced activewear while ensuring competitive pricing. TechnoSport strives to create an active, comfortable, affordable, superior, technologically advanced, eco-friendly, stylish, and sustainable lifestyle for its customers.

In line with its growth, TechnoSport has recently relocated to a new office in HSR Layout, Bengaluru, further strengthening its presence in the industry. This move signifies the brand's commitment to continuous expansion and serving its customers with excellence.

Puspen Maity, CEO, TechnoSport said, “The new office will focus on the digitization of over 5000 small and medium retailers who have contributed to TechnoSport's growth journey. Ideas like ONDC (Open Network for Digital Commerce) will democratize e-commerce in India. Our new Bengaluru office will build the technology backbone to help our retailers be a part of this e-commerce revolution and leverage omnichannel, hyperlocal, and social e-commerce opportunities.” 

Maity who also heads the modern retail and digital business, further added, “The new office is working on building the D2C e-commerce business, EBO (Exclusive Brand Outlet) franchisee business and large format modern retail business. We aim to have over 100 exclusive brand outlets by FY 25-26.”

After over 15 years of serving consumers through its offline channels, India’s leading homegrown activewear and athleisure brand, TechnoSport has entered the online marketplace through e-commerce portals and its own brand-new website! The current traction is pretty encouraging and the brand is projected to reach 100 crore GMV within a year of the digital debut.

TechnoSport’s products feature excellent moisture management properties, UV-protection, anti-microbial, and many other performance-enhancing features which add to the comfort of the consumers. Most of these technologies have been developed by in-house R&D teams in collaboration with international technology providers and research institutions.

Sunil Jhunjhunwala, Co-Founder, TechnoSport said, “India has unique problems with respect to Heat, humidity, sun-exposure, hygiene etc. New technologies in activewear can solve these problems and enhance comfort and convenience of the users. Developing these technologies suitable for Indian conditions locally has enabled us to provide these products to our consumers at competitive prices. TechnoSport aspires to be a brand that is globally recognised and locally loved while also protecting the environment through its sustainability initiatives.”

Owing to an unfavorable ecosystem for manufacturing activewear in India, the makers of TechnoSport decided to build their own manufacturing capabilities, supported by strong R&D teams. The brand plans to invest over 200 crore into a new world-class fabric manufacturing factory, which along with its existing factories, will help maintain the 50-60 percent CAGR for the brand in the next 3-4 years. The brand is aiming to clock a revenue of Rs 1000 crore by FY 25-26.