UNIQLO, the Japanese global apparel retailer, has launched its official online store. The largest UNIQLO store, available through a brand new website and mobile application, makes LifeWear more accessible to customers nationwide and provides a faster and convenient shopping experience.
Tomohiko Sei, Chief Executive Officer, UNIQLO India, said, “We are excited to expand our business online and offer customers a unique UNIQLO shopping experience through the E-commerce platform, which compliments the offerings of our physical stores. Our aim is to make high-quality, comfortable, and functional apparel easily accessible from the comfort of your home, especially, during these challenging times.”
In October 2020, UNIQLO India launched a strategic initiative ‘Shop From Home’ in response to customer needs during the COVID-19 surge. This transitional service was a build-up to full-fledged e-commerce operations. The new online store offers nationwide delivery of a complete lineup of LifeWear items for men, women, kids, and babies. Customers can avail of over 12,000 items as well as size options ranging from XS to 3XL for select products, reinforcing the brand’s philosophy of providing apparel that is made for all.
Through the new online store, customers now have the option to either receive their purchases through home delivery or avail of the feature of ‘Click and Collect’ at a UNIQLO store of their choice with no minimum purchase amount.
UNIQLO opened its first store in India in October 2019 in the capital city of New Delhi, and now has a total of six stores in Delhi/NCR.