Victoria’s Secret, which is the California-based leading intimates specialty retail brand, has expanded its global presence with the launch of its first-ever beauty e-commerce store in India. The e-store has officially launched and will house the brand’s famous fragrances, natural beauty body care, mist collections, accessories, and PINK beauty collections.
Victoria’s Secret Beauty's fashion-forward accessories add a touch of elegance to any outfit from the latest handbags to the best cosmetic cases and more. The online platform will be launched in India, exclusively in partnership with franchisee retailer, Major Brands (India) Pvt. Ltd. While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and major brands have confirmed plans to launch full assortment lingerie brick and mortar stores in Mumbai in summer 2022.
It is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as award-winning prestige fragrances and body care.
The brand claims to have nearly 1,400 retail stores worldwide and a predominantly female workforce of more than 25,000. It is committed to inspiring women around the world with products and experiences that uplift and champion their journey while creating lifelong relationships and advocating for positive change.