Food and agriculture supply chain company WayCool Foods and Products has enhanced its product portfolio in the ready-to-cook segment with the launch of the new Freshey's bread range, the company said.
The newly launched bread would be available in milk, sandwich, and brown bread variants in the Chennai market which would be further expanded into other cities in the state.
B P Ravindran, CBO, the company said, "while we have launched the product in the Chennai market, we plan to introduce this to other key cities in Tamil Nadu in the coming months. We will continue to strengthen our presence in the convenience foods portfolio category with more launches in the next few quarters."
Karthik Jayaraman, Co-founder and MD, WayCool Foods said, "Freshey's has witnessed massive traction in Chennai and other markets of Tamil Nadu.. with the launch of Freshey's Bread range, we are happy to enhance our presence on the breakfast table."
The Freshey's bread is available in 350 grams (milk), 400 g (brown), and 450g (sandwich) in Chennai.