Wipro Consumer Care Ventures Invests in YOUVIT
Wipro Consumer Care Ventures Invests in YOUVIT

Wipro Consumer Care Ventures, the venture funding arm of Wipro Consumer Care and Lighting has announced its investment in YOUVIT, an Indonesia-based start-up offering nutraceutical and wellness products in gummies format for children as well as adults. The brand focuses on creating premium quality, yet affordable, products to support the daily lifestyle needs of consumers.

Sumit Keshan, Managing Partner, Wipro Consumer Care - Ventures said, “YOUVIT is a promising start-up in the nutra segment with a focus on gummies. This is our first direct investment in a SE Asia startup. YOUVIT is gaining strong traction among children as well as adults, with a presence in Indonesia and Malaysia with plans to expand across Southeast Asia. Wouter and Maarten are highly passionate founders who are creating a strong innovative organization with consumer-first in mind. This is our 9th investment from the fund, the earlier ones being MyGlamm, Ustraa, Power Gummies, Sunflower, TAC, LetsShave, Onelife Nutriscience, and DSG Consumer Fund IV. We continue to look at innovative companies in the consumer space in India and SE Asia.

Wouter, Co-founder, and CEO of YOUVIT said, “We are excited to welcome Wipro Consumer Care – Ventures as part of our $ 6 million Series B funding round. Building on the strong fundamentals of our initial years of operations, we aim to become the number one vitamin brand for urban millennials across the region. With the fresh funding, we plan to expand our product offerings, and launch products in new formats, while investing in the brand and expanding the team. We will double-down on our omnichannel distribution model, with strong traction through online channels and our DTC platform at www.youvit.co.id, as well as presence across more than 20,000 modern retail stores.

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