Top Resto-bars play with DIY Cocktails to keep customers engaged

Thanks to the DIY kits available, one can now turn into a chef or a mixologist in a jiffy, without stepping out and compromising on the safety aspects. Restaurant and bars are coming up with innovative ideas to make people engaged while they are stuck at home. DIY has been there for long but never got highlighted but as covid-19 took world by surprise and people were confined to their homes this became the experience that people were looking for, which was safe and brought back some sort of normality in their lives. DIY gives them the best of both worlds. Professionally made cocktail mixers and food which they finish at home. Top resto-bars, nightclubs and gastro-pubs are innovating with DIY kits to keep their customers engaged and happy at home.

“Restaurants have to come up with innovative ways in order to stay afloat during this pandemic. We see a lot of house parties happening for the next few months and we know people miss good cocktails the most. Keeping this in mind, we have launched DIY cocktail kits at both Whisky Samba and Kimono at The Chanakya,” shared Vandana Gupta of Kimono at The Chanakya and Whisky Samba whose kits come with a cocktail premix and a chaser of your choice and is priced at 295 onwards. “Customers have to just add the spirit at home. We are doing some interesting fresh flavours like Elderflower basil, Raw mango gingerini, Sichuan bloody mary. We also have healthy options like the low cal berrylicious G&T and Detox smoothies,” added Gupta.

Also, we have seen that people have been very creative amid the lockdown. Most people have been cooking at home and have been looking at ways to spruce up their meals. To tap into this home cooking trend, restaurants have introduced DIY kits for customers to prepare and enjoy at home.

“The response has been good. People are looking for ways to enjoy good meal and drink without much stress at home and we can help them by sending them drinks & food so the stress of preparing is taken away,” said Nitin Tewari of Together at 12^th that is doing around 15 meal experience boxes a week on average and multiple DIY drinks orders.

Moderately priced

Looking at the current scenario, restaurants have priced these kits moderately. And, as people are looking for ways to enjoy good meal and drink without much stress at home restaurants can help them by sending drinks & food so the stress of preparing is taken away. “Though it seems like an alternative nothing can replace the experience one gets in a restaurant or a bar of meeting people and interacting. In a way once can replicate the product but not the experience,” added Tewari who has priced his drinks at 300/- which makes 2-3 portion of drinks and comes with garnish and mixers.

Similarly, Kimono at The Chanakya and Whisky Samba have seen a good response and we they have also seen a demand for hiring professional bartenders for house parties as well. “There are also enquiries for DIY sushi kits for group online sessions, so I am pretty sure that this trend is here to stay,” added Gupta.

Hence, we can say that restaurants have introduced DIY kits for customers to prepare and enjoy at home.