Coca Cola designs patriotic can for Memorial Day

Coca-Cola has launched a limited-edition red, white, and blue can for Memorial Day.

The company’s new design–“I’m proud to be an America” edition– commemorates Coca-Cola’s 75-year partnership with the United Service Organizations (USO), which provides entertainment and aid to service members while overseas.

When a service member visits one of the 180 USO locations (in countries such as Afghanistan, Kuwait, Iraq, and South Korea) he or she can have a meal, call a loved one, or relax while watching a movie.

“Since the organisation’s very beginning in 1941, the USO has been near and dear to us. The patriotic graphics on special 16 oz. cans and multiple club packs are a small way of saying thanks to the USO for all they do,” shared Erika von Heiland Strader, director of community marketing at Coca-Cola North America, in a press release.

It can also be seen as an effective marketing tactic.

“It’s our way of celebrating our partnership with Coca-Cola and helping everyone show their support for our service members,” adds Travis Burgin, USO’s director of marketing and advertising, in Coca-Cola’s press release in response to the joint campaign.

The cans will be available nationwide at convenience stores until July 4.