In Store

For a country that has 390 million smartphone users and over 400 millennials what works to pull online consumers to offline stores? Better displays, discounts or simply new-age retailing methods? Even when the stores are tech-powered, how do you ensure there are high footfalls? Studies now reveal that empowering a store for the new-age

BY Shwetha Satyanarayan  |  Sep 24, 2018  |  comments ( 0 )  | 

SAP has partnered with Globus, one of the leading fashion retail chains in India, to accelerate its growth by transforming operations with SAP HANA Enterprise Cloud. The implementation will create an omnichannel retail for the brand through seamless integration on the cloud. Deploying SAP HANA Enterprise Cloud will also help Globus

BY Indian Retailer Bureau  |  Sep 19, 2018  |  comments ( 0 )  | 

At offline stores, chatbotsor bots are guiding customers to the right section, right shelf in order to help them find their pick. At web portals, these bots are even making salon appointments, giving beauty tips and selling insurance policies. But what happens when these chatbots and humans work in tandem to achieve a

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

As customers’ in-store expectations continue to grow, brands must not only meet their immediate needs (in other words, sell products), but also build a long-term relationship. Hence, the role of retail store is quite decisive  as per the study conducted by Salesforce ‘Shopping First Retail Report’ following

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  | 

Have you ever tried on jewellery without walking into a store? Fashion tech start-up StyleDotMe has launched a first-of-its-kind Augmented Reality (AR) tech platform for jewellery called mirrAR. Shoppers can now try jewellery on digital platforms of client brands, including iPads installed at various locations, without actually having

BY Indian Retailer Bureau  |  Aug 16, 2018  |  comments ( 0 )  | 

As per the annual report released by Inditex, the parent company of Zara, Massimo Dutti amongst others has shown the commitment to offer its customers a shopping experience that meets the highest standards. In order to achieve the same, the company is working towards newer projects and technologies which are vouched to  offer

BY Shipra Srivastava  |  Jul 27, 2018  |  comments ( 0 )  | 

Not so long ago, when Amazon Go was introduced, it was said that the next wave of retail experience had taken over the world. Customers walking to a store, picking up their purchase and leaving without having to stand in long queues to pay bill was every consumer’s dream come true. But back home in India, although many retailers

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

Consumers today are highly awareof fair trade practices and the truth about the claims that retailers make about their merchandise. The new age omni-channel customer is conscious, more informed and demands authentic and ethically sourced products than ever before. This leaves retailers with no choice but to improve their visibility

BY Guest author  |  Jul 23, 2018  |  comments ( 0 )  | 

In an exclusive conversation with Shibin Chulliparambil, ‎Head of IT,  ‎Mafatlal Industries Limited sheds light on the digital transformation strategy.   What has been Mafatlal's growth y-o-y?  Mafatlal has achieved 11% compound annual growth rate over the past five years (2013-2017)  At

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Global fashion retailer Guess has partnered with Alibaba to launch a new concept store which is enabled with artificial intelligence (AI). The store has been launched in Hong Kong, taking in-store shopping experience a step further. This tech enabled fashion boutique fashion boutique is the latest example of Alibaba’s New

BY Shipra Srivastava  |  Jul 05, 2018  |  comments ( 0 )  | 

Being a retailer try to imagine the frustration of the customer who walks through the store to find a product which is ‘out of stock’ at that particular time or a beautiful piece of fashion garment lying on the table but the customer is not been able to find her desired colour or size, and ultimately opt to buy a similiar

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Physical retail helps in cultivating the direct and meaningful relationships with the customers. Since, online is spreading its wings so it might not be much favorable time for physical retailers. But, the existence of physical retail in the long run can’t be questioned. A study from McKinsey predicted that by 2020, more than 80%

BY Shipra Srivastava  |  Jun 12, 2018  |  comments ( 0 )  | 

Retail, one of the most dynamic and fast-paced industries in India accounts for more than 10% of country’s GDP. A lot of developments like 100% FDI in online retail of goods and services, the rise of digital retail channels supported by rising incomes, favorable demographics, entry of foreign players, knowledgeable buyers, and

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

Starbucks, the world's largest coffee chain, announced its partnership with Microsoft recently to help create exceptional customer experience for the coffee chain- in the cloud and in the stores so as to craft the perfect coffee experience. The partnership with Microsoft is helping Starbucks brew up rapid innovation across its

BY Shipra Srivastava  |  May 15, 2018  |  comments ( 0 )  |