{D2C 100} Pee Safe: Stay Fresh on the Go
{D2C 100} Pee Safe: Stay Fresh on the Go

Pee Safe started with one product to tackle the inconveniences associated with using public toilets - Pee Safe Toilet Seat Sanitizer Spray. It is a one-of-a-kind sanitizer for toilet seats; the first one to enter the market. Apart from this, Pee Safe now has an entire range of menstrual hygiene products, maternity products, intimate washes and wipes, herbal pain relief patches, sweat pads, and breast pads.

Pee Safe has an expansive distribution network with nearly 5,000 points of sale across India. It is one of the few with a healthy young company’s mix of presence across traditional brick and mortar stores, modern trade as well as leading online portals such as Amazon, Flipkart, Nykaa, and BigBasket.

“We are looking to strengthen ourselves internationally and expand our base from 15 countries to over 30 countries in the next two years and deliver revenue of over $2 million annually from such markets,” Vikas Bagaria, Founder and CEO, and Srijana Bagaria, Co-Founder and Director, Pee Safe said.

“In terms of net revenue, we’ve delivered a CAGR of over 100 percent in the past five years and we are confident to deliver a growth averaging over 75-80 percent in the next three years as well,” they added.

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