Sleepy Owl as a brand promotes locally sourced coffee beans that leave a taste of real good coffee in every sip. The brand specializes in cold brew packs, hot brew bags, ready-to-drink cold brew bottles, cold coffee cans, ground coffee, premium instant coffee, and a range of merchandise.
Sleepy Owl’s vision is to disrupt the at-home coffee industry in India and give its patrons the best quality coffee in a convenient format. Early on in its journey, the brand recognized the gap in the market - the need for good quality coffee at home, made with minimal effort. This is also the story behind the innovation of its Hot Brew Bags and Cold Brew Packs. These pouches holding 100 percent Arabica Ground Coffee minimized the effort of making fresh ground coffee at home. They require no equipment or extensive knowledge of brewing. Hence, allowing Sleepy Owl to address the knowledge gap between Indian coffee consumers and brewing real coffee with their product innovation.
Sleepy Owl is currently present in over 2,200 general and modern retail stores across all metros and the majority of Tier-I cities such as Delhi-NCR, Mumbai, Pune, Indore, Bhopal, Chandigarh, and Jammu amongst others.
“We view our own D2C site more as a brand-building channel, rather than a primary sales destination, partially owing to the escalating cost of customer acquisition. Approximately 60 percent of all online sales come from repeat purchases. Quick commerce and offline retail are the channels expected to deliver the best results for growth,” AjaiThandi, Co-Founder of Sleepy Owl Coffee said.